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 Adland Digest FREE Edition #652
  Tuesday, November 4, 2008

Information Your Business Needs RIGHT NOW

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Worldwide Holidays and Events for November 2008

1st November

All Saints' Day: Austria, Belgium, Bolivia, Brazil, Chile, Colombia, Finland, France, French Polynesia, Gabon, Germany, Italy, Ivory Coast, Lebanon, Luxembourg, Mauritius, Peru, Philippines, Poland, Portugal, Senegal, Seychelles, Spain, Switzerland, Venezuela.

Bullfighting Season: Peru.

Independence Day: Antigua & Barbuda.

Remembrance Day: Slovenia.

Revolution Day: Algeria.

2nd November

Memorial Day: Brazil, Ecuador.

3rd November

Culture Day: Japan.

Independence Day: Dominica, Panama, Ecuador.

4th November

Election Day: United States of America

John Paul's Nameday: Vatican.

5th November

Guy Fawkes' Day: Britain.

10th November

Anniversary of Ataturk's Death: Turkey.

11th November

Armistice Day: Belgium, France, French Polynesia.

Independence Day: Angola.

Independence of Cartagena: Colombia.

King's Birthday: Bhutan.

Remembrance Day: Bermuda, Canada.

Republic Day: Maldives.

Veterans Day: United States of America.

12th November

Dr. Sun Yat-sen's Birthday: Taiwan.

15th November

King's Birthday: Belgium.

Peace Day: Ivory Coast.

Proclamation of the Republic: Brazil.

17th November

Army Day: Zaire.

Prince Charles' Birthday: UK.

18th November

Independence Day: Morocco.

National Day: Oman.

Vertieres' Day: Haiti.

19th November

Army Coup Day: Mali.

Discovery Day: Puerto Rico.

Garifuna Settlement Day: Belize.

Prince Ranier's Day: Monaco.

20th November

Revolution Anniversary: Mexico.

22nd November

Independence Day: Lebanon.

24th November

New Regime Anniversary: Zaire.

25th November

Independence Day: Suriname.

28th November

Independence Day: Albania, Mauritania, Panama.

Republic Day: Burundi, Chad.

29th November

National Day: Poland.

30th November

Heroes Day: Philippines.

Independence Day: Barbados.

National Day: Benin.

St. Andrew's Day: Scotland.



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Editor's Comments 

Barry Scott -Digest Editor

There will be plenty to talk about tomorrow morning! The United States of America will be welcoming a new President and with him a new era. The talk of the global economy will take a back seat to this event at least for the day.

Looking back on the history of the global economy there have been numerous recessions that have occurred over the last 100 years although none quite as bad as the Great Depression from 1929-1939 and the one constant seems to be over-valued assets meeting up with panic. One of the triggers of any recession or economic slow down is borrowing or spending against over-inflated assets and once realized the value of the asset is not worth what was borrowed against panic and hoarding set in.

When the stock market crashed on October 29, 1929 and was commonly known as Black Tuesday most look at this as the start, which for all intent and purposes it was. However, by early 1930 the market had rebounded to pre-September 1929 levels, interest rates had returned to similar levels before the crash and credit was readily available, but consumer confidence had been shaken to the core. So rather than return to the levels of spending pre-crash days, businesses and consumers cut back, this contributed to an even bigger economic drop and so it began.

It is human nature to be cautious and protect what is ours, what we have to watch out for is protecting it to the point that it becomes of no value. Promotion stirs the economy and builds confidence in the the consumer, this is just one of the factors that turns the economy round. There are still plenty of buyers out there and you have to help them find you.         

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Social Media Marketing - Most Convenient Way to Market Brands

By Viveck Sharma
Social media marketing means participating in various kinds of social websites, article databases and web forums to promote ones brand/business. Some of the ways to market your brand on the Internet is blog writing, social book marking sites, social news or article marketing. It allows brand promotion in a priceless, quick and interactive manner. Social media marketing is the best method to know readers perspective so as to make your brand consumer friendly.

In social media marketing, communication and collaboration with the Internet users plays a vital role in marketing ones brand. Some important tools of communication and collaboration in social media marketing are as follows.

Blogs: - blogs are the websites that provides the internet users space to write on whatever topic they want. So, one can make use of blogs to address benefits of brand one is promoting for. Some such blogs/microblogs are wordpress and typepad.

Social networking websites: - These sites help companies to discover new people and collaborate with them on mutual benefit basis so as to boost popularity of ones brand. These social networking sites provide personal touch to ones promotional campaign. Some such social networking sites are Facebook and Orkut.

Opinion sites: - One can boost popularity and credibility of a brand by adding consumers reviews in the promotional content. One can take consumers opinions also on the choice of brand. Some such opinions can be shared and added by making use of websites like Amazon reviews and Yelp.

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Social bookmarking sites: - Social bookmarking sites are very popular in the search engines. Social bookmarking website is a popular medium to boost traffic in your webpage by the help of bookmarks. One can place ones newsletters or posts in these social bookmarking sites. Some social bookmarking sites are del.icio.us and StumbleUpon.

One can make use of social media optimization for online marketing of brands in a highly beneficial way as it increases links, makes bookmarking easier, rewards mobility to the content and makes teaming up with different people easy. It increases visibility of a brand thereby boosting confidence of the businessperson to promote more on the Internet. It can bring a considerable increase in the number of subscribers by providing good exposure to ones brand. One of the prime reasons for using social media marketing through social media optimization is to increase ranking in search engines.

Social media marketing can be made successful by making friends on social websites who in turn can create different opportunities like guest blogging opportunity, speaking engagements and referrals for the brand or business to be promoted. It helps one in getting quick turnaround simply by hitting the front page of any news and bookmark sites. It can take the popularity of a brand on new heights as it is an interactive marketing strategy where one can take simultaneous feedback of the consumers so as to improve cons of the brand.

Social media marketing is also popular marketing medium because it does not follow the traditional banner type advertisement style. It is an advanced technique that can be boosted by the use of search engine optimization.

So, one can define social media marketing as an off-page feature of Social Media. In social media marketing one can make use of "viral" video on YouTube and other video sites for popularizing the brand.


About the Author:
The author is dynamic web content writer and budding SEO. He has got the experience in writing quality content for various websites and getting them optimized too. You can view his website for more information.


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Don't Force the Issue

By Barry Scott

Getting the message out to your membership, subscription base, new and potential customers or for your ad campaigns should be meaningful. Simply sending out an email every second day to let them know you are still around will not do you any favors and it will not spark additional sales.
Here's a little secret "they expect you to still be in business and don't need or want to be reminded of it every other day!" If you have harvested a solid email base and by that I mean viewers who have opted in based on what your product or service is offering, sending out an email everyday is only going to aggravate the subscriber and over time they will become blind to your offers or worse they will opt out.
Sure there are some promotions that require a "one a day" email as part of a time sensitive offer, such as countdowns to the end of an offer. Just don't start the countdown 15 days before it ends, a better approach is to try a 72, 48, 24 or 12 hours left type of notification as this can be more effective, but again don't use all of these time periods, as two or three notices will do. Remember the idea is to have the viewer realize they might be missing out on a valuable offer so don't over do it.

Value is what we are all looking for; this includes our time reading an email promotion, letter or offer. If you are sending a message make sure the message has importance to the reader, the viewer's assessment will be qualified by how many times you send the message. If you send it everyday I can assure you, after the third day the message is on its way to being deleted before it is read.

Here is a suggestion, send out the initial offer and then follow it up with a 48 hour notice and then a 12 hour notice to let them know the promotion is almost over. Most readers may glance at the initial offer but they will take a harder look at one of the last two notices, its human nature to look at a time limited offer because nobody wants to miss out on a deal!


About the Author:
Barry Scott has worked in Advertising as a Marketing Coordinator and in Client support. He works for Adlandpro an Online Advertiser and is responsible for Client Support and works on several of the company's newsletters: http://www.adlandpro.com


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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

I just looked at my Impressions and Traffic Exchange ads and I am showing my account as having a negative balance. Why did this happen and am I financially liable for the overdrawn credits?

Our system for both the Traffic Exchange and the Impressions (Banner/Text) display will always overrun and produce a negative credit balance. The reason is that when the system is aware that you are getting low on credits or you are low it will get ready to stop, but it cannot account for the views that are in the queue and will be displayed. 

So your Ad/Banner may be set up to run and because we are dealing with 1000s of displays per hour the database cannot account for the ads that will be displayed as it is in queue and these ads will run regardless of the credit balance. Therefore the TE and Impressions will always run into the negative which works to the member's advantage as the member is not accountable for overdrawn credits.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp