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 Adland Digest FREE Edition #497
  Monday May 15, 2006

Information Your Business Needs RIGHT NOW

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Internet and Profit Newbies
Blogs & Blogging
Guest Articles


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The "S" Word

The internet is so polluted nowadays with junk mail that it's difficult to determine what is legitimate mail and what is not.  Illegitimate mail, otherwise known as the "S" Word "Spam", is generally hated by most of the computer users population.  The effectiveness of email marketing to unsolicited lists is now paralleling the stats of doing a direct mail marketing campaign except with less overhead costs.  There's one crucial difference though.  If you send a useless piece of direct mail to a home, generally it will just be thrown away and forgotten.  Sending a piece of unsolicited mail to someone's inbox can have disastrous effects on your business if people complain in large enough numbers.  If you think that's nothing to worry about, think for a moment how easy it is to mark mail as spam in a hotmail account.  I know.  I've done it once or twice by accident. 

Our guest article writer walks through the thought process she uses to determine what can be considered good spam and what should be marked as bad spam.  As an internet marketer, you would do well to read and internalize this information.  It may save your online business. 

Linda Caroll, our lovely "Internet & Profit Newbies" advisor shares a special and thought-provoking piece of writing with us that puts the human being into perspective.  Ken "The Blog Guy" Sword demonstrates the importance of choosing a theme for your blog and how to do so. 

Coffee?  Check.  Comfortable Chair?  Check.  10 minutes Free Time?  Check.  Enjoy this week's Adland Digest!


Michael Dela Cruz

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Internet and Profit Newbies

If you're new to making money on the internet, get to know the Do's and Don'ts of taking the step into the world of generating income online. 

[Linda Caroll's photo]
Linda Caroll
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My sister sent this to me. It's only a small excerpt of a much longer piece from a book called "The Invitation."

I find it very touching and deeply meaningful. I think it holds the answers to a lot of people's struggles. I'll elaborate on that later, maybe. What do you get from it?


It doesn’t interest me what you do for a living. I want to know what you ache for and if you dare to dream of meeting your heart’s longing.

It doesn’t interest me how old you are. I want to know if you will risk looking like a fool for love, for your dream, for the adventure of being alive.

It doesn’t interest me what planets are squaring your moon... I want to know if you have touched the centre of your own sorrow. If you have been opened by life’s betrayals or have become shriveled and closed from fear of further pain.

I want to know if you can see beauty even when it is not pretty every day. And if you can source your own life from its presence.

I want to know if you can live with failure, yours and mine, and still stand at the edge of the lake and shout to the silver of the full moon,“Yes.”

It doesn’t interest me to know where you live or how much money you have. I want to know if you can get up after the night of grief and despair, weary and bruised to the bone, and do what needs to be done to feed the children.

It doesn’t interest me who you know or how you came to be here. I want to know if you will stand in the centre of the fire with me and not shrink back.

It doesn’t interest me where or what or with whom you have studied. I want to know what sustains you from the inside when all else falls away.

I want to know if you can be alone with yourself and if you truly like the company you keep in the empty moments.

(© Oriah Mountain Dreamer)


I've been doing profit & success consulting for over 20 years. Helping people grow. A few of them I can help. Many I can't help because they need to fix their way of thinking first.

I see people that have let their experiences make them bitter and angry. (re; paragraph #3)

I see people that always look for what to complain about instead of what to be grateful for. (also paragraph #3)

I see people with an endless stream of excuses for why it's okay to shuffle off their responsibilities. (ie; feed the children paragraph)

I see people that want the good times, but can't cope with the bad ones (ie; standing in the fire)

And they wonder why success eludes them?

It's all about integrity and attitude, at least in my humble opinion.


Come see what I do;


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Web Logs, Blogs and the Art of Blogging

The ongoing growth of Blogs and RSS feeds

Kenneth Sword

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Developing A Theme For A Successful Blog

The theme of your blog, the subject of what your blog is mostly about, is what will attract or repel readers. For your blog to be a great success you'll need to contribute something unique, which will be your blog's theme. It may be on finding alternatives to people's needs with software, do your own blog version of a 'Saturday Night Live' in text and video format, an artist blog, a blog on the game of cricket, Nylon - the history and current uses, Thermodynamics, Tarot, whatever ... but you need to find that certain something that only you can contribute and that people want to read and know about.

Your blog's theme needs to be summarized by what you want your blog to be uniquely known for. Pick several keywords that describe your content, based on your skills, knowledge and abilities.

Some example could be:
* President office staff reports
* Mixocology shakers and movers

This will lend to a great description of your blog.

Some example could be:

* Making fun of the President of the United Fates
* 'Gorilla Farts' and Other Bartender Favorites

Now complete your possible theme below.

My blog is very well known and trusted as the best place on the internet to find:

1. ____________
2. ____________
3. ____________
4. ____________

My next post will be on Branding.


Some success blogs:

Kenneth R Sword Jr
Co-CEO - Bizzy Blogz
http://www.bizzyblogz.com/AutoBlogAds/ http://www.bizzyblogz.com/TopJVSecrets/  http://www.bizzyblogz.com/YourOwnArticles/  http://www.bizzyblogz.com/PrivateLabelBooks/  http://www.bizzyblogz.com/PrivatelLabelAudioBooks/

New! Bizzy Blogz Community - like MySpace
An Advertising Traffic Machine

Bizzy Blogz

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Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Good Spam or Bad Spam...What is the Difference?
Copyright 2006 By Sara Hardy

"Are you Good Spam or Bad Spam?"- This is the question I find echoing
in my head sometimes when I am going through my email, as if it is part
of some electronic Wizard of Oz. Have you ever given any thought to the
fact that there really is a difference in spam? Not that I am defending
anyone, but let me make my point and then you can decide for yourself.

Spam is such a hot issue and no one knows the "right" view of spam that
fits everyone.
You either:
- will take all measures to prevent people from sending it to you
- don't mind it at all and happily delete, delete, delete every day
- OR hate it sometimes and ignore it other times.

I think I fall in the last category, which is what started me thinking about
good and bad spam. My point of view has now developed into this:

BAD Spam-
It is bad spam when you reply to it to be removed and it is returned to you
because the address is made up. It is bad spam when the removal link does
not open a real url. It is bad spam when you paste the message source into
Spam Cop and the info you get back before clicking the "Send spam
report" shows tons of dead ends and made up domains, etc.

This means that this "Cowardly Lion" harvested your address, and went to
great lengths to cover their tracks in order not to get caught sending spam.

GOOD Spam-
It is good spam when there is an actual person on the other end,
apologizing for inconveniencing you. What made it good spam? Because
here is spam that you most likely will not get again, because it is more
legit then the bad spam. These people are not out to break any rules, upset
anyone, or ruin your day. 9 times out of 10 they really don't know any
better and will learn, very quickly I might add.

Also, keep in mind that the Scarecrow in us does not ALWAYS remember
every email we sign up for. It is possible to have signed up for something
and a week later be flipping out because you are getting email from some
unknown. If we only had a brain sometimes (Speaking for myself, of

It is also highly possible that someone is having fun subscribing you to
things. Never count that one out, it happens all of the time.

Personally, I would much rather get good spam. Bad spam demonstrates
that the sender KNOWS what is not acceptable and went to all of this
trouble and expense to hide behind this long trail of fake addresses. That
they took the time to do that is malicious, in my way of thinking. Do they
really think that what they are trying to sell in this manner is actually
worth it? These are the people we should be upset with. These are the
people that we need to be telling, "I'll get you my pretty, and your little
server too!"

So, whether you agree or disagree, just try to keep in mind that
1. The whole world is not out to get you.
2. Not every piece of spam is sent with the same intent. And...
3. As the world around us continues to change, we will be seeing more and
more companies resorting to sending their junk mail through email rather
then the post office. (I think this is becoming a more desirable thing to us
all, as it would be much safer.)

Now is the time to try to adjust our view and approach the issue with a
level head. If we don't we will drive ourselves mad, and for what purpose?
The changes in our world cause the internet to change. Soon you probably
will find yourself saying, "I don't think we're in Kansas anymore".

Written by Sara Hardy
Owner of MarketingTrendz, and Publisher of
The OnLine Exchange Ezine.
To subscribe to her ezine goto:
This will automatically make you a member of The Profit Zone,
a FREE Members Only Club that gives you unlimited access
to FREE marketing tools, ebooks, resources and more!


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