Spread Your Ideas and Your Reputation Will
Follow
Copyright 2007 by Scott Foreman
As we all know, Internet Marketing growth is all about
increasing traffic to your website. Time and again, what’s
proven to be the best way to dramatically increase traffic
to your website?
You already know that answer. In fact, we’ve talked about
it in the last few weeks…
Write original articles!
We won’t rehash the importance of creating unique,
helpful content for your visitors. I’ll just assume that you
are on the wave of massive traffic that is writing articles.
Now that you’ve written the articles what do you do?
Publish them!
Get your articles out on the web at targeted sites where
potential customers will read them and publishers of high
traffic web sites will re-print them. Not sure where to
begin? Check out our starter list of great sites to publish
your articles.
http://www.build-passive-income.com/cmd.php?ad=116604
When it comes to most consumer products or services there
are three aspects: fast, good, and cheap. Usually, you’ll
get two out of three. True to form, our resources listed
about are good and they’re free, but they are certainly not
fast.
In fact, the article publishing process can be very time
consuming if you publish an article one website at a time.
If you could save time in this valuable process, certainly
you would, right?
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If you’re willing to pay a little bit, you can find some
great services that will take your article and automatically
publish it on multiple websites at once.
You can see our favorite “mass publish” program here:
http://www.build-passive-income.com/cmd.php?ad=116606
Whichever program you choose, make sure that you are
using your time wisely. You already know the importance of
writing and publishing original articles. Now take the next
step of automating that process so that you can spend more
time discovering even more lucrative business ideas.
Remember, be good to yourself and never underestimate the
power associated with the intensity of your passion.
Copyright 2005 Foreman Enterprises
by Scott Foreman
Build-Passive-Income.com
mailto:scott@build-passive-income.com
We will pay you TWO WAYS to run this article!
First, we will pay you up to $25 for every person who
visits our site and purchases a product as a result of you
running or posting this article.
PLUS, once you confirm we will give you a FREE DISPLAY AD
in our Internet Success Newsletter (that's how much we
appreciate it)!
Make sure that you get your affiliate ID at:
http://www.build-passive-income.com/affiliate
This article may be reprinted for use in newsletters and
websites provided that the information box is kept intact.
Email notice of intent to publish is appreciated but not
required:
newsgroups@build-passive-income.com
About The Author
Wayne and Scott Foreman are co-owners of
http://www.build-passive-income.com
This Secret Book Made Terry Dean Rich! You Can Get it
Free IF you click below now (you won't believe the simple
techniques it reveals that ANYONE can use)
http://www.Build-Passive-Income.com/secret
scott@build-passive-income.com
When Times Get Tough... or When to
Really Advertise
Copyright 2007 by John Jordan
The Pundits say the economy is slowly, but surely,
recovering. Maybe not at the rate of the mid-90s stock boom,
but recovering nonetheless.
It must be true, because ad agencies are running Help
Wanted ads. So, ad budgets are getting bigger. Tsk tsk. They
have been missing out. Actually, for maverick thinkers like
you, that should be good news.
When the Pundits say, "Times are getting tougher,"
usually the first thing to get axed in business are ad and
marketing budgets. This makes nearly no sense. But, to your
competition, you should say, "Tighten that belt another
couple of notches!"
Because that's when you go for the kill.
So-called "tough economic times" should be a boon to your
marketing. It's then that your competition will pull back
their advertising efforts. And you should increase yours.
Your competition is purposely weakening its position. It is
the perfect time to fortify yours.
Since most others are cutting back on their ad spending,
media becomes more negotiable, if not altogether cheaper.
Your messaging can become more visible with less clutter.
Your message also needn't be more hard sell in this type
of environment. Traditional notion dictates hard sell is the
way to go. But proper strategy, creatively executed, will
nearly always win over a hard sell approach. Creative ads
always get noticed, and often garner free publicity.
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Of course, you don't want to confuse "Bad Taste" with
"Creative." If you have the proper strategy, that shouldn't
be much of a concern. If you are presented ad concepts that
bother you on a deeper level (more than the placement and
size of your logo or other such trifles), maybe it's time to
address the strategy as much as the concepts.
The big payoff really comes when bad economic times
rebound into good. When people have more money to spend,
your business will have a higher, better mind share than the
folks who chose not to advertise. Higher mind share leads to
higher market share when the public starts buying again.
There's the story of a brand of peanut butter that, due
to government-mandated conversion of its factory for the
effort during World War II, was not even commercially
available. Yet, the brand was consistently advertised. When
the war was over, guess which brand had higher market share?
And it's in this atmosphere of free spending that market
share is hardest to hold onto. More dollars to throw around,
more choices, the market gets diluted. Why not go into that
phase the leader, or the biggest gainer?
So, when your competition rolls back their ad spending,
pump yours up. You stand only to benefit from the
less-competitive atmosphere. Still a little unsure? Then set
up a dollar cost averaging system for marketing. Spend the
same amount every week, every month, every quarter. You
might be surprised you get more results in "down turned"
markets.
Marketing is everything. If it weren't, your company
would only subsist on word of mouth and chance.~
Republishing part of or entire article, in all forms, is
welcomed, as long as author bio info is printed and proper
authorship credit is given. As a courtesy, please send
author a complimentary copy.
About The Author
John Jordan is a freelance commercial writer based in
Omaha, Nebraska. He publishes a free monthly e-zine focusing
on branding, advertising, and marketing from his web site
http://www.brandedbetter.com. Speaking with both agency
and in- house experience, he knows the most valuable asset
of a business is its brand.
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