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 Adland Digest FREE Edition #501
 Tuesday, June 13, 2006

Information Your Business Needs RIGHT NOW

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Internet and Profit Newbies
Blogs & Blogging
Guest Articles

 

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For the Community...BY the Community

If you're a member of the Adlandpro Community you will have received an introductory copy of the new Adlandpro Community Member Newsletter.  This currently nameless publication is a newsletter that promises to have content that is more relevant to our members because it is written BY our members.  Everything from the layout, design, and color scheme all the way to the writing and content is the work of a core team of 22 people selected to participate in the project.  Many others have silently been chosen as content writers and will be notified within the next 2 weeks when issue #1 is scheduled to be released on June 26, 2006.  

If you did not receive a copy, please feel free to have a look at the archive here:

http://community.adlandpro.com/

Oh, and by the way, there is a contest going on to name the newsletter.  Since the newsletter is being created by community members, the team thought it would be a great idea to have the community provide the name for the newsletter.  Please mail your suggestions to Marilyn Ali by clicking here.

Note: All entries MUST include the name Adland or Adlandpro to be accepted. 

Please enjoy this week's edition of the Adland Digest.  As always, the Advisors have provided some very good articles for your reading pleasure. 

Michael - Adland Digest Editor

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Internet and Profit Newbies

If you're new to making money on the internet, get to know the Do's and Don'ts of taking the step into the world of generating income online. 

[Linda Caroll's photo]
Linda Caroll
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The Big Dogs of the Internet

Merger mania! Microsoft buys Hotmail. Yahoo buys Geocities. Google buys Blogger. Yahoo buys Overture. Personally, I think UPS and Fed-Ex should merge. They could call their new company Fed-Up.
If you've been online as long as I have, you may remember one of the longest running threads in John Audette's now defunct "I-Sales" newsletter. Then again, probably not. It was about "big dogs" vs "little dogs."

Anyway, as I read the messages, way back when, I always thought of the Steiner cartoon where a dog is sitting at a computer (with its paws on the keyboard) saying "On the Internet, no one even KNOWS you're a dog!"

Isn't that the truth. Or, maybe they do.

Have you ever wondered why some businesses become a wild success, while others never do?

Why two college kids sharing links became such big Yahoos?

Why some guy working on an auction web page to help his girlfriend find Pez collectors could turn into eBay, while others stumble and mumble along?

Have you ever endured a conversation with a self-centered bore? Blind date? Relative? Boss, even? You know, the ones that talk about themselves continually until you want to stuff a sock in it! Some websites are like that, if you know what I mean.

Most people are not filled with a burning desire to be bored out of their skulls! Other than your Momma, no one wants to listen to you yap about yourself.

Perhaps that's the key to how the "big dogs" got big. By giving people what people want. Despite the jokes people make about AOL, AOL makes it awfully easy for a newbie to get online.

When I go to the Netscape or Microsoft website, they don't have talking head (read; entire company profile) on page one. You have to LOOK for that. They tell me what they have to offer me. Period.

Yahoo doesn't say "We're number One", "We're the best" yet people are knocking themselves out trying to get listed. Why is that? If you know Yahoo's history, they didn't start with deep pockets!

Perhaps the "big dogs" realize that when you give people what they want, you don't need to TELL anyone how good you are. It just shows.

In the words of Henry J. Kaiser, "When your work speaks for itself, don't interrupt".

Give your website the "bore test". Does your site focus on your customer or yourself? Will I know - on page one- what you can do for me? If your website uses the words "I" and "me" more than the word "you" and "your", you are barking up the wrong tree. All that self focus might make you feel good, but it's not doing much for your customers.

If you answered yes, (you pass the bore test) you just might be a "big dog" one day.
If anyone KNEW you were a dog, that is!
 

Come see what I do

http://www.lindacaroll.com

Linda's clients have been featured in Forbes, People Magazine, Home & Garden TV and more. Visit her website design site at LindaCaroll.com

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Web Logs, Blogs and the Art of Blogging

The ongoing growth of Blogs and RSS feeds


Kenneth Sword

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Branding - Your Name and Image That Will Stick In Peoples' Heads - Part 1

Every famous thing has a name. It may be one word that says it all - Motorola. It may ride off of the success of others, as in Sprint Cellular Phone by Motorola. Whatever name you choose will establish your brand.It will be the name that people remember and will be with you forever.

This is vitally important. What would happen to Pepsi if the name was changed tomorrow to Phiz-Pop. Would you still buy it even if it tasted the same? Would they still be the popular drink that they are? The name, that was built carefully over many years, is the most valuable asset they own. Your brand will do the same for your blog.

Does Branding Need To Be Relevant To Content?

The question immediately arises whether your name needs to be descriptive of your content, and the answer is, "maybe." Sometimes it helps, as with AdlandPro you expect it has to do with ads, but you didn't expect a forum community within. But the blog Boing Boing, a techno-babble blog on tech gadgetry. Who would have guessed? Nothing descriptive in the name to suggest hi-tech toys.

Next:
Branding - Your Name and Image That Will Stick In Peoples' Heads - Part 2

Kenneth R Sword Jr
Co-CEO - Bizzy Blogz
http://www.bizzyblogz.com 

Sponsor of the ABA Basketball 'Streetball' group
"Nothing But Net Entertainment"
http://www.bizzyblogz.com/NBNE/

New! Bizzy Blogz Community - like MySpace
http://www.bizzyblogz.biz 

An Advertising Traffic Machine
http://www.megatraffic.us/ 
http://www.frappr.com/bizzyblogzcommunity

DateDotCom.com
Bizzy Blogz
Executive-Hosting


 

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FREE GIFT Worth $75.00 Just For Visiting Our Site!

Healthy Living begins with Aloe Vera. Our products will improve your quality of life and help you to improve your physical and mental health. We are offering a Sale, Buy three bottles and get a forth Free! limited to qualifying products on hand.

Click here to visit

Be a sponsor. Place your ad here. (Spot III)

 

Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.

 

[ Go to Article Archives ]

How to Master the Financial Side of Your Business
Copyright 2006 By Philip Campbell

I conducted a survey recently to determine the degree to
which small business owners have their cash flow under
control.

The survey results showed that only 20% of business owners
feel like they have the cash flow of their business under
control. That means 8 out of every 10 business owners are
trying to manage their business without having the financial
side of their business under control.

That's a recipe for disaster!

It's like riding along on the freeway in a driving rainstorm
and you discover that your windshield wipers won't work.
You can't see the cars in front of you or behind you. You
slow down to a crawl. You're just hoping and praying the
rain stops before you end up in a terrible accident.

In business, you need a clear view into the financial impact
of your business decisions so that you put the odds of
success in your favor. You have to take control of this
part of your business... or it will take control of you.


THE SMALL BUSINESS FINANCIAL DILEMMA

The results of the survey highlight what I call The Small
Business Financial Dilemma.

It works like this.

As a small business owner you wear lots of hats. You are in
charge of Marketing, Operations, Customer Service,
Accounting, Finance, Administration, Human Resources and
everything else that must be done to run a successful
business.

After a while, some of the work that needs to be done is put
off. Often times it's the accounting and financial
component of the business that is sacrificed.

A little time passes and you begin to notice you don't
really know what's going on with the cash balance. You may
be looking at financial statements, but you are confused
about what they are telling you about what's going on with
your cash balance.


THE RESULTING DILEMMA

Running a small business means you are always making
financial decisions and financial commitments. You are
making those financial commitments each day and in the back
of your mind you are asking yourself these questions:

"Can I really meet these financial commitments I'm making?"

"Am I going to have enough cash to run my business
properly?"

Slowly but surely, worry and uncertainty about your cash
begins to drag you down. You find yourself spending more
and more of your time fighting cash flow fires rather than
growing your business and taking care of customers.


THE SOLUTION TO THE PROBLEM

The secret to taking control of your cash flow is to ask
yourself two simple questions.

- What is my cash balance right now?

- What do I expect my cash balance to be six months from
now?

If you CAN'T answer these two questions, then strap yourself
in for a wild ride. You are on a roller coaster ride that's
about to become really frightening.

On the other hand, when you CAN answer these two questions,
you have just regained control of the financial side of your
business. You will experience the almost magical feeling of
control that comes from mastering this critical part of your
business.

You will feel like I did back in 1991 when I first
discovered the secret to taking control of the cash flow of
any business. I was amazed how simple the solution was and
how it transformed the way I managed the business from that
point forward.


NEVER RUN OUT OF CASH

Remember, it's all about the cash. If the cash ever runs
out, then everything you worked so hard for goes right down
the toilet. That's why the financial side of business is so
crucial to your success.

Take the time to ask and answer the two critical cash flow
questions each month.

By taking control of your cash flow, you are putting the
odds of success in your favor. You are doing your part to
avoid becoming a small business failure statistic.

You are making sure you have the financial information you
need so you Never Run Out of Cash.


Philip Campbell is a CPA and the author of the book:
"NEVER RUN OUT OF CASH, The 10 Cash Flow Rules You Can't
Afford to Ignore". Philip has helped hundreds of business
owners take control of their cash flow. You can learn more
about taking control of your cash flow and eliminating your
cash flow worries at http://www.neverrunoutofcash.com
 

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