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 Adland Digest FREE Edition #612
  Saturday, March 29, 2008

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for March 2008

1st March

Heroes' Day: Paraguay.

Independence Movement Day: South Korea.

2nd March

Adowa Day: Ethiopia.

Independence Day: Morocco.

Peasants' Day: Burma.

3rd March

Discovery Day: Guam.

Liberation Day: Bulgaria.

Martyr's Day: Malawi.

National Unity Day: Sudan.

4th March

Lantern Festival: Taiwan.

6th March

Independence Day: Ghana.

8th March

Congolese Women's Day: Congo.

Decoration Day: Liberia.

9th March

Baron Bliss Day: Belize.

Commonwealth Day: Gibraltar.

10th March

Labour Day: South Korea.

11th March

National Day: Lithuania.

12th March

Independence Day: Mauritius.

Renovation Day: Gabon.

13th March

National Day: Grenada.

14th March

St. Joseph's Day: Colombia.

15th March

Anniversary of Hungarian Revolution (1848/49): Hungary.

J.J. Robert's Birthday: Liberia.

17th March

Evacuation Day (Boston only): United States of America.

Nyepi Day: Indonesia.

St. Patrick's Day: Canada, Ireland, United States of America.

18th March

Aruba Day: Aruba.

Marien Ngouabi Day: Congo.

19th March

Youth Day: Zambia.

20th March

Independence Day: Tunisia.

Start of Spring: Europe.

21st March

Good Friday: Western Religion (April 25 for Eastern Religion)

Benito Juarez's Birthday: Mexico.

Youth Day: Tunisia.

22nd March

Abolition Day: Puerto Rico.

23rd March

Easter Sunday: Western Religion (April 27 for Eastern Religion)

Pakistan Day: Pakistan.

24th March

Africa Day: Zambia.

25th March

Annunciation: Liechtenstein.

Independence Day: Cyprus, Greece.

26th March

Independence Day: Bangladesh.

27th March

Armed Forces Day: Burma.

Evacuation Day: Angola.

29th March

Boganda Day: Central African Republic.

31st March

Freedom Day: Malta.



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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

Just a short note this week. I am putting together a Glossary of Functions of our web site for all you Adlanders to look over in the next week. What I am wondering is, can you think of any particular function or web page on the website that you would like to get more information on? There is a high curve for our site and although it can be complex it does have high potential for those who have mastered it. If you can think of anything you would like to find out on the exact functionality, purpose or potential contact me by email at: barry@softfornet.com

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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RSS Marketing Explained

By Brian Hawkins
Many internet marketers are slow to recognize the importance of RSS feeds and the potential it has for delivering targeted and 'wanted' traffic to their sites. Just like a traditional newsletter, subscribers must opt-in to get the feed. Once subscribed to the RSS Feed, they'll automatically be updated as you add new content to your site. A lot of visitors, especially Bloggers, see feeds as a very practical and convenient way to stay informed and keep track of their favorite sites.

What is RSS?

RSS is the acronym for 'Really Simple Syndication' and it's basically the standard of syndication for websites to use to syndicate their content. A RSS feed generally needs a reader or aggregator to see it.

The subscriber's point of view

Why would someone want to subscribe to a feed when they need a special reader to see it? First, if a site visitor really likes your site and doesn't want to miss what's coming next, subscribing to the RSS feed is the perfect solution. Now they can enjoy new posts, articles and content just as fast as it goes online. Surfing via RSS reader saves time by eliminating the need to visit each site individually. Second, many visitors are concerned with their privacy and really aren't crazy about adding yet another newsletter to their already overflowing inbox. Of course, you can and should offer your feed by email but the option of getting your content sent to their reader appeals to many.

The benefits of syndicating your site include driving more traffic to your website, increasing your search engine ranking and it's very low cost. So low cost, in fact, it's free. Perhaps the best reason to use RSS marketing is it builds relationships. Nothing is more powerful in marketing than a large group of dedicated readers/buyers that like your brand and feel comfortable with you. You can use RSS feeds to earn the trust of your subscribers and that in turn will convert some of them to buyers. Your feed can also be placed on other websites. A webmaster just adds your feed to an aggregator and your feed will show on their website. Can you ask for any more?

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List building

Every marketer understands the importance of list building and email marketing. Your RSS subscribers are indeed another valuable list. Whether they subscribe to your feed by email or in a reader, your marketing message is getting out. I don't want to just breeze over the list aspect because this is big! Some of the top blogs have a feed subscriber counts well over half a million. Now that's a big list by anyone's standard.

With RSS feeds, you don't have to worry about spam complaints, spam filters, IPS blocking, blacklisting or unsubscribes. I'm not suggesting you abandon your traditional list or the idea of building traditional lists. You should use both. Both methods compliment one another and building a subscriber base from both list building methods will increase your reach and strengthen your brand faster.

Best bet

The quickest and easiest way to get started with your own RSS feed is to start a blog. Blogs by design are already 'fitted' for RSS feeds and they're very easy to start and maintain. Once you have your blog and feed setup the way you want you can concentrate on quality content. Blogs are interactive websites that are very user friendly as well as search engine magnets. You can start your own blog and host it free on a number of sites such as WordPress and Blogger.

A few quick tips

The fastest way to learn about RSS feeds is by subscribing to some yourself. Be careful, it's very addicting.

Submit your RSS feed to the RSS directories. Just like blog and article directories, there are quality RSS directories you can add your feed to.

Trade subscriptions. Have your online friends subscribe to yours and you subscribe to theirs. Remember networking? It's still important.

One trick I learned from the pros is to link your images to their actual URL. Many readers won't show the graphics in the feed so having a clickable link is a nice touch. That way the subscriber can simply click the link to see the image.

Give your articles descriptive titles. When scanning posts in the reader or email, most will skip what doesn't look interesting.

Subscribe to yourself. The best way to see what they see is by subscribing to your own feeds. Understand that not all readers and email clients are created equal.

Get it right the first time. Before you hit that publish button make sure everything is correct. Check links, spelling and everything else. Once it goes out it's out and too late to change it.


About the Author:
Brian Hawkins - Publisher of the Extreme Ezine, Your internet marketing newsletter. Quality Content, Free Downloads, Contests, Jokes, Quotes and more... Free software for subscribing and then free downloads with each issue. Free email publication for webmasters, business owners, online marketers and affiliates.


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Storefront Vs Web

By Diane Zorn
Having run both a storefront operation, and now an e-commerce business site, I can't help but compare how the two have very similar practices that determine success:

1. Location VS Search Engine Status

People need to find your business! In retail when you choose a storefront location you look for a space that will draw traffic into your store. A mall is often a great location because people love to find parking and enjoy shopping variety.

A web-based business also needs high visibility. If your site never makes it above page 10 in any of the search engines, you cannot generate the traffic that you anticipate to make your sales. Placing ads or banners on your site will help a lot to improve the number of visitors.

2. Merchandising VS Web Design

The product you are selling needs to attract attention. When you create a window display it is for the purpose of drawing a person into the store for a closer look. You do not keep the display the same week after week or people get bored and stop coming in.

The same is true in web design. The more attractive the presentation, the more likely the people will spend their time in looking through it. There are many web masters out there who do a great job in design, but now you can buy great software programs to assist you in designing your own. There is also the option of searching online for templates that you can download, ready to drop into your domain. You still need to keep things new and exciting by doing changes to keep people interested. Add a seasonal or holiday banner, vary some widgets, or introduce some flash. Moving things around your pages will keep people coming back for another look.

3. Advertising VS Marketing

This is really the same for both types of business. People visit your store, or your web because they hear about you from somewhere. Locally, people place ads in a newspaper, while the online company is more likely to depend on search engines like Google or Yahoo to help people find their site. No matter what method of advertising you use, check your costs carefully and analyze the results you get to be sure that you are spending your dollars wisely. Don't forget the power of a sale to draw your customers. People everywhere love a bargain.

The final word is that no matter if you choose to run your business from a storefront, or from a web page, it will take the equal amount of dedication to hard work and effort for it to be successful. The difference is that when you place your products on the internet, your customers can come from around the world, and that is a very BIG market!


About the Author:
Diane Zorn has a certificate in Human Resource Management. She has over 15 years experience operating 2 retail businesses as well as a home-based e-commerce site http://www.4travelcareers.com
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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

How long will my ad stay in your database?

Your ad can stay indefinitely if it is being renewed on regular basis. In addition if you are a free member, you can place up to 20 ads. Placing any new ads will just remove oldest ads if you exceed the 20 ad limit. Updating your ads on regular basis will ensure that your ads do not have broken links and will move them a little closer to the top.

If you purchase any paid services from Adland Pro your ad will stay indefinitely.

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