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 Adland Digest FREE Edition #542
  Wednesday, April 25, 2007

Information Your Business Needs RIGHT NOW

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Thoughts Become Things, Visualization & Attraction

Let's get this straight right off the hop.  I'm not an expert on the Law of Attraction (LOA) but this was too big to keep to myself.  I've just finished watching "The Secret" by Rhonda Byrne.  Once in a while a movie comes along that really makes you think about the world in which we live and how you fit into the picture.  For me, to these were movies like "Pay it Forward" which made people really believe that a viral wave of "Good" was truly possible in this world by just the smallest of actions.  Then there was "The Matrix" that made one doubt as to whether or not one's world was actual and tangible, whether it was just manipulated electronic pulses to the brain, or both.  Now, "The Secret" which really hammers home what the Law of Attraction really means.

Up until yesterday the LOA was just a business strategy that I would call upon to strengthen my resolve.  It was an action a I could take in order to support my self-improvement.  In the back of my mind it was really just some mental "hocus pocus" and I never really gave it the respect it deserves.

Today my regard for the LOA has changed entirely.  Actually, without even knowing it, it has changed over a period of 3 months.  3 Months ago I purchased a book called "The Book of Secrets" by Deepak Chopra.  That book set in motion a chain of events that would change my life forever. 

Let me share with you just one of many examples within the last 3 months that have caused me to re-evaluate my opinion of the LOA.

I used to be a very angry driver.  There wasn't a single action on the road another driver could take on the road that wouldn't ignite my fury.  After reading the Book of Secrets I made the immediate decision to enjoy my daily commute (80 minutes total each day) no matter what happened.  I said to myself each day when I took the wheel, "Nothing will make me angry on the road today."  I said this in the context that I would commit to not getting angry no matter what the other drivers did and the first couple of times it was more just a test than anything.  The results, though noticeable, were minimal and not enough to warrant any excitement.  Being skeptical to begin with, I was going to dismiss the whole thing as an old wives tale.  Before I did that though I decided that I would give this one more try at full-throttle and boy, was I in for the surprise of my life. 

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You see, I now know that the Universe has a sense of humor because it played an interesting prank on me. 

Nothing happened. 

Absolutely nothing. 

No one cut me off.  No one almost hit me.  No one tailgated me.  No one honked their horns.  In fact, now when I drive even in rush hour, I feel like Moses and the parting of the Red Sea.  Traffic moves out from in front of me and my path is nearly always clear.  Instead of having to restrain anger and replace it with serenity as I originally thought I would have to do, the Universe decided that it simply would not anger me.  Beautiful.  Absolutely Beautiful. 

Days passed and each day I strengthened my resolution not to be angered on the road and each day my drive became more and more pleasurable.  How is this even possible?  I began to doubt it.  Bad move. 

The drives started to fall backwards.  A couple of cut-offs that day.  Not bad but definitely jarring enough for me to take note of what the Universe was trying to tell me.  Needless to say, my faith has not wavered since. 

In contrast, I recall my driving experience before I made this change in my daily drive.  Each day at least one person would honk their horn at me for some stupid reason.  Each day I would be cut off at least twice (Believe me I counted every single time it happened), each day someone would be so close to my rear bumper that I could count their nose hairs in my rearview mirror.  Each day some idiot would be going far too slow or jam on his brakes for no apparent reason in front of me.

Today, I drive the roads as though I were strolling through the park.  In fact, the feeling is nearly identical.  My driving experience has never, to best of my knowledge been this pleasurable since I first took the wheel at age 16.  Even when I tried listening to Mozart on my drives I didn't have this much success.

You might be asking "So what's changed?" 

The answer is me.  I've changed...or, more specifically, my thoughts about driving have changed.  I've changed what I expect on the way to and from work each day.  I don't expect anything less than a stroll through the park when I take the wheel where before I used to expect the first jerk to cut me off as soon as I pulled out of the parking lot and for things to get progressively worse from there.  The more I expect it and visualize my drive going perfectly, the more I begin to believe that they will, and the more perfect my drives become.  The more perfect my drives become, the more I easily I can picture my perfect drive and the easier it is for me to believe.  Lather, rinse, repeat. 

If the universe can rearrange itself to fit my idea of a perfect drive, the drivers, the lights, the traffic, and the people, then how easy would it be for it to rearrange itself to bring you wealth, more rewarding relationships, healing or health?  It's as easy as:

  1. Ask - Reserve your order in your mind for that new car you've wanted since you were first able to drive, that dream holiday, that perfect mate.  Place your order and then wait for it knowing that it is now being shipped without delay.  See it in your mind as though you already owned it, lived it, are it. 

  2. Believe - Don't doubt that your request is coming.  It is.  Believe that it is.  Start being thankful for it even before it arrives and begin experiencing what it would be like to have it right now.  Leather-wrapped steering wheel?  Seaside resort or all-inclusive cruise?  Blonde, brown, or red hair?  What would you do with it?  To it?  In it?  Never let contradictory thoughts deter you from believing that it is already yours.  This only delays your shipping date or cancels your order completely.

  3. Receive - Take delivery of it.  It may appear suddenly on your doorstep in the form of winning a sweepstakes, it may show up as someone you find very attractive saying "I've always wanted to try Japanese Sushi.  Is it good?"  or, it may come as a result of an idea to make a pile of money while you're in the shower.  However the universe delivers it to you, it's critical that you sign right away on the dotted line and take delivery of it NOW, at the very second the Universe rings the doorbell.  Don't hesitate because it doesn't do callbacks like the Postal Service. 

Right now you might be reacting in different ways to what I've just told you.  You might be ecstatic at having discovered a way to change your life for the better.  You might be indifferent thinking to yourself "Yeah, yeah, I've tried this and it doesn't work" and dismissing me as quack, or you might even be angry because the LOA places all the responsibility for your fortunes (and MIS-fortunes), past and present, directly into your hands. 

Whatever you decide to do with this information is entirely up to you.  It's not an E-Book for $19.95.  It's not a program you need to join and get people on board with you.  It's not a product you buy with a credit card and place on your nightstand.  It's a gift.  From me to you. 

Before I wrote this article, I visualized you reading this article and watching a light go on.  Heck, you probably even knew something like this was coming.  The Universe has re-arranged itself again to bring you to this information.  There will be those who dismiss it as spam.  If you are one of the people who take this information, become excited at the prospect of what you will now achieve, and read those books I mentioned above to further your success, Thank you.  I am grateful for the chance to give you this information to change your life and further reinforce my own belief in the LOA. 

To your success,

Michael Dela Cruz,
Adland Digest Editor

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Attract clients and customers with Free Media Placement

Copyright 2004 by Marisa D’Vari

Looking to boost your business? As a busy professional, you
probably spend a great deal of time, energy and money advertising in
various newspapers.

While an attractive, eye-catching advertisement can bring in new customers and create awareness of your business, consider pocketing that advertising cash and seeking fresh, innovative ways to motivate the media to write about you.

What? I hear you say. How’s that?

Every day, hundreds of newspapers are looking for
people and business to profile on a local and national level.

Radio stations have lots of airtime to fill.

Even television stations are eager to interview trailblazers and other professionals who can enlighten their audience.

Perhaps you’ve heard about media opportunities, but don’t know how to get started.

It all starts with what is called a “press release” or “media release.”

In the old days – before the advent of faxes and emails – reporters might actually read a media release from top to bottom.

Now, reporters and editors are deluged with faxed and emailed media releases that shoot at them from every possible direction.

With an email release, reporters and editors may give a subject line a quick half-second skim before deleting.

With a Fax release, the headline gets a quick quarter-second skim before being crumbled into a ball.

So, what’s the secret of getting your release noticed by the media?

Pairing an irresistible subject line (headline) with an innovative “style” of release.

Mastering the eye-catching subject line

According to advertising guru David Ogilvy, your headline is the most important part of any document. It is the only thing 97 percent of people read when flipping through a magazine or newspaper and seeing headlines.

The best headlines use specific words that appeal to the reader’s emotions and reflect their area of interest.

You know your business best. Begin the process of preparing an eye-catching subject line by thinking of the problems your target audience faces, and try to reflect how you will help them solve that problem in your headline.

Then, keep honing that headline until it is short, succinct, and irresistible.

Choosing a “style” for your release

Sure, you will load your release with substance, but remember, even though the media release is an “official” document, you are selling “sizzle” as well as “steak.”

Below are four types of media releases with a high sizzle quotient. Try it out and see yourself make the news!

The Quiz Release

This is a release designed as a true/false quiz.

People love quizzes, and producers and print editors are no different! Everyone from real estate agents to attorneys create attention by creating a quiz that challenges the reader and motivates him to test his knowledge.

The Tip Sheet Release

This is a release designed as a tip sheet.

List five tips relating to your business and watch editors and producers respond! A tip sheet is well suited to both print and radio because editors and radio hosts can simply cut and paste the tips (giving you attribution) to their publication or speak the tips on their show.

The Holiday Release

No need to wait for a Christmas tie-in. Create your own holiday.

Accountants can create “Be Kind to Accountants Day” and create awareness for their practice. Holidays you create (sign up with Chase’s Directory of Events) or John Kremer’s (Celebrate today!) are “official” holidays as public as Valentine’s Day and often are actually printed in Hallmark calendars.

The Current Event Release

Did you read something in the newspaper headlines today that relate to your business? Media folks love to tie in a local business with a national trend of current interest. Find the tie-in and write a release.

About the Author

Read more free articles about how to build buzz for your business at http://www.BuildingBuzz.com where you can also, access a free 79 page Special Report on how to Attract Clients and Customers with the free media.


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How To Create Small Niches - That Attract Wealth!

Copyright 2007 by Roy Primm

Adaptation is one of the most widely used principles for creating powerful niches. It’s simply looking at what another successful business; product, service, or person is doing, then finding a way to adapt it to your own business, product, service, or self.

Henry Ford did it when he adapted the assembly line concept to making Model T Fords. The banking industry did it when they adapted the drive-thru concept from the fast food industry. And the oil industry did it when they adapted the self-service concept from the 7-Eleven type outlets.

Because of the success of this principle, it’s getting harder and harder to tell where an original idea came from. If an idea works in one business or industry, the next step is for a business in a different industry to test if it can work for them. This can create a decisive advantage over their competitors.

The main question to ask when applying the principle of adaptation is “will object A work with object B?” That’s the formula.

The simplest way to create a new idea is to do what others have already done successfully. Next, see if you can adapt it to your own business, product, or service. Show me a successful business, and I’ll show you a business that has adapted some aspect of what they do from other places.

You can find endless examples of products and services that use the principle of adaptation. In fact, a fun exercise you can play is to see how many ads you can find that apply adaptation to their product or service.

For instance, I just saw an ad telling the virtues of a time-released deodorant. I can name at least 10 products that use the time-release concept in their products. Such as time-released cold medicine, hair shampoo, pain relief creams, diet pills, bug killer, plant food and more. Notice how many products are covered by this short list using the principle of adaptation to the word time-release.

Are you starting to see how you can adapt a successful idea, old or new, from another product, business, or industry to your own? If you can, it could make the difference between success and failure. It could propel you ahead of your competition almost overnight.

When you apply the principle of adaptation, your using the natural process of how your brain functions. That’s why anyone can do this; it doesn’t require a college degree, or even a high school diploma. All that’s needed to succeed is your attention, along with a pen and paper to write down the ideas your brain spits out to you.

The principle of adaptation is used in thousands of products and services today. For example, Velcro is used as a fastener for clothing and shoes; it’s also being adapted to hundreds of other uses.

Velcro can be used as picture hanger, as a book fastener, to secure items on shelves in case of earthquakes (comes in handy if you live in California). In fact, Velcro can be used on any object that needs holding down, closing or hanging up. This is not a commercial for Velcro, but a simple illustration to how the principle of adaptation works.

Use the principle of adaptation in your business and watch your profits soar.

About the Author

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