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Rejection
©2005 by Bob Osgoodby
People
want to do business with people. If you're in sales, and
can't stand "Rejection", you're in the wrong business.
Trying to
market something online, does not shelter you from this.
People will contact you and not buy into your offer.
Worse yet, you don't even get any contacts. If this is
happening, you might want to ask yourself why. Many people
will
simply "quit" and write it off as a bad experience. Those
who
succeed find out why.
The first axiom of marketing is that people want to do
business
with people. If their only contact is with an affiliate
page,
that may or may not bear your name, they will most likely
"click
on by". Ask yourself - would you do business with someone
you
never heard of, know nothing about, and have no way of
contacting?
Click Here to Start.
Letting people know about you is one of
the strongest statements
you can make about your business. If you give a short
background
on yourself, with appropriate contact information, they
most
likely will have the necessary confidence to proceed. I
have
full contact information on my website, including a
telephone
number they can call in the event of a question or a
problem.
Now you might think that giving your phone number to the
world,
is going to result in a lot of "bad things". Not true!
In our
11 years of doing business on the Internet, I have never
had a
"crank" call - never. I post the hours that people can
call,
and receive very few calls outside of that time frame.
After
hours, I turn on the answering machine and give them the
hours
I'm available. I suggest a broadcast type of message
which
doesn't allow the caller to leave a message.
Now the majority of people will never call, but will use
the
email channels provided instead. The presence of a
telephone
number however, goes a long way in allaying their
concerns. I
don't recommend an "800" number, as people will think
twice
before spending their own dime to call. I also give a
mailing
address, and no, we haven't been visited by "stalkers".
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