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 Adland Digest FREE Edition #583
  Tuesday, Nov 20, 2007

Information Your Business Needs RIGHT NOW

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Why Link Popularity Is So Important

By Nina Greene   - Copyright 2007

Search engines evaluate and rank millions of websites so that they can return relevant results to the people who use their search engines. A search engine's main objective is to try to separate the better websites from the junk websites by applying a ranking system.

Link Popularity, which refers to the number of external websites that are linking to your website, is one of the major factors that is considered when search engines determine the page rank for your website. The higher your page rank, the more free traffic you can receive from the search engines. You can literally save yourself lots of money from your advertising budget by sitting back and letting the search engines deliver your website to potential prospects. The best part about it all is that you do not have to pay a dime for it.

When you create a new website, you are going to start with a disadvantage because you will naturally have low link popularity. It makes sense that websites that have existed for a longer time would have higher link popularity and search engines would prefer to send traffic to those websites because they are more popular.

Link popularity seems to be a good indicator of a website's quality because high quality websites will only choose to link with other high quality websites. Why would a high quality website jeopardize their credibility by linking with a low quality free for all link farm? They really would not, making this effective criteria for search engines to use. Linking to low quality websites decreases your credibility with the search engines and your website will appear much further down the results page and this greatly lessens the chances of people finding your website.

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There really is not a definitive answer regarding how many links your website needs to rank well with the search engines. Fortunately, for new websites there are some quick and effective strategies to help you increase your link popularity.

One of the quickest methods would be to write a good article and submit it to an article directory. When your article is accepted, you will instantly have a link pointing back to your website. You can also join forums and be a useful participant of a forum discussion. If your website link is included in your signature for each post, you can instantly create more links back to your website.

Another method to increase links to your website is to locate reciprocal link partners. Focus on quality when you are looking for linking partners, not quantity. The websites you link to should complement the content of your website and should appeal to your audience.

The importance and value of link popularity should not be underestimated. Take some time to evaluate the link popularity of your website and take some simple steps to increase it. In no time you will have the search engines delivering you a steady supply of free targeted traffic too!


About the Author:
Nina Greene is owner of BennettWealthSystems.com and writes on a variety of subjects. To learn more about this topic Nina recommends you visit: http://www.BennettWealthSystems.com



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Get Your Site Ready for the Holiday Rush

By Lauren Hobson  - Copyright 2007 Five Sparrows, LLC. All Rights Reserved.

How To Get Your Subscribers Begging For More
Whether you sell your products online or not, there are some things you may want to do to get your web site ready for the increased web traffic that the holiday season brings. Since online shoppers are already surfing during this time of the year, you should make sure that your site is in tip-top shape and is regularly showing up in the search engine results. After all, you don't want to miss the chance to get extra exposure for your business!


  • Add searchable media such as blogs, RSS feeds, web video, newsletter articles, etc., and make sure that these are optimized for search engines. Include links among all of your different media content to make sure the search engine spiders can find and index everything correctly.                                                                                         
  • Send out a press release to create fresh inbound links from quality news sites, industry blogs, and partner sites. This flurry of activity will also get the attention of the search engine spiders and can give your rankings a holiday boost.
  • Find out how you're currently doing in the search engine rankings. Have your web firm run an updated set of reports and look for any unexpected decline in your site's performance. Also check to see how your competitors are doing, and look for overall trends. Then you can tweak your web pages and optimization elements, but now is the time to do this since it can take several weeks for changes to be reflected in the search engine results.                                                                                         
  • Add some new content to your web site and change out some of the graphics or photos. This will give visitors something new to discover on your site, and search engine spiders LOVE new content.                                                                                        
  • Consider offering a seasonal offer for web site visitors, such as a coupon or a web discount. Shoppers and browsers are always attracted to a bargain!
  • About The Author

    Lauren Hobson is the Editor of Biz Talk Newsletter and the Five Sparrows Marketing Blog from Five Sparrows, LLC. Read the most recent Five Sparrows articles on small business websites and marketing on our business blog at http://www.fivesparrows.com/blog , or subscribe to our free newsletter at http://www.fivesparrows.com


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