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Your Home Business.
Will It Sink or Swim?
Michele Miller's article
above presents some very realistic challenges you'll face
and solutions for them. If you're a home business
owner, this article will give you a shake.
Linda Caroll, the Internet
Newbies and Profit Advisor for Adlandpro brings us a
terrific article on how the basics of making a visitor feel
comfortable with you, your business, and your product can
sometimes out perform even the most marketing-savvy
websites.
Finally, our very own Blog
Expert Kenneth Sword is back with a vengeance. He's
got a crackerjack article about what a blog blaster is and
why you should never ever use one to promote a product.
Check it out.
Michael - Adland Digest
Editor
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Linda Caroll |
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"I Know You. You're the Lion Man!"
Copyright 2006 By Linda Caroll
To look at Glen's website, you'd think he didn't know
a darn thing about the Internet. Nothing. Nada. Zero. This guy's not
just bending "the rules," he's breaking, twisting and mutilating
them. It's obvious that he doesn't know what makes a website sell.
There are no "add to cart" buttons and no "checkout." No Visa
symbols. No secure order page. There's absolutely no ecommerce to be
seen anywhere.
What's worse, can you believe the entire website is devoid of a
sales letter? There's no "call to action," no list of benefits or
features. No apparent reason to buy. None. The results - are
astounding - and very profitable.
Within one year of launching his website, Glen was walking down the
street and a man pointed at him from across the street and called
out; "Hey, I know you. You're the Lion Man!"
For someone who doesn't "seem" to know much about the Internet, at
least according to the gospel of the gurus, Glen's website is doing
absolute wonders for his business. He's been interviewed by The New
York Times and featured on Home and Garden Television.
You see, Glen Odiaga owns a "brick and mortar" business. A
remodeling firm. His business is service oriented, and he's not
going to be constructing a fantastic two level deck for a client in
Australia anytime soon.
Like most brick and mortar merchants, Glen knows he's not competing
in the global marketplace, so he's not wasting his time or money
trying. He's looking to create a comfort zone with local customers,
and his website does that very nicely. Very nicely indeed.
Glen knows that the more comfortable his potential clients with his
work, the more likely they are to call him for that next remodeling
job, or when they want a deck or siding.
He also knows that the harder the sales pitch, the higher the level
of customer resistance. After all, people love to buy and hate to be
sold.
Glen's before and after gallery shows his clients exactly what he
can do for them - without a sales pitch. The letters from happy
clients - complete with scanned signatures of real names - leaves no
room for doubt as to the validity of the reference.
The letter from the happy mother, thanking Glen's staff for letting
her children help with the remodeling is the icing on the cake. The
cherry on the sundae. And best of all - it's not hype. It's not a
sales pitch. It's genuine communication liberally sprinkled with the
human touch.
If that's not enough, Glen offers free consultation on every page of
his site. He offers his phone number just as generously. He offers
to meet with potential clients to go look through the showrooms
together. Service. Service. Service.
So... why do they call him the Lion Man? Glen's logo - is a pair of
stately lions. The kind that might be found guarding the most
precious castle. And we all know that your home is your castle,
right? The fact that people remember his logo - and have dubbed him
accordingly - now that's branding.
In these days of ever increasing competition, I promise you one
thing. Good service and name branding still kick butt like nothing
else.
Feel welcome to reprint my articles as long as
you use them as is (please don't change them) and include a credit
link to my site.
Note: If you can use the words "website design" in your link
text, it would be very appreciated because that helps the search
engines know what my site is about.
If you want/need an author credit/bio;
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Web Logs, Blogs and the Art of Blogging
The ongoing growth of Blogs and RSS feeds |
Kenneth Sword |
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Blogs and Blog Blasters Don't
Mix ...
Copyright 2006 By Kenneth
Sword
I wanted to bring forward the idea of blogs and
blog blasters.
There are several programs that have been
promoted over the past year to blast ads onto
blogs. They all have done a great job ... at
making blog writers mad. Many bloggers write
with a passion and their content is can be very
focused.
An example. You write an article on dyslexia:
symptoms and cures. Fantastic article. You are
set to receive comments from the public on it
and several people with the same interest do
comment. Then comes along someone blasting an ad
into your comment area reading: Make MILLIONS $elling
Cell phone chargers!!! Within a week you can be
on easy street making HUGE amounts of cash with
our new patented charger. Go to ......
You get the picture.
Not only does this NOT belong here but has
nothing to do with 'commenting' on the person's
article. It's rude and says alot about you, too.
Since the creation of these blasters it has
provoked many bloggers to turn off commenting
and/or block with filters what is coming in.
There has also been added the opt in step to
place comments on blogs and the security code
needing entered to guarantee it's a human
posting.
So, if you want to succeed in business and NOT
have a 'black eye' to your name stay away from
blasters.
Do they work? They used to but now are either
blocked or continue to make bloggers mad.
Happy Blogging.
Kenneth R Sword Jr
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It's your home
business - Will it sink or swim?
Copyright
2006 By Michele Miller
Businesses fail for many different reasons.
Here�s what you should be thinking about so
that your business is not one that sinks,
but
one that swims and stays afloat!
If you�re looking at a new business, make up
a business plan, include your goals and
financial projections. YOU need to know
more
than anyone where you are headed. Your
business
plan doesn�t have to be drawn up by a
professional business planner, you can do it
yourself. Write down the hard costs of
getting
the business started and maintained,
including
costs of licenses, equipment, inventory
etc.
Don�t forget to include how much income you
will
need to be bringing in, or have saved up
until
you start to show a profit. Always have a
Plan-B in place. Lack of planning will have
your business sinking in no time at all.
Business owners are generally �go-getters�,
which means they are usually hard workers.
Staying disciplined, even for the hard
worker
can be difficult at times, especially when
there
is no boss or supervisor around to crack
that whip
and make you do your work. Getting lazy and
not
being productive with your business is a
surefire
way to sink it.
Here are some tips to keep you on track and
keep
your business afloat.
Daily �to do� lists are constant reminders
that keep you on track. They keep you
motivated, and it feels good to cross things
off as you get things done. You need to
have a sense of accomplishment, and this
helps
serve that purpose.
Push your business to new heights every day
by
doing just a little bit more than you need
to.
This will ensure that it will SWIM.
Break up your day into segments; plan your
day
properly. Give yourself a proper work time
schedule and try to stick with it. Even if
you
don�t work 9-5 anymore, pretend you do.
Having
your own home business often means working
more
than eight hours a day to turn a profit. Be
prepared for that. That way you will SWIM
and
not SINK.
Give yourself a proper lunch break. This
will give you a routine and give you
something to look forward to. Reward
yourself
for keeping up with your work. It will keep
you
positive and motivated.
Post inspiring quotes and verses in your
home business area.
Don�t allow friends and family to drop by
and take up your time. In the beginning, I
had
friends that thought because I worked from
home
that I could sit around and chat with them
all day
long� It�s amazing that they think this, but
they
do. Be firm with them. My friends now know
that
they had better call before they �pop in for
a
coffee�, and I do tell them �no� if it�s not
convenient. Lazing around watching TV or
chatting
with friends is 100% guaranteed to help SINK
your
business.
Another time taker is the telephone. I
screen
my calls and let the machine pick up almost
all
day, unless it is about business. Caller ID
was
a super investment! It will help your
business
to have Caller ID. I promise.
Mentally remind yourself from time to time
that
one of the reasons your home business can
fail is
procrastination. The fear of this should
help
keep your business on the right track.
I think you know what bad employees can do
to
a business; be careful who represents
you/works
for you.
If you don�t have time to do your work and
work
your business, it�s bound to SINK! Don�t
let
other aspects of life get in the way. Sure
the
car needs washing, the laundry needs doing,
the
house needs cleaning, you need to get other
things
done, but not during business hours. The
key here
is to PRIORITIZE properly and take your
business
seriously.
Try and get some daily exercise. It
refreshes you
and clears the mind. It will help you stay
positive.
Plus, it�s good for you.
Network with other �successful people� who
own a
similar type of business. If you are having
trouble
finding these people, try your local Chamber
of
Commerce, or just contact other business
owners. Try
to learn from people who have been
successful; make
sure they�ve walked the walk before you take
their
advice.
Taking this advice will hopefully give you
some ideas
about keeping your business afloat,
swimming, and very
successful.
To Your Success!
Michele Miller is a home-based business
owner and a
medical transcriptionist. She is also the
author of an
E-book about how to become a home based
medical
transcriptionist. You can visit her website
at:
http://www.medical-transcription-at-home.com
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