Payment Processing Systems.
The next phase of building an online business is to integrate it transaction systems. Transaction is the most important aspect of any online business! Payments with credit card are the fastest and the most efficient form of a transaction on a website. The most vital aspect of the complete transaction process is security and authentication of the transactions on your website. You should incorporate a payment system that accepts all major credit cards. After all, you wouldn't want to lose a sale just because you do not accept a certain credit card.
Your Follow Up System.
As good as your website conversion rate may be, a big number of your prospects will not buy your products at first contact. They might want to do a comparison between your product and other people's product, need more time to think about it, or leave your web page for whatever reason. And the truth is that we all can hardly remember where we were ten web pages ago.
So, you need to set up an automatic system that follows up with your prospects to continue persuading them to buy your products. A good follow-up system will allow you to close sales even after your prospects have left your web page.
1. Write a Series of Follow-Up Letters.
Your short newsletter must contain valuable information that is especially useful to your prospect because he would not like to be followed up on to reconsider. However, he would not mind receiving something of value to him through your newsletter, which will enable you to end with a reminder of the value of your product to him at the closing of your letter.
2. Sign Up For an Autoresponder Service.
If you've ever asked for information online about a product or service, or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply.
An autoresponder is a computer program that automatically sends out prewritten e-mail messages to subscribers within its data base. You can determine the sequences and intervals of each of your messages, sparing you the time to manually follow-up with your prospects.
3. Store Your Follow-Up Letters into Your Autoresponder and Set Intervals between Your Letters.
Add all of your pre-written letter templates into your auto responder system. Set your first follow-up letter to go out immediately - 0 days. This means that your prospects will receive your first letter as soon as he subscribes to your follow-up series. Your second letter may be set to go out on the 2nd day, and the third 2 days after the second letter is sent out.
