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 Adland Digest FREE Edition #540
  Tuesday, April 10, 2007

Information Your Business Needs RIGHT NOW

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What Are You Afraid Of?

In the 21st Century Fear has become one of mankind's biggest motivators.  Car companies use shocking accident scenes to sell upgraded or expensive safety features.  The health & fitness industry uses shame and humiliation to sell fat burning pills and fitness equipment.  Beer companies play on the fear that NOT drinking is lonely and pathetic.  The Marketing Industry has spent billions and billions of dollars in research determining how to properly manipulate and exploit your fears in order to sell a product.

For the select few who know how to manage fear and turn it into a powerful weapon, it can produce extraordinary results.  Sadly, in most cases people don't know how to manage fear and it has serious repercussions.  People who live daily with an unhealthy or disproportioned amount of fear cripple their own lives without even knowing it.  This is all in addition to the other ill effects that fear can cause in the physical body due to ongoing stress and a weakened immune system.

Fear in the business world is largely related to fear of being ridiculed which is the building block to the fear of failure.  We're not afraid so much of failure because failure itself doesn't hurt in any way.  It's what we associate with that failure that causes harm such as imagining that you're being laughed at or mocked by everyone, the idea that you may not be able to recover from the failure.  Furthermore, failure after failure is similar to compound interest.  One failure builds upon the last failure and eventually you feel as if nothing you attempt has a hope of success. 

One of the characteristics common to successful people is the ability to manage fear.  Many people manage fear by pretending not to be afraid.  This is not managing fear so much as it is suppressing it.  Fear is like a 2 year old child who is determined to get your attention.  If you choose to ignore, suppress, or pretend that it isn't there, it will double its efforts at a later time to make its presence known; likely at a time where you are ill-prepared to deal with it.  To manage fear effectively, acknowledge that the fear is there, put it into perspective, and then resolve to proceed despite its presence.  Once you have reached this state of awareness, fear begins to dissolve and action naturally begins to take over.  It is within this fearless state of being that successful people accomplish the amazing things they do.

One of the best ways to get started managing fear is to start managing smaller fears in this way.  Once you gain momentum and the confidence from managing these smaller fears you'll begin to see your body and your mind respond accordingly.


Michael Dela Cruz,
Adland Digest Editor 


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Designing a Page That Compliments Your Content
Copyright 2007 by Kenneth R. Sword Jr.

Part 7 - Your Blog Entries

What stories are to a city newspaper, blog entries are to your Blog Empire. And while your layout is important, readers will not return again and again to admire your layout or ruminate over your clever title. They’ll return again and again to read your writing or view your artwork or check the links that you provide. In other words, while they may read because of your layout, they will return because of your entries.

An entry is simply a published piece of material, and your readers will have definite expectations for your entries that you will need to meet, again and again, in order to woo them into coming back tomorrow. Luckily, most of those expectations are set by you in prior entries. Those expectations are insight, relevance, timeliness, accuracy, and consistency.

Part 8 - Insightful and Unique Content

Whether your blog provides photographs of the rain forest, reviews of Pacific Northwest restaurants, or the largest collection of ethnic jokes on the planet, your readers expect that every time they come there, they’ll find something new, unique, and worthwhile. They’ll expect to find something they can’t find anywhere else or find by themselves without searching all over. In short, they’ll expect you to provide insightful and unique content on a certain consistent subject or issue. Your insight and your dedication to providing quality are what will draw them back.

Part 9 - Links and Commentary

On a news blog, for example, your readers expect that your commentary will provide interesting and relevant news, probably with a link to an original story or a source site. They will also expect you to provide expertise that they do not possess, information they have not found elsewhere, and an up-to–the-minute take on relevant trends and rumors. They want to read the entry and come away feeling they now know more than they did, that they learned something interesting, and that they leave with a reason to return.

A blog that reviews restaurants will meet those same expectations in a different manner. Timeliness is less a factor – restaurants don’t change as quickly as the daily news – but relevance and thoroughness become more important. Your readers are not going to return for your reviews of New York’s collection of Quizno's restaurants, nor for your fifth review of The British Pub, even if you think it the best place in the world to eat. They demand an expanding collection of useful content, and they want each entry to tell them everything they need to know to make an enjoyable dining decision. They want you to be clear, honest, and thorough.

Perhaps your blog is a reference blog, collecting and publishing links by subject. While readers may not have expectations for your commentary, they will expect the links to be accurate and present a thorough overview of the subject from all angles – or at least from the angle your readers have come to expect from prior commentary. Consistency and thoroughness are again the watchwords.

Whatever the theme of your blog, your readers will expect every entry to be timely, relevant, and accurate.

About the Author

Kenneth R. Sword Jr. is a successful Network Marketer, an authority on Blogging and Co-Owner of the hit site Bizzyblogz.biz now up to a whopping 1349 Members.

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Failing Forward Successfully
By Debbie Allen

Can Mistakes Be Good For Your Business?

Hopefully you make a mistake now and again, because failure can
actually be good for you and your business. If you haven’t made
any mistakes for a while, you may be playing it too close to your
comfort zone and not stretching yourself far or fast enough to
achieve high level goals. To aim high, you must accept some of
the risks that go along with learning something new.

Risks come with the acceptance that you will make some mistakes
along your journey, but you will want to avoid making costly
mistakes or making the same mistake over and over again. Use
good common business sense. Every business and every career has
its share of challenges. You will constantly be tested in
business as new challenges arise or as your business grows and

You will always be challenged with new areas of your business
that stretch you past your current abilities and expertise. It
may be a big sale, the start of a new business, a new opportunity
or an extremely difficult challenge. Yet all failures will help
you learn more about your business and help you build your
self-esteem at the same time.

Learn from your mistakes and move On. (Actually I don’t even like
the word mistake; I believe that mistakes are simply challenges
in disguise.) Realistically most of us don’t get it right the
first time around.

Successful People:

• Make mistakes all the time, but the only difference is that
most of the failures go unnoticed because they don’t give up.
They keep on going.

• Make it look easy. Although it’s easy looking in from the
outside, many don’t often notice or acknowledge their failures.

• Evaluate their failures, come up with new solutions to the
challenge and try again – this time more educated than the first.

• Don’t allow the fear of failure to stop them from achieving
their goals.

A study of the failure and challenges of business shows the
ultimate success secrets of any enterprise. These are the key
lessons an organization learns as they grow, expand and compete
in a changing marketplace.

If you want to create shamelessly fabulous success, study all the
failures. Most highly successful people were not successful from
the beginning, they had to struggle a little or a lot to reach
their peak potential. Walt Disney was actually fired from his
first job because he was told that he was not creative enough.
Not creative enough? Luckily, he didn’t listen to his clueless
boss and trusted his own innovative ideas.

We all have a tendency to focus on success and fear failure when
things don’t go as planned. So don’t be too hard on yourself if
you feel that you are making too many mistakes to make it to the
top. Hang in there and be patient. Once you overcome the
challenge, you won’t have to do it again and you will be failing
forward faster.

Success takes time just as it takes time for you to adjust and
learn new skills. But, be aware that mistakes will continue to
happen even after you have reached a high level of success. You
will always need to be learning something new in business to stay
innovative and on top of your game.

When you think you have it all figured out and have made all the
mistakes you need to make to learn, something will challenge you
again and test your confidence. (I’ve been an entrepreneur all
of my adult life and I’m still making mistakes, and plan to keep
making them. Once I have it all figured out I get bored.) Making
mistakes, turning them into challenges and then overcoming those
obstacles in business is extremely rewarding. There is nothing
that can challenge, motivate and build your confidence faster.

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Mistakes and challenges are going to occur anyway, so the sooner
you learn from them, the sooner you will become more successful
in whatever you do. Most people tend to reach conclusions about
success, but until success is compared with failures – people
don’t truly understand the whole story of how business works.

Why Don’t They Teach Failure In School?

Failures tend to disappear from business education curriculum?
Information about business failures is often scarce or ignored
completely, yet it is inevitable. On the other hand, information
on successful companies and their success strategies is in
generous supply.

Companies that pursue unsuccessful strategies either change their
business strategies or they go out of business. A successful
company is described as having used visionary management and
innovative marketing strategies while a failing business is
accused of poor business management and overall bad business
skills. So why don’t we teach future entrepreneurs more about
failure? Wouldn’t that save us a ton of money from mistakes that
could have been avoided in the first place?

Can you imagine telling your banker to add an additional $20,000
for the mistakes that you plan to make in your new business
venture? They would think you were crazy. Yet that is exactly
what is going to happen while you develop the business. You
simply must make mistakes to see what works and does not work to
attract new customers. It is necessary to make mistakes as any
business grows. The reason why franchises have a larger success
rate than independent company start-ups is because they have
already made many of the mistakes and systemized the business
around avoiding them in the future. For the most part, franchises
come with proven success systems that were created out of
learning from past mistakes. So mistakes can indeed be good for

About the Author:

Debbie Allen is an international professional speaker who
has presented in nine countries. She is a well-known self
promotional marketing expert and author of four books. Her
expertise has been featured in Entrepreneur, Selling Power and
dozens of other national and international publications. Her
award winning book, Confessions of Shameless Self Promoters has
been published in four countries. Download a free chapter of
this insightful book, sign up for your free online marketing
newsletter, and listen and/or view Debbie’s dynamic presentations
at www.ConfessionsofShameless.com

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