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 Adland Digest Edition #484
  Thursday, November 24, 2005

Advice, Information, and Useful Tips on Sales, Marketing, and Internet Business

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Internet and Profit Newbies
Site Design and SEO
Blogs & Blogging
Friends and Good Times

ATTENTION: Digest Readers
We Want Your Success Stories!

In each issue of future digests, we're going to feature 1 good success story.  While we welcome all success stories, your story about success in the internet business or marketing areas will have the greatest impact on your business. 

Each success story will have a portion of the Digest dedicated to it and a link to the archived story will be available on each issue of the digest for 1 year. 

Below is an example of how the archived story links will be displayed.  

Recent Success Stories
Fred Arlington - 11/10/05
John Wedlake - 10/28/05
Patricia Heart - 10/27/05
Nina Carusoe - 10/22/05

Submit your success story here!


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From The Editor

Doctor In The House

Readers of the Adland Digest, we're happy to introduce you to a new member of our Adlandpro Advisory Panel.  Dr. David King. 

Dr. King was a student of the Dale Carnegie system and an outstanding award winner numerous times throughout his career.  He's won numerous sales awards throughout his career for leadership, training, and mentoring others.

He has spent a lifetime studying the works and under the influence of the great mentors and coaches known throughout the world such as Brian Tracy, Dr Denis Waitley, Norman Vincent Peale, the late Earl Nightingale, and Zig Ziglar and far to many too name as Motivation and Mentoring have been his life long passion and pursuit.  His other achievements number far too many to mention here. 

Now Dr. King has decided to share his expertise on Mentoring with our readers.  I hope you all take a few moments out of your busy days to stop into his forum and say hi or ask a question

$100.00 Worth of F^REE Advertising On Adlandpro for the First Reader To...

The Digest is looking for Real Life Internet Business Success Stories.  Have you started an internet business that is booming?  Were you on the verge of giving up when suddenly something made you change your mind?  Now you're working from home doing everything you ever wanted?  Did you set a financial goal that helped you buy the car or home of your dreams? 

We want to tell our 26,000 readers all about it.  Send us your minimum 1 page Internet Business Success story and the first one to send in theirs will get $100.00 of F^REE Advertising Courtesy of Adlandpro.com.  Advertisements and Promotional stories will not be considered. 

Click Here to Submit Your Success Story.  

Happy Thanksgiving Readers

For many of you, today is the day we give thanks for everything we hold dear and all the many blessings we've been given over the past years.  We here at Adlandpro would like to wish you and your family a safe and happy thanksgiving celebration as well as express our thanks for your readership over the years.   

Michael Dela Cruz,
Adland Digest Editor


Adland Digest Tip of the Week
Developing an Internet Business can be tricky.  There's so many things you need to do in technical, creative, administration, and financial areas.  You need to be a marketer, accountant, salesperson, support, and more. 

Why not let someone else handle creating the code for your web site?  Why not get someone else to ghost-write your articles?  Why not have someone code a small software program for you? 

I know you're all familiar with EBay, but did you know there was a sort of reverse-ebay for these types of services?  You bet!  If you can't do it yourself, you can always pay someone to do it. 

Bottom line: If you are in need for website content, custom images, articles, programming, you can get cheap resources at the following websites.


You can register a project and providers of such services will bid on it. You can find developers for as little as $20 for tasks which would take you days or weeks to develop if you don't have the skills in that area.

Most of the providers have ratings from previous projects entered by buyers, so you will get best possible combination of info and pricing you can get.  These reviews will also assure you that you're using a quality company for the project you are tendering. 

If you have ideas for programming solutions but have no programming skills, developers from all over the world will develop them for you for fraction of cost you would have to pay to your local providers

That's your Adlandpro Tip of the Week!

Click Here to Send Us Your Unique Tip.  If we use your tip in our Tip of the Week Section, you'll get a free link from our Digest which goes out to over 26,000 members each time to your website.


Internet and Profit Newbies

If you're new to making money on the internet, get to know the Do's and Don'ts of taking the step into the world of generating income online. 

[Linda Caroll's photo]
Linda Caroll
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First Steps for Serious Entrepreneurs

You don't have to be online very long to realize that the Internet is a feeding ground for people running scams online. So, how do you know what will work for you? How do you start a sensible business that will grow and prosper?

One Step Forward, Two Steps Back?

Did you know that humans make decisions based on emotion and justify with logic? It simply how our brains work. But, we can't always trust our emotions to do what's right for our finances.

Too often, people find themselves in a vicious cycle of trying opportunity after opportunity and never getting any farther ahead. One step forward, two steps back.

Fortunately, we have that big round thing sitting between our shoulders. Along with a pencil and paper, you can prevent getting into that cycle, or get yourself out of it.

Are You An Entrepreneur?

Do you know what an entrepreneur is? The dictionary defines it as; A risk-taker who has the skills and initiative to establish a business.

Don't let the "risk taker" part set you back. If you've ever crossed the street, or driven a car you're a risk taker. You could have been hit by a car, you know!

What does that leave? Skills and initiative.

Initiative, you probably already have. Maybe it’s the thought of a few more zeros in your bank account. Or maybe you want to put your children through college. Or buy a new car, or earn a vacation. Initiative is the easy part. So, you’re a risk taker with initiative. What does that leave? Skills.

Whooooo Are You?

Without a plan in hand, the Internet can seem as confusing as Alice’s journey through Wonderland. There’s the cats that appear and disappear (often with your money)... plenty of tweedle dee and tweedle dum action to waste your time... the self appointed royalty hollering “MY WAY! Do it MY WAY” while their pages paint the roses red - and, of course, an endless array of opportunities laid out on the table of the proverbial mad tea party.

If you're as confused as Alice was in wonderland, you may have made the mistake of thinking you have nothing to sell.

You see, often people aren’t looking to repeat their “day job” online, so they start looking for opportunities. That’s a fast track to becoming “prey” for opportunists, scammers and pyramid operators.

There is a little bit of magic that happens when you write ideas on paper.

Before you scoff at the simplicity of it, ask yourself if you're already where you want to be. If not, why not give it a try?

Write down the answers to these questions on a piece of paper. Take as much time as you need.

1) What magazines do you like? Write as many as you can think of.

2) What kinds of things do your friends and family often ask you for help with or advice about? Think back over the past several years, too.

3) When you’re shooting the breeze over coffee with a friend, what do you talk (or ramble) about? Be honest.

4) What are your hobbies, interests, obsessions and pet peeves? List as many as you can think of. Don't forget the pet peeves. You have NO idea how many successful businesses started because of pet peeves!

Look! It's You - On Paper

Do you see topics or subjects that come up in all four categories? Circle them first. You might even have more than one subject area that comes up repeatedly. That's okay. Now look for subjects that come up in three out of four areas. Circle those, too.

There you go, it's you on paper. Now we’ve taken care of the skills part of the equation, too. You've just circled several great areas that you could run a successful business in.

The Roots of Success

Look at the subjects/topics you’ve circled. For each one that you’ve circled, ask yourself;

1) Is there growth potential? Will this be a viable business area three years from today? After all, time is the only commodity that you can never replace once you’ve spent it.

2) Can you speak with knowledge? People don’t buy fishing supplies from someone that doesn’t know bass fishing from walleye fishing. We humans are pretty good at sniffing out a phony in an area we have interest in. Make sure you can speak with knowledge about the area you choose, or you’ll do your own reputation more harm than good.

For an entrepreneur, identifying the true nature of your skill set is the raw beginning of a success story. From there, it’s time to brainstorm.

- Can you write an ebook?
- A buyers guide?
- A product comparison report?
- Can you freelance?
- Can you organize a group of freelancers?
- Can you buy wholesale and sell retail?
- Can you write unbiased product reviews?
- Can you put together a package that other people would like to sell?

Once you have chosen an area of business suited to you, it's just a matter of brainstorming to get you started.

Need help implementing this plan?
Just post the circled items from your lists and we'll help you out. You'll be amazed to see the ideas that flow when we put our heads together.

: )

P.S. If you've already started a home business, this technique can help you see if you've chosen well, too.


Come see what I do;


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Site Design and Search Engine Optimization

Get nuts and bolts tips on how to plan, build, and optimize your web site for maximum online impact.

[Peter Browne's photo]
Peter Browne

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What You See Is What You Get

Not really, but that is what WYSIWYG is supposed to mean.

The thought here is that anyone who knows little to nothing about designing a web site can create a site simply using point-and-click and drag-and-drop methods. For the uninitiated, the misconception is that anyone can create a site as good as a trained web master. The hook is that it saves time and money to do it yourself.

WYSIWYG editors do have a place on the web. For someone who is interested in learning HTML, some of them can be a good place to start. For someone interested in making a site about the family vacation, a WYSIWYG editor might suffice. For a site destined to promote a business or organization, such a tool might create a somewhat usable website, but it can also lead to trouble and despair.

If you have been following along in this forum you might have come to the conclusion that I personally don’t offer much in the line of support for these authoring tools. There is very good reason for that. Generally websites generated from these editors do not look the same in all browsers. The results, in reality: What You See Is What You Get, In This Browser, With This Window Size, With This Text Size, On This Operating System, At This Screen Resolution, With This Set Of Browser Preference Settings. The last two are very important considerations, as you have no control over a persons own personal browser settings. I would wager a guess that a lot of people don’t even know about these options on their own computers. In all my years of designing websites and working in the field of technical support, I have found that more often than not, a person buys a computer, brings it home, unpacks it, plugs it in and that is where it stops.

There is no guarantee that the website will look the same in any other browsing situation. In fact, it may look rather different in another browser, or worst case won't display at all.

I have witnessed this first hand, I recall a person that built their site at home and uploaded it thinking everything was just fine. They were also in the process of closing a client and when they were at the clients house they asked; “Do you have access to the Internet?” Well they did, and when they entered the URL of the website into the browser they used, a big white screen appeared. The once proud owner of the website knew nothing about browser compatibility and was in absolute horror and embarrassment at what everyone was looking at. She was dumfounded and could offer no explanation for what was happening.

WYSIWYG editors, by their very nature, do nothing to instruct the user in good coding techniques and practices. They are not equipped to cope with image optimization issues, nor do they recommend the most appropriate mark-up for any particular bit of text. As a result WYSIWYG editors usually generate HTML code that is bloated, illogical and can be invalid, according to internet standards.

A few of the problems one can face with a WYSIWYG editor are:

Excess code that leads to longer download times.
Proprietary code that only works in some browsers.
Invalid code that may only render as intended in some browsers.
Illogical code that only "looks good" in some browsing environments.
Unstructured code that is neither optimized for search engines, nor accessible in various browsing environments.
Obsolete, hard-coded styling that makes every page look different as well as causes maintenance headaches.

I have, in the past, taken a page created with a WYSIWYG editor, I won’t say which one, and reproduced the exact same page with 1/3 the amount of code that was generated by the editor. That means 2/3’rds of the code generated by the WYSIWYG editor was not required for the web page.

An inexperienced user, desiring a particular layout, does not know the proper methods to position and space different elements on a page and usually resorts to what one might call, brute force techniques such as repeatedly pressing the spacebar or return key. This only makes a bad situation worse. It is like putting a square peg in a round hole, if you hit it with enough force it will go in, but you loose some of it.

Lack of image optimization merely adds to the download and rendering issues. If you are using graphics within your website and I don’t know many that don’t, then you better learn how to work in a good graphics program. You will need to learn about image optimization and image slicing.

There are a lot of things to consider when creating a website and the use of a WYSIWYG editor is only a small slice of the pie. I have seen where images that were 1000 pixels by 1000 pixels were placed on a page, but displayed at 100 x 100 pixels, or the same hold true in reverse and you then get this huge pixelated image that looks just awful. In the case of downsizing the image, the image "attributes" where changed, but the large image still had to load, even though it was only displaying at 100 x 100 pixels. Have you ever seen a website that just hangs there wanting to load an image or multiple images, this is one of the reasons why. A browser loads the different components of a webpage in a particular order. Normally a browser will start to load each image as soon as it encounters it in the html file, and there is no control over the order in which multiple images are loaded. There are some other considerations that come into play here, some are more technical than others, but a simple one might be if you were loading a banner from another website, as might be the case with an affiliate banner, and that website was experiencing problems or slow load speeds, it will affect your page loading while the browser waits for the banner to be delivered. If it takes to long, then most people with either close the browser, or hit the back button.

Layout, graphics, navigation, copywriting, the list of considerations is endless. Websites are funny creatures and they take on a life of their own. Starting out as you intend to finish is always a good plan of action. I am not saying that one cannot use a WYSIWYG editor to create a quality website, but you need to learn a lot about how they work and how to manipulate them. Did you know that if you bought Dreamweaver and signed up for the Dreamweaver University library they offer, you could spend close to $800.00 USD, and then you still have to learn everything and hope that you not be in over your head. I do not know how long it would take to learn everything but while you are learning, some others are already establishing their presence on the web and working towards generating a profit.

So the whole point here is be careful and make the right decision before you waste a lot of time and money. There is one extra precaution I would like to offer and that is with web site authoring tools that come with a hosting account. I have seen in the past where someone signed up with a service and created their website, after about a year they decided that the website was off line more than it was on line and they sought out a new host. They liked the features that were offered by the new host and did some research before deciding to pack up and move to the new server. they checked on up time and server response times. Well they packed up the site and moved only to find the code that the on line authoring tool generated would only render on the server it was created on. The website was proprietary to that particular hosts server and would not work on any other host. In the end it was a years worth of work gone, and the client had no knowledge on how to rebuild that years work. Was it fair or ethical, no, it was just business.

Peter G Browne

Bengal Marketing


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Web Logs, Blogs and the Art of Blogging

The ongoing growth of Blogs and RSS feeds

Kenneth Sword

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Podcasting - is this lillypad tossing for toads?

We see the commercials on TV, hear them on the radio, read them in newspapers and flyers and see the images and product on the internet and in stores.

iPod. A little device that can store more audio than you can listen to in a week or more. A system that has an mp3 player software and a database to organize all recorded content.

There are other devices that do this also but, iPod is the recognized name for most.

Why do I bring this up? Podcasting.

I am going to share some material from Wikipedia on this subject since there is so much on this topic.

Before I do, I will mention this. Podcasting is not just for iPods. Blogs and RSS are becoming more useful and integrated with podcasting and software is available for you to play podcasts right on your computer.

Ok, from Wikipedia:

"Podcasting is a blanket term used to describe a collection of technologies for automatically distributing audio and video programs over the internet via a publish and subscribe model. Podcasting enables independent producers to create self-published, syndicated "radio shows," and gives broadcast radio or television programs a new distribution method.

In the podcasting model, the publisher publishes a list of programs in a special format, known as a "feed", on the web. A user who wants to see or hear the podcast subscribes to the feed in special "podcatching" software (a type of aggregator), which periodically checks the feed and automatically downloads new programs as they become available. Typically, the podcatching software also transfers the program to a desktop or portable media player.

Most podcatching software facilitates copying podcasts to portable music players. Any digital audio player or computer with audio-playing software can play podcasts. From the earliest RSS-enclosure tests in 2000-2001, feeds have been used to deliver video files as well as audio. By 2005 some aggregators and mobile devices could receive and play video, but the "podcast" name remained most associated with audio.

"Podcasting" is a portmanteau that combines the words "broadcasting" and "iPod." The term can be misleading since neither podcasting nor listening to podcasts requires an iPod or any portable player, and no broadcasting is required.

Aware of that misleading association from the beginning, some writers have suggested alternative names or reinterpretations of the letters "p-o-d", without winning much of a following.[1] One little-used alternative is "blogcasting", which implies content based on, or similar in format to, blogs. Another is "audioblogging." "

To follow more on this you may find it here.

I'll cover in the next post how blogging and podcasting work together and how this can be beneficial to your business.

To technology and success.

Kenneth R Sword Jr


Bizzy Blogz

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Friends and Good Times

This forum is to Thank all of you for your friendship and to get acquainted together. I look forward to some good times here. Thanks for accepting me into your community here.

Dr. David King

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Can It Be True?

That even with the Age of Technology Business is Still About Relationships.

Are we finally finding out it still requires good traditional business etiquette and ethics to gain huge rewards.

That in deed though the Internet was to be the super highway to wealth and early retirement.

That many are finding that it is still all about the many years of relationship
building and earned trust built with others.
That it is more needed today than at any other time due to the great doors to the world that the internet has opened to have a successful business both on the web or off.

With the advent of the PC it has caused a somewhat false sense of anonymity and many have fallen into that trap and a lack luster regard for traditional business protocols.

Relationships in all areas of life are still required and essential to truly take your life and business to the next level.

It has been said many times that people buy from people they know and trust.

Then why is it that so many have gotten away from the idea that they don’t have to be bound by the many years of proven success.

With all the hype and twice the lack of integrity.
We see thousands upon thousands of businesses that fail to honor these laws of tried and tested wealth principals of building relationships, with their customers that are based upon personal service and their repeat business at the center of them.

If we take a closer look at the truly large organizations then we begin to see the trends that have always prevailed.

These really huge companies have continued or gotten back to the personal relationship building skills that are required to create and maintain client loyalty and burgeoning repeat sales.

People are always looking for an easier way to do things, and that is true.

However, some things never change and those in particular are the needs for feeling important to those we do business with and most definitely valued to say the least.

I have personally seen several great ideas truly ruined because those that were involved placed greed for the all mighty dollar above all else.

In doing this they have hurt a lot of innocent people and in some cases destroyed their lives.
While all they had to do was slow down and respect the laws of business that had been tried and tested for centuries.

The Primary Business Rule is.

The Customer is King and Queen and if you are not treating them as Royalty and cultivating a relationship someone else will and soon you have no business at all.

I once read a sign in a store and thought it awesome. It has stuck in my mind to this day.

“Through these doors walks the most precious people on Earth .
They are our Customers.
They are not here to serve us but rather to be served with respect and great joy.

They are a not a burden nor do they take to much time.
They are the only reason we are here.

So let it be your motto that “How may I help you?” is not a thing we say but that we show by our attitudes and actions with these the Greatest People on Earth Our Customers.
They should always look forward to visiting us often and feel like they are a part of our family, our lives and always valued here.

It was signed by some one you may all know the late Sam Walton of Wal-Mart .
It was posted on the door coming out of the employees area and in their locker room and break room In Bentonville, Arkansas.

That is all for this time I will say so long for now and remember that relationships lead to trust and great returns when we understand why they exist and how to use them.

For those interested Dr King operates a Totally Complimentary to Join Website were He presents Weekly Tele-seminars each Wednesday at 7:30 PM CST combined with live Mentoring and Coaching of the group as a whole.

Success Training Seminars with the Greatest Mentors and Coaches of all times on Saturday Evenings at 6:00 PM CST from the massive Vault Of Success University that has a 24/7 access to more than 50 of the greatest of all time.

Last week the guests all were taken back to the great Earl Nightingales teachings called “Lead the Field” and the seminar planned for 1 hour was still going strong two and a half hours later due to the overwhelming discussion that followed and Dr King being the truly caring servant he is to all those present.

His daily Mentoring and Coaching of many to Find and Awaken the Winner in each of themselves and to share it with all they meet in life to reach for their dreams and desires has had life changing results for those that follow him.

Many who have attended have said if you have not been you have just got to go one time and you will return again and again trying not to miss a single offering of this wise and caring person and mentor Dr David King

Here is the link below


Dedicated to You Being Your Best and Living Your Dreams and Life to Its Fullest Always

Dr David King
Relationship, Mentoring and Counseling Expert
Adland Pro Advisory Panel


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