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 Adland Digest FREE Edition #521
  Tuesday, November 28, 2006

Information Your Business Needs RIGHT NOW

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Internet and Profit Newbies
Blogs & Blogging
Guest Articles


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Are You A DIY? (Do-it-yourself'er)

Are you a do-it-yourself'er?  Linda Caroll, our Internet Profit & Newbie's advisor brings us a really good article on whether you should invest the time in developing your own website or "farm-out" to another company to do it for you. 

Kenneth Sword Jr. the "Blogman" gives you a neat little twist on blogging that has to do with iPods.  It's a must-read if you're looking for another channel for your blogs.  Check it out!

Finally, with all the "No money needed" businesses out there there's little focus on one of the most important assets of businesses today.  Liquid Assets, Cash, Money, Moolah, Green, Bling.  Whatever you call it, it's important to manage it wisely.  Our guest writer Philip Campbell, a CPA and the author of the book "NEVER RUN OUT OF CASH, The 10 Cash Flow Rules You Can't Afford to Ignore" brings you sound advice on managing one of your most important business asset. 

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Internet and Profit Newbies

If you're new to making money on the internet, get to know the Do's and Don'ts of taking the step into the world of generating income online. 

[Linda Caroll's photo]
Linda Caroll
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Should you design your web site yourself?
By Linda Caroll

Should you design your web site yourself, or should you hire a developer? The answer lies in your knowledge, and how willing you are to learn new skills.

Have you ever read the Dr. Seuss Classic, "The 500 Hats of Bartholomew Cubbins?" Poor Bartholomew has been ordered to take off his hat before the king, but every time he removes a hat, there is another hat still sitting on his head! He removes hat after hat until, finally, Bartholomew reaches the hat to end all hats. A magnificent splendor of a hat. A hat so truly decadent that it leaves even the king in awe. So magnificent that it puts the king's crown to shame. Bowing before the king, Bartholomew places the hat on the king's head.

A successful web site designer must be able to wear the hats...
The web site designer must wear the layout artist's hat in order to develop an eye-catching layout and visual appearance for the web site. Remember, most consumers judge credibility by the design of the web site.

A successful web site designer must add the programmer's hat to write the code so the web site loads quickly and consistently across all browsers, platforms and screen resolutions.

A successful web site designer must also be able to wear the marketer's hat to know what will sell.

and the copywriter's hat, to write effective web site copy...

and the publicist's hat to publicize the web site...

and the promoter's hat, to promote the web site...

Under all of those hats, is the one magnificent hat to end all hats - the customer's hat. The customer's hat is the most magnificent of them all because the customer truly is "king." Without customers, your business cannot succeed. Thus, a successful web site designer must know and understand the customer, what they are seeking, and what they respond to.

How many of those hats could you wear today? If you are willing to learn to wear all those hats, then by all means - develop your own website.

If you do not have the time or the interest, then you need assistance. Whether you learn the skills, pay for those services or barter for them - know that you need all of them in order to succeed.

Building your own web site to save on the cost of development is not a saving if your site does not bring in customers and generate sales.

Your potential customers will judge you by your website. They will decided whether or not to buy from you based on your website. They will decide whether or not to even bother contacting you - based on your website.

If you think hiring a professional is expensive, try hiring an amateur. It will cost you much more in the long run.

About the author

Linda's clients have been featured in Forbes, People Magazine, Home & Garden TV and more. Visit her website design site at LindaCaroll.com 


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Web Logs, Blogs and the Art of Blogging

The ongoing growth of Blogs and RSS feeds

Kenneth Sword

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iPod eBook Creator - convert books into notes on iPod

Kenneth Sword Jr.

Now why would I talk about ebooks and iPods in a blogging forum?


Let's see. Blogs are gaining so much popularity. With the right code iPod material can be accessed through your blog.

So why not have your ebooks accessable for iPods from your blog?

Gives you another means to niche, for people to want to visit your blog all the time. it can also be a way to make money from your blog.

Go look at the article I did at my blog earlier.
If you have a suggestion or comments please post them. 

Kenneth R Sword Jr

Co-CEO - Bizzy Blogz

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Special Guest Articles

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The Hidden Killer of Small Business Today
By Philip Campbell

The single biggest reason the small business failure rates
are so incredibly high today is this one simple fact: Most
business owners don't really know what's going on with their
most precious asset - their CASH.

Despite the fact that cash is the lifeblood of the business,
the fuel that keeps the engine running, most business owners
truly don't have a handle on the flow of cash into their
business and the flow of cash out of their business.

The reason this problem is so widespread today is that each
of us has been taught that managing the financial side of
our business means having financial statements.

We have all been taught that financial statements show us
the complete view of the financial side of our business.

Well, the truth is they don't.

*Recognize the Limitation of Financial Statements*

There is no doubt the basic financial statements that every
business must prepare are very useful; in fact they are a

Banks require you to provide them. Investors require you to
provide them. They are the common language of business. You
cannot succeed in business without them.

At the same time, if you have no other tool for
understanding and managing the cash flow of your business
other than your basic financial statements, you will always
feel out of control. You will be flirting with disaster
because you will be neglecting the lifeblood of your
business - your cash.

The accounting rules that govern the creation of financial
statements are not about tracking the actual flow of cash
through your business. They are focused on measuring profit
or loss - not cash flow.

That's why a profit in your financial statements does not
necessarily mean you created any cash.

By the same token, a loss in your financial statements does
not necessarily mean you lost any cash.

I worked with a company recently that routinely reported an
annual loss in their income statement of about $1,000,000.
The beauty of that business was that it actually generated
over $800,000 in positive cash flow.

The rules of accounting required an investment made years
before to be amortized (expensed over time) in the income
statement. The result was a big non-cash expense in the
income statement every year that created a net loss.

But cash flow was unaffected. The cash continued to roll in
despite the fact that the rules of accounting required this
expense to be included in the income statement.

And the opposite scenario is also true.

The business headlines of the last three years have been
filled with companies that showed incredible profits in
their income statement. But their cash flow was a very
different story.

They ended up in bankruptcy because they actually had a
negative cash flow. They used more cash than they generated
despite the profit shown in their financial statements.

*Take Control of Your Most Precious Asset*

The solution to this problem is to have a schedule of your
actual and projected revenues and expenses in the context of
your beginning and ending cash balances.  Each month should
be presented next to each other so the actual cash balances
for previous months are shown next to the expected cash
balances for the coming months.

A schedule like this presents the cash flow of your business
in a way that makes it crystal clear where your money is
going and where you expect your cash balance to be six
months from now.

This is the secret to understanding the cash flow of your

If you would like to see an example of a schedule like this
(I call it the Peace of Mind schedule), you can get a FREE
Special Report "The Secret to Understanding, Managing and
Projecting Your Cash Flow" at

Once you realize you cannot look at your financial
statements and see a clear picture of your cash flow, you
are on your way to a newfound understanding of your most
precious asset - your CASH.

Make a commitment to yourself now to take control of the
cash flow of your business.

You will be amazed at how much easier it is to manage your
business each day when you can see exactly what's going on
with your cash flow.

It's the single most important step you can take to help
make sure you never become another small business failure

About the author

Philip Campbell is a CPA and the author of the book:
"NEVER RUN OUT OF CASH, The 10 Cash Flow Rules You Can't
Afford to Ignore". Philip has helped hundreds of business
owners take control of their cash flow.  You can learn more
about taking control of your cash flow and eliminating your
cash flow worries at http://www.neverrunoutofcash.com.


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