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 Adland Digest Edition #477
  Friday, September 08, 2005

Expert Information and Useful Tips on Marketing, Internet Business, and Self-Improvement.

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Network Marketing
Identity Theft /Online Scams
Sales and Sales Strategy
The Science of Advertising
Retirement Related


For the Digest...Size DOES Matter!

Ladies and Gentlemen, we are shortening the Digest by rotating the Experts who are featured each week within the Digest.  This week, we're going to have Ken, Eileen, Jim, Clay, and Jerry.  The idea being that we can post more for each expert so you get a better quality newsletter.  I'd love some feedback about this new approach.  Please feel free to use the links to contact each Expert or Post to their forums whether or not they are featured.

Michael Dela Cruz, Digest Editor

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Network Marketing

Viral Marketing Advice and Down line Building A place to ask questions about network marketing.

Kenneth Sword
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Give a man a fish OR teach him how to fish ...
Posted: 08-28-2005 06:43 AM
Hello everyone. I bring a scenario to the table that looks into the networking aspect of business.

We all remember the "Give a man a fish and he eats for a day or teach him how to fish and he will eat forever."

So, I received a message asking a favour about passing the word around for someone's website since I am 'connected' as they said.

I didn't recognize the name so I do the customary look at the profile.

Come to find that the person has been a member for a while and has less than 50 'friends' in their list.

Granted, I have over 2400 as you can see.

Would it be right to honour his request or should I direct/offer him directions to building his 'friends' list?

How would you handle this and give your reason(s) to your answers.

Kenneth R Sword Jr

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Identity Theft /Online Scams

Protect Yourself and Others from Online Scams and Identity Theft

Eileen Harvey

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Just a little reminder that in the wake of all the devestation that Hurricane Katrina has created, and people trying to rebuild there lives, It may spawn scams.

Whenever there is a
major natural or other disaster, scammers begin sending out charity relief scams
It may have already started !

Here are some tips to follow when recieving a charity relief e-mail.

Here are some Real Places to go or call if you were interested in Helping those in need:

Phone: 1-800-HELP-NOW (435-7669)
Web: http://www.redcross.org

Phone: 1-800-554-8583
Web: http://gbgm-umc.org 
Web: http://www.fema.gov/rrr/help2.shtm 
Web: http://www.nvoad.org
Phone: 1-800-334-7626
Web: http://www.er-d.org
Phone: 1-800-SAL-ARMY (725-2769)
Web: http://www.salvationarmyusa.org
Phone: 1-800-919-9338
Web: http://www.catholiccharitiesusa.org
Web: http://www.la-spca.org

Please don't be fooled by Look a Like websites.

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Sales and Sales Strategy

Get some ideas on how to generate new and improve existing sales in your business.

Jim Martin

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Unsafe Email Selling

Unsafe email selling is a method many people foolishly
try, thinking it will yield big money fast. When you send an
UNSOLICITED EMAIL to someone -- when you invite yourself
into someone's email box without invitation or permission --
that`s called SPAM.

If the people receiving your sales letters have no interest in
your offer, or they simply don't know you and don't want to
know you, chances are they're tossing your message into the
trash bin and you're tossing your marketing dollars down the
toilet. Sending spam -- and that's exactly how your
unsolicited message will be reviewed, regardless of the
value of your offer -- gives your business a black eye and
damages your reputation...and the "kicker" is: it doesn`t`
improve business!


Conducting a sales campaign using BULK EMAIL will
manifest the same results as spam.

You may have seen ads that say, "1000000 email addresses for
only $29.95." Don't fall for that. You're only going to get
spam complaints and your ISP connection may be shut down!

The reason for this is that most all of the bulk mail lists
you see being advertised online are nothing but a list of
email addresses that have been harvested from websites all
over the Internet. These addresses and are then sold again
and again as "targeted" bulk email.

WARNING: The only "target" here is your money! You MUST
stay away from these bulk lists. They're a waste. Remember
that a list that's advertised as "Targeted" is probably not
accurate, reliable or safe.

If you were marketing a revolutionary new gardening tool,
would you send 10000 direct mail pieces to names randomly
snatched from the phonebook?

Or ...

Would it be wiser to send your offer a mailing list of
people who have recently purchased gardening tools and
products through mail order?


No legitimate businessperson would ever send thousands of
emails to random people culled from the Internet. Bulk
mailing is unprofessional and makes you look bad.

Bulk mailing can make your bottom line look bad, too. You
want to do more than hit your target, you want to hit a
bulls eye on that target. Bulk lists aren't the answer.
When you do a direct email or direct mail campaign to a
RESPECTABLE rental list, if the people on the list have
never heard of you before (called a COLD LIST),
statistically, you`re likely to get a .005% response or

Does this mean that email campaigns are doomed before they
start? No at all. As long as you use emails that are safe,
you won`t be sorry.

So keep your eyes peeled for your next lesson -- the SAFE
way to Email

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The Science of Advertising

How to GET your FREE AdlandPro advertising is discussed here. One-on-one assistance in getting your account ready to work for you.

Clay Page

[ Ask Clay a Question ] | [ Go To the Discussion ] | [ Send Clay a Message ]

I would like to welcome everyone to this article which is aimed at providing and inspiring you to think about your advertising in terms that are "safe" and effective. If I can take a few moments of your time I would like to share with you one major point that could make you and could even save you tens of thousands of dollars in your pursuit of achieving financial freedom.

It doesn't matter how great the product or service may be that you're promoting, it is all about your advertising, your marketing strategies, your targeted audience and most importantly, why are you advertising.

And do you know it's also knowing when NOT to ADVERTISE?

Odd, is it not, that knowing when NOT to ADVERTISE plays such an important role to your success, and I have met hundreds of people who did not know that secret and went broke because of it.

For an example, you don't sell bathing suits and sun screen in the winter season, you sell long-johns, gloves and hats. The same rule applies to your on- or off-line business, and it is those little secrets and access to the latest news that can make the difference between breaking-even or achieving wealth.

I hope you will gain from this discussion everything you need to slowly build your income streams into a ragging river of profits. Your focus should NOT be on making a million dollars or even a few extra hundred dollars -- your focus is about your very first sale, and then the next, and the next, and it continues until you realize hundreds of sales a day.

So if you are not 100% satisfied with your advertising, then you need to "stop" and "start" over with a different purpose. I can hear some of you saying under your breath, "I don't need to start over, I need to make what is working now a little better." If that is your thought, you really need to stop and start over with a different purpose because you cannot change something that is not working 100% right now.

Please, let me expand on that thought.

Don't set yourself up for disappointment of instant gains, but think and stay focused on what you can achieve today. You don't eat the steak in one bite, but small bites until you're finished. The same as planning your advertising and understanding what results you are looking for.

To set the stage....

There is a profound difference between advertising and marketing your business, and I have found that most people have not determined the difference. If you attempt to advertise your business, you will go broke 99.9% of the time.

Here's the difference between advertising and marketing:

- You Advertise a product and/or a service that you are "selling".

- You Market your business to assure buyers they're making the right choice.

Oh, you say that is nothing new and you already knew that, that is great to hear.

But do you know which comes first? Is it the advertising or the marketing? The same concept of the chicken and the egg, which came first. At least in the business world, you can say that getting the two backwards is the formula for "instant" failure.

Before I go much further, I would like to offer something for your consideration. Anyone can advertise their product and anyone can market their business like major corporations do everyday. The difference is your ad budget may be a little less than their millions of dollars, but the same ratio of success for every dollar invested can be realized if you employ the same strategies and concepts as a billion dollar corporation.

This is what this forum offers you, an insight to powerful marketing strategies and advertising campaigns that ties the two elements together for positive results you can afford.

This brings us to the point of this discussion, "What good is free advertising?"

Now let's address a fact that there is no such thing as "free advertising" even if the ad doesn't cost you a penny to place.

You'll "spend" time to develop the ad copy and you'll "spend" time placing the ad. That seems like a lot of "spending" for something free, so the question is what and where will you spend your time.

Free advertising has a place in your marketing plan (strategy) and done correctly, will produce success for you.

Oh yes, for clarification, placing a free or paid advertisement is NOT advertising, it is more in line of broadcasting or publishing a message.

Advertising is doing specific things to create an "opportunity" to achieve a desire result in the future. So you can advertise the "marketing" of your business, and that should be the first question you ask yourself; what are you going to advertise.

Whatever the free advertising may be, banner ads, classifieds, safe-lists and the likes thereof, the purpose of your ad copy should be aimed at capturing a person's interest and securing the "opportunity" to reach them again in the future. Any other purpose is bound for meaningless success.

Here's a list of tools you need to build an effective system using free advertising.

- A Help Wanted Attitude!
- A Personalized Incentive.
- A Personalized e-Newsletter.

With the above three tools you can easily develop a powerful screaming advertising machine that is easy to manage, cost effective and achieves a desired result! Believe me there is nothing hard about effective advertising, yet without the proper tools and steps, and a clear understanding of what you want to achieve, it is a nightmare and very costly to achieve undesirable results.

If you don't have the above tools, you can gain access to these and hundreds of effective tools and strategies by opening an ALLinCOME Account and integrating the tools there with your AdlandPro account. Just ask the person who invited you to this forum for their Special ALLinCOME URL.

So to answer the question: "What good is free advertising" I will say it is where great ads are created for FREE! Since there are hundreds of places you can place free advertisements, we will start by establishing the purpose for your advertising that can be applied to any form of advertising.

The purpose of your advertising is to build a "contact list" (not a sale) of people you plan to cultivate "sales" from over time. The best way to achieve this is promote yourself, what you plan to do to help them (the assurance factor - marketing) and then offer an incentive to make it worth their time, and, to make the connection, they join your e-newsletter where you now can contact them over and over (not spam) and build on yours and their success. A simple concept, but the most powerful strategy I have found to build long-term success.

Too often...

To often people are focused on short-term results instead of paying attention to long-term success. Short-term results never turn into long-term solutions, but long-term solutions will reward you with positive daily results. Market first (build the business) and make the sales.

Hope this has served you well in thinking outside the box when it comes to free or paid advertising. If you have a comment on the above, please post them here.

Look for specifics for Pay-Per-Click and Safe-List advertising in the other threads and enjoy the learning experience.

Have an awesome day!


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Retirement Related

Everything Related to Life after Retirement

Jerry Rosenbalm

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These are just a few questions you need to find out about your retirement plan. Don't wait to long to check this out.

  • What type of plan?

  • Is there a pension plan where I work?

  • If so, what type of plan is it? For example, is it a private, military, civil service, or state pension plan?

  • Is my plan a defined benefit or defined contribution plan?

  • Who contributes to the plan?

  • Have I met the plan's eligibility or participation requirement?

  • Will I get a pension?

  • How much will I get?

  • How many years of work do I need before I earn a right to a pension?

  • Will all my work years count towards earning my pension?

  • If not, which years will not count?

  • Which years will my plan count in calculating my benefits?
    What is the formula for calculating my benefit?

  • If I retire at my "full retirement age," how much will my pension benefit be worth on a monthly basis?

  • When will I receive my benefits?

  • What is the normal retirement age for my plan?

  • Can I receive my benefits before I reach that retirement age?

  • If so, at what age? Will my benefits be reduced?

  • When am I eligible to receive my benefit?

  • When must I begin receiving my benefit?

  • Can I take early retirement?

  • How will my benefit be paid?

  • What are my choices for receiving my benefit? Examples may include a lump sum distribution, a life annuity, and a life annuity with a 10-year certain.

  • Will my pension benefit be reduced by Social Security benefits?

  • Will my pension benefits be adjusted for inflation?

  • Will my spouse receive any benefits if I die?

  • What happens to my pension if I die before I start receiving benefits?

  • What happens to my pension if I die after I start receiving benefits?

  • If I die, will my spouse receive any of my pension benefits?

  • What percentage will my spouse receive?

  • When will my spouse be eligible to receive a pension benefit?

  • Has my spouse agreed not to receive a pension benefit?

  • What happens to my pension if I divorce?

  • What happens to my pension rights if I change my job?

  • What happens to my pension rights if my employer terminates me and I resume work for that employer at a later date?

  • What happens to my pension if I decide to go back to work after I begin receiving my pension benefits?

  • What happens if my pension plan is terminated?

  • Is my pension insured?

  • By what entity?

  • What happens if my employer goes out of business?

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