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Things You
Already Know But Aren't Doing
©2005 by
Willie Crawford
At a recent seminar, one of the attendees
reminded me of
why most seasoned Internet marketers are not more
successful.
This seminar attendee and I were sitting at a table in the
hotel's lounge with several other guests and speakers. He
began
to enumerate all of the things that he had done the first
NIGHT
of the seminar. He'd gone back to his room, and, in the
middle
of the night, implemented three proven techniques that
speakers
had shared on the first day.
I wanted to yell "YES!" He'd discovered the golden "keys to
the
kingdom." He understood that nothing happens until you take
massive action. He was one of those rare individuals that
doesn't over-analyze but just DOES the things he understands
he
needs to do.
As I sat there at the table, I wanted to grab the others,
shake
them, and ask, "Why didn't you guys do the same thing last
night?"
By the time you've been in Internet marketing for a year or
so,
if you've studied everything you could get your hands on,
you
"know" all that you need to know to be successful online.
Then
it's just a matter of DOING it.
Here's a list of thing you probably already know but aren't
acting upon:
Click Here to Start.
1) Follow-up Is The Key. We all know
that most customers
won't buy on the first contact. You need to capture
their
contact information and follow-up. Many Internet
marketers
have this part down, BUT they stop after only 5-7
follow-ups.
You need to follow-up FOREVER. Make sure that you have
at-least 15-20 follow-up messages in your autoresponder
sequence. You need to be there when your prospect is
ready to
buy. If they are no longer interested, they will
unsubscribe.
2) Procrastination Kills Most Projects. You don't have
to
do things perfectly the first time, you just need to get
started. You can always refine and revise things later.
Your perspective customers/subscribers/clients can't buy
from
you until you present your offerings to them. Get over
the
perfectionism, and get it "out there!" Get over your
fear of
making mistakes by MAKING a few and seeing that it won't
kill you.
In-fact, there's a very good chance that your mistakes
won't even
be noticed :-)
3) Test And Track Everything. If you are not constantly
trying to improve your results, they won't improve. If
you're
not tracking the results of what you're "testing" then
you don't
know what's working. Don't just talk about testing and
tracking
- do it. Then, stop doing the things that don't produce
results
and keep doing those that do.
Amazingly, most people know that many things they're
doing are not
producing the desired results, yet they keep doing them!
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