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 Adland Digest FREE Edition #627
  Friday, June 12, 2008

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for June 2008

1st June

Independence Day: Samoa.

Madaraka Day: Kenya.

National Day: Tunisia.

2nd June

Republic Day: Italy.

Youth Day: Tunisia.

3rd June

Foundation Day: Australia.

King's Birthday: Malaysia.

4th June

Independence Day: Tonga.

Labour Day: Bahamas.

Revolution Day: Ghana.

5th June

Constitution Day: Denmark.

Liberation Day: Seychelles.

President's Birthday: Guinea.

6th June

Constitution Day: Sweden.

Memorial Day: South Korea.

9th June

Independence Day: Argentina.

10th June

Army Day: Jordan.

National Day: Portugal.

Portugal Day: Macao.

11th June

National Day: Libya.

12th June

Chaco Peacel: Paraguay.

Independence Day: Philippines.

13th June

Vincent's Day: Germany.

14th June

Flag Day: United States of America.

15th June

Independence Day: Iceland.

18th June

Independence Day: Egypt.

19th June

Labour Day: Trinidad and Tobago.

20th June

Flag Day: Argentina.

22nd June

Midsummer's Day:
Festivals throughout Finland and Sweden.

23rd June

National Day: Luxembourg.

24th June

Carabobo Day: Venezuela.

Inti Raymi: Peru.

Saint John's Day: Andorra.

25th June

Independence Day: Croatia, Mozambique, Slovenia.

26th June

Independence Day: Madagascar, Somalia.

27th June

Independence Day: Djibouti.

Johannus Day: Finland.

Khal Phansa: Thailand.

28th June

Birthday of Kuan Kung (God of War): Taiwan.

29th June

Independence Day: Seychelles.

Saints Peter's and Paul's Day: Chile, Italy, Malta, Peru, Spain, Venezuela.

30th June

Army Day: Guatemala.

Bank Holiday: Sri Lanka.





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Editor's Comments 

Barry Scott -Digest Editor

I went over some of the e-zine articles I have written and took out some pointers I thought I would pass on to our Adlanders, send me some of your thoughts, is there anything you think should or can be added to this?

Remember to stay on top of the ads you have placed. Some ads will work on some sites and not in others, just like the same supermarket chain has stores in different areas of the city, they all look the same but offer different items based on the clientele for their area!

Evaluate the progress of each ad and where it is advertised. Your ad may be producing with one online ad company and not the other. Remember exposure is the goal, blaming an online ad company because your ad doesn't work is wrong, it is your job to find an ad that does work. If you cut the company, you lose exposure and you probably let them go because of the ad that you put together!

Track all of your ads production; never hesitate to cut an ad (not the online ad company!) as much as you may not want to admit it because it's your creation, if the ad is not working its simply means the ad does not work as it is and it has to be changed.   

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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The Basics of Banner Advertising

By Russell Hancock
In the world of brick and mortar businesses many companies spend an abundance of time, money and effort creating print campaigns for placement in magazines and newspapers. The Internet is no different, both web based companies and brick and mortar companies spend an equal amount of time, money and effort on banner ads that will be placed on websites. Banner advertising, just like print ads can be a very effective way to market a company. In addition, webmasters who place the ads on their website can benefit greatly if they choose to use it as another source of income. A banner ad may look like a simple and small box at the top of a web page, but there is nothing simple and small about a banner ad in actuality. A lot of focus, time and money goes into creating the perfect banner ad. Generally companies hire professional designers to create their ads because they want them to not only be eye catching, but they want them to be effective.

Professionals have proven methods they use to create effective banner ads. The basic formula for an effective banner ad involves several simple key points. The banner ad must start with a catchy headline so that it grabs people's attention and doesn't go unnoticed. It should be simple and not too over crowded with images or text. Using banners that have animation or flash graphics is generally more effective than using a static banner. The basic design layout of a banner ad is just as essential online as it would be if you were placing the ad in a print publication, it has to get the attention of potential customers without confusing them.

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The technical side of a banner ad is also important. A banner should be relatively small in file size so that it loads easily. If your ad is larger and does not load when the web page it is up users may not even see the ad. Naturally, you want the ad content to be your first priority but keeping the file size as small as possible without compromising the ad is best. Logistically, the ad should be placed on a site that is not a direct competitor of your business. You want to place your ad on a site that compliments your business. Choose a site that you feel gets a large volume of traffic from users that would be in your key demographic. Stay away from sites that overuse banners. If you place your banner on a site that has to many ads chances are your ad will get lost in the sea of ads on the site and most likely it will render the ad useless. Banner advertising can be quite effective when it is implemented with careful consideration and planning.

It is one of the oldest and most proven methods of Internet marketing that is used and many of the largest companies in both the online and offline world use banner advertising regularly. They key to a good banner advertising campaign is to not take it lightly, put in the time, effort and money that should be put into it to make it work.

About the Author:
Russ Hancock owns the rSeek Network of websites and writes articles on a variety of subjects, including Internet Marketing. More Information may be found at Cliksearch Search Portal/Advertising Information and Cliksearch/Internet Marketing Information


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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

I've looked at my Impressions and Traffic Exchange Stats, what are views, hits and CTR %, how do my credits apply to this?

Views are every time your ad is displayed either in the Traffic Exchange or as a Banner or Text ad on our web pages it uses one credit. The view of the ad or banner is situated in a way that the viewer provided they are viewing in a normal or standard monitor version (not oversized view) will see the ad without having to scroll to see it.

A hit is when someone clicks on your Ad or Banner which will open up your web site or automatically open their email program and populate it with your email address.

CTR % is the Click Through Rate, which is the number of times an ad or banner is clicked on compared to Views. As an example 100 views and 1 hit, would give you a CTR of 1.00 meaning your ad has a click thru rate of 1 out of 100 views. A good measure or standard to look for is 0.20%, anything over that is probably giving you some leads, less than 0.20% and you should consider editing the ad or changing the banner.  

If you have any questions regarding email notifications or if we can help in anyway please contact us.

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