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 Adland Digest FREE Edition #600
  Monday, Jan 21, 2008

Information Your Business Needs RIGHT NOW

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What's New at Adlandpro
Guest Article 1
Guest Article 2
Adlandpro Tips



Worldwide Holidays for January 2008

1st January

Founding of Republic of China: Taiwan.

Independence Day: Cameroon, Haiti, Palau, Sudan, Western Samoa.

National Liberation Day: Cuba.

New Years Day: Algeria, Antigua & Barbuda, Argentina, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Belize, Bermuda, Bolivia, Bonaire, Botswana, Brazil, Bulgaria, Cameroon, Canada, Chile, Colombia, Congo, Cyprus, Czech Republic, Denmark, Ecuador, Finland, France, French Polynesia, Gabon, Gambia, Germany, Ghana, Gibraltar, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kenya, Kuwait, Lebanon, Lesotho, Liberia, Luxembourg, Malawi, Malta, Mauritius, Mexico, Morocco, Mozambique, Namibia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Senegal, Seychelles, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sudan, Swaziland, Sweden, Switzerland, Syria, Taiwan, Tanzania, Thailand, Trinidad & Tobago, Tunisia, Turkey, Uganda, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Zaire, Zambia, Zimbabwe.

3rd January

Revolution Day: Burkina Faso.

4th January

Independence Day: Burma.

Martyrs of Independence Day: Zaire.

6th January

Army Day: Iraq.

Children's Day: Uruguay.

9th January

Martyr's Day: Panama.

11th January

Republic Day: Albania.

Unification Day: Nepal.

12th January

Revolution Day: Tanzania.

13th January

Liberation Day: Togo.

15th January

Arbor Day: Jordan.

Coming-of-Age Day: Japan.

Lima Foundation Week: Peru.

Tamil Thai Pongal Day: Sri Lanka.

19th January

Martin Luther King Jr.
(1929-1968): United States of America.

20th January

Award Day: Mali.

21st January

Altagracia Day: Dominican Republic.

Army Day: Lesotho.

Errol Barrow Day: Barbados.

22nd January

Discovery Day: Saint Vincent.

26th January

Australia Day: Australia.

Duarte Day: Dominican Republic.

Liberation Day: Uganda.

Republic Day: India.

27th January

Saint Devota's Day: Monaco.

Vietnam Day: Vietnam.

28th January

Democracy Day: Rwanda.

31st January

Independence Day: Nauru.



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Editor's Comments 

I hope everyone had a great weekend! I have to thank everyone who has sent me feedback with their thoughts on the newsletter. l am starting to get a feel for what you are looking for! Some of the leading contenders are reviews and comments section. I am working on those features for future articles with the note that I am staying away from promoting products but rather giving an honest review. I am not going to clutter this up with small talk, but simply a thank you and as always any thoughts or ideas regarding the newsletter please forward them to me simply marked newsletter. 

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
The Easy Way and The Hard Way To Create Your Web Page

By Ray Johnson
You are ready to start your sales page layout. You have your sales letter written so now all you need to do is lay out the page and the rest of the site. You have two options, you can do it the easy way or you can do it the hard way.

Here is the hard way. First, you have to decide on the overall layout. Do you want a header or not. Most sites you have seen have headers but how do you create one. You open Photoshop and start to play with some shapes, colors, find some clip-art and when you are all done you have something that doesn't really look very professional, and it took you all day to create.

Now you have to think about the rest of the layout. You know you need a headline, but how big should you make it? What color should you make it? How big should your sub-headline be? What color should that be? You spend about three hours playing back and forth with sizes and colors and you finally think you have it.

Now you look at your other text. Your bullet points listing the benefits don't really have the impact you want. But you don't know how to add those big check marks that you see on other sites. You know your testimonials should be segregated in boxes with different backgrounds but you aren't sure how that works. You think it has something to do with tables but they don't seem to work right when you try to insert them. You look at the HTML code to see if the answer lies there, but you realize you may be in over your head.

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That's the hard way, here is the easy way. Find a reputable graphic design shop that knows how to put a sales page together. Tell them what you want and how much you want to spend, they design the page, and you are done. While they were doing that, you spend all the time you would have spent trying to design your site, working on your marketing plans so that when your site goes live you are ready to drive traffic to it and generate sales.

If you choose the easy way, there are some things you should look for when hiring a graphic design group to do your work. There are lots of graphic designers that will create wonderful looking pages for you. The problem is, those wonderful pages won't sell anything. You need to find graphics professionals who are also sales professionals. That is much harder to do.

You want a graphics company that knows internet marketing. You want to find graphic designers that know how important headlines are, the importance of a good header, how sub-headlines work through the sales letter, how testimonials should be used and how they should be formatted. The graphic designers should know the flow of the sales page process from the attention grabbing headline all the way down to the prominent guarantee with the large guarantee badge to make sure the viewer doesn't miss it.

You also want a graphics group that won't cost you an arm and a leg. You don't want to mortgage your house just to have a website designed. Good graphic design groups should have some reasonable cost packages that you can use without breaking the bank. Sales page templates are a good example of a value priced solution. A good firm will be able to provide you with templates, optimized as sales pages, that you only have to cut and paste your text into.

You have two choices when it comes time to put your sales page together. You can spend a lot of time and effort on your own, get frustrated and end up with a less than professional looking site, or you can do it the easy way. Hire a good graphics group with internet marketing knowledge, and let them do it. Spend your time on marketing, which is how you make money and let someone else take care of the mechanics.


About the Author:
Ray Johnson is an EzineArticles.com Expert Author. To find out how you can utilize graphics and design templates to enhance your online business, and get profitable advice to making money online, talk with Ray Johnson - Google.com No.1 Ranked eSeller:



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How To Create A "Buy Now" Button On Your Ecommerce Page

By Eric Gard
For this article I'm going to assume you have a webpage and a PayPal account.

Ok it took me forever to figure out how to make a "buy now" button on my website for the first time. So hopefully this will help someone that is having the same problem as I was. My first time setting up a payment system was very difficult, it took me days to get it to work the way I wanted.

I have two different websites that pay to the same PayPal account. The problem was that after a customer would make a payment it would send him to a single page. So if someone buying product "A" finished making a payment they would be sent to the same exact page as someone buying product "B". That created a problem because both product "A" and product "B" are e-books. I needed someone buying product "A" to be sent to a page to download product "A" and someone buying product "B" to be sent to a page to download product "B".

My problem was that I did not understand how the computers were talking to each other. So I will sum up how it works for anyone trying to do this for their first time. I will show you how to set up a button using a PayPal account.

When you are in your pay pal account you can go to "merchant services" it is located along the top of the page. When you are in the merchant services page click on "buy now button", then fill in all the information on that page about your product. When you get to the bottom of the page there are two options "create button now" or "add more options". Click on the add more options. On the next page a little ways down there is a section titled "Customize your buyers experience (optional)" you will see a text form where you can enter a "successful payment URL" (This is the webpage that paypal will send the buyer to after he has completed the transaction). You can use a different successful payment URL for each item you sell. This is handy when you want to send a customer to a page where they can download something like an e-book or program.

Take note while you are doing this. Paypal does not keep track of how many items you have for sale. You really don't even have to use the "buy now button" wizard that they provide if you know how to correctly write the form in HTML formatting. In other words, when a customer clicks the button to "buy now" on your web page, the coding attached to the button has all the information about what the product is, to which account the money is to be sent, how much, etc. The when the button is clicked it tells PayPal what to do. So when you know how to write the HTML formatting for the button you wont need to use this PayPal wizard to create the buttons.

Here is where I ran into problems. If you are on the main "my account page" and click on the text next to your name near the middle of the page that says "edit profile". Then on that page under the "selling preferences" column, click the text that says "website payment preferences". When you are in that page make sure that "auto return" is "off" and that the "return URL" is blank. This option is a default, it means that if "auto return" is "on" PayPal is going to send anyone that buys a product through your account to the "return URL" you specify. I don't know if the html formatting for the "successful payment URL" (that is attached to the buy now button) will override that default or not. It might. For now I'm not going to mess with that theory.

Now your ready to make money online, here are two must have e-books for anyone serious about making it big on the net and driving traffic to your site.

About the Author:

Eric Gard is an EzineArticles.com Expert Author. Learn how to sell products from anywhere using the net- http://www.ditchtheladder.com

Learn how to flip websites using EBAY - http://www.sell-ebay.com

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


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