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 Adland Digest FREE Edition #503
 Monday June 26, 2006

Information Your Business Needs RIGHT NOW

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Internet and Profit Newbies
Blogs & Blogging
Guest Articles


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Money Isn't Important To Me

The great Linda Caroll has once again come up with a heated topic for your reading enjoyment.  Everyone has heard the age old saying "Money is the root of all evil".  Linda presents a compelling argument to the contrary.  This one's worth the read and if you have a moment, I'm sure she'd like to hear your thoughts on the subject.

Mr. Kenneth Sword, our resident authority on Blogs and Blogging discusses another critical element when you want to create a blog that people will enjoy reading and be beneficial to your business. 

Our Guest Author this week gives you some tips to keep in mind for the beginning website developer.  If you're just starting out, this is an article you can't afford to miss.


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Internet and Profit Newbies

If you're new to making money on the internet, get to know the Do's and Don'ts of taking the step into the world of generating income online. 

[Linda Caroll's photo]
Linda Caroll
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I read this article and thought it would make for some interesting conversation...

“Money Isn’t Important to Me” REALLY?
(by R.J. Elliot)

When someone says, “Money isn’t important to me”, or “I don’t do it for the money”, you know they have no money. People who have earned their money and created wealth understand the importance of money. They would never say that money is not important.

People who have inherited wealth or live off someone else’s hard work often don’t understand money – they might know how to spend it but not how to make it. Money is what pays for our food, clothing, transport, education, medical care and housing – how could it not be important?

I talked with a man who told me that money is unimportant to him. I asked him who paid for the medical assistance he receives, the clean environment he enjoys, the fire trucks and ambulances and police that will arrive at his door within minutes should he dial 911… He replied that the government paid for it. I reminded him that the government got its money from producers and creators of value wealth in the form of exorbitant taxes. The government does not create wealth.

Money is the barometer by which creators measure the value they produce. In a purely capitalist society, we are paid in direct proportion to the value we create. The amount of money earned by a union member has very little to do with the value created by that person. (Try using an airline with unionized employees and see how bad the service is.)

In today’s society, we need to remember what money is all about. Often, the people who are the most greedy and lazy are the same ones that profess disinterest in money.

The best description of money and capitalism I have found is in the “Money Speech”, written by Ayn Rand. Here’s an excerpt:

"So you think that money is the root of all evil?" said Francisco d'Anconia. "Have you ever asked what is the root of money? Money is a tool of exchange, which can't exist unless there are goods produced and men able to produce them. Money is the material shape of the principle that men who wish to deal with one another must deal by trade and give value for value. Money is not the tool of the moochers, who claim your product by tears, or of the looters, who take it from you by force. Money is made possible only by the men who produce. Is this what you consider evil?”

I create wealth by creating value. I am solely responsible for my life and lifestyle. I will not steal from others or ride on the backs of others. The dollar inspires and motivates me, by reminding me how fortunate I am to be in a position to create any amount of value I wish, in a free country. The only limits I face are self-imposed.

What thinketh you?

: )


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Web Logs, Blogs and the Art of Blogging

The ongoing growth of Blogs and RSS feeds

Kenneth Sword

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Before You Can Monetize Your Blog You Must ...

...pick your niche that you will write about. This follows right after my topic "If You Want To Be In Business The First Thing You Need To Sell ...".

I hear people saying all the time "I don't know what to write about". But, they can surely talk. I tend to take peoples' actions and comments and start writing on that just as if I was talking to them. The same I am doing here now. I am not worried for correctness of my grammar when I type, I type the way I speak. Just being yourself will go a long way.

Ok, so how do we pick a niche? Let's look at you. Let's do a self-analysis of you. You will need pen and paper for this. Go ahead and get this now. I'll wait.





Got It? Well, go get it. I'm not kidding.









Alright, let's begin with "Who are you?" How old are you? Male or female? Single, committed, married or divorced? Children? Where do you live? Your ethnicity? Religion? Your lifestyle? Raised with other siblings or solo? Habits?

These questions and a few others make up who you are. Writing them down will give in front of you a clearer picture than just trying to remember. Plus, I am getting you into a writer's mentality by doing this. So, write it out.

One trick for me is I use Notepad on my computer to type all of my notes and I save as I go. I can reread and revise later before using any of it on the web. Ok. Let's move on to the next step.

Now answer "What do you know?" What schools did you attend? Who do you know? What are your interests? Sports? Health? Chess? Reading? Hobbies? Political views? Movies? Authors? Writers? What do others say about you? what do they ask from you? What are you passionate about and who shares those passions?

This is becoming your 'expertise' list. Things that you can share and start becoming an expert about.

Next, "What makes your blood boil?" What gets you angry? Have you ever been part of a debate and was so adamant that no matter what argument came to you in the debate you would fire right back with an opposing comment? What's your strongest belief?

This is to get you thinking on topic(s) that maybe you have or have not researched in depth and would be to your benefit to know since you feel so strong about it/them. Passions are something that you would really stick to for a long time through thick and thin. Good days and bad.

Now write out "What would you want to know?" Have you been researching information lately? What is your routine for reading material when you log on the internet? When you turn on the TV? When you watch the news, what really catches your interests? What topics do you ask for answers from your friends and co-workers?

These can be interactive topics within your interests. A good way to get people involved.

Now, you have a pretty good picture of yourself and what possibly you can blog about. Read over your answers several times throughout the day and make sure you are comfortable with what you answered. Forgot something? Add it. Look at yourself honestly through your writing and see what you have in common with alot of people.

I'll approach in my next post on assessing your knowledge and skills.


Some success blogs:

Kenneth R Sword Jr
Co-CEO - Bizzy Blogz
http://www.bizzyblogz.com/AutoBlogAds/  http://www.bizzyblogz.com/TopJVSecrets/  http://www.bizzyblogz.com/YourOwnArticles/  http://www.bizzyblogz.com/PrivateLabelBooks/  http://www.bizzyblogz.com/PrivatelLabelAudioBooks/ 

New! Bizzy Blogz Community - like MySpace

An Advertising Traffic Machine 

Bizzy Blogz


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Special Guest Articles

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eCommerce Web Site Design - 12 Quick Tips for Beginning Webmasters
By Dan B. Cauthron

Effective ecommerce web site design is almost an art unto itself,
but it can be managed by even the most rank beginner if a few
underlying concepts and principles are attended. Whether
starting from scratch with an HTML editing software, or with a
ready made free web site template, it's imperative to work toward
presenting a good impression on the first visit, especially on the
Internet where those first impressions are made in a matter of
seconds, and second chances are rare.

Here are a few ecommerce web site design tips that will help to
quickly gain a visitor's interest, and keep her browsing for more.

1. Capture the visitors attention immediately with an interesting
headline or a thought provoking question. A first time visitor will
spend no more than a few seconds in deciding to browse the
web site further or to click away.

2. Ensure that the web site will load quickly into any browser by
keeping large graphics, animations, and flash presentations to a
minimum. Those features should be used only if they contribute
to an overall message, and not for perceived entertainment

3. Avoid overbearing color schemes or busy background
patterns. What may look great on a living room wall could prove
irritating to an online viewer. Background colors for text areas
should be limited to white or pale shades, with dark or black
common faced font (ie. arial or verdana) for maximum

4. Compose your primary message to focus on the visitor's
interests, needs, and desires. Then demonstrate how the web
site or product can help to fulfill those. Few visitors will be
interested in the web site owner's accomplishments or the
business history. If that data is necessary, place it on a separate
"about us" page.

5. Inject a conversational style into the text and the message
conveyed. In most cases, it's best to avoid dry corporate syntax
or technical jargon, unless the web site will cater to visitors who
speak those languages. A site that portrays a personality and a
casual human element will be much more attractive to repeat

6. A majority of Internet users are intelligent and educated, so
proofread text areas for spelling, punctuation, and grammar. This
is an absolute must toward presenting a professional image.

7. An effective ecommerce web site design should be clean and
free of clutter. Ample white space surrounding graphics and text
areas will make for ease of readability. Paragraphs of text should
be limited to five or six lines.

8. Ease of visitor navigation can be accomplished by placing a
standardized menu on each page of the web site, containing
links to all other pages on the web site. A visitor should be able
to navigate among and between separate web pages with a
single mouse click.

9. For a large site, break the content into sections and create
separate pages accordingly. Most Internet users do not like to
scroll down indeterminately on overly long pages. Manage your
individual page length to three screens maximum.

10. Openly display the owner's name or company name, a
physical address, plus an email link and at least one other
contact method (ie. fax, telephone) in any ecommerce web site
design. This will serve to cultivate visitor trust and add credibility
to the web site as well as the owner(s).

11. Before publishing the web site to the Internet, validate and
check the HTML code for errors by visiting
http://htmlvalidator.com or a similar HTML validation site.

12. After publishing, but prior to any promotions, test all web
pages for proper resolution in several browsers. A web page that
looks great in one browser may not work at all in another. As of
this writing, the three most commonly used browsers are MS
Internet Explorer, Mozilla Firefox, and Opera.

In the initial stages of web site development, the tips presented
here will help to lead any beginning webmaster to an effective
and successful ecommerce web site design.

Of course, there is much more to be said about optimizing a web
site for search engines, and about the actual mechanics of
building a web site. Resources and tutorials toward those ends
are freely available online, and can be accessed with a simple
query to any major search engine.

No Nonsense Information and Resources for Serious Internet
Marketers - Get it Free at: http://DanBCauthron.com


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