10 Ways To Get More Profit From Your E-zine
Copyright 2007 by Ken Hill
Publishing an e-zine will help you to strengthen your status as an expert in
your field and convert more of your visitors into customers.
The following tips will provide you with ways to successfully increase the
revenue you get from publishing your own e-zine:
1. Write your own articles.
Writing articles will help you to connect with your readers, share your
knowledge, and promote your business through your resource box.
If you have an affiliate program, let your subscribers as well as your other
affiliates reprint your articles with their affiliate URLs in your resource box.
You'll be able get more of your readers and visitors to join your affiliate
program and successfully promote your business.
2. Include testimonials for your products or services within your e-zine.
Your testimonials will increase your readers' confidence in your product.
Include testimonials from your customers and also from other experts in your
field.
3. Provide examples of how you've helped your clients.
For instance, if you design web sites you could provide examples of the web
sites you've designed.
Your clients will enjoy the free promotion that you give them and you'll be
able to showcase your work.
4. Offer a free ebook as a bonus for subscribing.
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Your ebook will help you to successfully promote your business and also help
you to effectively promote affiliate programs you've joined to your new
subscribers.
5. Sell advertising space.
Once your e-zine is of sufficient size, you can rake in more profits by
selling ads to your subscribers and visitors.
Offer your readers special limited time offers to get more people to buy
advertising for the first time and to get more repeat sales.
Also provide testimonials in your e-zine and on your site that share how
advertising in your e-zine has paid off for your advertisers.
6. Write a product review.
Your product review will help you to successfully "soft sell" your affiliate
program's product to your subscribers.
Focus your review on how their product will specifically benefit your
readers, and share your positive experiences with the product.
Don't be afraid to point out some minor negative aspects about the product,
and keep your review hype free.
You can also write reviews about products you've bought that disappointed
you. Your subscribers will appreciate your honesty and you'll be able to
increase their trust in you.
7. Swap an ad for your business.
You'll be able to get your ad run at no cost in a targeted e-zine in exchange
for running that publisher's ad.
Track your swaps, and then swap your ads for longer runs with publishers
whose e-zines gave you an excellent response.
8. Swap a recommendation with another e-zine publisher.
Recommend another publisher's product in your e-zine in exchange for her
recommending your product.
You'll be able to get more sales than you would from a paid e-zine ad because
your product will be endorsed by a trusted source.
9. Use your thank you page to your advantage.
Your thank you page is a great place to offer a special sale, recommend one
of your affiliate programs, and include your signature file.
In addition, you can get more new subscribers that would be interested in
your products by swapping an ad or recommendation for your e-zine on this page.
10. Send out a special solo mailing to your subscribers.
You could announce a special promotion, a new teleclass, or a sale on
advertising in your e-zine.
Keep your special mailings to one or two a month. Bombarding your readers
with emails will decrease the effectiveness of your mailings and cause you to
get more unsubscribe requests.
About The Author
Article by writer, Ken Hill. Do You Publish an E-zine? Want more subscribers?
Put your e-zine promotion on autopilot with this must have e-zine promotional
tool. Over 1600+ places to promote your e-zine. Learn more now at:
http://www.scstats.com/r.cfm?i=4604.
Triple Your Profits Easily With The Right "USP"
by: Matthew Zavadil & David Huizar
Convinced you have a fantastic idea for your online business and can't
understand why you're not making a big profit yet?
If you're seeking your very own Internet fortune and have developed an online
business, you know there are a lot of steps involved. You've registered your
winning domain name, hosted it, put together your business plan, etc. You've
thought very carefully about your products or services and you're looking
forward to the day the orders rush in.
But have you woven what makes you unique through your business model? What is
going to cause the web surfer to click your order button as opposed to gliding
over to your competitor's order form?
Have you developed your "USP"? You may ask, "What's that?" It's your "Unique
Selling Proposition". What makes your business and website different from all
the rest? How do you separate yourself from the pack?
We're sure you're very aware of how fast the Internet is. People are busy in
today's "keep moving" culture. If your website doesn't grab their attention and
keep it, they are off to the next one faster than you can ask your bank rep,
"What's the latest I can send my mortgage payment in again?"
Realize that most people are going to do a little research before they buy.
We do this all the time and we're sure you do, too. Don't you search a lot of
sites, bookmark the ones that look good and then go back and buy from the one
you feel will benefit you the most? Maybe they have the best guarantee, the best
service, the best quality, the best price. Or their USP makes some connection
with you, right?
Coca Cola - "I Want To Break Free"
UPS - "What Can Brown Do For You?"
Subway - "Choose Well"
- Get the idea?
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If you can come up with a Unique Selling Proposition that resonates with your
prospects, you will flourish. We promise. Try to get in touch with your
prospects' emotions. What is it that they really want from you? Do they want to
ultimately lose 30 pounds, be in shape like they were when they were 25, make an
extra $2000 a month or maybe $100,000 a year?
Here's your homework. Pay very close attention to all the "USP's" you see on
TV, magazines, billboards and, of course, the Internet. You can't copy anyone
but it will help you see what pulls the attention in.
Come up with a phrase that captures exactly how your prospect will feel or
benefit after doing business with you and they will bookmark you, not your
competitor. Capture exceptionally well how unique your business is, how
wonderfully better off they'll be after working with you and you may not have to
wait at all. They may just decide to go ahead and click that order button right
now.
About The Author
David Huizar and Matthew Zavadil (http://www.zero2hero2day.com)
have a combined 14 years experience in business building and coaching. They
focus on empowering you to "Unleash the Wealth Inside You" and gaining freedom
through the wonders of Internet business. For more FREE information on Affiliate
Marketing, send a blank email to
mailto:affiliatemaster@aweber.com
-copyright 2004-2005
Reproducing this article: Permission is granted to reproduce this article in
an email newsletter or on a website provided that the article is reproduced in
its entirety as shown here and the bylines are included. A courtesy copy of your
newsletter would be greatly appreciated.
contact@zero2hero2day.com
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