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 Adland Digest FREE Edition #504
  Monday - July 3, 2006

Information Your Business Needs RIGHT NOW

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Internet and Profit Newbies
Blogs & Blogging
Guest Articles

 

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How Much Do YOU Really Know?

With such an enormous amount of information on the internet today there are those who believe they can take just about any article or piece of writing, paste it onto their website and call themselves "experts". 

Linda Caroll, our Internet Profit and Newbies advisor cautions you against this type of practice as you may eventually have to defend content you are completely unfamiliar with.  If you claim you're an expert in the industry, there will be a time when you will have to prove it. 

Kenneth Sword Jr., the Blog Advisor goes into a related topic with his piece titled "Earning and Protecting Your Reputation".  Learn why it is so important that the information you place on the web be correct, accurate, and thorough. 

Finally, Diana Barnum gives away some terrific Classified Ad writing tips for placing ads on sites. 

Michael Dela Cruz - Adland Digest Editor

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Internet and Profit Newbies

If you're new to making money on the internet, get to know the Do's and Don'ts of taking the step into the world of generating income online. 

[Linda Caroll's photo]
Linda Caroll
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Wolfgang was right.

If a man writes a book, let him set down only what he knows.
I have guesses enough of my own.

- Johann Wolfgang von Goethe -

So, I was blog surfing and I found some lady's blog. It was, essentially, a collection of articles written by other people.

The first article was pretty good. Entertaining, even. So, I scrolled farther down. Next article; mediocre. So I scrolled again. Maybe there would be more like the first one?

Blog score so far; 1 point for creating enough interest to get me to scroll.

Suddenly. WHOAAA the pony. What's this? An article explaining that link trading is absolutely ESSENTIAL for a good Google ranking? Wrong, dude, wrong.

Anyone that knows anything about SEO knows that Google has devalued link trades. They now see them as just another attempt by lame sites to try to inflate their ranking.

Telling people to trade links to get a good Google ranking is like saying a horse and wagon is the fastest way into town. Outdated info, pal.

You know what I did next, of course. Scrolled up to find out who wrote the first article and then jumped ship.

Blog score now; Zero. Nada. Negative, even. I won't be back.

Moral of the story:
Wolfgang was right. You might not be writing a book, but you're publishing content. Publish what you know. People have guesses enough without you adding to their confusion.

If you post information and articles that are not accurate and correct because you didn't know better, or you didn't bother to verify, or you thought it sounded good... you're part of the glut of misinformation on the internet.

Once people find out you misguided them once, you'll have trouble getting them to listen to anything else you have to say. See?

Rant over.

: )
Linda - http://www.lindacaroll.com

You know the schlep -- go ahead -- rant. I did.

 

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Web Logs, Blogs and the Art of Blogging

The ongoing growth of Blogs and RSS feeds


Kenneth Sword

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Earning and Protecting Your Reputation

Whether or not your brand is relevant to your content, it will quickly develop one thing for sure: a reputation. Everyone who reads your blog will form an impression, either good or bad. They will like it or not. Surprisingly, that's not the most important issue here, because no reader, not even your most loyal, is going to like or agree with everything you say. The important issue is whether that reader believes your blog to be important. If a reader doesn't find a blog important, he or she will probably not return even if they liked a story or two: there are just too many other blogs to see. If a reader finds your blog insightful, entertaining and relevant, they will return even though they disagree with your commentary or doesn't like your layout. In order to be a serious dominance in your blog business, your blog must exude seriousness. That doesn't mean your subject must be serious, but you must be serious about your subject.

For political and technology blogs, that would mean timely and accurate postings. Rumors must be noted as such. Opinions must be noted as such. In fact, you can be a partisan. Your theme may be a very partisan view of something but you've got to be fair to your readers, who will form an opinion about your subject based on what you say. If your blog is about taxes, be sure your information is valid through the IRS. If your blog is about Motorcross Biking, entries of your grandma's chicken noodle soup will lose readers. If your blog is a news or reference blog, you have got to be thorough. Once your reputation is established, readers will come to your blog to see what you have to say because they will expect you to know more than them. If you miss the big story or are shown by later events to be completely off-the-wall when you said you were certain, they may not return.

Reputation is everything, so as you build your blog business, remember what you want a reputation for and consistently strive to earn it.


Next Topic:
Designing a Page That Compliments Your Content

__________


Kenneth R Sword Jr
Co-CEO - Bizzy Blogz
http://www.bizzyblogz.com 

Sponsor of the ABA Basketball 'Streetball' group
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Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.

 

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Classified Ads - What Works & What Doesn’t
Copyright 2006 by Diana Barnum

Do classified ads really work? Should you include an email
address or fax number in them? How about a call to action?

Questions like these are often brought to the attention of
OhioHelp.net, an Ohio-based company specializing in helping
businesses worldwide with their marketing, public relations and
freelance writing services. Here are some top tips they offer
based on their own client projects.

TOP TIPS FROM OHIOHELP.NET

I. CLASSIFIED AD PLACEMENT

Study the ads in publications where you would like to place yours
to see what works. And STUDY them like you'll have an exam over
them. If you didn't see the ad before, skip it. Only focus on
those who repeatedly placed the same ads - -these people are
selling off of them: bottom line.

While you’re at it, call some of those companies who are not your
direct competitors and ask how their ads pull (and log their
replies for reference). Exchange contact information and follow
up so that you can possibly team up with them later in a joint
venture and send clients back and forth.

Results show that small ads placed in inexpensive publications
generally bring in phone calls and clicks to websites, but no
email replies. And on the average, these callers reported having
limited or no Internet access along with limited or no computer /
email capabilities in their homes. If they had access at work, it
was limited and did not offer personal / private email. Toll-free
numbers brought in more responses than local numbers with area
codes. And fax numbers brought in nothing at all.

II. CLASSIFIED AD GIFTS

Sales increased with the inclusion of Gift and Reward items in a
call-to-action ad. Popular items were:

A. A No-Cost Information Kit that included a variety of tip
sheets, electronic books and software sent via downloadable
links in printed sales letters and included on disks or CDs. All
items were mailed Flat Rate via Priority Mail.

B. A Book / workbook set sent the same way or mailed Media Rate
in a manila envelope. Sets were for a trial period before
purchasing. And No-Cost Information Kits above were included in
the package.

C. A special “Freebie” item of their choice from our bookstore
was mailed or emailed with mention of the ad.



III. CLASSIFIED AD COPYWRITING

To increase customer contact, communication and overall sales,
include specific pricing in the ad; for example, say, “rates from
$39.” Also list an email address with a domain name and specific
person to contact. In other words, instead of emailing
info@aol.com, email diana@ohiohelp.net using a first name for
familiarity. (Note that some classifieds charge a 3-word count
for URLs but only a 1-word count for email addresses.) And use an
action verb in your call-to-action, “Mention Ad for…”


IV. CLASSIFIED TIPS

Remember:

• Keep up. Keep educating yourself and your helpers. For example,
inexpensive company subscriptions to a monthly ebook club
http://presssuccess.com/wholesale and the jvAlert Perpetual
Learning Series www.jvAlert.com/LearningSeries.aspx?id=1805 help
to catch up with the latest scoop -- what works and what doesn’t
work from top-level marketers & industry leaders.

• Prepackage info into autoresponders
http://presssuccess.com/AutoPilot with a 30-day no-cost trial period.
Then the info can be sent upon request immediately to prospective
clients. Treat information requests like proposals & include past
work you’ve done in the field, samples, references, additional
resources, your credentials, etc.

So sharpen your pencil or grab your keyboard and tune up your
classified campaigns. Testing and improving your ads can
definitely increase sales.



By Diana Barnum, CEO of http://ohiohelp.net For more help
with marketing, public relations and writing, email diana@ohiohelp.net 
or call: (614)529-9459. Help yourself to no-cost ebooks and other goodies
at: http://movingaheadcommunications.com/freebies.html

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