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 Adland Digest FREE Edition #639
  Thursday, August 21, 2008

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for August 2008

1st August

Confederation Day: Switzerland.

Emancipation Day: Trinidad & Tobago.

People's Liberation Army Day: China.

2nd August

Discovery Day: Trinidad.

Freedom Day: Guyana.

3rd August

Independence Day: Niger.

Martyrs' Day: Guinea.

4th August

Independence Day: Burkina Faso, Jamaica.

5th August

Workers' Day: Iceland.

6th August

Accession Day: United Arab Emirates.

Farmer's Day: Zambia.

7th August

Battle of Boyaca: Colombia.

Republic Day: Ivory Coast.

8th August

Peace Day: Iraq.

9th August

Independence Day: Georgia.

National Day: Singapore.

10th August

Independence Day: Ecuador.

11th August

Heroes' Day: Zimbabwe.

Independence Day: Chad.

12th August

Queen's Birthday: Thailand.

Armed Forces Day: Zimbabwe.

13th August

Arequipa Week: Peru.

Independence Day: Central African Republic, Congo.

Women's Day: Tunisia.

14th August

Gohst Month begins: Taiwan.

Independence Day: Pakistan.

15th August

Independence Day: India.

National Day: Liechtenstein.

Republic Day: South Korea.

16th August

Il Palio, Siena:
Continuing in ancient tradition, the contradas compete on horses around the town square of Siena, Italy, every July 2nd and August 16th.

Independence Day: Gabon, Indonesia.

Republic Day: Dominican Republic.

17th August

Death of San Martin: Argentina.

18th August

Jashn: Afghanistan - celebrating liberation from the British, in 1919, and lasts for a week.

20th August

Istvan's Day - Celebrations marking the formation of Hungary.

Lovers' Day: Taiwan.

Independence Day: Senegal.

21st August

Independence Day in The Baltics:
Estonia, Latvia, Lithuania.

24th August

Independence Day: Russia.

National Day: Ukraine.

National Flag Day: Kazakhstan, Liberia.

25th August

Constitution Day: Paraguay.

Independence Day: Uruguay.

Independence Day: Belarus.

27th August

Independence Day: Moldova.

28th August

Chung Yuan Festival: Taiwan.

29th August

Independence Day: Uzbekistan.

30th August

Children's Day: Afghanistan.

St. Rose of Lima Day: Peru.

Victory Day: Turkey.

31st August

Independence Day: Kyrgyzstan, Trinidad & Tobago.

National Day: Malaysia.

Pashtunistan Day: Afghanistan.

 

 

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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.

 

Editor's Comments 

Barry Scott -Digest Editor

We are getting ready for the Fall season, you will want to look for some new things coming to Adlandpro. I won't let you in on yet, but we are working on some new features and ideas.

Are you ready for the Fall season? This is the time to refresh your campaigns or if you are creating something new, then start getting it ready! The fall season is traditionally a buying season, spending will increase now just by necessity, Back to School, Halloween, Thanksgiving and the Granddaddy of them all of course in December. There will be consumer spending and plenty of those buyers are looking for new ways to make back the money the have spent.   

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor

  

Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.

 

[ Go to Article Archives ]
Customer Testimonials - A Great Way to Add Credibility to Your Website

By Manish Mamnani
        
Powerful testimonials - the actual words of real people - will add instant credibility to your website. Your prospects will identify with other people's experiences with what you're selling. But nothing, and I mean nothing, will ruin your credibility faster than phony testimonials. You've seen them before, website testimonials that read more like an infomercial than a real person...

"123 Company's robust, dynamic website interface changed everything about the way we do business." - R.Smith

"I cannot believe how great this product is. I'm recommending it to everyone so order yours today!" - Jan in Arkansas

These kinds of vague testimonials are often full of marketing fluff and gripping sales trigger words and have an urgent quality to them that doesn't flow. Also, any testimonial that has just the person's initials at the end or doesn't give business details just screams "These people are liars!"

Great testimonials lend a level of trustworthiness because they show that people have done business with you and came away satisfied. Stanford University recently published a large-scale web credibility study that revealed that trustworthiness is one of the most important factors for people when assessing a website's credibility.

So, how do you use testimonials properly to add credibility to your website? Probably the most important element is to make sure they are written by an actual customer! Simply ask your customers for their comments and feedback in their own words. Ask them if they enjoyed their experience with your product or service and why. Try to get them to be as specific as possible. And, of course, always ask for their permission to use their words on your website. In fact, it's smart to get a signed release in hand before publishing it to your website.

 
 
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To make your testimonials powerful and effective they must include:

Down to earth wording

Customer's full name (including any titles that add to their authority)

Business name and location or individual's city and state

Link to customer's website

A non-professional photo of the person (optional)

As for the actual testimonial, be sure it is short and to the point and gives specifics when possible. In her book Web Copy That Sells Maria Veloso explains that testimonials must be specific and measurable whenever possible. For example, "ABC Company was great!" is vague and uninteresting while "ABC's product increased traffic to my website by 45%!" is precise and quantifiable. Specifics really pump up the power of the testimonial and make it ring true.

Beware the phony testimonial - avoid it like the plague. Instead, place well-crafted, believable testimonials throughout your website to build trust and credibility with each and every one of your prospects.

 

About the Author:
Manish Mamnani is President and CEO of Gatesix - a highly sought after Internet strategy and technology services company in Phoenix, Arizona. Manish has a deep understanding of website design and development as well as the design of client-server, E-Commerce, and Internet-based systems. You can reach Manish at 623-572-7725 or at http://www.gatesix.com

 

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Product Launch Secrets - 5 Amazing Tips For Creating Your Own Product Launch Success Story                                                     
By Fabian Tan
 
Wanting to launch a product soon? Here are some product launch tips for the Internet:

1. Build Relationships

Build relationships with other Internet business owners in your niche market. There are a few ways to do this: make friends with others in forums, search for potential joint venture partners on Google, or go to the Clickbank marketplace (find successful websites and look for their contact details).

2. Create An Incredible Product

All joint venture partners want to promote a quality product that converts and gets a low refund rate. A high refund rate is sure to tick off many joint venture partners. An incredible product that over-delivers is the solution to this.

3. Create A High Converting Sales Page

Create a sales page that flat out converts in the region of 2% or above. You can find out whether your sales page convert by running a few article marketing campaigns or pay per click campaigns. Track your sales and find out how well your sales page is converting.

4. Use A Joint Venture Broker

In some niche markets, you can use a joint venture broker to help you find joint venture partners for a reasonable fee. For example, in the Internet marketing niche, there are reputable JV brokers like Reed Floren and Mike Merz.

5. Create A Powerful Backend Marketing Funnel

A backend funnel allows your affiliates and JV partners to profit on different levels just by promoting one affiliate link. For example, your funnel can look like this:

Front End Product => Up-sell => Additional Offers On Download/Thank You Page

At every step, your affiliate gets a chance to earn additional commissions if customers buy the up-sell or additional products.

 

About the Author:
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!" Head over to http://www.MurderYourJob.com to get your FREE copy now before its gone!

 

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Adlandpro Tips

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