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 Adland Digest FREE Edition #500
  Monday, June 05, 2006

Information Your Business Needs RIGHT NOW

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I have some pretty interesting articles for you this week on the Adland Digest.  I hope you have a few minutes as usual to check them out. 

Long Time Internet Marketing Veteran Joe Vitale presents a money making idea which many may find tough to swallow at first.  Giving away money to make money? Preposterous!  Outrageous!  Or is it?

The Lovely Linda Caroll presents us with 7 Dirty Words you can't say in Email...well, you CAN but chances are that "A lot of people won't get your email if you do".  Brilliant piece of writing Linda. 

Our illustrious Kenneth Sword discusses the power of blog branding and how it could help you with your blogging efforts. 

Finally, thanks for reading the digest.  We are at issue #500 now and that's quite the number of issues for any newsletter on the web.  We hope to do 500 more and see you as a reader on the 1000th issue. 

Please enjoy this week's issue of the Digest.

 

Regards,

Michael Dela Cruz - Adlandpro.com

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Internet and Profit Newbies

If you're new to making money on the internet, get to know the Do's and Don'ts of taking the step into the world of generating income online. 

[Linda Caroll's photo]
Linda Caroll
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7 Dirty Words You Can't Say in Email!
 

If you're old enough, you might remember George Carlin's
"Seven Dirty Words You Can't Say On Television"

The routine was SO dirty that when WBAI Radio played it on the air, the FCC filed an order forbidding the broadcast of such language.

Fast forward 32 years.

Now that we're technologically advanced, the big thing is that we can't say bad things in our emails. Dirty things like;

1) click here
2) you receive
3) no obligation
4) money back guarantee
5) free sample
6) check or money order
7) to unsubscribe

You also can't...
... List a toll free number
... Tell anyone to click on a url
... Include an email link
... Put an exclamation mark in the subject
... TYPE IN ALL CAPS
... and more.

Now, when I say "can't" what I mean is that you can, but that a lot of people might not get your email if you do.

You may have noticed that there's a huge war going on, on the Internet, between spammers and anti-spammers. I'm not crazy about spam myself. I really have no need to enlarge a part of the male anatomy that (being female) I don't even have, for example.

Anyway, I can handle deleting 3 or 400 emails a day, but I shudder to think how many spam emails go through my ISP's mail server if every customer gets their fair share.

ISP's agree. They say that the flow of spam is SO bad these days, they need to start installing filters to get rid of it.

That's where the bad words come in. Spam filters work by looking for email containing bad, spammer, money making words.

One of the popular filter programs today is called SpamAssassin. The way it works is to score points for every bad word in an email. You know, like telling people how to unsubscribe from your newsletter. Apparently, that's bad.

If you get 5 points, you're email is toast.

Once your email become toast, the ISP gets to decide what happens to it. Some ISP's delete it immediately so no one ever has to see it. Others label it as potential spam and send it out to let the recipient decide if they want to read it.

Now, let's be honest here. SpamAssassin seems to be a lot more powerful than the FCC was back in '73. I mean, Carlin is still playing 12 weeks a year at the MGM in Vegas. But say the bad email words, and YOU could get deleted. Poof. Gone.

Now, not all ISP's are using spam filters yet. I know mine doesn't because some of the emails I get wouldn't even pass the FCC's bad word test, nevermind the anti-spam ones.

But, the point is, if you are a business owner, you have no idea how many of your subscribers aren't getting your email.

The other point is that if you don't get regular emails for Viagra and male anatomy enhancement, what else aren't you getting?

Trust me, using bad words doesn't get you more fame anymore like it did for George. He said bad words and 32 years later he's still rich and famous. You say bad words, and 32 seconds later you could be in a trash bin somewhere.

So, what you need to do is this;

a) If you're not getting much spam, ask your ISP if they use spam filters. Also ask them to let you control what's deleted instead of having it controlled for you. Unless you're 12. Then your parents should be supervising that.

b) If you own a business mailing list, you might want to tell your customers about mail filters. Heck, you could even share this article with them.

Just don't tell them to click anywhere.    


Linda's clients have been featured in Forbes, People Magazine, Home & Garden TV and more. Visit her website design site at LindaCaroll.com

 

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Web Logs, Blogs and the Art of Blogging

The ongoing growth of Blogs and RSS feeds


Kenneth Sword

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Branding - Your Name and Image That Will Stick In Peoples' Heads - Part 1

Every famous thing has a name. It may be one word that says it all - Motorola. It may ride off of the success of others, as in Sprint Cellular Phone by Motorola. Whatever name you choose will establish your brand, it will be the name that people remember and will be with you forever.

This is vitally important. What would happen to Pepsi if the name was changed tomorrow to Phiz-Pop. Would you still buy it even if it tasted the same? Would they still be the popular drink that they are? The name, that was built carefully over many years, is the most valuable asset they own. Your brand will do the same for your blog.

Does Branding Need To Be Relevant To Content?

The question immediately arises whether your name needs to be descriptive of your content, and the answer is, "maybe." Sometimes it helps, as with Adlandpro you expect it has to do with ads, but you didn't expect a forum community within. But the blog Boing Boing, a techno-babble blog on tech gadgetry. Who would have guessed? Nothing descriptive in the name to suggest hi-tech toys.

Next:
Branding - Your Name and Image That Will Stick In Peoples' Heads - Part 2

__________


Kenneth R Sword Jr
Co-CEO - Bizzy Blogz
http://www.bizzyblogz.com 

Sponsor of the ABA Basketball 'Streetball' group
"Nothing But Net Entertainment"
http://www.bizzyblogz.com/NBNE/ 

New! Bizzy Blogz Community - like MySpace
http://www.bizzyblogz.biz 

An Advertising Traffic Machine
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http://www.frappr.com/bizzyblogzcommunity 

------------------------------------------------------------------------------
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Special Guest Articles

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The Greatest Money-Making Secret in History

Copyright 2006 by Joe Vitale

 

If you want money, you only have to do one thing.

It's the one thing some of the wealthiest people on the planet have
done and are doing.

It's the one thing written about in various ancient cultures and
still promoted today.

It's the one thing that will bring money to anyone who does it but
at the same time most people will fear doing it.

What is that one thing?

John D. Rockefeller did it since he was a child. He became a
billionaire.

Andrew Carnegie did it, too. He became a tycoon.

What is the greatest money-making secret in history?

What is the one thing that works for everyone?

Give money away.

That's right. Give it away.

Give it to people who help you stay in touch with your inner world.

Give it to people who inspire you, serve you, heal you, love you.

Give it to people without expecting them to return it, but give it
knowing it will come back to you multiplied from some source.

In 1924 John D. Rockefeller wrote to his son and explained his
practice of giving away money. He wrote, "...in the beginning of getting
money, away back in my childhood, I began giving it away, and continued
increasing the gifts as the income increased..."

Did you notice what he said? He gave away more money as he received
more income. He gave away $550 million dollars in his lifetime.

P.T. Barnum gave money away, too. As I wrote in my book on him,
"There's A Customer Born Every Minute," Barnum believed in what he called a
"profitable philanthropy." He knew giving would lead to receiving. He, too,
became one of the world's richest men.

Andrew Carnegie gave enormously, too. While some might argue that
these early tycoons had the money to give, so it was easy for them, I would
argue that they got the money in part because they were willing to freely
give. The giving led to the receiving. The giving led to more wealth.

Today it's fashionable for businesses to give money to worthy
causes. It makes them look good and of course it helps those who receive it.
Anita Roddick's Body Shop stores, Ben Cohen and Jerry Greenfield's ice
cream, and Yvon Chouinard's Patagonia, are living examples of how giving can
be good for business.

But what I'm talking about here is individual giving. I'm talking
about you giving money so you will receive more money.

If there's one thing I think people do wrong when they practice
giving, is they give too little. They hold on to their money and let it
trickle out when it comes to giving. And that's why they aren't receiving.
You have to give, and give a lot, to be in the flow of life to receive.

I remember when I first heard about the idea of giving. I thought it
was a scheme to get me to give money to the people who were telling me to do
the giving.

If I did give, it was like a miser. Naturally, what I got in return
was equivalent to what I gave. I gave little. I got little.

But then one day I decided to test the theory of giving.

I love inspiring stories. I read them, listen to them, share them,
and tell them. I decided to thank Mike Dooley of tut.com for the
inspiring messages he shares with me and others every day by email.

I decided to give him some money. In the past I would have given him
maybe five dollars. But that's when I came from scarcity and feared the
giving principle wouldn't work. This time would be different. I took out my
check book and wrote a check for one thousand dollars.

Mike was stunned. He got my check in the mail and nearly drove
off the road as he headed home. He couldn't believe it.

I loved making him so happy. I delighted in giving the money to him.
Whatever he did with it was fine with me. What I got was an incredible
feeling of helping someone continue doing what I believed in. It was an
inner rush to help him. I still rejoice at sending him the money.

And then something wonderful began to happen.

I suddenly got a call from a person who wanted me to co-author his
book, a job that ended up paying me many times over what I given away.

And then a publisher in Japan contacted me, wanting to buy the
translation rights to my best-selling book, "Spiritual Marketing." They,
too, offered me many times what I had given my friend as a gift.

A true skeptic can say these events are unrelated. Maybe in the
skeptic's mind, they aren't. In mine, they are.

When I gave money to Mike, I sent a message to myself and to the
world that I was prosperous and in the flow. I also set up a magnetic
principle that attracted money to me: As you give, so you will get.

Give time and you'll get time.

Give products and you'll get products.

Give love and you'll get love.

Give money and you'll get money.

This one tip alone can transform your finances. Think of the person
or persons who have inspired you over the last week. Who made you feel good
about yourself, your life, your dreams, or your goals?

Give that person some money. Give them something from your heart.
Don't be stingy. Come from abundance, not scarcity. Give without expecting
return from that person, but do expect return. As you do, you will see your
own prosperity grow.

Try it and see.


About the Author:

Joe Vitale is the #1 best-selling author of "Spiritual Marketing" and way
too many other books and tapes to list here. See dozens of eye-opening
articles by him, sign up for his famous monthly newsletter, and browse his
amazing catalog at http://www.mrfire.com 
 

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