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Oh How We Forget...
If you're like most people
who have been in internet marketing for some time now,
you'll notice that we get so obsessed with mastering "Killer
Tactics", "Advanced Strategies", and "Techniques the
Professionals Use" that we forget all about the basics then
hope to amass a small fortune quickly and easily.
Basketball players practice
the basics over and over and over again until it's second
nature to them. Then, and only then can they start
with the more advanced tactics. Debbie Solomon, our
guest writer takes us through the basics of starting your
own business. If you need a fresh start, here's where
you want to begin.
Kenneth R Sword Jr. brings us
more enlightening information about the art of Blogging;
specifically to do with links on your blog. Check it
out. You'll be glad you did. Drop by his forum
and say hi too. He's friendly!
Michael Dela Cruz, Adland
Digest Editor
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Web Logs, Blogs and the Art of Blogging
The ongoing growth of Blogs and RSS feeds |
Kenneth Sword |
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Designing a Page That Compliments Your Content Pt.4
Links & Rules Of UseKenneth R. Sword Jr.
The vast majority of blogs feature a section or two
that contains nothing but links. They may be links to the bloggers�
other blogs or to related sites; they may even be links to every
syndicated columnist online - such a scheme makes up a good portion of
the Drudge Report, Matt Drudge�s headline news portal. If you feature
links, you�ll be following the grand tradition of successful bloggers
and doing your readers a service. We�ll talk later about using your
links as an assets to increase traffic, but for now we�ll just talk
about how they are laid out, and in layout, there are two rules to
follow: use your links purposely and organize them effectively.
Everything on your page should contribute to your page, and your links
are no exception. They should be organized in a manner that helps your
readers navigate them, whether alphabetically or by subject. They should
also each contribute something to your blog�s content. Aunt Mabel�s cat
blog may be really nice � and you may really love your aunt - but the
readers of your open-source software blog will not be terribly
interested in it. Your links are an asset: distribute them in a way that
maximizes your blog�s value, and organize them in a way that ensures
your readers can find what they want.
Kenneth R Sword Jr
Next: Designing a Page That Compliments Your Content Pt.5 (Blog Layout)
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BUSINESS
ESSENTIALS
by Debbie Solomon
We all know that starting your own business is
a reality that is now easier than ever to accomplish.
The phenomenon of business on the internet is nothing short of intriguing. More
and more people are starting their own businesses from home because of the power
the internet provides.
There is so much to choose from and the options are endless. However there are
many aspects that many people seem to overlook that is essential to business.
The main essentials are the legalities that are involved in starting your own
business. I realize how boring this must seem, but in all actuality, once you
start putting all these legalities together, you begin to realize the formation
your business is taking. To SEE your business on PAPER is one of the most
satisfying accomplishments you can make.
I must add that it is imperative for everyone to do this. Whether you are an
independent distributor
for an affiliate program or you have your own product you are marketing on the
internet, it is still YOUR business, and legalities are of the utmost importance
if you want to be serious about a successful business of your own. I don't want
to damper your parade, but joining a program and promoting it on the internet is
NOT a professional business. This is just something you are doing to make a
couple extra bucks and no one will ever take you seriously.
So lets get down to it. The big question is What are some of these essentials we
need to take into
consideration before we can begin to take our business seriously?
1. Think of a NAME for your business. This will be your trademark. And the most
FUN part of your business.
2. You need to decide whether you would like your company to be a Corporation,
Partnership or a Sole Proprietorship. Personally I recommend starting off as a
Sole Proprietorship.
The steps of making your business legal is far less complicated. Taxwise a
corporation is more realistic, however, the legal steps and cost of becoming a
corporation is very complicated
and can be time consuming.
3. You need to register your business as a fictitious name. This is much easier
than it sounds. In fact, just go to city hall and tell them you need to register
a fictitious name. They will give you the paperwork to do so. It is
approximately $50.00. Then you will have to register your business in your
local newspaper, which should only be around $30 to $40. All details are
including in the paperwork when registering your fictitious name.
4. You need to obtain an Occupational License. Most states require you to have
your fictitious name information prior to this, so you may want to have that
information on hand first. An Occupational license is a little different in
every state, so you may have to do some leg work on this. Some states require a
county and a city occupational license. So it is important to ask that question.
Normally City Hall takes care of your City Occupational License, then you can
inquire about the legalities of a County License at that time and they will tell
you where to go. The normal cost for an Occupational License is anywhere from
$30 to $50. It is very easy to get the details of obtaining your license. Just
call City Hall first and they will tell you what you need to do.
5. Open a Business Account. You will need all the paperwork above in order to
open a business account. Many clients will want to make a check out to your
business. Plus if you have
a merchant account it will go right into your business account for quick
reference. It is much easier to keep records of sales with a separate business
account.
6. Medical Insurance. This is the biggest bonus of all. Because you go through
so much to make your business legal, now you know there are some perks. There
are many health insurance companies that have Group Insurance for 1 person
businesses. Normally they call it Group 1 Insurance. If you have a business
account, all the above paperwork, you are well on your
way to some GOOD health insurance. Some companies require you be in business for
one year, but you will find some that do not. Individual insurance is HARD to
get and very expensive.
Plus there are so many limitations of coverage, it is not worth it. With Group 1
Insurance, it is like having insurance through another company as far as the
benefits go. It is not that expensive,
and the personal benefits of knowing you have good insurance because you legally
registered your
business, is well worth some of the aggravation you may have to endure.
7. You may also want to go to these websites to see what is required from the
government. This is a lengthy subject and legal requirements change for each
type of business. If you still have questions, the IRS provides help by email.
Small Business Info:
http://www.irs.ustreas.gov/prod/bus_info/sm_bus/index.html
IRS Site: http://www.irs.gov/
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8. If you are selling a physical product, it is important to obtain a Tax ID
number. You can also inquire about this with City Hall on the steps you will
need to take.
9. And the most important of all. Your Taxes. I am not going through all the
legalities of this, but here are some important factors to consider. You MUST
file taxes every year on your
company. Some states require you to file quarterly. Do what you have to do,
because it is essential. My suggestion is to get an Accountant at file time. You
do not need a CPA.
At least not in the beginning. There is too much room for error if you try it by
yourself. You would not believe what I learned the first time around with my
accountant. I found out I do not have to file Quarterly, because I am a sole
proprietorship and I have no employees. One very important
aspect....Keep record of ALL YOUR EXPENSES. Even the cost of your ISP each month
is a necessity.
NOW, are you still ecstatic about starting your own business? Did you know so
much was involved? Or did you think you can have an online business and NOT do
this?
Everyone has their own opinion on this, however, if you want a Legal,
Professional and Successful Business, put it into writing. Get your proper
Licenses, Accounts and Insurance.
You will be surprised of the advantages you will incur by becoming a
professional businessperson.
===============================
Author: Debbie Solomon
Debbie is the Creator of The HomeSource Arena,
which is The Leading Source in Certified Home Employment,
and owner of The Online Exchange Ezine, a Top Rated,
world renowned Ezine. The only Ezine that will give you
FREE Access into an Exclusive Members Only Club, just
for subscribing for FREE to The OnLine Exchange Ezine.
Please visit her site at:
http://www.marketingtrendz.com
editor@marketingtrendz.com
======================================
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