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 Adland Digest FREE Edition #535
  Tuesday, March 06, 2007

Information Your Business Needs RIGHT NOW

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Are You A Spam Vigilante?

Do you fight for justice on the internet?  Do you envision a future online where every man, woman, and child can access their email without being fear of being assaulted by spam emails in their inboxes?  Do you report each piece of spam you get in order to do your part in the fight against this oppressive beast?  That's very noble.  I think most people do it. 

Originally, when I was only receiving a few emails a day, I reported every piece of email that appeared to be spam with a vengeance.  Now, I receive anywhere between 150 to 200 spam emails per day and frankly, I just don't have the time to report every single one.  That's a half an hour reporting spam that we could use to do other more productive things. 

Don't get me wrong.  Reporting spam is a good thing to do but I've had my hotmail account now for 10 years as of this year and the amount of spam has not decreased since I first opened the account.  So I ask myself why would I invest the time to report them, waste a half hour of my own time to do it only to see that nothing seems to have changed in the last 10 years?

While taking an offensive stand against email may seem like the right thing to do, it's not necessarily the best use of your time. 

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Plus, many people do not correctly identify "true" spam versus "accidental" spam.  The junk mail folder was invented with the idea of funneling spam into an isolated folder never to be seen.  With a single mouse click you can report the entire folder as spam and in some cases if you do nothing to pull items from the spam/junk folder the contents are automatically marked as spam.  Very convenient...until you start losing invoices for products you paid for on Ebay, important messages from your mother that your cat is gravely ill, the party invitation on Friday night that everyone who's anyone is going to be at. 

The point is that not everything is spam and once you erect an aggressive defense against spam, you stand a good chance of blocking "real" email from reaching you and that could cost you dollars if you are a business owner. 

Most popular email clients will have some way to custom-filter your email depending on certain criteria.  (E.g. place any emails from thisperson@thisdomain.com into the folder "somefolder")  Set filters for known common spam emails, and filter emails that you know to be spam.  For a good article on how to do this with Outlook, click here

This way you know before hand what is being filtered and you remain in control of what you see and what you don't see and that is really empowering yourself in the fight against spam. 

This week's FREE Digest is all about spam.  Good spam, bad spam, fighting spam, spam the meat...ok, well not spam the meat.  But you get the picture. 

Please enjoy this week's issue of the Digest

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Good Spam or Bad Spam...What is the Difference?
By Sara Hardy

"Are you Good Spam or Bad Spam?"- This is the question I find echoing in my head sometimes when I am going through my email, as if it is part of some electronic Wizard of Oz. Have you ever given any thought to the fact that there really is a difference in spam? Not that I am defending anyone, but let me make my point and then you can decide for yourself.

Spam is such a hot issue and no one knows the "right" view of spam that fits everyone.
You either:
- will take all measures to prevent people from sending it to you
- don't mind it at all and happily delete, delete, delete every day
- OR hate it sometimes and ignore it other times.

I think I fall in the last category, which is what started me thinking about good and bad spam. My point of view has now developed into this:

BAD Spam-
It is bad spam when you reply to it to be removed and it is returned to you because the address is made up. It is bad spam when the removal link does not open a real url. It is bad spam when you paste the message source into Spam Cop and the info you get back before clicking the "Send spam report" shows tons of dead ends and made up domains, etc.

This means that this "Cowardly Lion" harvested your address, and went to great lengths to cover their tracks in order not to get caught sending spam.

GOOD Spam-
It is good spam when there is an actual person on the other end, apologizing for inconveniencing you. What made it good spam? Because here is spam that you most likely will not get again, because it is more legit then the bad spam. These people are not out to break any rules, upset anyone, or ruin your day. 9 times out of 10 they really don't know any better and will learn, very quickly I might add.

Also, keep in mind that the Scarecrow in us does not ALWAYS remember every email we sign up for. It is possible to have signed up for something and a week later be flipping out because you are getting email from some unknown. If we only had a brain sometimes (Speaking for myself, of course).

It is also highly possible that someone is having fun subscribing you to things. Never count that one out, it happens all of the time.

Personally, I would much rather get good spam. Bad spam demonstrates that the sender KNOWS what is not acceptable and went to all of this trouble and expense to hide behind this long trail of fake addresses. That they took the time to do that is malicious, in my way of thinking. Do they really think that what they are trying to sell in this manner is actually worth it? These are the people we should be upset with. These are the people that we need to be telling, "I'll get you my pretty, and your little server too!"

So, whether you agree or disagree, just try to keep in mind that
1. The whole world is not out to get you.
2. Not every piece of spam is sent with the same intent. And...
3. As the world around us continues to change, we will be seeing more and more companies resorting to sending their junk mail through email rather then the post office. (I think this is becoming a more desirable thing to us all, as it would be much safer.)

Now is the time to try to adjust our view and approach the issue with a level head. If we don't we will drive ourselves mad, and for what purpose?
The changes in our world cause the internet to change. Soon you probably will find yourself saying, "I don't think we're in Kansas anymore".

Written by Sara Hardy
Owner of MarketingTrendz, and Publisher of
The OnLine Exchange Ezine.
To subscribe to her ezine goto:
This will automatically make you a member of The Profit Zone,
a FREE Members Only Club that gives you unlimited access
to FREE marketing tools, ebooks, resources and more!


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How To Avoid Having Filters Eat Your Emails
Copyright 2004 by Willie Crawford

You've probably read 1000 times that "the money's in the list."
If you're an Internet or email marketer, that's only partly true.
The truth is that the money is in properly written emails,
that get delivered to your list members. That last part is
what most online marketers are missing!

An article in the June 2004 issue of Time Magazine reported
that 40% to 70% of email sent to the four major ISPs is
deleted at the server. Those ISPs are MSN (including Hotmail),
Yahoo, Earthlink and AOL. That simply means that there's a
very good chance that your legitimate email is not getting
through to those subscribers using those ISPs.

The bottom line for you and I as email marketers is that
building huge opt-in lists, seeking JVs, or publishing an ezine
is largely futile, unless you correct the above problem first.

So how do you correct the problem? Many people who send
emails know that many ISPs score emails as they arrive at the
server. Email that scores above a certain score is identified as
probable spam, and is deleted. So, many of us go through
our email messages before sending them out and delete or
modify trigger words.

I'll let you in on a big secret. Most of the words that you see
cleverly disguised (often with extra spaces or characters) aren't
what causes most of the problem. It's combinations of words
that causes the problem. It's those combinations of words and
a few other major mistakes that gets your email killed.

To find out what those major mistakes are, you can get a free
report called "The 21 Deadliest Spam Filter Violations" here:
The typical ezine that I see makes over half of these mistakes
every issue. Does yours?

There are two major things that you can do to avoid having
your emails "eaten" by the filters.

The first one is to have your list members "white list" you
or add you to their address book when they first subscribe.
Right on your confirmation page, instruct them to add your from
email address to their address book or to their approved list.
How they do this is different for each ISP. Generally adding
the from name and/or email address to their address book or
approved list will do the trick. Also tell them to periodically
look through their junk email folder to confirm that your email
is getting through. If they want what you're sending them,
they will do this. Often moving an email into the inbox will
cause the system to stop filtering your email too.

You can also tell new list members to do this in the confirmation
email, but that's a little late, since they may never get that

The second thing you can do is run every email that you plan
on broadcasting (or even some personal emails) through a
system that scores the email. Email above some magic score
(around 5 at many ISPs) is guaranteed to be deleted.

There are a lot of tools for scoring your emails. The one that I
prefer is called E-filtrate. You can check it out at:
which is where you can also get the report mentioned above.

What I like about E-filtrate is that it's a browser-based system
that allows you to score an email, suggests 3-7 substitutes for
each trigger word (that you can make right within the program),
and even allows you to do test sends to confirm that your email
will get through.

The system also allows you to check to see if your domain/IP
is blacklisted. If your domain is blacklisted, then all email
from that domain is blocked by certain ISPs. So you could
have a "perfect" email, and it could still not get through. The
solution there is to get the domain de-listed or to send from a
different domain.

Once you have a reliable system in place for "quality
controlling" your email communications, *then* you're ready
to put your list building on steroids. Then you're ready to set
up all kinds of joint ventures, and benefit from that huge,
responsive list.

Implement the simple steps outlined above today and you'll be
pleasantly surprised. Something this simple can multiply your
profits many times over. It can actually be the one thing that
turns a struggling business into a major success ;-)

Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, network marketing
trainer, and lifetime student of marketing. He shows people
how to actually generate substantial income on-line using
very simple SYSTEMS. An example of such a system can
be studied and duplicated at: http://ProfitMagician.com


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