|
Adland Digest Sponsor Message |
Become a Travel Agent on The Internet Today and Receive a FREE Gift !
Become a Travel Agent Today!! Book Your Own Reservations For Your Friends Family and Groups. Earn Commissions,Discounts and FAM Trips.
Visit our website today and change your life forever!!
Click here to visit |
Be a sponsor. Place your ad
here.
(Top Sponsor) |
The Ultimate Marketing
Tool - Don't You Just LOVE It?
Since this is Valentine's
week, I have a question for you.
Do you
remember your first crush? Maybe back in elementary
school, Penny who sat behind you? Maybe in Middle
School, remember Doug? The basketball team captain?
I'm 32 years old and I remember mine as clear as day.
Next to
Christmas, Valentines day is one of the most memorable and
highly marketed days of the year. Do we know why
Valentine's day is such a strong motivator to drive sales?
If you answered "Love" you're almost right.
One of the
methods that Marketing Companies use to drive sales is the
Emotional Campaign; and what bigger emotion is there in the
world these days than the "L" word? But Love alone
can't drive sales. Placing the word "LOVE" on your web
site won't make people want to buy your product.
Putting a heart on your product won't make people buy it
either. So what's the missing link?
Adland Digest Sponsor Message |
Become a Travel Agent on The Internet Today and Receive a FREE Gift !
Become a Travel Agent Today!! Book Your Own Reservations For Your Friends Family and Groups. Earn Commissions, Discounts and FAM Trips.
Visit our website today and change your life forever!!
Click here to visit
|
Be a sponsor. Place your ad
here.
(Spot I) |
Emotional
Marketing involves invoking a feeling in a customer or
triggering an emotion which causes a reaction.
Sometimes negative, sometimes positive, but in either case,
the goal is to cause the customer to take action towards
achieving a goal; in this case, love or more generally, a
strong, intimate, emotional connection with another person.
This "connection" is a very strong human need for the
majority of us.
It is this
need that compels us to pull out our credit cards and
wallets this time of year despite the bills still being
stacked from the last emotional marketing campaign,
Christmas.
Now, for all
you nay-sayers out there who think these words are just a
lot of wind, think of the last time you forgot to buy
something for your loved one on Valentine's day and how long
you were in the dog-house afterwards. Think about the
last time you saw a beautiful arrangement of roses with a
card that says "I Love You" on someone else's desk and what
you felt at that moment. That's emotional advertising
at work.
The Jewelry,
Candy, Greeting Card, and Floral industries experience a
massive surge in business in the weeks leading up to the
14th of February because we've been conditioned to believe
that Jewelry, Flowers, Cards, and Candy are the staples of
any proper Valentine's day offering. For those like
you and I who have businesses that fall into other
categories, we have a little more work to do but we can
still make the connection.
This week's
digest caters to emotional advertising and you might be
surprised at what you need to do to "emotionally charge"
your marketing.
Michael Dela
Cruz, Adland Digest
Adland Digest Sponsor Message |
Online Discount Gift Store. Cozy little store with high quality gift items for the whole family!
Diamonds for Mom and electronics for Dad and Gifts for Children of all ages. All products 100% guaranteed.
Make European-Usa Gift Store your family's favorite one stop shop!
Click here to visit |
Be a sponsor. Place your ad
here. (Spot II) |
Special
Guest Articles
These professional articles written by industry leaders. Adlandpro.com has
a free article library you can learn from
here. |
|
[
Go to Article Archives ] |
How To Emotionally-Charge Your Sales Letters To Boost
Sales
by Mike Jezek, The Sales Letter Psychologist�
Are you frustrated that your sales letter isn't getting
results? Do you
wonder how you could make a satisfactory sales letter even
better?
If you said, "yes" to either of these questions then I
invite you to read
on as you will be richly rewarded. In the next few moments
you are
going to discover how to instantly amplify the selling power
of your
direct mail and web copy. Enabling you to potentially break
sales
records and outsell your competition.
The solution to your lackluster results or desire to improve
current
sales is found in one word. Emotion. As you may already know
buying decisions are based upon emotion and later backed up
by
logic. Here's how legendary sales letter writer Robert
Collier put it:
"Appeal to the reason, by all means. Give people a logical
excuse
for buying that they can tell to their friends and use to
salve their own
consciences. But if you want to sell goods, if you want
action of any
kind, base your real urge upon some primary emotion!"
So how do you inject more emotion into your sales letters
and thus
turbo-charge the selling power of your copy? While there are
many
ways to 'emotionally-charge' your sales letters, for our
time together
let's focus on these three shall we?
1) Stir Up Pain - Here's where you want to get inside
the heads of your
readers. Focus on how they have this problem (that your
product solves)
and that because of this problem, they're hindered,
frustrated, troubled
and unable to attain their deepest desires because this
problem lingers.
You want to agitate their perceived problem and make it seem
worse
than it really is. You can do this by telling them stories,
facts, case histories
and linking their problem to bad scenarios to persuade and
influence
them into believing your product is the solution to their
problem.
2) Mesmerizing Stories - I already don't have to tell
you that stories
will obviously evoke emotion. Watch a tragedy, you'll feel
sad. Watch a sci-fi
movie and you'll probably feel excitement. Watch a horror
flick and you'll more
than likely feel scared. My advice to you, is to weave
stories into your salesletters
that stir up hope in attaining a goal, avoiding trouble or
achieving a dream.
You can also craft stories detailing what happened to
someone who never
took action to solve the problem your product or service is
intended to solve.
This kind of story will produce fear of loss, which is more
powerful than
desire to gain in most people. You can also use stories that
have a
'human' element to it. Simply tell a story about someone
whom your readers
can easily relate too, describing their problem and the
frustrations that
go with it in detail. And then, illustrate how this person
used your product
and solved their problem. Consequently making their life or
business
much better. This kind of story creates a type of "Social
Proof."
Meaning it cultivates a follow the leader response.
Adland Digest Sponsor Message |
Drink to your health with XANGO
Health drink that works on the entire body many health benifits, check out my website!! Made from the asian fruit mangosteen !!
Click here to visit |
Be a sponsor. Place your ad
here. (Spot III) |
3)
Use Emotional Words Instead Of Logical Words - It's
no surprise that
some words fire off stronger emotions than others. Words
like
abortion, pro-life, Soviet or dictator have an immediate
effect. Other
less controversial words such as mom, dad, family, home,
friends
sister and brother have strong emotional impact. You need to
evaluate
your target market and find out what key words your market
really
reacts too. The key thing to remember is that just
about every word has an emotional element to it. If your
offer is greed
oriented, then words and phrases like "money"; "get rich" ;
"six-figures"; and
"make money easily" will excite your readers. Ideally you
want to
use many small, one syllable words that your prospects
can relate an emotion to. Pick five or six key words that'll
stir up
the emotion you want in your reader and subtly plant them
throughout the sales copy to spark an emotional reaction.
Whether you're vexed by a sales letter that gets poor
results or you
already have a sales letter that's getting decent results,
you now realize what
to do to make it sell more. You simply make it more
emotionally-charged.
As of right now, you know three shortcut ways to make your
sales letters more
emotional. They are: stir up pain; use mesmerizing stories;
and weave emotional
words into your copy. Go ahead and start making those
changes and if you
do this correctly, you should see a rise in sales and
profits.
============================================================
Mike Jezek is the creator of Mega-Persuasion Psychology� the
science behind
�Irresistible Copywriting� which employs a powerful
combination of results-producing
influence techniques and psychologically persuasive sales
devices -- proven to
increase Web SALES by 30% to 400% or more. Sign up for Mike
Jezek's
acclaimed "Confidential Psychological Selling Tactics"
mini-course today at
copywriting@worldresponders.com or enjoy more of his
articles at
www.irresistiblecopywriting.com
|
[
Go to Article Archives ] |
|
[
Go Back To Top ]
Adland Digest Sponsor Message |
Stop Paying For Leads ! New revolutionary system, teaches you how To
Get Prospects To Chase You. Free Guide Shows You How.
Click
here to visit |
Be a sponsor. Place your ad
here. (Spot IV ) |
|