Why Your Network Marketing
Efforts Are Failing
Copyright 2004 by Willie Crawford
About once a week, I get someone struggling to build an
on-line network marketing business come to me for advice.
They want me to take a look at their website, and how they
are doing business, and tell them WHAT they're doing wrong.
They want suggestions on how to grow their business faster.
Let's begin by acknowledging that network marketing is
nothing new. It's just telling acquaintances and prospects
about products and services that you use and like. This is
something that you do everyday. You enjoy sharing great
discoveries with those you care about. The twist is that
network marketing companies have formalized the referral
system and compensates you for those referrals.
There is something KEY in the above definition that points
to the first reason many I advise are struggling. Many
promote businesses that they don't honestly believe in. They
don't honestly believe that those whom they introduce to the
opportunity will benefit. Therefore, it feels like a SCAM to
... since it is, according to their OWN definition, a
and that very subtle message is conveyed in their every
People communicate on many different levels. Our body
language, and even our "tone" in our emails, says a lot more
than most of us realize. If you want to get scientific about
it, we're electro-magnetic creature who do give off
vibrations that others can sense. When you promote something
that you don't honestly feel good promoting, you give off
vibes... you produce bad karma that others pick up on.
Have you ever noticed that
some people "make the hair on the
back of your neck stand up?" You're picking up and responding
physically to a very powerful communication. Don't ignore it!
The simple solution to the whole problem described above is to
not promote anything (whether it's network marketing or using
other methods of marketing) that doesn't positively impact
everyone concerned! There are a lot of great products and
services out there that do just that. I'll share with you a personal
If you've read my background, you'll know that I am a literal
welfare to riches success story. I grew up so poor that at times
we'd run out of kerosene to heat the house in the winter, and
we'd go without heat until our next government subsistence
check arrived. Growing up in that environment with my
grandmother and two younger brothers, I didn't learn proper
money management. I had no role models!
Naturally, when I discovered an on-line service that taught me
that missing skill, and prevented me from squandering my
growing wealth, I eagerly shared this with others that I knew
needed this critical knowledge. There are so many people who
don't know how to make money work FOR them. I now feel very
good sharing that knowledge with others from my website at:
Take a few minutes and study
that website! It's incredibly
well-structured and works great. It doesn't have any of the
problems I see with the websites that my clients struggle with.
If you have any of these common problems on your website
you need to correct them immediately. If you can't correct them,
then you need to build you own website rather than using the
company-provided website. If the company won't let you create
your own site, then you need to find another company since the
one you're with is PREVENTING you from succeeding. Here
are the common website errors we observe:
1) No clear explanation of what the website or business is
about. Internet surfers are very impatient and if they can't
figure out what the site's about in a few seconds, many will
simply click away.
2) Forms asking for contact information without telling them
what you're going to do with their information. People aren't
going to give you their phone number and address, or even
email address unless they know that they're only going to
get information they want to receive. You have to sell them
on the value - the "What's In It For Me?" - of having you
follow up with them. You also have to assure them that you
respect and will protect their private data.
People understand that you're asking for their contact
information so that you can follow-up. Clearly tell them how
you're going to follow-up and why they want you to do this.
Explain precisely what benefit is in it for them?
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3) No indication of who, or
WHAT, is behind the site. Your
website should have very clear contact information on it. A
name, email address, phone number, and if practical a
physical address should be on the site. Letting people see
that there is a real person behind the site is what builds that
essential trust. A photo on the site further builds the
connection and lets them see that a real, ordinary person
runs the business.
4) Proof that what the site says is true. Your making a
statement does not provide proof. Others saying it, does provide
some "proof." So you need testimonials and statements from a
variety of people verifying and validating all of your assertions.
These testimonials should have name, company, city and state,
website url, etc. Vague testimonials with only a set of initials
merely create suspicion. A testimonial with a photo is even more
5) An understandable explanation of the compensation
plan. I'm a college graduate with about 20 years of FORMAL
schooling. Many of the websites that I read leave me totally
CLULESS as to how I would get paid and how much. If your
explanation or illustrations of your "payment plan" leave
people confused, it will also leave them unsure. This is
another area where, if the company provided website doesn't
"cut it," then you need to create you own.
Take another look at how clearly things are explained at:
Study this business model. It was put together by a very
brilliant friend from Indonesia. It works so well that she is
frequently featured on television, in magazines and newspapers
as the COUNTRY'S foremost Internet business expert.
After you've looked at the company, product or service, and
website, then you need to look at your follow-up. This is one
of those things that the Internet allows you to do easier by
allowing you to automate much of it. Autoresponders are
my favorite tool there, although not the only one.
You also need to incorporate email, chat, an interactive website,
and YES even using the phone. Do all of these things right
and your business is guaranteed to succeed. Do many of these
things wrong, and it's guaranteed to fail.
Use the tips in this article as a checklist - today. Just do a
point-by-point review. It's critical to your business survival! For
some, it will clearly show why your network marketing efforts
Willie Crawford has been teaching others how to build an
business since late 1996. Frequently featured in radio,
and newspaper articles and interviews, Willie teaches the
guy what the top marketers are doing but seldom talking
Willie provides detailed how to information in his
through his personal coaching, and at his annual how to
Learn more at: