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 Adland Digest FREE Edition #615
  Thursday, April 10, 2008

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for April 2008

1st April

April Fool's Day -

National Day: San Marino.

Republic Day: Iran.

2nd April

Malvinas Day: Argentina.

4th April

Liberation Day (1945): Hungary.

Memorial Day of Chiang Kai-shek: Taiwan.

National Day: Senegal.

5th April

Arbor Day: South Korea.

6th April

Chakri Day: Thailand.

Uprising Day: Sudan.

7th April

Women's Day: Mozambique.

9th April

Martyr's Day: Tunisia.

11th April

Heroes' Day: Costa Rica.

Liberation Day: Uganda.

13th April

Songkran: Thailand.

National Day: Chad.

14th April

Fast and Prayer Day: Liberia.

Pan American Day: Honduras.

Thingyan: Myanmar.

15th April

National Day: Niger.

16th April

Independence Day: Cyprus.

New Year's Day: Myanmar.

17th April

Independence Day: Cambodia.

National Day: Syria.

18th April

Independence Day: Zimbabwe.

19th April

Independence Day: Venezuela.

King's Birthday: Swaziland.

Patriots' Day: Uruguay.

Republic Day: Sierra Leone.

21st April

The Queen's Birthday: United Kingdom.

Tiradentes: Brazil.

22nd April

Earth Day.

23rd April

National Sovereignty: Turkey.

St. George's Day: England.

25th April

Good Friday: Eastern Religion (March 21 for Western Religion)

Anzac Day: Australia, New Zealand.

Liberation Day: Italy, Portugal.

National Flag Day: Swaziland.

Sinai Liberation Day: Egypt.

26th April

Union Day: Tanzania.

27th April

Easter Sunday: Eastern Religion (March 23 for Western Religion)

Independence Day: Afghanistan, Sierra Leone, Togo.

30th April

Independence Day: Israel.

Queen's Birthday: Netherlands.

Vappu Day: Finland.



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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

Hello Adlanders,

It has come to my attention that there have been a few areas of our community that are open to the public (no registration is required) that are getting hit with ad posts to their Photo Gallery or Forums. This is like graffiti, the culprits are posting their ad 3 or 4 times in a row under every photo entry or forum. I know their are some Forums where posting your ad is acceptable, but for the most part it is not and absolutely not 3 or 4 times. This has also happened to a few Photo Galleries where 3 or 4 ads are posted instead of compliments or comments (their true purpose).

I know it is pretty hard to police, but because the member can delete the post from their own Forum or Gallery as long as they are aware of it! I am asking all Members that if you see this type of post, notify the member who's gallery or forum have been affected and inform them or us here at Adland so we can get it cleaned up as soon as possible. Thank you for your cooperation!  

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
21 Seldom-Used Success Models

By Kaare Pedersen
Some methods of building your online business are used by almost everyone. Even if you are not actually using those business model, you are bound to have read about them and you know people that are indeed using them. Here are 21 not-so-common business models that you should consider using to build your online business.

1. Remember that newsgroups are still pretty popular. You could post your ad in the ones that allow it or you can leave messages with your signature file included. One of the fastest ways to get your message noticed in a newsgroup is to ask a question. People have been trained all their lives to answer questions.

2. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested. You don't want to buy a business opportunity ad in a football magazine unless your business is related to sports. If you are sending your ad to a general audience, make sure they have a section for your particular niche.

3. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference. If people can't read small text how are they going to buy your product? Another example, why would somebody spend time at your website if your colors are all bright ones and hurt their eyes?

4. Keep your offers flexible. If you offer a set price for your product, you could offer the people who can't afford it an optional payment plan. For example, you could offer a Gold Plan for $47, a Silver Plan for $37, a Bronze Plan for $27 and a free plan to give them a taste of your product or service.

5. Offer your knowledge or consulting as a bonus product. You could offer a free 15- or 30-minute consultation. This will add value to your product. For example, "Get A FREE 30-Minute Marketing Consultation!" You could also offer it as a freebie to get them interested in buying your product.

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6. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line. This will grab people's attention quickly. For example, wouldn't "(your name), Learn How To..." get your attention more than just "Learn How To..."?

7. Keep your web site consistent. You don't want things on your website that are unrelated to your theme. For example, if you went to a website and one page was blue and the next page was pink, then the next page was green, wouldn't you think very hard before purchasing their product? It would look very unprofessional to you.

8. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives. For example, you could say, "Get A Free E-book For Subscribing To Our Award Winning Marketing E-zine!" Another example, "Receive A Free Ad In Our E-zine When You Subscribe!"

9. Sell advertising space in your e-zine and on your website. This will create an extra income stream for your business. For example, if you publish an e-zine, you could sell classified ads, top sponsor ads and solo ads. You could also sell advertising on your "Thank You for Subscribing" page or e-mail.

10. Make your website ready for the public. Have an "About Us" page and clear descriptions of what actions you want your visitors to take. For example, you could say "My name is (your name). I started this candy business back in 1975 with my brother Jim. In 1999 we brought our business to the web and now we ship our candies to 50 countries around the world."

11. Don't just start advertising everywhere - plan out your marketing. Locate places and publications that your target audience would congregate around. For example, if your target audience is gardeners, you could search for gardening e-zines, web sites, experts, message boards, chat rooms, web rings, etc.

12. Give your customers a surprise bonus for buying. When you give customers more than they expect, there is a good chance they will buy from you again. For example, "Here is a surprise bonus! It's a Free Report On How To..." Another example, you could give them a surprise before they order, like a lower price when they get to your order page.

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13. Send greeting cards offline or online to customers on holidays. You'll get the chance to increase your orders by including your ad inside the card. For example, you could say, "Happy Thanksgiving! To make your holiday even more special, we are offering you a 40% discount on any product listed at our website. Just visit http://www.(yoursite).com".

14. Give people the option of buying other products or add-on products when they decide to buy your main product or service at the point of sale. For example, if you were selling a TV, you could offer a VCR at half off its regular price. Another idea would be to offer a second TV for discount.

15. Think of new ways to attract people to buy your products or services. You could add on extra free bonuses, delivery options, payments options, etc. For example, you could say, "You can pay for our product in 3 easy payments of $19.95!" Another example, "We won't bill your credit card for a full 60 days!"

16. Give other businesses the option of selling your product. It could be a simple joint venture deal or an affiliate/associate program. For example, you could say, "Join our affiliate program and make 50% commission on each sale!" Another example, "Sell this product for us and we will drop ship it directly to your customer!"

17. Learn sales ideas from reading and studying other businesses' advertising and marketing material. It could be ads, brochures, TV ads, sales letters, etc. For example, if you see an attention-getting headline, rewrite it, but don't copy it for your own product. Another example, if you seen an ad with a persuasive 'before' and 'after' picture, maybe you could do that for your own product.

18. Enter to win awards for your website. When you display the award graphics on your web site, it will increase your credibility and professionalism. For example, wouldn't you rather buy from someone if it's proven by a third party award website that they are professional?

19. You could offer your potential customers a free sample of your product. If the sample proves what you claim, there is a high chance they will buy it. For example, if you are selling an e-book, give your prospects a free excerpt or sample chapter. Another example, if you are selling a print magazine, give them some online examples of your content.

20. You could reward your potential customers if they buy a specific number of products. Tell them if they buy 3 or more products, they will get one free. People like to save money and feel they are getting a good bargain. You will increase your profits because they will buy more products than usual.

21. You could hold a special $1 sale for your potential customers. They'll come to your website to buy your product for only a dollar, but may buy other products. For example, you could sell an e-book for one dollar and have ads near it for other e-books you sell for, say, $27.


About the Author:

Kaare Pedersen is an author, seminar speaker and Internet entrepreneur.
Get your copy of my Free 14 day
Internet Marketing course NOW!,
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Adlandpro Tips

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Common Technical Questions

Why am I being charged in Canadian Dollars? I don't live in Canada?

Adlandpro is a Canadian company and all credit card charges on our end are expressed in Canadian Dollars. This information is provided before the final ordering step and in the email confirming the purchase. The prices on our site are quoted both in US and Canadian Dollars. The amount expressed in Canadian dollars will be automatically converted by the cardholder's credit card company into local currency. In the case of US customers, the amount charged in Canadian Dollars will be approximately the amount which we quote in USD. For customers coming from other countries, the process is the same, we just don't display those prices on our site. Quoted US pricing is a fair indication for all customers regardless of where the country of origin.

If you would like to convert into your local currency, simply access this currency converter.

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