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 Adland Digest FREE Edition #518
  Wed, November 8, 2006

Information Your Business Needs RIGHT NOW

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Internet and Profit Newbies
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Extra!  Extra!  Read All About Me!

It used to be that a Press Release was a channel for individuals or companies to alert a major publication such as a newspaper that there was something worthy of press coverage somewhere. 

Today, the press release is fast becoming a medium in which a business can free publicity for themselves; provided of course that there is a reason for a journalist to pick up the story.  Our guest writer today gives you some of the inside scoop on the concept of Press Releases. 

Linda Caroll presents another interesting take on the world of business and what holds us back.  Bloggers beware: Kenn Sword is up again this week with another helpful section of his series called: Designing a Page That Compliments Your Content (Objects). 

Michael Dela Cruz, Adland Digest

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Internet and Profit Newbies

If you're new to making money on the internet, get to know the Do's and Don'ts of taking the step into the world of generating income online. 

[Linda Caroll's photo]
Linda Caroll
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Get out of your own way?

I read this at FastCompany this morning...

"Everybody here has the ability to do anything I do and much beyond. Some of you will and some of you won't. For those who won't, it will be because you get in your own way, not because the world doesn't allow you."
Warren Buffett speaking the University of Washington

When I read that, I couldn't help but think of the many, many people sending the tsunami of emails that I delete every day. It occurs to me that most of those emailed "opps" are probably sent by people wondering why "the Internet" doesn't work for them and they aren't making any profit. I wondered how many of them are standing in their own way.

But then, many of them don't really have 'businesses' - they think an affiliate link is a business.

Here's the article:



The Shocking Truth About Internet Marketing
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Web Logs, Blogs and the Art of Blogging

The ongoing growth of Blogs and RSS feeds

Kenneth Sword

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Designing a Page That Compliments Your Content Pt.6 (Objects)


Objects are small pieces of code that will be added to your site to make it unique and to provide useful content for your readers outside of your own writing. They can be as simple as a page counter or as complicated as an online poll or a RSS feed, but all will be laid out on your page with two ideas in mind: visual harmony and usefulness.

Your page, when viewed for the first time, should speak most loudly to your theme. Whether your theme is artistic or political or technological, every object on the page should do its best to illustrate and reinforce that theme in the mind of the reader.

Some objects, however, will not relate directly to your theme as much as they will to the operation of your site. A traffic counter is a perfect example. While bloggers are excited when their traffic grows and want to tell the world about it in capital letters and bold fonts, most readers are not terribly interested. Therefore it’s good practice to feature objects that directly relate to your theme and content close to the top of your page where the reader will see it first. Operational or structural objects, like a list of blogs that have sent you recent traffic, belong closer to the bottom of the page.

Remember, your objective is to catch the first time reader’s attention and to illustrate, in as little time as possible, the theme of your site. Every object on your page should be placed with that in mind.

Kenneth R Sword Jr

Next topic:Designing a Page That Compliments Your Content Pt.7 (Your Blog Entries)

So far, I have given away over $43,000.00 in advertising memberships. Are you next?


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Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Powerful Press Release Distribution Tips
By Diana Barnum

While press release writing is important, press release
distribution plays an equally important role in your return on
investment (ROI) with this marketing / public relations tool.
Because without targeted distribution, many prospects, clients
and other interested parties may not even read your latest
announcement or hear about it via other channels; TV, radio,
print publications, etc.

In order to bring your news to light with more of your targeted
audience, try some of these tips for a more successful

Media List Management

Start a folder on your computer and in hard copy form for media
lists in order to keep a list of contacts readily available and
updated. Identify media outlets - both online and off - in
your targeted industries; for example: Business and Marketing.
Add local, regional, national and International channels to
cover television, radio, newspapers, magazines, online
publications, newswire and other services.

A targeted media list is an invaluable tool for most businesses.
The best way to build your list is to carefully watch, read and
listen, then track media publications and shows, and to identify
reporters and producers who would be interested in your story.
Contact the media outlets as needed for their most recent
contact name, email address, phone and fax number, before
sending your information.

Tip: Using a contact management software program such as ACT! or
Maximizer for this purpose can help you build and maintain
relationships with the media. Even using Excel to create your
own spreadsheets helps with organization.

There are several sources online that will help you build your
media list; however, keep in mind that not all of these sources
will have up-to-date media information.


Newswires distribute your press release directly to editors,
other media outlets like Routers and they also publish the press
releases on their website. Many journalists rely on newswire
sites for information and story ideas. Wires are often used by
larger companies and non-profit organizations. They have the
advantage of immediately reaching a broad range of media outlets
across the country. The cost is usually $275 - $600 to send a
single release, with pricing based on the number of words in
your release (a minimum word count will usually apply.)

Mail, Fax, or Email

You can send the news release directly to the media yourself,
using the mail, fax, or email. When in doubt about the best
option, ask the journalists you will be sending your release to.
This can have the advantage of creating a more personal
connection with the people you send the release to. It can also
be a more cost-effective option if you are targeting a small
list of journalists.

Database Building

Newswires offer a fast way to send your press release to a large
number of editors. However, you can also build your own list of
media contacts using any of a number of media databases. Most
charge either a monthly, annual or per use subscription fee. Search
online for “media databases” and “media lists.”


It is best to send your news release early in the day and you
will have a better chance of getting your story noticed if your
release is not sent on a busy news day. For example, sending a
news release out as a major strike or natural disaster was
taking place would not be good timing. Monday and Tuesdays are
usually busy news days and by Friday most assignments have been
handed out as journalists get ready for the weekend.

Helpful Tips:

1. Don't send email press releases with attachments - they will
be deleted immediately upon receipt.

2. If sending an email release, make sure to write the release
within the body of the message.

3. Don't bug editors. Editors receive hundreds of press releases
on a daily basis. Chances are you will irritate most editors by
making a second contact to ask if they received your press

4. Know deadlines of editors. If you are sending a time-sensitive
release, don't expect a magazine editor to cover your event
scheduled for next week. Find out what the appropriate "lead
time" is to send your press release for possible distribution in
their media.

5. If writing about a web site, make sure the site is updated
before you send your release. Editors will visit the site if
they have an interest in your product/service.

6. For further assistance and other helpful information visit


Here are some handy resources to help with your press releases:

- Check out Jack Humphrey’s Content Desk and Content Propulsion Lab,
for “Do It Yourself” companies who would love the benefits of easy
step-by-step content site building, monetizing and promoting
systems for the best ROI, and high-end Public Relations firms
with low-end budgets, online at http://www.ContentLabInfo.com 
and http://www.ContentDeskInfo.com .

- For a super profit system, head to SEO (search engine optimization)
expert Keith Baxter’s Easy Net Marketing (EAN) Profit System at
http://bplansite.com . The program has only about a one- to two-hour
learning curve to get all set up and going. Articles, content and
more -all-in-one.

- Learn how to write with good correspondence courses like
those offered by the American Writers & Artists Institute;
many are described here:

So when you focus on getting your press releases out, focus on
distribution, too. Try some of the tips above to increase
success with your promotions, and keep a copy of the these tips
around for handy reference!

About the Author:

Diana Barnum, president of http://movingaheadcommunications.com 
at: (614) 529-9459 (EST). Grab her freebies, tips and help at:
http://presssuccess.com/bookstore and http://OhioHelp.net 

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