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 Adland Digest FREE Edition #595
  Tuesday, Jan 1, 2008

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for January 2008

1st January

Founding of Republic of China: Taiwan.

Independence Day: Cameroon, Haiti, Palau, Sudan, Western Samoa.

National Liberation Day: Cuba.

New Years Day: Algeria, Antigua & Barbuda, Argentina, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Belize, Bermuda, Bolivia, Bonaire, Botswana, Brazil, Bulgaria, Cameroon, Canada, Chile, Colombia, Congo, Cyprus, Czech Republic, Denmark, Ecuador, Finland, France, French Polynesia, Gabon, Gambia, Germany, Ghana, Gibraltar, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kenya, Kuwait, Lebanon, Lesotho, Liberia, Luxembourg, Malawi, Malta, Mauritius, Mexico, Morocco, Mozambique, Namibia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Senegal, Seychelles, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sudan, Swaziland, Sweden, Switzerland, Syria, Taiwan, Tanzania, Thailand, Trinidad & Tobago, Tunisia, Turkey, Uganda, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Zaire, Zambia, Zimbabwe.

3rd January

Revolution Day: Burkina Faso.

4th January

Independence Day: Burma.

Martyrs of Independence Day: Zaire.

6th January

Army Day: Iraq.

Children's Day: Uruguay.

9th January

Martyr's Day: Panama.

11th January

Republic Day: Albania.

Unification Day: Nepal.

12th January

Revolution Day: Tanzania.

13th January

Liberation Day: Togo.

15th January

Arbor Day: Jordan.

Coming-of-Age Day: Japan.

Lima Foundation Week: Peru.

Tamil Thai Pongal Day: Sri Lanka.

19th January

Martin Luther King Jr.
(1929-1968): United States of America.

20th January

Award Day: Mali.

21st January

Altagracia Day: Dominican Republic.

Army Day: Lesotho.

Errol Barrow Day: Barbados.

22nd January

Discovery Day: Saint Vincent.

26th January

Australia Day: Australia.

Duarte Day: Dominican Republic.

Liberation Day: Uganda.

Republic Day: India.

27th January

Saint Devota's Day: Monaco.

Vietnam Day: Vietnam.

28th January

Democracy Day: Rwanda.

31st January

Independence Day: Nauru.


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The Adland Digest

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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.



An Introduction 

        First I would like to introduce myself, my name is Barry Scott I am the editor of the Adland Digest Newsletter. I would like to wish all celebrating members a Happy New Year and to start the year off right I am planning on implementing new features in the newsletter throughout the year to make it more interesting and interactive. Part of the new look is to list world wide holidays for each month which will be located on the left hand side of the newsletter, after all our community members are from every corner of the earth and it is great way for all of us to recognize all of our members holidays. Other new features will include "What's New at Adlandpro" and "Adlandpro Tips". Of course, as this newsletter is for and about you, I will welcome all suggestions on how we can improve it. I can't promise I will make all of your suggestions a reality, but I will implement what is feasible and positive for all readers. Through the course of this some changes will remain and some will disappear, that is the nature of the business and one that I am sure you will find interesting. If you have any suggestions on the types of articles or what you would like to see, contact me by email, I would be glad to hear from you. 

Sincerely, Barry Scott

Adland Blog

Did you know that you can now create your own Blog in the Adland Community! You can create the way your Blog looks, as well as font and background color, you can develop it in HTML or WYSIWYG, there are plenty of features to use. Tell other members about your Blog as well as how they can promote their own. There are countless ways to use a Blog for your own purposes. Just Click here.

Community Membership

In November 2007 we introduced the Adlander Plus Membership. This new level of  membership has enhanced capabilities that include: Targeted Direct Contact Messages that allow you to send a message to the Adland Community by Interests, Country or both. It also includes 15,000 Community Impression credits, up to 5 Public Forums and more. To take a look click here.

Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Time to Plan for Your 2008 Email Marketing Success

By Karen Scharf

In order to plan for 2008, it's imperative to evaluate 2007. Here is the straightforward assessment I use to critique my email marketing campaign for the year. I suggest you apply this evaluation to your own campaign as you put your 2008 email marketing plan together. Simply ask yourself the following questions:
  1. What was the overall goal of my email marketing campaign? Was I trying to generate more leads, make more sales, increase brand awareness? What specific numbers was I trying to reach and did I attain the numbers I wanted? (For instance, if your goal was lead generation, exactly how many leads were you aiming for and how many leads did you actually acquire?)


  2. If I did not achieve my overall goal, can I pinpoint the trouble areas? Are my open rates below industry standards? Are my clickthroughs lower than expected? What can be done to improve my email messages on an individual basis? (If you don't analyze your email messages on an individual basis, you should definitely plan to do that in 2008.)


  3. What techniques did I use to grow my list and which of these techniques were most successful? Which were most time consuming? Which were least effective? Which techniques do I plan to repeat and which will I drop from my repertoire? (Remember the 80/20 rule. Don't waste your time on ineffective list-growth programs.)


  4. How have I segmented my list and how have I taken advantage of these individual segments? How can my list be further segmented and what can be done to increase relevance and personalization? (As in-box clutter becomes even more serious, segmentation, relevance and personalization will be keys to effective email campaigns in 2008.)


  5. How often did I send useful, content-driven messages? What was my planned publication schedule and was I able to maintain this schedule? Did I send too often? Not often enough? Do I plan to continue this same schedule in 2008?        
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  6. Which of my email campaigns got the best results? Which received the worst results? What can I attribute this to? Subject line? Content? Personalization? How do I plan to improve my results in 2008?


  7. What were my delivery rates for 2007? How do these rates compare to industry standards? Where do the problems with my delivery occur? Technical issues? Hard bounces? Soft bounces? Spam rejections? What are my plans for increasing delivery in 2008?


  8. Have I maintained CAN-Spam compliance throughout my email marketing program? How do I handle unsubscribe requests? Is my list double opt-in? Do I include my mailing address in all of my messages? Have I ensured my SPF record is up to date? (If you're not familiar with maintaining CAN-Spam compliance, request a copy of my free CAN-Spam checklist.)
By reviewing the best and the worst of your 2007 email marketing program, you'll be better equipped to plan an amazing campaign for 2008.


About the Author:
Karen Scharf helps small business owners attract and retain more clients. Karen coaches and trains website owners on various tricks and techniques that have been proven to increase website conversion. She offers coaching programs and a Marketing Makeover to turn your ineffective advertising into a profit-pulling system. Grab your FREE checklists, whitepapers and reports at http://www.ModernImage.com You can also get a FREE subscription to Successful Site Secrets at http://www.SuccessfulSiteSecrets.com
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10 Ways To Amplify Your Orders

By Dan Hall

1. Think of ways to get your site or business on the the news. You could sponsor a fundraiser, break a world record, hold a major event, etc.

2. Hold a contest on your web site. Give other web sites the option of offering it to their visitors. This'll multiply your advertising all over the internet.

3. Tell your potential customers that your ordering system is highly secure. Also, reassure them that you take every effort to protect them.

4. Carry business cards with you wherever you go.
Have your web address printed on them. You can hand them out to anyone you meet.

5. Contact national radio stations to ask them if they are looking for guest speakers. Tell them your area of expertise; maybe they'll book you for a show.

7. Think of a domain name for your web site that's easy to remember. If you can't find a good one left, use your actual birth name.

8. Position your web site at the top of pay-per-click search engines. You will only pay your set amount for each click through you get to your web site.

9. Allow your visitors or customers to increase your traffic or sales. Ask them how you can improve your business, web site or product.

10. Team-up with other e-zines that have the same target audience. Combine subscriber bases and then publish one e-zine together to increase subscribers.


About the Author: Dan Hall (The Gasoline Income Guy)  mailto:GasMoney@GetResponse.com The Common Blog Debate: http://www.gasolineincome.blogspot.com
The Common 3-Easy-Steps: http://www.GasolineIncome.com/pips.html
The Common Big Cahuna: http://profiles.yahoo.com/gasolineincome
My Blog Spot Profile: http://www.blogger.com/profile/13496894

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Adland Digest Sponsor Message

AGLOCO Own the Internet !
Ever notice on the Internet that some people are making all the money .
As users, we usually get nothing well I just joined AGLOCO and its sole purpose is to get its members their share of the value created on the Internet.

Click here to visit

Be a sponsor. Place your ad here. (Spot IV )


Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Adlandpro Autoresponder

Why would you you use an autoresponder? The answers are many! You can follow up on potential sales, send out your own newsletter or notify your mailing list of any changes that may have occurred with your business or web site. These are just a few reasons why you would use an autoresponder.

When you have a mailing list and you want to contact everyone on the list the autoresponder is there for you. It's quick, easy and versatile and did you know that if you are a Gold Member you have access to the autoresponder as part of your membership?

To get more information on the autoresponder or how to get it click here.

To learn more about how to use an autoresponder click here.


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