The Top 10 Ways to Market Any Business to Thousands by Leading
Copyright 2007 by Bea Fields
As business owners, we all know that the key to fantastic sales is to let
your customers have a personal experience of you. The difficulty, of course is
that to give every customer that experience personally requires a tremendous
time commitment of ourselves and our staff. So what do we do?
One solution is to leverage our time by doing the "wooing" once and then let
that effort live on forever in a virtual format. It is about creating multiple
products, programs, or streams of income from the core of our business that can
sell and propagate without our direct intervention!
But how do we do that?
By using the up and coming medium of teleclasses!
By leading teleclasses (classes by telephone) you can leverage your classes
in a way which will increase your productivity and the profitability of your
business while becoming highly visible in your field or profession. You can
become the expert in your field -- the "go to" person! This article will provide
you with ten ways to leverage your teleclasses for maximum visibility and for
driving thousands of customers to your door.
If you would like to know more about what a telelcass is and how it can
support your business, download this audio What is a Teleclass? (http://www.blipstudios.com/bea/teleclass_audio/teleclass_streaming.rm)
(1) Create audio recordings of your teleclasses.
Using a digital recording device such as the DM-1 Recorder by Olympus or a
recording service such as
Maklitel.com, you can capture your teleclasses on audio, which can be
leveraged in multiple ways. This recording can be used as:
- A free download on your website (people love added value and a way to
get to know you when they visit your site)
- A fee-based download (The going rate for a one hour download is
- A recording transferred to a CD and used as a business card (people love
to have great content to listen to as they drive or walk)
(2) Combine several teleclasses, including recordings and written content,
and create an online digital library.
Adland Digest Sponsor Message
Be a sponsor. Place your ad
here. (Spot II)
An online digital library is a wonderful way to allow people the opportunity
to buy a lifetime, annual, or month to month membership to your teleclass
programs. Many people are unable to attend the teleclasses due to time
constraints, so an online library will allow people the ability to experience
your teleclasses in a self-study format. I recommend that you develop 20 solid
teleclasses, record each teleclass, and combine the recordings with written
content converted to PDF form, before opening your library. From here you will
want to continue adding new content to the library each month to keep people
interested and jazzed enough about what you are offering that they re-subscribe
from year to year or month to month.
(3) Turn your teleclasses into an article(s) for online and hard copy
Teleclasses are a wonderful opportunity to build written content which you
can share with your target audience in the form of an article or press release.
By writing articles, you can take the content from your teleclasses and put it
into a format which positions you as an expert in the media. This article you
are reading is taken from a telelcass by the title of Leveraging Your
Teleclasses for Long-Term Sustainability, and I am submitting this in multiple
locations on the internet and to several hard copy magazines. The great thing
about article writing is that your written word is then disseminated to
thousands of people around the globe who are in the market for the products and
services you are offering.
(4) Take the content from your teleclass, and develop a 7-10 week e-course.
Marketing studies show that it takes 7-10 touches with a client before he or
she will buy from you. By writing a 7-10 week e-course (a weekly lesson
delivered by e-mail) you can drop valuable tips which are related to your
teleclasses into the inboxes of your target market. Make sure to include
information on your upcoming teleclasses in your e-course, and create an active
link in the course so that folks know how they can purchase a product or a
program from you in the future.
(5) Develop and sell assessments based on the content from your teleclasses.
People LOVE assessments, because they provide valuable insight into their
needs, wants, strengths and shortcomings. A well-designed assessment can give
you an instant connection to your target market and can position you as an
expert in the marketplace. I highly recommend Assessment Generator for a
professional looking template that is user friendly and very attractive. To
learn more, take the assessment Are You Ready to Lead Teleclasses by visiting
this link: Are You Born to Lead Teleclassses? (http://www.fivestarleader.com/AreYouBornToLeadTeleclasses.htm)
(6) Use a teleclass as the basis of a workshop.
A well written teleclass can provide a great outline for a workshop, and with
very little effort, you will have a live presentation you can market to your
target audience. You can customize the teleclass to integrate the language and
address the needs of your audience. The core of your teleclass will not
change…just the way it is packaged.
(7) Use your teleclasses as a basis for a radio or television interview.
Many radio and television talk show hosts are always on the lookout for guest
experts for their shows who can provide them with valuable content for their
listening audience. A great way to proceed is to transfer your teleclass to a CD
and send this to as many radio and television talk show hosts as possible.
(8) Create a strategic alliance/fusion marketing alliance.
The strategic alliance is one of the most economically feasible and effective
ways to reach your target audience and to make a big impact with your
teleclasses. By forming a strategic alliance with businesses who are working
with your target audience, you will be able to disseminate your teleclasses to a
wider audience at a much lower cost. This approach will increase your visibility
and will make you appear stronger to your market. An example might be:
You align yourself with a group of attorneys who provide legal services to
your target market. You ask them to give your teleclass information to others,
and in return, you send them business when a client needs legal services. It is
(9) Use your teleclasses to create a voice mail "Tip of the Day".
Make the most of voice mail and answering machines by posting a message that
says "WOW!" Take the information from your teleclasses, turn the content into
quick tips, and add a "tip of the day" on your message tape. This approach can
prove to be highly entertaining and educational to callers, as well as a
credibility and rapport builder for you. Tie this message back into your
teleclasses as a way to generate interest by announcing upcoming calls or
offerings on your website.
(10) Combine your teleclasses with those of your clients, colleagues, and
Combined programs are usually much more robust and interesting than programs
offered by a single individual. By collaborating with your clients, colleagues,
and prospects, you have the opportunity to strengthen relationships with others
and create something incredible that you can leverage later.
This article was co-authored by Bea Fields and Roger DeWitt, who can both be
About The Author
Bea Fields -
Bea Fields is an Executive Coach and the President of Five Star Leader
Coaching and Training. She is a Consultant, Trainer, Public Speaker and author
of the Five Star Leader e-course. Along with Mitch Meyerson, Founder of
Guerrilla Marketing Coach, she is the co-leader of the Guerrilla Marketing Coach
Certification program (http://www.gmarketingcoach.com/coach_training.htm).
She is the co-author of the Marathon Marketing E-Course for Coaches and Business
Owners. For more information on the Marathon Marketing Course, visit: The 90 Day
Marketing Marathon (http://90daymarketingmarathon.com/).
Attracting Good Affiliates
Copyright 2007 by Jerry Lunsford
Good affiliates can be hard to get. There could be any number of reasons for
this, but I am going to focus on what I believe is the one major problem that
prevents someone from attracting good affiliates. But first lets look at what
the make up of a good affiliate may be. A good affiliate is:
- Hard Working
- Motivated to work their business
- Does not need constant reassurance
- Makes and implements goals
- Overcomes obstacles
- Recognizes and takes good advice
- And Never, Never, Never quits!
The question some may ask is, "Where are these people at?" I'll tell you.
Most of these people are already successful with their own affiliate program.
And they are successful for the very reasons listed above. Also, they did not
fall prey to the very problem that many searching for good affiliates are
causing themselves. And that is advertising hype. They overlooked that and went
into the marketing program with a desire to succeed, understanding that it is
going to require work and time to be successful. Unfortunately though many are
for the first time looking for a home business and don't know what internet
marketing is all about. They are vulnerable to all the hype infested ads out
Now. If a person signs up for an affiliate program with none of the traits
listed above for a good affiliate can they indeed be a good affiliate? Yes! But
it will be an uphill battle helping them to develop some of the above traits.
Even though it would be hard it is still worth it to work with them in hopes
they will become the perfect affiliate. Who knows. They may become your best
affiliate yet! But I want to focus on getting the good affiliates from the
My logic is this. I would rather have one good affiliate that is a real
go-getter then ten thousand that do nothing or very little at all. That way you
have more time to focus on your own business then spending alot of time
babysitting someone who will probably eventually give up. The best route to go
is to get affiliates who are already conditioned. Well just how do we do that?
There is only one way to do that and that is how your opportunity is presented
Most all advertising someone does is loaded with hype. Whether it is their
search engine description, classified ads, or email. This is what prevents
marketers from getting good affiliates. If possible you must remove all the hype
from your advertising and sales letter. Now I know that some of us work an
affiliate program owned by someone else. And you may be required to use the
advertising and sales letter that they give you. But if possible use the ones
that have the least amount of hype. What do I mean by hype!
Adland Digest Sponsor Message
Be a sponsor. Place your ad
here. (Spot III)
Hype is where you describe something to the greatest, allowable, extreme
possibility. Such as but not limited to the following:
- Make a MILLI$N D$LLARS every time you breathe by just posting a
- Earn $15,000 a day by reading emails!!!
- Buy my ebook, "125,000 Ways To Get Rich Marketing Salt!"
Now I know these are exaggerations but the point is that while on paper you
may be able to prove your claims, most do see these types of ads as
exaggerations of the truth. Besides that these ads will not get you those good
affiliates your are seeking. What these type of ads will get you are:
- Curiosity seekers
- Gullible People
- Get Rich Quick Hopefuls
If you portray your business as a get rich quick scheme, then that is what
you will get. People looking to get rich quick. Not exactly my idea of a good
affiliate. Why? Because each person who fits into any of the above groups has
their own reason for signing up none of which is to run a business. Most
individuals like this sign up and do little if anything. When they realize that
they're not going to get a free lunch most will opt out in a day or two. Those
who remain will just ignore your emails. By the way. How would you like to go to
a job interview and be told you will make $20.00 an hour. You work for 2 weeks
only to find out that you have to work for the company 10 years before receiving
that amount per hour. You would probably walk out the door feeling you were
deceived. That is exactly what happens to people who answer ads loaded with
hype. They feel as though they were deceived.
Not only that but it can be costly to run an ad campaign that uses hype.
Think of Pay Per Click campaigns. Your are spending money on the clicks of those
who are not interested in running a business. I would rather get one hit to my
website a day from someone who will do what it takes to succeed then a million
hits from people who want to get rich by the end of the day.
Rather have an ad campaign that focuses on what the average person can
expect. Most people are in this category. An average person. So target your
advertising as if everyone who reads it already understands the ins and outs of
internet marketing. Portray your opportunity as one that will take years to
reach it's full potential. Be honest and up front. Then you will get people
signing up who are ready to build a business up over time. Remember. Get Rid Of
The Hype. If the average person won't make $15,000 dollars a month then don't
say they will. If the average person will probably make $1,000 a month then say
that. What's wrong with making a $1,000 more a month then they had before. If
you have been able to quit your job because of your affiliate program, prove it.
If you can't offer up some type of proof, (copies of checks, real testimonials,
etc...) then just keep it to yourself.
The point being made is this. Most people are already aware of the saying,
"If it sounds to good to be true, then it probably is." There are exceptions to
this rule but for the most part it is a true statement. Now if you follow the
advice given above you will probably see a significant drop in your website
traffic. And also a drop in the amount of affiliates you are getting. But like I
and so many others say. "It's not the quantity of the affiliates you are getting
but the quality of the affiliates you get.
Leave the hype to those who want to brag about the amount of website traffic
and affiliate sign ups they are getting. I'll take a big fat check over hype any
About The Author
Article by Jerry Lunsford. Go to my website
http://www.quityourcrummyjob.com to find this and other articles to help
with your success as an affiliate, and with the success of those affiliates
under you. Use these articles on your website, ezine, or wherever they can be
helpful. Copyright (c) 2004