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 Adland Digest FREE Edition #558
  Wednesday, August 08, 2007

Information Your Business Needs RIGHT NOW

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Spread Your Ideas and Your Reputation Will Follow
Copyright 2007 by Scott Foreman

As we all know, Internet Marketing growth is all about increasing traffic to your website. Time and again, what’s proven to be the best way to dramatically increase traffic to your website?

You already know that answer. In fact, we’ve talked about it in the last few weeks…

Write original articles!

We won’t rehash the importance of creating unique, helpful content for your visitors. I’ll just assume that you are on the wave of massive traffic that is writing articles.

Now that you’ve written the articles what do you do?

Publish them!

Get your articles out on the web at targeted sites where potential customers will read them and publishers of high traffic web sites will re-print them. Not sure where to begin? Check out our starter list of great sites to publish your articles.

http://www.build-passive-income.com/cmd.php?ad=116604

When it comes to most consumer products or services there are three aspects: fast, good, and cheap. Usually, you’ll get two out of three. True to form, our resources listed about are good and they’re free, but they are certainly not fast.

In fact, the article publishing process can be very time consuming if you publish an article one website at a time. If you could save time in this valuable process, certainly you would, right?

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If you’re willing to pay a little bit, you can find some great services that will take your article and automatically publish it on multiple websites at once.

You can see our favorite “mass publish” program here:

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Whichever program you choose, make sure that you are using your time wisely. You already know the importance of writing and publishing original articles. Now take the next step of automating that process so that you can spend more time discovering even more lucrative business ideas.

Remember, be good to yourself and never underestimate the power associated with the intensity of your passion.

Copyright 2005 Foreman Enterprises
by Scott Foreman Build-Passive-Income.com
mailto:scott@build-passive-income.com

We will pay you TWO WAYS to run this article!

First, we will pay you up to $25 for every person who visits our site and purchases a product as a result of you running or posting this article.

PLUS, once you confirm we will give you a FREE DISPLAY AD in our Internet Success Newsletter (that's how much we appreciate it)!

Make sure that you get your affiliate ID at: http://www.build-passive-income.com/affiliate

This article may be reprinted for use in newsletters and websites provided that the information box is kept intact. Email notice of intent to publish is appreciated but not required: newsgroups@build-passive-income.com

About The Author

Wayne and Scott Foreman are co-owners of http://www.build-passive-income.com

This Secret Book Made Terry Dean Rich! You Can Get it Free IF you click below now (you won't believe the simple techniques it reveals that ANYONE can use) http://www.Build-Passive-Income.com/secret

scott@build-passive-income.com

When Times Get Tough... or When to Really Advertise
Copyright 2007 by John Jordan

The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.

It must be true, because ad agencies are running Help Wanted ads. So, ad budgets are getting bigger. Tsk tsk. They have been missing out. Actually, for maverick thinkers like you, that should be good news.

When the Pundits say, "Times are getting tougher," usually the first thing to get axed in business are ad and marketing budgets. This makes nearly no sense. But, to your competition, you should say, "Tighten that belt another couple of notches!"

Because that's when you go for the kill.

So-called "tough economic times" should be a boon to your marketing. It's then that your competition will pull back their advertising efforts. And you should increase yours. Your competition is purposely weakening its position. It is the perfect time to fortify yours.

Since most others are cutting back on their ad spending, media becomes more negotiable, if not altogether cheaper. Your messaging can become more visible with less clutter.

Your message also needn't be more hard sell in this type of environment. Traditional notion dictates hard sell is the way to go. But proper strategy, creatively executed, will nearly always win over a hard sell approach. Creative ads always get noticed, and often garner free publicity.

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Of course, you don't want to confuse "Bad Taste" with "Creative." If you have the proper strategy, that shouldn't be much of a concern. If you are presented ad concepts that bother you on a deeper level (more than the placement and size of your logo or other such trifles), maybe it's time to address the strategy as much as the concepts.

The big payoff really comes when bad economic times rebound into good. When people have more money to spend, your business will have a higher, better mind share than the folks who chose not to advertise. Higher mind share leads to higher market share when the public starts buying again.

There's the story of a brand of peanut butter that, due to government-mandated conversion of its factory for the effort during World War II, was not even commercially available. Yet, the brand was consistently advertised. When the war was over, guess which brand had higher market share?

And it's in this atmosphere of free spending that market share is hardest to hold onto. More dollars to throw around, more choices, the market gets diluted. Why not go into that phase the leader, or the biggest gainer?

So, when your competition rolls back their ad spending, pump yours up. You stand only to benefit from the less-competitive atmosphere. Still a little unsure? Then set up a dollar cost averaging system for marketing. Spend the same amount every week, every month, every quarter. You might be surprised you get more results in "down turned" markets.

Marketing is everything. If it weren't, your company would only subsist on word of mouth and chance.~

Republishing part of or entire article, in all forms, is welcomed, as long as author bio info is printed and proper authorship credit is given. As a courtesy, please send author a complimentary copy.

About The Author
 

John Jordan is a freelance commercial writer based in Omaha, Nebraska. He publishes a free monthly e-zine focusing on branding, advertising, and marketing from his web site http://www.brandedbetter.com. Speaking with both agency and in- house experience, he knows the most valuable asset of a business is its brand.

 

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