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 Adland Digest FREE Edition #571
  Sunday, Oct 7, 2007

Information Your Business Needs RIGHT NOW

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10 Steps to a Great Newsletter
Copyright by Claire Cunningham

A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success.

1) Define Your Audience -- Who are you publishing for? Clients (customers) – present, past and prospective? Employees? Your audience will define your content.

2) Set Objectives -- Create a solid foundation for your newsletter by writing down what you want to achieve.

3) Plan Content -- What interests your audience? Build your newsletter around whatever that is. Plan content at least half a year at a time. You can make changes along the way.

4) Establish a Budget -- Newsletters can be cost effective, but they’re not FREE. When you set a budget, consider start-up as well as ongoing, per-issue costs.

5) Decide On a Schedule -- Like any new habit it takes time to establish a pattern for a newsletter. But DO establish a pattern. Your reward will be consistent readership.

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6) Select a Name -- Your “baby” needs a name. Choose something simple and relevant.

7) Develop a Design -- Determine format and length. Then select a simple design – and stick with it.

8) Assign the Task of Writing -- Designate a good writer, editor and proofreader – people who’ll respect your deadlines and tone.

9) Build Your Audience With Promotion -- There are lots of ways to build internal or external readership. Use them.

10)Keep It Going -- Plan ahead. Maintain your schedule. Be disciplined.

Don’t be afraid to call in help if you need it. Once you start the newsletter habit, it’s important to stick with it.

About The Author

Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communique, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com).


Getting The Big Picture Series: Part 2-"What's Beneath The Surface?"
Copyright 2007 by Treci Cauthen

When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure "What's Beneath The Surface". Sometimes they find pure gold, silver, or tarnished metal.

Well it's the same story when it comes to conducting business on the Internet. Some Opportunities fall far from the mark. Some "Get Rich Quick" schemes will read, "Earn $10,000 Every Month" or "Make A Million Dollars and Retire Early".

"Big earnings with minimum effort" not likely my friends..

What's Beneath The Surface?

"Tarnished metal".

You pay $29.95 for an envelope stuffing job offer. The fee is to set you up with supplies, or, you pay $19.95 for an information package to start your own home business. Only to find that you never hear back from them. If your a busy person you could forget that you ever signed up for the offer. If your a take charge type of person that decides to investigate the matter you may find a disconnected telephone or a bad mailing address.


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"The Silver"

Let's say you stumble upon a website that sells electronics, or some other retail products. You have seen there website and it is impressive. They are willing to build you a website just like theirs for $49.95 with a monthly $20 fee for hosting your website. They are willing to pay you 40% commission for items sold.

Hey, you could be on to something here...

But the problem is they leave you hanging. You don't have a clue how to market the product. Some might, give you a list of free classified ads and tell you to submit your site to the search engine. It's more than likely that you will never make 1 sale with they're technique due to anxiety especially if you're looking make a sell instantly. You burn out quickly and your efforts come to a dead halt.

"The Gold"

Your one of the lucky ones. You've landed on a site that has great products/services with all the trimmings. A solid Business Opportunity will take you by the hand and show you the way. They will train you with articles, presentations and online courses. They will be there to support you when you need answers. They won't leave you feeling "lost in the storm". But you will need to stay focused, patient and you have to want to learn because there is alot to take in and "Knowledge is Power".

Getting The Big Picture?

About The Author

Treci Cauthen is a Writer/Internet Marketing Coach. To read more articles and find Home Internet Business:: Opportunities, Articles and Resources! go to: http://www.homeinternetbusiness.bravehost.com.

Be sure to check out other sites by this Author:
http://www.webvillage.bravehost.com http://naturalcures.bravehost.com

Feel free to publish any articles electronically or in print, free of charge, as long as the bylines are included and links activated. A courtesy copy of your publication would be appreciated - send to tcauthen5@aol.com

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