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What's the Plan, Stan?
Let's say you're looking to
get to Miami, Manitoba Canada. Let's say that you
don't have a map. Let's assume that you're a long way
away from Miami. Let's also assume that you're not
sure what means of transportation you will use to get there.
Let's assume as well that you limited or no funds.
What can we assume will
happen?
A Business Plan is like a
road map and itinerary for a very long journey.
Without them you're likely to end up in Miami, FLA thousands
of miles away from your intended destination with no vehicle
and your credit cards missing; that's assuming that you even
manage to get out of the driveway at all. Not exactly
where you assumed you'd wind up is it?
This is why it's important it
is to have a business plan before you venture out into the
business world to play with the "movers" and "shakers" of
the industry. These businesses move with purpose and
intent. Decisions are never made with: "Well hey,
let's try this and see where we end up" This week's
guest article written by Terri Zwierzynski,
"The Inside-Out Business Plan� -- Your Small Business
Plan in 10 Easy Questions" gives you a simple
outline for creating an effective business plan and reducing
uncertainty. Starting a business? Got Plan?
Look here.
Linda Caroll presents
a touching review on a book called
"Yesterday, I Cried" by Iyanla Vanzant. Vanzant
delivers a heart-wrenching account of her experiences as a
single mother with the underlying theme of "The Greater
Good" and if I know Linda's reading recommendations, you've
gotta get your hands on this one.
Finally, Ken Sword Jr
counsels you on how to create/develop a
theme for your blog. Ken is the CEO and owner of
Bizzyblogs.com and is an authority in the blogging industry.
You should read this one if you're going to get into
blogging or planning on it.
Michael Dela
Cruz, Adland Digest
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Linda Caroll |
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Yesterday, I
criedI just finished reading a
book called "Yesterday, I cried" by Iyanla Vanzant.
It is not a business book. It is the true story of
an amazing woman that went from being a beaten and abused little
girl to a best selling author. If anything, it is a story of
personal triumph and personal growth.
I can't count how many times I cried reading it. I
stayed in the bath for HOURS reading it, refilling the water because
it was too good to get out and stop reading.
She talks about how she was struggling, never
being able to pay the rent, always having at least one utility shut
off and crying because she was a single mother and couldn't provide
for her kids.
In one part, she talks about going for an
interview and wondering what the interviewer would think if they
knew her clothing was home made and her daughter bought her
pantyhose with her check from McDonalds. Having been a single mother
for a long time, that part made me cry.
There was one part that touched me. She said that
one day, she realized that she was doing things for the wrong
reasons. For the money. To pay her rent. Out of desperation. And,
she realized, that the *right* reason to do things is that they
contribute to the greater good of all, but that it's hard to think
of the greater good of all when the rent isn't paid.
And, in that tiny paragraph, I think is a gem for
everyone online.
Because, when we tell people to sign up for things
that have not paid our own bills, are we thinking of the greater
good of the others? Or are we ruled by desperation? When we join
programs that say we don't have to learn anything, are we thinking
of others, or ruled by our fears? After all, aren't we here on Earth
to learn? Does God want us to stay the same, never learning?
There are all types of people online, just like in
the real world. The ones that are successful because they did good.
The ones that have temporary success because they cheated and lied.
(It does catch up with them one day) The ones that are struggling,
but holding tight to their senses and the ones that are desperate
enough to become gullible and fall for scams and shams.
But, if we were all to ask ourselves the question,
"Am I contributing to the greater good of people" - I think we would
make better decisions. And, I think, when we become clear on that,
our eyes open and we see the right path for us.
: )
Linda
P.S. The book is regularly $22, but I picked it up
for $5 at bookcloseouts.com - gosh I like that site. Public
libraries might have a copy, too. It's a great read.
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Web Logs, Blogs and the Art of Blogging
The ongoing growth of Blogs and RSS feeds |
Kenneth Sword |
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Developing A Theme For A
Successful Blog
The theme of your blog, the subject of what your
blog is mostly about, is what will attract or
repel readers. For your blog to be a great
success you'll need to contribute something
unique, which will be your blog's theme. It may
be on finding alternatives to people's needs
with software, do your own blog version of a
'Saturday Night Live' in text and video format,
an artist blog, a blog on the game of cricket,
Nylon - the history and current uses,
Thermodynamics, Tarot, whatever ... but you need
to find that certain something that only you can
contribute and that people want to read and know
about.
Your blog's theme needs to be summarized by what
you want your blog to be uniquely known for.
Pick several keywords that describe your
content, based on your skills, knowledge and
abilities.
Some example could be:
* President office staff reports
* Mixocology shakers and movers
This will lend to a great description of your
blog.
Some example could be:
* Making fun of the President of the United
Fates
* 'Gorilla Farts' and Other Bartender Favorites
Now complete your possible theme below.
My blog is very well known and trusted as the
best place on the internet to find:
1. ____________
2. ____________
3. ____________
4. ____________
__________
Kenneth R Sword Jr
Blog Advisor for AdlandPro
Co-CEO - Bizzy Blogz &
Bizzy Blogz Community
http://www.bizzyblogz.com/krsword
http://www.bizzyblogz.com/AutoBlogAds/
http://www.bizzyblogz.com/YourOwnArticles/
http://www.bizzyblogz.com/PrivateLabelBooks/
http://www.bizzyblogz.com/PrivatelLabelAudioBooks/
New! Bizzy Blogz Community - like MySpace
http://www.bizzyblogz.biz
An Advertising Traffic Machine
http://www.megatraffic.us/
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Special
Guest Articles
These professional articles written by industry leaders. Adlandpro.com has
a free article library you can learn from
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The Inside-Out Business Plan� -- Your
Small Business Plan in 10 Easy Questions
By Terri Zwierzynski
Writing a business plan for your Solo Entrepreneur business doesn't have to be a
daunting project. If you can answer 10 straightforward questions about your
business, you can be ready to go.
The key to success is to answer all of the questions in enough depth that if a
friend asked you to invest in this business, you'd say yes. Most importantly,
make sure you record your business plan somehow...whether you write it by hand,
type it into your computer, or put it on sticky notes on your wall. Keep it
someplace handy where you can refer to it when you are making important business
decisions. And, make sure you review it monthly--or, even better, weekly--and
update it at least annually.
1. Your Dreams: What do you want your business to provide for you? (think
time, money, freedom, who you work with) Be specific--how much money, how many
hours, when do you want to "retire".
2. Customers: Who are your customers and what do they want/need?
3. Your Products and Services: What products/services will you provide to
meet customer's needs?
4. Markets: Where are your customers and what do you know about them as a
group? "Where" might be geographic, it might be what kind of places they hang
out, or where they go to find products or services like yours. What is their
age, income, gender, hobbies, family structure, etc.
5. Your Style: How will you reach customers and what will you say? Your
methods of reaching customers needs to match with where your customers are--and
with a message that they can relate to.
6. Competitors: Where else are your customers likely to get this need
met? Find out all you can about how your competitors price, market, and provide
service.
7. Your Uniqueness: How will your product/service meet customer's needs
differently than your competitors? Consider how your personal uniqueness impacts
that.
8. Your Abilities: Of the skills necessary to run your business, what do
you do well, and what do you need help with?
9. External Resources: What people/technology/services will support you
in the skills you need help with?
10. Fulfilling your Dreams: How will your business provide the kind of
working environment you desire, both in how much time you spend, how you perform
your work, and how much money you make? Here's where the rubber meets the
road--make sure you can show how you will sell X amount of product or service at
Y price, cover your expenses, and reach the goals you set in 1. above.
Once you can answer all these questions, have it reviewed by some trusted,
experienced professionals who will give you objective feedback. Consider a
business coach, as one such resource!
***********Find more articles like this at
http://www.Solo-E.com � Keeping Solo Entrepreneurs Juiced in Business and in
Life. Our team of Solo Entrepreneurs are comprised of small business experts who
support others in finding business success with the flexibility and freedom to
have a life, too. Network with other freelancers, self-employed and Solo
Entrepreneurs in our forums, enjoy our articles and newsletter, and find other
online training opportunities.***********
__________________________________
Terri Zwierzynski is a coach to small business owners and Solo Entrepreneurs.
She is also the CEI (Conductor of Extraordinary Ideas) at
http://www.Solo-E.com and the author of 136
Ways To Market Your Small Business. Terri is an MBA honors graduate from UNC-Chapel
Hill. Terri has been coaching for over 10 years in a variety of settings,
including 6 years as a senior-level coach and consultant for a Fortune 500
company. She opened her private coaching practice in 2001. You can reach Terri
at http://www.FastLaneDreams.com.
________________________________
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