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For the Digest...Size DOES Matter!
Ladies and Gentlemen, we are shortening the
Digest by rotating the Experts who are featured each week
within the Digest. This week, we're going to have Ken,
Eileen, Jim, Clay, and Jerry. The idea being that we
can post more for each expert so you get a better quality
newsletter. I'd love some
feedback
about this new approach. Please feel free to use the
links to contact each Expert or Post to their forums whether
or not they are featured.
Michael Dela Cruz, Digest Editor
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Network Marketing
Viral Marketing Advice and Down line Building A place to ask questions about
network marketing. |
Kenneth Sword |
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Give a man a fish OR
teach him how to fish ...
Posted: 08-28-2005
06:43 AM |
Hello everyone. I bring a
scenario to the table that looks into the networking aspect of business.
We all remember the "Give a man a fish and he eats for a day or teach
him how to fish and he will eat forever."
So, I received a message asking a favour about passing the word around
for someone's website since I am 'connected' as they said.
I didn't recognize the name so I do the customary look at the profile.
Come to find that the person has been a member for a while and has less
than 50 'friends' in their list.
Granted, I have over 2400 as you can see.
Would it be right to honour his request or should I direct/offer him
directions to building his 'friends' list?
How would you handle this and give your reason(s) to your answers.
Kenneth R Sword Jr
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Sales and Sales Strategy
Get some ideas on
how to generate new and improve existing sales in
your business. |
Jim Martin |
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Unsafe Email Selling
Unsafe email selling is a method many people foolishly
try, thinking it will yield big money fast. When you send an
UNSOLICITED EMAIL to someone -- when you invite yourself
into someone's email box without invitation or permission --
that`s called SPAM.
If the people receiving your sales letters have no interest in
your offer, or they simply don't know you and don't want to
know you, chances are they're tossing your message into the
trash bin and you're tossing your marketing dollars down the
toilet. Sending spam -- and that's exactly how your
unsolicited message will be reviewed, regardless of the
value of your offer -- gives your business a black eye and
damages your reputation...and the "kicker" is: it doesn`t`
improve business!
EMAIL ON STEROIDS - BULKING UP IS BAD
Conducting a sales campaign using BULK EMAIL will
manifest the same results as spam.
You may have seen ads that say, "1000000 email addresses for
only $29.95." Don't fall for that. You're only going to get
spam complaints and your ISP connection may be shut down!
The reason for this is that most all of the bulk mail lists
you see being advertised online are nothing but a list of
email addresses that have been harvested from websites all
over the Internet. These addresses and are then sold again
and again as "targeted" bulk email.
WARNING: The only "target" here is your money! You MUST
stay away from these bulk lists. They're a waste. Remember
that a list that's advertised as "Targeted" is probably not
accurate, reliable or safe.
If you were marketing a revolutionary new gardening tool,
would you send 10000 direct mail pieces to names randomly
snatched from the phonebook?
Or ...
Would it be wiser to send your offer a mailing list of
people who have recently purchased gardening tools and
products through mail order?
BULLSEYE NOT BULL
No legitimate businessperson would ever send thousands of
emails to random people culled from the Internet. Bulk
mailing is unprofessional and makes you look bad.
Bulk mailing can make your bottom line look bad, too. You
want to do more than hit your target, you want to hit a
bulls eye on that target. Bulk lists aren't the answer.
When you do a direct email or direct mail campaign to a
RESPECTABLE rental list, if the people on the list have
never heard of you before (called a COLD LIST),
statistically, you`re likely to get a .005% response or
less.
Does this mean that email campaigns are doomed before they
start? No at all. As long as you use emails that are safe,
you won`t be sorry.
So keep your eyes peeled for your next lesson -- the SAFE
way to Email |
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The Science of Advertising
How to GET your
FREE AdlandPro advertising is discussed here.
One-on-one assistance in getting your account ready
to work for you. |
Clay Page |
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I would like to
welcome everyone to this article which is aimed at
providing and inspiring you to think about your
advertising in terms that are "safe" and effective.
If I can take a few moments of your time I would
like to share with you one major point that could
make you and could even save you tens of thousands
of dollars in your pursuit of achieving financial
freedom.
It doesn't matter how great the product or service
may be that you're promoting, it is all about your
advertising, your marketing strategies, your
targeted audience and most importantly, why are you
advertising.
And do you know it's also knowing when NOT to
ADVERTISE?
Odd, is it not, that knowing when NOT to ADVERTISE
plays such an important role to your success, and I
have met hundreds of people who did not know that
secret and went broke because of it.
For an example, you don't sell bathing suits and sun
screen in the winter season, you sell long-johns,
gloves and hats. The same rule applies to your on-
or off-line business, and it is those little secrets
and access to the latest news that can make the
difference between breaking-even or achieving
wealth.
I hope you will gain from this discussion everything
you need to slowly build your income streams into a
ragging river of profits. Your focus should NOT be
on making a million dollars or even a few extra
hundred dollars -- your focus is about your very
first sale, and then the next, and the next, and it
continues until you realize hundreds of sales a day.
So if you are not 100% satisfied with your
advertising, then you need to "stop" and "start"
over with a different purpose. I can hear some of
you saying under your breath, "I don't need to start
over, I need to make what is working now a little
better." If that is your thought, you really need to
stop and start over with a different purpose because
you cannot change something that is not working 100%
right now.
Please, let me expand on that thought.
Don't set yourself up for disappointment of instant
gains, but think and stay focused on what you can
achieve today. You don't eat the steak in one bite,
but small bites until you're finished. The same as
planning your advertising and understanding what
results you are looking for.
To set the stage....
There is a profound difference between advertising
and marketing your business, and I have found that
most people have not determined the difference. If
you attempt to advertise your business, you will go
broke 99.9% of the time.
Here's the difference between advertising and
marketing:
- You Advertise a product and/or a service that you
are "selling".
- You Market your business to assure buyers they're
making the right choice.
Oh, you say that is nothing new and you already knew
that, that is great to hear.
But do you know which comes first? Is it the
advertising or the marketing? The same concept of
the chicken and the egg, which came first. At least
in the business world, you can say that getting the
two backwards is the formula for "instant" failure.
Before I go much further, I would like to offer
something for your consideration. Anyone can
advertise their product and anyone can market their
business like major corporations do everyday. The
difference is your ad budget may be a little less
than their millions of dollars, but the same ratio
of success for every dollar invested can be realized
if you employ the same strategies and concepts as a
billion dollar corporation.
This is what this forum offers you, an insight to
powerful marketing strategies and advertising
campaigns that ties the two elements together for
positive results you can afford.
This brings us to the point of this discussion,
"What good is free advertising?"
Now let's address a fact that there is no such thing
as "free advertising" even if the ad doesn't cost
you a penny to place.
You'll "spend" time to develop the ad copy and
you'll "spend" time placing the ad. That seems like
a lot of "spending" for something free, so the
question is what and where will you spend your time.
Free advertising has a place in your marketing plan
(strategy) and done correctly, will produce success
for you.
Oh yes, for clarification, placing a free or paid
advertisement is NOT advertising, it is more in line
of broadcasting or publishing a message.
Advertising is doing specific things to create an
"opportunity" to achieve a desire result in the
future. So you can advertise the "marketing" of your
business, and that should be the first question you
ask yourself; what are you going to advertise.
Whatever the free advertising may be, banner ads,
classifieds, safe-lists and the likes thereof, the
purpose of your ad copy should be aimed at capturing
a person's interest and securing the "opportunity"
to reach them again in the future. Any other purpose
is bound for meaningless success.
Here's a list of tools you need to build an
effective system using free advertising.
- A Help Wanted Attitude!
- A Personalized Incentive.
- A Personalized e-Newsletter.
With the above three tools you can easily develop a
powerful screaming advertising machine that is easy
to manage, cost effective and achieves a desired
result! Believe me there is nothing hard about
effective advertising, yet without the proper tools
and steps, and a clear understanding of what you
want to achieve, it is a nightmare and very costly
to achieve undesirable results.
If you don't have the above tools, you can gain
access to these and hundreds of effective tools and
strategies by opening an ALLinCOME Account and
integrating the tools there with your AdlandPro
account. Just ask the person who invited you to this
forum for their Special ALLinCOME URL.
So to answer the question: "What good is free
advertising" I will say it is where great ads are
created for FREE! Since there are hundreds of places
you can place free advertisements, we will start by
establishing the purpose for your advertising that
can be applied to any form of advertising.
The purpose of your advertising is to build a
"contact list" (not a sale) of people you plan to
cultivate "sales" from over time. The best way to
achieve this is promote yourself, what you plan to
do to help them (the assurance factor - marketing)
and then offer an incentive to make it worth their
time, and, to make the connection, they join your
e-newsletter where you now can contact them over and
over (not spam) and build on yours and their
success. A simple concept, but the most powerful
strategy I have found to build long-term success.
Too often...
To often people are focused on short-term results
instead of paying attention to long-term success.
Short-term results never turn into long-term
solutions, but long-term solutions will reward you
with positive daily results. Market first (build the
business) and make the sales.
Hope this has served you well in thinking outside
the box when it comes to free or paid advertising.
If you have a comment on the above, please post them
here.
Look for specifics for Pay-Per-Click and Safe-List
advertising in the other threads and enjoy the
learning experience.
Have an awesome day!
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Retirement Related
Everything Related to
Life after Retirement
|
Jerry Rosenbalm |
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These are just a few
questions you need to find out about your retirement
plan. Don't wait to long to check this out.
-
What type of
plan?
-
Is there a
pension plan where I work?
-
If so, what type
of plan is it? For example, is it a private,
military, civil service, or state pension plan?
-
Is my plan a
defined benefit or defined contribution plan?
-
Who contributes
to the plan?
-
Have I met the
plan's eligibility or participation requirement?
-
Will I get a
pension?
-
How much will I
get?
-
How many years of
work do I need before I earn a right to a
pension?
-
Will all my work
years count towards earning my pension?
-
If not, which
years will not count?
-
Which years will
my plan count in calculating my benefits?
What is the formula for calculating my benefit?
-
If I retire at my
"full retirement age," how much will my pension
benefit be worth on a monthly basis?
-
When will I
receive my benefits?
-
What is the
normal retirement age for my plan?
-
Can I receive my
benefits before I reach that retirement age?
-
If so, at what
age? Will my benefits be reduced?
-
When am I
eligible to receive my benefit?
-
When must I begin
receiving my benefit?
-
Can I take early
retirement?
-
How will my
benefit be paid?
-
What are my
choices for receiving my benefit? Examples may
include a lump sum distribution, a life annuity,
and a life annuity with a 10-year certain.
-
Will my pension
benefit be reduced by Social Security benefits?
-
Will my pension
benefits be adjusted for inflation?
-
Will my spouse
receive any benefits if I die?
-
What happens to
my pension if I die before I start receiving
benefits?
-
What happens to
my pension if I die after I start receiving
benefits?
-
If I die, will my
spouse receive any of my pension benefits?
-
What percentage
will my spouse receive?
-
When will my
spouse be eligible to receive a pension benefit?
-
Has my spouse
agreed not to receive a pension benefit?
-
What happens to
my pension if I divorce?
-
What happens to
my pension rights if I change my job?
-
What happens to
my pension rights if my employer terminates me
and I resume work for that employer at a later
date?
-
What happens to
my pension if I decide to go back to work after
I begin receiving my pension benefits?
-
What happens if
my pension plan is terminated?
-
Is my pension
insured?
-
By what entity?
-
What happens if
my employer goes out of business?
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