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Be Personable, NOT
Over-Personal...LOL!
The world of internet chat brought
about acronyms like "LOL" and "BRB", very casually typed
without periods to indicate and abbreviation. For
anyone who's spent more than a year or two online
interacting in a chat room or sending messages with an
instant messenger such as AOL Instant Messenger (A.I.M.),
Windows Live Messenger (Formerly MSN/Windows Messenger), and
Yahoo Messenger, seeing LOL or LMAO in a message is
commonplace and we instinctively know what they mean.
For someone reading a professional newsletter using the web
for business and research purposes only (Yes, there are a
surprising amount of people who don't use it to network and
socialize) these terms come up in their minds pronounced
like "lawl" as in the word lollipop or the word "burb" for
BRB.
When we become accustomed to using
these Online-Community terms, they start to spillover into
our real-world correspondence as well. We just
automatically assume that the other party is going to know
what we're talking about. I can recall more than one
occasion where I put a smiley :) at the end of a
lighthearted note or email to people I work with.
"Pizza for lunch today guys? :) "
For the most part, it's all pretty
harmless except when you're writing anything for an audience
you don't know. Sales copy, newsletters, email
follow-ups, etc. Before you slap down a semi-colon and
a bracket to indicate your happiness in a business email or
formal letter, consider for a moment that the person
receiving it may not be familiar with :) or :P or ;) because
they're new to the web. Also consider that they may
not know exactly what ROFLMFAO actually stands for.
Worst case scenario, the person is familiar with the term or
emoticon and decide that your professionalism is lacking
costing you a promotion or client contract because you
confused or annoyed the person you were trying to convince.
Would you consider putting this on a
cover letter to apply for a position at a major financial
institution?
"I look forward to meeting with you
and discussing how I can apply my skills to best suit your
company's needs :)" If you said yes, shame on you.
Internet slang has its place but not in the business world
because not everyone is "down wit da lingo" if ya know
whadda mean?
Keep it short, sweet, simple, professional, personable, and
focused in order to deliver the best possible impression to
those who read your writing. Let your personality
shine through in your writing. Your professional
reputation and your checkbook will thank you later.
Michael Dela Cruz,
Adland Digest Editor
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Stop and Go Marketing
Copyright 2007 by Beth Woodward
Stop and Go marketing and ENERGY go hand in hand. Stop and Go
marketing says what it is. We go out to market for time periods and then we get
busy with our work and stop marketing. Here is the problem with that. Using the
example of a funnel filled with clients and business contacts, when we stop
marketing the funnel becomes empty over a time period. When the clients dry up
we go back to our funnel, which is empty and once again, we panic and rush out
to market.
Are you familiar with the word and concept of retention? It means keeping your
current clients rather than losing them and having to find new ones. It costs a
company quite a bit less to keep a customer than it does to go get a new one.
With marketing your business, it takes quite a bit less energy to keep the flow
of contacts and clients coming through the funnel than it does to have the
funnel empty only to begin again.
Here is a great example of a metaphor that we experience everyday. I was on the
way to my hair appt this month. I chose to take the side roads rather than the
freeway. I noticed with each block I had to either take my foot off the gas and
slow down to yield or I had to come to a complete stop. In any case, I was using
more gas to get moving again. At each stop I noticed two types of moving
forward. I could either push on the gas slowly to continue or I had to peel out
to beat the traffic. Either way I had to start again from a stop. Had I taken
the freeway (after rush hour) my drive would have been consistent and I would
have used less gas. Or, in marketing terms, less energy.
on the side roads or
the freeway?
Consistency will keep your marketing funnel filled and you will have more energy
to put into your business.
There is a perspective and a truth to a statement I heard from a successful
business owner. Marketing is your job. What you "do" is the cherry on top. What
he's saying is this. When you are not out "doing" your business, you should be
marketing. Keeping that focus, your funnel will be filled and you will not
experience Stop and Go Marketing.
There are many other reasons we stop our marketing. Here are a few from
entrepreneurs like yourself.
* I don't know how.
We can actually stop marketing for a while and then we think we don't know how.
This reaction can stem from the next bullet point.
* Fear.
If it's been a while since we have marketed that 'freezing up' syndrome can
creep back in. TRUST yourself -- you DO know how!
* Frustration.
It's not working. Have you tried something for a while and it doesn't seem to be
working. That's what marketing can be -- a trial and error with our services and
products. After a while you will learn what works and what doesn't with each
piece that you offer. Once you find what works, STICK TO IT!
* No Time.
We're working so hard and such long hours, there is no time to get out and meet
new contacts. Suggestion: Create a short block of time to address envelopes to
previous clients. Put stamps on them with your return address label. Have your
note cards next to your envelopes. Take a break and jot a quick handwritten note
to say hello and send it off. You have continued your marketing and keeping your
funnel filled.
* I don't have a plan.
Part of planning is having a plan that fits your style. Not everyone works well
from Structured Plan A. You might need a more creative plan. Something fun that
will keep you motivated and focused. That is the key, motivation and focus along
with a plan that fits your style.
Let's summarize.
Stop and Go Marketing...
Drains our funnel of contacts as well as our energy.
Creates reactions of: I don't know, Fear, Frustration, No time, No plan
Consistent Marketing...
Keeps our contact funnel filled which gives us a nice flow of customers and
income
Keeps the negative reactions away and promotes energy
Remember, we all need to market in order to have a financially success business.
It's your choice on how you want to market and what type of approach and plan
will help you succeed with ease, energy and excitement.
Are you marketing...
Beth Woodward, CPCC, is the creator of the popular Marketing On
The Playground Program, and the "My Way" Marketing Plan. Find out more about how
to market "your way" and sign up for monthly Marketing Tidbits at
http://www.marketingontheplayground.com
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Are You A Chicken?
Copyright 2007 by Kim Duke
There are many traits/habits required to be a successful sales
person. Determination. Creativity. Negotiation. Superior customer service. Risk
taking. Integrity.
You know the one trait that isn't required?
Being a chicken!
This is one of my 7 year old niece's favorite phrases - she likes to challenge
people by saying "Don't be a chicken!"
I have no idea where this phrase comes from- do you? It always makes me laugh
though!
One thing I do know - no one likes to feel chicken, look like a chicken or be
called a chicken.
So what in my twisted Diva mind constitutes being a chicken?
Avoiding conflict.
Going with the flow even when you know the flow is headed over a waterfall.
Waiting for perfection to happen.
Never taking a risk.
Having a wishbone instead of a backbone.
Excuses are your middle name.
Scared of making a mistake.
Hey look - we have all been chickens at one time or another. But EESH - it just
doesn't feel good.
We are headed into one of the biggest sales periods for most businesses. These
businesses will make over 50% of their annual revenue in the next few months.
How are you positioned to take advantage of all the opportunity?
Have you created a pilot project? Raised your rates? Treated your clients with
amazing customer service? Tried something new? Taken a chance?
Remember this line from your Diva:
Chickens Don't Take Chances.
But Divas Do!
So ask yourself:
What have I been avoiding/regretting/denying?
What small positive step can I take to move me forward?
A great book that I read in 1994 and still love today is " Feel the Fear and Do
It Anyway" by Susan Jeffers. Hit the library - go to a second-hand bookstore or
your local bookstore and get it TODAY.
It is time for you to SHED the chicken skin and move in the directions of your
dreams!
Kim Duke, The Sales Diva, provides savvy, sassy sales training
for women small biz owners and entrepreneurs. Kim works with clients
internationally, showing them The Sales Diva secrets to success! Sign up for her
saucy and smart FREE e-zine and receive her FREE Bonus Report “The 5 Biggest
Sales Mistakes Women Make” at
http://www.salesdivas.com |
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