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Let the Holiday Season Games Begin
With the passing of Halloween, businesses
everywhere instantly switch modes from Ghouls and Ghosts to
Trees and Holly. Where just last week you saw
Frankenstein you now see Santa Claus. 'Tis also the
season that business owners spend countless dollars in
Christmas Promotion, Marketing, and Advertising. Maybe
you can't compete with the big folks like Wal-Mart, Best
Buy, or McDonald's in terms of advertising dollars but is
your own advertising and web site up to par for the season?
Consider a Holiday Greeting or a photo of you with your
family by the tree wishing your customers a Happy Holiday
Season with a personalized message from you. Sometimes
bigger isn't always better. It's the little things
that count.
Digest Editor,
Michael Dela Cruz
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Internet and Profit Newbies
If you're new to making money on the internet, get to know the Do's and Don'ts
of taking the step into the world of generating income online. |
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Linda Caroll |
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Man, You Can Knock 10 Years Off the Learning Curve!
20 years ago, if you weren't born rich the best way to get rich was to become
(or marry) a doctor or lawyer. That's where the money was.
Fast forward to 2005. In the last 20 years, there has been a 75% turnover rate
on the Forbes list. Internet millionaires like Bill Gates, Michael Dell, Steve
Ballmer, Sergey Brin, Larry Page, Jerry Yang, David Filo, Pierre Omidyar, and
more, are knocking the traditionally wealthy off the charts.
The Internet has created more millionaires, and more wealth, than any other
technological change in history.
So Why Are So Many Failing?
Despite the vast global opportunity the Internet offers, most people are still
failing at their online efforts. Why?
Because here's a mindset, online, that you can shortcut your way to success. You
don't need to know how to build a website. Or write copy. Or find traffic. That
you don't need to pay someone to do those things for you, either. Just buy a
push button solution or the secrets to success or a drag and drop website
builder, or promote an affiliate code and it's a no brainer.
Why does that mindset exist? Because of the vast number of profiteers promoting
the notion that they can show you how to leapfrog the learning curve.
Could you imagine a doctor having that mindset? Why spend 11 years becoming a
doctor? Why not just get that push button surgery guide for $197 USD? It's
delivered by FedEx and comes with a full unconditional 90 day money back
guarantee! And what about that handy prescription suggestion tool? Is that cool,
or what? Man, you can knock 10 years off the learning curve.
Bizarre? Indeed.
It doesn't work that way offline, and it doesn't work that way online, either,
no matter what the profiteers tell you.
There are five things you need to know if you want to succeed online.
--> 1) Who is your target market?
If you think your target market is, "Well golly gee, pretty much everyone," then
you don't know your own target market.
--> 2) What is your industry advantage?
Sometimed dubbed USP, your industry advantage is the reason people would buy
from you instead of from someone else selling the same thing you sell. If you
don't know why people should buy from you, how on earth is anyone else supposed
to?
--> 3) How will you promote?
If you don't know exactly how and where to reach your target market... you
probably aren't, and you probably won't.
--> 4) When will they buy?
Statistically, less than one in a thousand people will buy on their very first
visit. If you don't know what conversion rate is, or how to measure it, or how
to improve it, you need to learn - if you're ever going to earn.
--> 5) Where will you present what you offer?
Whether it's a blog or a website, you need a web presence that says you are
serious and you are not a rank amateur. According to a Consumer Web Watch
survery, the #1 criteria that consumers use to judge credibility is website
design. On the Internet, you seldom get a second chance to make a good first
impression.
One of the strange ironies of the Internet is that most of the profiteers
promoting push button solutions have, themselves, followed the five steps above.
Maybe it's time you did, too?
------------------------------------------------------------------------------
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Site Design and Search Engine Optimization
Get nuts and bolts tips on how to plan, build, and optimize your web site for
maximum online impact. |
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Peter Browne |
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Web Site Stats (Part 2)
I hope that some of the terms as found in part 1 were of some
use in helping to understand the terms used in stats for web sites.
Today I can going to host a field trip to some live stats. Once you view these,
if you have any questions please feel free to post them and I will try to answer
you as best as possible.
Before I send you off to see some actual stats I want to briefly discuss what
you will see.
You are going to see terms like, Number of visits, Pages, Hits, and Bandwidth.
Each of these titles will be color coded and if you place your mouse over these
you will see a brief explanation of the term and what it means.
There is a Monthly History, Daily Activity for the Month, Daily activity for the
week, Hours of the day, The Top 10 Countries that visited in this time period,
The Top 10 hosts, Robots and Spiders, Visit Durations, The types of files that
were most requested or most loaded, The Top 10 pages, The Top Operating Systems,
The Top 10 Browsers, Where Visitors connected to the site from or the links that
sent traffic, Key word searches as used in the search engines, along with a few
other items.
These stats allow you to go back in time to review previous months, in the
sample you will see, the site has been active from April of 2005 so all of the
stats from April to today are there.
It is through reviewing these types of stats that you can learn what is working
and what isn't working on a website.
This is the same stats program I use to analyze my own and my clients website
traffic patterns. Once you spend some time reviewing these I think you will be
able to see how powerful this knowledge can be.
Learning to read and use the information is not always easy, but once you start
to master it, you can learn to better optimize a website and see what marketing
plans might be working or failing and make adjustments.
Now have a look at the stats and remember, these are live stats updated every
hour or so.
Live Stats
Don't forget to come back and post your questions or comments. I really think
that there is a lot to learn here and I hope you feel the same way.
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Network Marketing Publications & Tutorials
Network Marketing Electronic Publication and Distribution |
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Beverly Armstrong |
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More About Communications That Get Results
Don�t we ALL wish that we had great writing skills?
Well, there is a lot of advice out there on how to write great script, and all
of it has value.
We are advised to use Magic Words, there are 17 in all that are said to have the
power to change your life if you use them correctly.
But here is where the �rub� comes in, EVERYONE is using them.
Abracadabra, and suddenly the �magic� has disappeared!
Please don�t get me wrong I believe in the �magic� of words, however I also
believe that these same magic words can be over done! In fact they ARE being
overdone! Charcoaled even! Competition is fierce, and it is a jungle out there!
Following that line of reasoning, your best bet is to be VERY knowledgeable
about what you are offering, about what your prospect is looking for, and
include some original thinking. Honesty for instance, now THAT is very original,
as well as being VERY refreshing!
To that end, let�s consider what two different types of prospects want to hear.
The Prospective Business Associate, and The Prospective Customer.
Prospective Business Associates & Customers:
�First & Foremost, They want to know what�s in it for them. This means that YOU
must know what�s in it for them! What is the cost, what, is the potential
return, and what do YOU have in place as a system that will facilitate them
receiving it. Benefits: focus on the benefits. Outline the benefits, honestly,
and accurately with NO hype. Hype will come back to haunt you, and steal your
downline away from you in 90 days or less!
Just ask the Famous Tim Sales who lost over THOUSANDS of dollars a month because
of the indiscretion of an associate who hyped the program outrageously!
�Secondly, take as much time, or in the case of emailing as much space as needed
to get these points across. Your readers will stay with you as long as it is
interesting and informative. By informative we mean information that will help
them see what�s in it for them.
�Make an outline, and put your important 'what�s in it for them' as a beginning
for every paragraph. That�s right, point them to death with the goodies! Bold,
Italicize, Parenthesize in order to Glamorize This Literary Work Of Art! ALL of
the aforementioned literary tactics get attention, and attention is what you
want!
�Make certain however to request something, a call, an email, an order, some
form of recognition that your time too is valuable, and therefore a response is
required. You are after all not writing for your health, but for your wealth!
�In the case of products, outline what these products may provide, I say MAY
provide since only those of us who are Health Professionals may discuss anything
beyond possible health benefits in the case of nutritional products.
Point to authorities that everyone recognizes. In the case of communication
services, or communication devices, hone in on convenience, cost, faster, more
efficient etc. Enlarge upon the benefits of purchasing, owning, and using, these
particular product or products.
�Corner an associate and read your letter to them, and ask for an honest
appraisal. Be brave! An honest critique can save hours, & dollars of wasted
efforts!
�PS, & PPS your letter. Studies show that curiosity will drive your reader to
the bottom of your letter every time to see what�s there! So, reinforce your
important points as a PS, or PPS!
�Make sure your presentation is attractive! Look it over carefully, proof read
it, and if sending by 'snail mail', use an attractive cream or light blue paper,
and matching envelope. (Preferred colors)
�Include a photo, if you have a good one that can be printed clearly. People
want to SEE with whom they are communicating. USING Email? Send an Audio Email,
People like to HEAR with whom they are communicating.
Include a picture brochure in pdf format if possible when offering products by
email.
If sending by 'snail mail', please do not try to put 10lbs in a 5lb sack! Choose
an appropriate size envelope. Poorly written, poorly packaged does NOT cut it
here. This informational offering represents YOU, and YOUR OPPORTUNITY! Look at
it with a critical eye.
Take it out of the envelope, and read it again. Would YOU want to join YOU with
this offering? Remember, the same rules apply when speaking directly or on the
phone. Content, appearance etc., are important!
*The above article was written by me and published in Cutting Edge Magazine
years ago. Nothing has changed since then except for the newer methodologies
with which this information is being delivered.
We�ve covered two possible form letters for Prospective Business Associates, &
Prospective Customers. There are however at least five or six form letters to be
used for email, & snail mail delivery that every networker should have in his
personal letter files. What are they?**
This is the list most commonly referred to:
�A Cover Letter, this is about YOU, and WHY they should join YOU. THIS
information should be about YOU. Who you are. How YOU became involved in MLM.
�A Prospecting For Associates Letter (Health Professionals, Business
Professionals)
�A Prospecting For Customers Letter
�A Prospecting Follow-up Letter For ALL Categories
�A Thank You Customer Letter
�A Welcome To The Group Orientation Letter
Can all this be part of an email relevant system? YES, absolutely! Does this all
sound like work? You are right it is. That is what being in business for
yourself, is all about, it is about working for yourself.
However the innovations of the past decade have provided a solution for those of
you who are lucky enough to be working your business electronically.
Electronic Systems can provide much if not all of the above for you
automatically. However, what it CANNOT provide is the personal touch, which
means YOU! Your personal touch, your follow-up phone calls, support etc.
However a well-presented system will allow you to leverage your efforts to the
maximum.
*** More on Electronic Systems Later!
Synergism CEO, Beverly Armstrong NC, Certified Mycrous Therapist, (Homeopathies)
Certified Reiki Master, Certified Magnetic Therapist & Networking Business
Consultant, & Writer
http://networkingblogs.blogspot.com (Now with sound)
http://www.beverly-armstrong.official.ws
msbeverly@adlandpro.com
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Sales and Sales Strategy
Get some ideas on how to generate new and improve existing sales in your
business. |
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Jim Martin |
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7 Common Problems That
Salespeople Encounter
Following is a summary of the seven most prevalent problems
encountered by salespeople as reported by sales managers and
salespeople:
1) Our sales cycle is too long.
2) Our closing ratio of proposals to actual sales is too
low.
3) Too often we are dealing with prospects that don't have
decision-making power.
4) Our prospects use our quotes to get better prices from
our competition.
5) We constantly must compete on price and so we must
discount to win business.
6) We can't get enough qualified leads.
7) The prospects we do get into the pipeline never seem to
develop into actual sales.
These are all very common problems that salespeople
encounter, and we will address each of these issues and many
more as we delve into the FEAR Selling System. But we can
only begin to understand how to solve these problems by
studying buyer attitudes and behavior.
5 Reasons Prospects Don't Buy:
Following is a summary of the five most prevalent reasons
for not buying as reported by prospective buyers:
1) I get worried when salespeople don't take the time to get
to know my specific problem.
2) I don't feel that salespeople have my best interests in
mind.
3) I'm afraid that they won't be able to deliver what they
say they can deliver.
4) My job is on the line, so I can't trust new vendors.
5) I don't trust salespeople that talk at me instead of with
me. As you can see, the majority of the answers to this
survey revolve around fear and mistrust.
Our research on buyer behavior and attitudes � as well as
many other studies that we will reference throughout FEAR
Selling � reveals that people buy emotionally rather than
intellectually.
The decision to buy or not to buy is more subjective than
you might think. We have found that despite bidding
processes and return-on-investment analyses that your
prospects might demand, they typically buy based on
emotions.
Paul Borgese
I don't completely agree with Paul but
that is another whole subject on it's own
and we need to keep focused on the intent
of the Forum: Sales and Sales Strategies!
Jim |
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Earn up to $500 for signing up for special offers and promotions!
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The Science of Advertising
It's all about getting visitors to your site, customers through your door, and
everyone remembering who you and your business are. Class is in. I'm
your teacher Mr. Page. |
Clay Page |
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Do You Really Need An
Advertising Plan?
The answer is a
resounding yes, even more so if you are going to
use free advertising or you're starting on a
shoe-string ad budget. If you do not have a
clear and concise advertising plan, you have
little hope of realizing any degree of success
or a return on your investment into advertising.
Creating an
advertising plan is not that hard to do and is
what any sized business uses to steer a course
for operation.
Over the next four weeks we
will take you step-by-step in developing an
advertising plan that will start you on a
positive path of achieving greater success from
your advertising efforts. In this course we will
show you how to build a steady stream of 5,000
to 20,000 highly targeted prospects to review
your product or service. These highly targeted
prospects will come from PPC (pay-per-click)
search engines and we'll show you how to get
these valued prospects for FREE!
There are four
parts to creating your advertising plan for
success and we'll cover each one in detail and
featured on our Science of Advertising forum.
We'll even host a conference call for each part
where you can ask questions and receive
one-on-one assistance in a group setting.
Here is what
you can expect to learn from this course:
November 7 -
13
Part 1 - How to
promote the selling process.
Focus: Creating the magic
selling idea.
November 14 -
20
Part 2 - How to
share an inspiring story.
Focus: How to write an
inspiring ad.
November 21 -
26
Part 3 - How to
ask for the business*
Focus: Knowing when to ask
for the business
November 27 -
30
Part 4 - How to
place the right ads.**
Focus: Shopping for the
best ad deals.
* The greatest key to
increased sales!
** Receive up to $200 in
free PPC-SE advertising.
What you'll learn
from this course will forever change the way you
advertise your business. I have used this
strategy for the past six years to build my
business and anyone can duplicate the same
process for greater success.
Here is our
invitation. Invite your friends or downline to
join you in this special event and learn
together how to increase your success as a group
and then invest the time to participate in the
discussions and/or conference calls. I can
guarantee that it will be exciting, entertaining
and will change the way you advertise in the
future while enjoying greater success for less.
What is required from you?
An open mind to new ideas,
proven tactics and a willingness to duplicate
what is share to see for yourself that when you
"plan" for success, you have the "key" to
greater success.
If you would like to join
us for this month's activity for free, just make
a post below and let me know that you will be
participating in the discussion hosted here and
if you may attend any of the conference calls.
Once again, thank you for
taking the time to join us and I look forward to
an exciting month of discoveries.
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Web Logs, Blogs and the Art of Blogging
The ongoing growth of Blogs and RSS feeds |
Kenneth Sword |
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What can a Blog be used
for ?
Blogs are more and more growing in popularity and
you'd be surprised at all of what they are being used for.
I went to check the 'competition' to my company to see what's "GOING ON". Some
of it will SHOCK YOU!!!
One place I checked has many members from many places and they are in a younger
age bracket than myself in general but the stuff they talked about and the
language they used ... all I can say is they are lucky I am not their dad.
The site has some cool features and would be great if used for something better
than to talk smack and place provocative pics.
Bye-Bye to that site for me.
Well, I'm gonna give some thoughts on the use of blogs.
Let's say you wish for your messeges to get to people that are tired of emails
being blocked. They can add your RSS link to their "My Page" of their ISP or
place the link in their RSS reader and when you write they get updated of your
post in 'realtime' so they can read it now or later.
So a mail correspondence is one function of a blog. Instead of multple emails
all can read the same post like an email and your are not exposing email
addresses to the other readers.
You also don't have to worry about someone telling you to remove them from your
mailing list. They just delete the blog address. NO SPAM problems.
Newsletters are another use as some businesses have started doing. Delivery to
the readers happens smoothly and can be deleted if the reader wishes to stop
receiving.
Some blogs 'categorize' your entries. You can have multiple topics without
having to create a new account. One location, many subjects, catagory titles
help with search engines placing you in proper listings.
Niche marketing. This is my favourite. Write an article on an item of your
'many' items and you have exposed it to the world when it would be normally
buried in your many offers on your one site.
It's like creating a mini site for each product you promote. And the best part
... articles are better selling tools than ads because people that search for it
are already looking to buy and they want facts before they do.
An article does just that. Gives facts and you look like an expert in their eyes
so they trust you. You have conquered the biggest drawbacks of online selling;
credibility and trust.
For some, a blog can be private and shared by few or can be shared by all. Your
choice.
Use it as a diary, a memoir, create a family history and have all of your
relatives contribute to keep accurate records of the family.
Use it to write a novel. Use it to share homework assignments. Write a thesis.
Start a penpal club. Write reviews of movies or artists or music.
Create a fan club. Post a band's schedule and use to coordinate rendevous place
times for people.
Create lessons for students and allow them to post Q&A to those lessons.
Talk about pet care. Health care. Social Security. Social Reform. Politics.
Religions.
Make a grocery list for the family and use it as a check off list when shopped.
The entry is dated when what was bought.
Home improvement records. Project planning. A phone list for family members and
emergency numbers.
Or just write your thoughts for therapeutic reasons. Blogs are limitless to
their uses.
Kenneth R Sword Jr
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Traffic sites reviews
The ongoing growth of Blogs and RSS feeds |
Edward Pizzo |
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The Sandbox Theory
From what I know about the so called theory of the Google
Sandbox is there response to the listing brokers that
suddenly popped up about the early to mid 2004. The secret
broke that reciprocal linking is the key to high ranking top
spot search pages. So we had a new era of listing brokers
that have been coming on the seen ever since this news
broke.
So Google went on the defensive and decided to counter the
high volume linking sites that were getting top spot
rankings with all the links that were being generated by
traffic brokers by delaying the new website index listings
by 6 months to a year. So the so called sandbox was created
to keep all the new websites that were popping up from
gaining a first page ranking due to high reciprocal linking
that listing brokers were creating.
Does reciprocal linking work? Absolutely it is the best way
to gaining a high search engine index and when you finally
get out of the sandbox you will see your pages slowly emerge
to the top of the Google search engines.
Relative linking that has a higher page rank then you do
does help drag you up the PR scale. Only because these
companies will be sending you visitors that will be looking
for your products as well and may do business with you to.
If you are linking to Sneaker Company and you sell
chocolates I don�t think the people going to your website
will be staying very long and these people will be hitting
the back button pretty quickly, so your less likely to make
a sale any way by linking to these kinds of irrelevant
links.
But now if you look at it from this side of the fence any
and all traffic is currently helping your Alexa rating by
sending you traffic. So looking at it this way it�s a good
thing to link to everyone.
So what do you do? You link to everyone no matter where the
link comes from, in the long run it will help you over time
by keeping traffic coming to your site and your advertising
and target marketing campaigns can be used to generate your
sales.
------------------------------------------------------------------------------
Edward Pizzo
702-837-0570
http://www.yourquestreviews.com
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