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 Adland Digest FREE Edition #550
  Tuesday, June 19, 2007

Information Your Business Needs RIGHT NOW

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Preparation Is Key

Abe Lincoln said,

If I had six hours to chop down a tree, Id spend the first four hours sharpening the axe.

In the world of web marketing where things happen so quickly, many people get caught up in the rush.  "Do this now!"  "Don't Wait"  "Limited Time".  We're subliminally programmed to feel bad if we're not moving at top speed for every waking moment.  Perhaps it's because in today's working world, preparation is rarely seen as a productive way to spend your time.  We're paid to produce.  Not to prepare. 

On the whole, we've forgotten what it means to prepare thoroughly for a major task or event.  We always tend to "GO GO GO" and when we're in the heat of battle, we wind up spinning our wheels.  While it's true that some of the highest paid people in the world have fast "action-hero" type attitudes, there's something to be said about the slow, methodical, villainous type who spends months perfecting their master plan for world domination. 

From first-hand experience I can tell you that neglecting to prepare is a very difficult pattern to break when you find yourself in the middle of something that is time-sensitive.  Notice I said difficult; not impossible.  I'll share with you how I break it.  It involves several steps:

1) Recognize - Observe the signs that you're spinning your wheels.  Making numerous small mistakes repeatedly, irritability, faster heart beat, etc.  No single one of these alone is an indicator but a combination is usually a pretty good sign that you're on a treadmill going nowhere fast

2) Regroup - Take a moment to back away from your work and put it out of your mind for 2 minutes.  Get up from your desk and sit for a few in the employee lounge.  Clear your mind, meditate if you can.  After a short breakaway, go back to your desk and then approach the task again with a clear mind and positive attitude.  "What's the best way to get this done?"

4) Strategize - Before you begin again, stop and think about what you're going to do to attack this task.  Try your best not to backtrack if you can avoid it.  Try to move forward whenever possible. 

5) Do it - Just like it says, start working.  You'll find more often than not that your strategy will apply itself as if by magic when you resume work.  Your productivity level will skyrocket.

When faced with a huge task that seems almost impossible to do, grab a clipboard and a pencil, chunk the task into several big chunks.  Take the first one and break it down into smaller chunks that you can do.  Grab the first one and run with it. 

Before you know it, you've managed to eat an entire elephant one bite at a time. 

Michael Dela Cruz,
Adland Digest Editor

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Goal Setting In Web Marketing
Copyright 2007 by Slava Diamy

Few years back I didn't believe in goal-setting. I thought it was something that successful people tell us to distract from what they really do. I still believe some books contain some distractive ideas that don't really work.

One moment changed my belief about goal-setting. It happened about 3-4 years ago. I set a goal to earn $xxxx everyday from Google AdSense advertising. Meaning that I won't have to do any real work, just earn it. And yes - that number has four digits and it's for EACH DAY.

No one of my friends, colleagues and family believed that is ever possible. Well, I started working and finding multipliers.

A multiplier in my ideas is some element that you can start, it brings you a little money, but it doesn't primarily relies on your efforts - meaning you can start it and it doesn't require maintenance, then you can start something else - it brings you little more daily, etc.

Ideas like that flow from one author to another in different books. Well, I started with a measly 0.05$/day with a little site with very little traffic from search engines. Some time later I created another site that brought me another 0.05$/day. Double progress. Haha. I knew I was only somewhere about 1/50000-1/20000th from my goal. Meaning that I had to create at least 20 000 more sites to achieve the goal. It was frustrating, since each site took me at least a week. That meant that I had to spend next 383 years doing the same to achieve my goal. And I wasn't sure exactly that Internet will be the same in next 383 years, looking how it changed in last 10 years.

So I needed to do it faster. I noticed that there are things that I do that can be done faster. Like keyword research. Being a good programmer I wrote a simple software that did pre-research for me. I paid a little for access to keywords database from some major company and built a program that accessed it. I got one free day from a week.

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Then I thought that 5 cents isn't exactly what I want from site - I added link exchange page on sites that was centralized - whenever someone requested exchange - I got all notifications in one place and accepted or declined them. Sites started to grow and receive more, like 1-3$ a day.

The rest is pretty much the same - I added more sites, did some thoughs on how to speed up process and get more from each site, experimenting with colors, positioning, etc. Whenever I found a great idea - I applied it to all future sites.

And the day of glory came. I printed that AdSense Report stating that I earned $5 more than my original $xxxx goal. I didn't actually tell it to my friends just not to make them envious.

One thing I knew for sure then. If I hadn't stated that I want to earn $xxxx (exact sum) per day - I would have never achieved it. I wouldn't be moving in correct way to do it.

Do you still think goal-setting is not for you?

About The Author

Slava Diamy is an editor for "Web Success" category ( http://blogsok.com/websuccess) at http://BlogsOK.com. If you'd like to know how to become successful in Internet Marketing - head to the site.

Ever Changing Fundamental Rules Of Marketing
by Robert Michael

There are perhaps only a few fundamental rules of marketing. One of them is that marketing will always change. The phenomenon is by its nature and evolving, ever-changing one, as marketing is primarily a reaction to consumer activity. Marketing began in classic forms, but moves readily to new formats to attract the necessary attention of the consumer.

It stands to reason, then, that as the internet moves a lot of human activity onto a screen-based venue, marketing has shifted rapidly to focus on the web as the newest theatre for new sales. Marketing has hit the web hard and shows no signs of abandoning this lucrative front. In response to this, some recent trends involve the use of new software to target the audience via the screens of their personal computers.

Common forms of web marketing consist of things like ad banners and pop-ups that project themselves into the web user's vision; there are also the prevalent 'cookies' that lodge themselves in the user's hard drive to both propel the company's name into the drive and to collect information on customers based on web use. These have proven their effectiveness; however, software providers are still innovating.

In many cases, software providers attract marketers with tools that focus on regular web sales. Webmasters can use pre-packaged software to improve their own sites. One such item is the VIPCART and similar software that allows businesses to create their own

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'shopping carts' without using HTML or web coding. Shopping carts are a popular way for consumers to buy online using their credit cards numbers, and despite fraud concerns, shoppers are doing this in droves.

Marketers can also use a package called SEO DETECTIVE to compare their web sites with the web sites of competitors. The advantage of this is that the data collected can be used to gain an 'edge' in terms of the most effective web site possible for a given product. Leaders of the field in web site maintenance will attract a vanguard of online sales.

Also, software firms have tried to reform the annoying 'pop'up ads based on consumer feedback. Pop-ups were criticized for slowing down computers and aggressively funneling ads into the user's view, blocking the sites that users were looking for. Software packages like 'POP-IN GENERATOR try to address that with more 'user-friendly ad formats.

These and a wide variety of other software tools make marketing easier and more effective for twenty-first century marketers to find their target audience and to promote products over the web. The online marketing phenomenon won't go away, it will only get more and more competitive with time. It pays to research ways in which marketing channels its strategies through the web.

About The Author

Robert Michael is a writer for Faa Marketing which is an excellent place to find marketing links, resources and articles. For more information go to: http://www.faamarketing.com

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