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 Adland Digest FREE Edition #568
  Sunday, September 23, 2007

Information Your Business Needs RIGHT NOW

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10 Ways To Get More Profit From Your E-zine
Copyright 2007 by Ken Hill

Publishing an e-zine will help you to strengthen your status as an expert in your field and convert more of your visitors into customers.

The following tips will provide you with ways to successfully increase the revenue you get from publishing your own e-zine:

1. Write your own articles.

Writing articles will help you to connect with your readers, share your knowledge, and promote your business through your resource box.

If you have an affiliate program, let your subscribers as well as your other affiliates reprint your articles with their affiliate URLs in your resource box.

You'll be able get more of your readers and visitors to join your affiliate program and successfully promote your business.

2. Include testimonials for your products or services within your e-zine.

Your testimonials will increase your readers' confidence in your product. Include testimonials from your customers and also from other experts in your field.

3. Provide examples of how you've helped your clients.

For instance, if you design web sites you could provide examples of the web sites you've designed.

Your clients will enjoy the free promotion that you give them and you'll be able to showcase your work.

4. Offer a free ebook as a bonus for subscribing.


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Your ebook will help you to successfully promote your business and also help you to effectively promote affiliate programs you've joined to your new subscribers.

5. Sell advertising space.

Once your e-zine is of sufficient size, you can rake in more profits by selling ads to your subscribers and visitors.

Offer your readers special limited time offers to get more people to buy advertising for the first time and to get more repeat sales.

Also provide testimonials in your e-zine and on your site that share how advertising in your e-zine has paid off for your advertisers.

6. Write a product review.

Your product review will help you to successfully "soft sell" your affiliate program's product to your subscribers.

Focus your review on how their product will specifically benefit your readers, and share your positive experiences with the product.

Don't be afraid to point out some minor negative aspects about the product, and keep your review hype free.

You can also write reviews about products you've bought that disappointed you. Your subscribers will appreciate your honesty and you'll be able to increase their trust in you.

7. Swap an ad for your business.

You'll be able to get your ad run at no cost in a targeted e-zine in exchange for running that publisher's ad.

Track your swaps, and then swap your ads for longer runs with publishers whose e-zines gave you an excellent response.

8. Swap a recommendation with another e-zine publisher.

Recommend another publisher's product in your e-zine in exchange for her recommending your product.

You'll be able to get more sales than you would from a paid e-zine ad because your product will be endorsed by a trusted source.

9. Use your thank you page to your advantage.

Your thank you page is a great place to offer a special sale, recommend one of your affiliate programs, and include your signature file.

In addition, you can get more new subscribers that would be interested in your products by swapping an ad or recommendation for your e-zine on this page.

10. Send out a special solo mailing to your subscribers.

You could announce a special promotion, a new teleclass, or a sale on advertising in your e-zine.

Keep your special mailings to one or two a month. Bombarding your readers with emails will decrease the effectiveness of your mailings and cause you to get more unsubscribe requests.

About The Author

Article by writer, Ken Hill. Do You Publish an E-zine? Want more subscribers? Put your e-zine promotion on autopilot with this must have e-zine promotional tool. Over 1600+ places to promote your e-zine. Learn more now at: http://www.scstats.com/r.cfm?i=4604.

Triple Your Profits Easily With The Right "USP"
 by: Matthew Zavadil & David Huizar

Convinced you have a fantastic idea for your online business and can't understand why you're not making a big profit yet?

If you're seeking your very own Internet fortune and have developed an online business, you know there are a lot of steps involved. You've registered your winning domain name, hosted it, put together your business plan, etc. You've thought very carefully about your products or services and you're looking forward to the day the orders rush in.

But have you woven what makes you unique through your business model? What is going to cause the web surfer to click your order button as opposed to gliding over to your competitor's order form?

Have you developed your "USP"? You may ask, "What's that?" It's your "Unique Selling Proposition". What makes your business and website different from all the rest? How do you separate yourself from the pack?

We're sure you're very aware of how fast the Internet is. People are busy in today's "keep moving" culture. If your website doesn't grab their attention and keep it, they are off to the next one faster than you can ask your bank rep, "What's the latest I can send my mortgage payment in again?"

Realize that most people are going to do a little research before they buy. We do this all the time and we're sure you do, too. Don't you search a lot of sites, bookmark the ones that look good and then go back and buy from the one you feel will benefit you the most? Maybe they have the best guarantee, the best service, the best quality, the best price. Or their USP makes some connection with you, right?

Coca Cola - "I Want To Break Free"

UPS - "What Can Brown Do For You?"

Subway - "Choose Well"

- Get the idea?


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If you can come up with a Unique Selling Proposition that resonates with your prospects, you will flourish. We promise. Try to get in touch with your prospects' emotions. What is it that they really want from you? Do they want to ultimately lose 30 pounds, be in shape like they were when they were 25, make an extra $2000 a month or maybe $100,000 a year?

Here's your homework. Pay very close attention to all the "USP's" you see on TV, magazines, billboards and, of course, the Internet. You can't copy anyone but it will help you see what pulls the attention in.

Come up with a phrase that captures exactly how your prospect will feel or benefit after doing business with you and they will bookmark you, not your competitor. Capture exceptionally well how unique your business is, how wonderfully better off they'll be after working with you and you may not have to wait at all. They may just decide to go ahead and click that order button right now.

About The Author

David Huizar and Matthew Zavadil (http://www.zero2hero2day.com) have a combined 14 years experience in business building and coaching. They focus on empowering you to "Unleash the Wealth Inside You" and gaining freedom through the wonders of Internet business. For more FREE information on Affiliate Marketing, send a blank email to mailto:affiliatemaster@aweber.com

-copyright 2004-2005

Reproducing this article: Permission is granted to reproduce this article in an email newsletter or on a website provided that the article is reproduced in its entirety as shown here and the bylines are included. A courtesy copy of your newsletter would be greatly appreciated.



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