When you provide such info, you would be providing the
visitor with helpful advice rather than bombarding him with
a sales copy. And that's what could help you win the
confidence of the visitor.
2) Know your target audience--
the more vivid the profile of the target visitor (the age
group, the occupation, the interests...) in your mind, the
more streamlined and specific your approach would be. And
that would make your vision crystal clear. That would
translate into a better copy which the visitor would be able
to identify with. You see, a helpful advice coming from
someone who cares is always preferred to a sales effort
coming from a total stranger.
Got it? Your copy should be addressed directly to the
visitor. That makes it a friendly tone. And your talk has to
be genuine-- You've got to keep the well-being of the
visitor uppermost in your mind, because if you don't, it
shows!
3) Be aware of the USP (Unique Selling Point) of the
product you are promoting, and try and focus on it.
4) What's in the product for the visitor, the benefits of
using the same, and how, it could solve problems of the
surfer should be emphasized and reinforced throughout the
copy-- remember, you have the visitor's well-being in mind.
5) Know the product you are promoting well-- It would be
even better if you've used the product yourself, because
then you could place yourself in the visitor's shoes while
writing the copy. And the visitor would ultimately be able
to identify with you and the promoted product better. In
such a scenario, you could in fact be sharing your
experiences and relate to the audience how the product went
about solving your problems and addressing issues-- how it
has been just what you needed!
