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 Adland Digest FREE Edition #606
  Saturday, Feb 23, 2008

Information Your Business Needs RIGHT NOW

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Click Below To Go To:
What's New at Adlandpro
Security Article
Business Article
Adlandpro Tips

 

Worldwide Holidays for February 2008

1st February

Confederal Agreement Day: Senegal.

2nd February

Lincoln's Day: United States of America.

3rd February

Heroes' Day: Mozambique.

San Blas: Paraguay.

4th February

Independence Day: Sri Lanka.

CCM Day: Tanzania.

5th February

Constitution Day: Mexico.

President's Day: Congo.

6th February

Waitangi Day: New Zealand.

7th February

Independence Day: Grenada.

Tet: Vietnam.

8th February

Culture Day: Slovenia.

Revolution Anniversary: Iraq.

Virgen de la Candelaria: Puno, Peru.

Youth Day: Congo.

9th February

Feast of Saint Maron: Lebanon.

10th February

Feast of St. Paul's Shipwreck: Malta.

11th February

Armed Forces Day: Liberia.

Makha Bucha Day: Thailand.

National Foundation Day: Japan.

Youth Day: Cameroon.

12th February

Lincoln's Birthday: United States of America.

Union Day: Myanmar.

14th February

St. Valentine's Day.

15th February

Chinese Spring Festival: Mauritius.

Folklore Day: South Korea.

Revolution Day: Iran.

16th February

Presidents' Day: United States of America.

18th February

Independence Day: Gambia.

General Holiday, Various Provinces: Canada

19th February

National Day: Nepal.

21st February

Shaheed Day: Bangladesh.

22nd February

Independence Day: Saint Lucia.

Union Day: Egypt.

Washington's Birthday: United States of America.

23rd February

National Day: Brunei.

Republic Day: Guyana.

25th February

National Day: Kuwait.

People Power Day: Philippines.

27th February

Independence Day: Dominican Republic.

29th February

Leap year comes once every four years - 2008, 2012, 2016, 2020.

 

 

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The Adland Digest

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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.

 

Editor's Comments 

Barry Scott -Digest Editor

Scams, one thing that decreases sales and increases the blood pressure of most internet marketers and businesses.

The effects of Scams have a backlash on most of us trying to make a living with our internet business. The tendency being that most potential buyers making a net purchase become overly cautious or because they have been burned by the clever and not so clever emails that come through representing their bank, PayPal, E-Bay etc... The result is to lump everything they see as a scam and completely stop looking.

A few of our members have contacted me regarding both of these types of emails and some very astute members who admit to being taken by such scams. I must applaud them for their courage and concern for others by admitting to and advising us of these situations. No one wants to be scammed and the last thing they want to do is tell everyone they have been. In their defense, imagine this scenario, you are extremely busy at work and you are waiting for your bank to contact you, suddenly an email shows up representing your bank, you fill it in quickly, not to interrupt your flow of work and then wham! It’s unlikely to happen to most of us of course, but not impossible depending on the conditions.  

The best thing to do to protect yourself is to look for the contact information on these emails, phone numbers that can be reached are best, next best thing is a direct email from the company or institution with the proper extension as an example: “johndear@thirdnationalbank.com” is probably legitimate if you bank at third national bank, however if you receive “thirdnationalbank@msn.com” is a bad sign, if your bank has to use a free email provider, you should probably close the account! The key being, to contact first before offering any information.

As internet sellers and marketers we can learn lessons from this, establishing the trust with potential buyers by offering several forms of both your business and genuine testimonial contacts that will build that assurance and remove the doubt. You may not have immediate purchases from the first contact, but if they are genuinely interested they will continue contacting you and eventually feel secure to make a purchase from you.

As always and feedback or questions are always welcome, just click on my name below.

Sincerely, Barry Scott Editor

  

Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.

 

[ Go to Article Archives ]
Internet Business Safety And Security Issues


By Lisa Richardson

Your most valuable business asset may also be your most vulnerable. We are talking about your DATA, everything from credit card numbers to records and pricing information. They all need protection.

Many owners of internet businesses think they do need to be concerned about these issues. They usually outsource payment collection to a third party and trust that just because these companies have security software and encryption they don't need to worry about security for themselves. This is absolutely false.

As many internet businesses are run from home, or at the very least have their beginnings in a home setting, security is of the utmost priority. Think about it. You are accessing and utilising the internet from your home computer. Yes, you may have anti-virus software running but this is not enough.

The largest component of internet security is common sense. You can solve the absolute majority of your security problems with very little effort by doing simple things. For digital data, a good bundle of security software that includes anti-virus, anti-spyware,firewalls and encryption is an absolute must. Though we tend to think of digital security, many small business owners forget about paper data. All home based business owners should invest in a paper shredder or in utilising a shredding service if your company produces a high volume of paper waste.

 
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Many are also accessing their businesses remotely and laptops are of concern to those mobile entrepreneurs. Though biometrics, password protection and encryption can thwart laptop thieves, your laptop should never be out of your sight and one must always be aware of where one is using it. However, the best policy to adopt is to prevent sensitive material from ever being on the laptop in the first place. Leave sensitive data on the encrypted servers and never download it locally. Make sure all employees and anyone involved with your business is properly trained in the handling of sensitive, secure information.

The simplest solution to security problems is not to store it all. So before you store it ask yourself this question; "Do I really need it?" Often the answer is no and if this is the case, simply don't store it!

When it comes to security, the savvy business owner knows that it is about more than protecting information. It is about protecting your business, it's reputation and of course protecting your customers.

 

About the Author:
Lisa Richardson writes on marketing and business related issues. You can learn more by visiting my blog Richardson Reviews

http://richardson-reviews.blogspot.com

 

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Adding Merchant Accounts Is Easy and Profitable


By Jim Osterman
 
For some e-business people the idea of navigating the process of adding credit card processing seems as byzantine as divining the mystery of the Egyptian pyramids. In reality, however, the learning curve is very short, the process itself has been simplified and the benefits can be enormous.

What most e-business people need to know is that after they are approved by a merchant accounts company they will be given access to software that will allow them to accept/process credit cards, accept checks by phone/fax/internet and provide them the wherewithal to give their customers a Web shopping cart to use while navigating their site.

All of the above should come for free from the provider. If you run across a company that puts a price on any of these, it should be considered a red flag, insofar as doing future business.

There are some fees/charges that legitimate - or as many say, these are "the cost of doing business." These will include internet/mail/phone order discount rate, internet/phone/order transaction fee, retail discount rate, retail transaction fee, statement customer service fee and internet processing software gateway fee.

The gateway, by the way, is the virtual version of the point-of-sale terminal your credit card is run through when you make a purchase at a retail outlet. These gateways have safe and secure connection/communication processes that allow the transmission of card numbers and expiration dates without putting the customer's information at risk.

It should be noted at this juncture that no good processing company will charge you for technical support, and that support should be available 24/7 to secure your ability to accept payments online.

The process of applying for merchant services, thanks to heavy competition among provider companies, has never been simpler. The online application takes about 15 minutes, and the information requested should be available at any e-business owner's fingertips.

The approval process should take no more than 24 hours. Indeed, some e-stores will be processing plastic in less than 24 hours. Any provider that needs more time for approval is likely dealing with a third-party vendor, which will slow down the process and add to your costs.

Upon approval is when your e-business should experience some growth and expansion. Numerous retail studies have shown that having credit card processing tends to bring more traffic to a site, more sales, more profits and more repeat business. And any store owner will tell you that any of the above are nothing but positive.

An intangible benefit of card acceptance is that today's consumer is more and more used to shopping with their credit card. As such they view any site that accepts credit cards as more legitimate. Indeed, they also look at a site without card acceptance with suspicion.

The bottom line is that anyone doing business over the internet needs to strongly consider adding credit card processing. The benefits will far outweigh the costs.

So the question is why would any e-business owner not want to invest in credit card processing when it comes to the financial future of their site?

 

About the Author:
Jim Osterman is a Web content developer with Charge.com, a leading provider of merchant accounts capabilities that let e-businesses easily accept payments online.     
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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.

 

Common Technical Questions

                                                               
I've looked at my Impressions and Traffic Exchange Stats, what are views, hits and CTR %, how do my credits apply to this?

Views are every time your ad is displayed either in the Traffic Exchange or as a Banner or Text ad on our web pages it uses one credit. The view of the ad or banner is situated in a way that the viewer provided they are viewing in a normal or standard monitor version (not oversized view) will see the ad without having to scroll to see it.

A hit is when someone clicks on your Ad or Banner which will open up your web site or automatically open their email program and populate it with your email address.

CTR % is the Click Through Rate, which is the number of times an ad or banner is clicked on compared to Views. As an example 100 views and 1 hit, would give you a CTR of 1.00 meaning your ad has a click thru rate of 1 out of 100 views. A good measure or standard to look for is 0.20%, anything over that is probably giving you some leads, less than 0.20% and you should consider editing the ad or changing the banner.  

If you have any questions regarding email notifications or if we can help in anyway please contact us.

 
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