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 Adland Digest FREE Edition #565
  Saturday, September 08, 2007

Information Your Business Needs RIGHT NOW

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How to Add Warmth, Color & Texture to Your Advertisements
Copyright 2007 by Michele Jai Johnson

"…A powerful agent is the right word…" --Mark Twain

And what true words those are! Your marketing efforts have the ability to succeed…or to fail…based on the words you choose to represent your products, services, and yourself in your ads.

You have the ability to choose any words you desire. The problem is, sometimes, we draw a blank. Our minds seem amiss of anything creative to say. This is when a diverse collection of pre-written phrases, designed to bring miraculous changes to your ads, comes in handy.

A collection of pre-written phrases, which you can drop right into your ad text, offers a lot of magic, a good deal of choices, and an incredible journey through words which develop warmth, color, and add texture to your ads. With pre-written buzz-word phrases, you can bring your ad to life - immediately.

So how do you come up with these phrases and buzz words?

Step one is to become aware of every advertisement you're exposed to, whether it be on television, in a newspaper, in email, or in a magazine. Just pay attention and study those ads.

Step two involves gathering your pre-written phrases. Write down words which make an impact on you. Make a notebook, or a computer document, and as you are exposed to the ads around you, jot down those phrases and buzz words. Here's some phrases and words I jotted down recently:

  • Accept nothing but the best
  • Because you're worth it
  • Consider it a gift from you…to you

The third step is to take these phrases and integrate them into your ads. The best way to do this is work with an ad which you've already written. How much impact does it have? How much sparkle and pizzaz does it possess? Does your already-written ad grab your attention? If the answer is NO, then it's time to input some marketing miracle phrases - sprinkle them about your ad, pick some from your list which fit with your product or service - and revise.

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Let's take a look at an ad I found written by someone who is not using marketing miracle phrases:

"New ladies brown leather coat. Size XL."

The ad for this item really didn't capture my attention. The photo of the item did - it's a nice product! Let's see how the actual ad can be spruced up with the use of some marketing miracle phrases:

"Give radiance to everything when you wear this exquisite, full-length, chocolate brown leather coat. For lovers of fine quality everywhere, you'll experience comfort and luxury, for just a fraction of the retail price. Handsomely crafted, it will make a chic addition to your winter wardrobe. Ladies size XL."

See the difference? Using marketing miracle words gives you a new way of impacting your buyers with words and phrases designed to bypass the mind, get your product deep into their heart and soul, and reach the core of their deepest desires.

So why not try it with your own ads? Just follow the three steps in this article to add warmth, color and texture to your ads. See the change in your ads, and the change in your bottom line sales figures. Good luck!

About The Author

Michele Jai Johnson is the author of 777 Marketing Miracle Phrases. Multi-published, her articles and short stories have appeared in many online publications, as well as national print magazines and newsletters. She is also the author of instructional courses and has written many short reports and tips booklets, in addition to 777 Marketing Miracle Phrases. You can pick up your own copy of her handy booklet here: http://www.michelejanine.com/777mmp.html

Publication Guidelines: Reprint permission is granted for online or print publications. May not be sent via unsolicited email. Copywrite notice and resource box must be included.


How Do You Define a Good Logo Design?
Copyright 2007 by Ray Smith

Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.

Now to define a good logo design we first need to understand the purpose of having a logo. A corporate logo is one of the most essential branding elements for your company. It should be instrumental in building your corporate identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo. The functionality of a logo does not end here, I have not yet mentioned the most important function of a corporate logo. Your logo should be able to build a positive, strong and long lasting impression on existing and prospective customers. The very moment a person views your logo, even a part of it, he should think of your company.

Just think of some of the all time great logos, McDonalds’, IBM, Nike— the moment you see their logos, even if you see a part of it or may be in Black and White (there comes another important aspect!) are you able to think of anything else than the respective company? The answer is definitely NO! The first thing that comes to your mind is the name of the company. This shows how strong an impression their logo leaves in our mind. Isn’t that, what all of us are looking for?

How do you get your logo to leave such a strong long lasting impression? The key to this question is to make it easy to remember. Companies often make the mistake of thinking that a complicated artistic design might work well for them, while the reverse is true, in most cases. The simpler your logo is, the easier it is to remember and so it leaves a stronger impression on the people.

You also need to think of all the possible mediums where you are going to use your logo. You are not going to use your logo in only one medium, you might use it on your business cards and stationery, you might use it in your website, you might also use it in the conventional media like newspaper classifieds and magazines. This is why it is most important to inform your logo designers about the possible mediums where you are going to use your logo. You should also check if your logo looks good in Black and White, because tomorrow if you need to get a document in black and white with your logo on it, it should be very easily compatible to that as well.

In the beginning of this article, I have mentioned, that your logo can successfully convey the character and nature of your business to its viewers. How do we do that? There are a host of factors that are considered before designing a logo. When you place an order for a logo design, as a client it is your responsibility to give a clear brief of your company profile, the industry you are in and the nature of logo that you are looking for, to the designers. If you are not sure about the nature of logo that suits your company, let the logo design firm decide on that. There are many logo design companies who are experienced and they will be much better equipped to suggest you the correct type of logos. Any good logo design firm would conduct a market research about the different types of logos used in your industry by your competitors and their impact on the people. Based on that they will deliver you a set of logos from which you can choose any one and then they will customize !

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that to your perfection.

If you have any corporate colors, as we have red for McDonalds’, it will be wise to suggest the designers to use that color in your logo-any good designer would anyhow do that.

One last word, as with any other industry, it is definitely beneficial to buy professional service than to go for any amateur designs just to save a few dollars. You might be the best in your industry but they know their job better than you, so if you want to get a good result, try to depend on your logo design company. I do understand that there are certain logo design companies that charge exorbitant rate to create a logo design but the industry is changing. These days there are companies that offer excellent logos for nominal charges (check out http://www.mycorporatelogo.com ). So before you decide to place your order for your logo design, check the portfolio of the company and then check the price tag. You can definitely find some professional logo designs at affordable rates.

About The Author

Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and internet marketing. http://www.mycorporatelogo.com

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