How To Get Your
Subscribers Begging
For More
A couple
of months I started
a little experiment
to find out what
kind of e-mail
marketing strategy
works the best. I
wanted to know how
to write
autoresponder
messages that make
people buy my
products. Therefore
I signed up for
several opt-in lists
from top internet
marketers. It is a
known fact that
opt-in e-mail
marketing is an
effective way to
boost traffic and
sales but only a few
marketers know what
kind of e-mail
messages they must
send out to their
subscribers in order
to pull in sales.
After analyzing
the messages that I
received in my
mailbox I was able
to form two groups:
Group1: These are
marketers who send
out messages only to
promote their
product or business
opportunity.
Group2: These
marketers deliver
free valuable
information that
helps their
subscribers. In
between the lines
they promote
products or business
opportunities that
fit the free
information.
I dubbed the
second group to be
more effective
because I felt like
I just couldn't wait
to go their site and
learn more, the more
persuasive ones even
got me halfway to
reaching for my
wallet and to my
credit card before I
realized this was
only for an
experiment. There
are several ways you
could create
autoresponder
messages but only
some things will
work. A lot of
testing and twisting
is needed to raise
the number of
visitors and sales.
Below are a couple
of things that I
found to be working
best.
- Creative
writing is the key
to success. Stand
out of the crowd, be
unique and don't do
things the "normal"
way.
- Don't try to
create business like
letters, write like
you speak and your
subscribers will
listen to you.
- Provide
information that
your subscribers
will find useful.
This can be an
article, a free
e-book, free
software...
- Always include
a signature with
links to your main
websites.
- Keep your
promotional
materials light and
creative. A warm
friendly smile or
banter is always
more welcome than a
serious business
meeting or proposal.
- If you send out
HTML e-mails then
splash some color in
your e-mails. You
can also provide
pictures to make
your messages more
interesting.
- Make your
materials eye
catching so that
they grab your
subscribers
attention. This
includes a unique
headline, sub
headlines and a
proper structure of
the e-mail.
- Always provide
good content in your
e-mails like
articles or stories.
If needed you can
hire a professional
copywriter.
- Your aim in the
e-mails must be
clear, if you want
to sell something
then tell your
readers how they can
benefit from your
product or service.
Also explain them
why they want to buy
from you and why
they want to buy
right now.
As you can see,
there are several
things to consider
before writing your
autoresponder
messages. The above
ideas are just some
ways to increase
sales. There is a
lot more you need to
read in order to
make a serious
amount of money from
e-mail marketing.
Read the e-books
below, they will
help you to
understand the whole
topic even better.
