How To Get Your
Subscribers Begging
For More
Whether you sell
your products
online or not,
there are some
things you may
want to do to
get your web
site ready for
the increased
web traffic that
the holiday
season brings.
Since online
shoppers are
already surfing
during this time
of the year, you
should make sure
that your site
is in tip-top
shape and is
regularly
showing up in
the search
engine results.
After all, you
don't want to
miss the chance
to get extra
exposure for
your business!
Add
searchable media
such as blogs,
RSS feeds, web
video,
newsletter
articles, etc.,
and make sure
that these are
optimized for
search engines.
Include links
among all of
your different
media content to
make sure the
search engine
spiders can find
and index
everything
correctly.
Send out a
press release to
create fresh
inbound links
from quality
news sites,
industry blogs,
and partner
sites. This
flurry of
activity will
also get the
attention of the
search engine
spiders and can
give your
rankings a
holiday boost.
Find out how
you're currently
doing in the
search engine
rankings. Have
your web firm
run an updated
set of reports
and look for any
unexpected
decline in your
site's
performance.
Also check to
see how your
competitors are
doing, and look
for overall
trends. Then you
can tweak your
web pages and
optimization
elements, but
now is the time
to do this since
it can take
several weeks
for changes to
be reflected in
the search
engine results.
Add some new
content to your
web site and
change out some
of the graphics
or photos. This
will give
visitors
something new to
discover on your
site, and search
engine spiders
LOVE new
content.
Consider
offering a
seasonal offer
for web site
visitors, such
as a coupon or a
web discount.
Shoppers and
browsers are
always attracted
to a bargain!