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 Adland Digest FREE Edition #656
  Tuesday, December 2, 2008

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for December 2008

1st December

Independence Day: Portugal, Ukraine.

National Day: Central African Republic.

National Day: Romania.

2nd December

National Day: United Arab Emirates.

Republic Day: Laos.

5th December

Discovery Day: Haiti.

King's Birthday: Thailand.

St. Nicholas Day: Netherlands.

6th December

Independence Day: Finland.

St. Nicholas Day: Germany.

7th December

National Day: Ivory Coast.

Pearl Harbor Day: United States of America.

8th December

Immaculate Conception: Argentina, Austria, Chile, Colombia, Italy, Malta, Paraguay, Peru, Portugal, Seychelles, Spain, Switzerland, Venezuela.

9th December

Independence Day: Tanzania.

10th December

Constitution Day: Thailand.

Foundation Day: Angola.

Human Rights Day: Guinea.

Settlers' Day: Namibia.

11th December

National Day: Burkina Faso.

12th December

Independence Day: Kenya.

13th December

Republic Day: Malta.

16th December

Constitution Day: Nepal.

Day of the Vow: South Africa.

National Day: Bahrain.

Victory Day: Bangladesh.

17th December

National Day: Bhutan.

18th December

Republic Day: Niger.

21st December

Independence Day: Kazakhstan.

Hanukkah (Festival of Lights): Jewish Holiday Begins at Sunset

23rd December

Emperor's Birthday: Japan.

Victory Day: Egypt.

24th December

Christmas Eve.

25th December

Christmas Day: Antigua & Barbuda, Argentina, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Belize, Bolivia, Bonaire, Botswana, Brazil, Cameroon, Canada, Chile, Colombia, Cyprus, Czech Republic, Denmark, Ecuador, Finland, France, French Polynesia, Gambia, Germany, Ghana, Gibraltar, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Italy, Ivory Coast, Jamaica, Jordan, Kenya, Lebanon, Lesotho, Liberia, Luxembourg, Malawi, Malaysia, Malta, Mauritius, Mexico, Myanmar, Namibia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Senegal, Seychelles, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Swaziland, Sweden, Switzerland, Syria, Taiwan, Tanzania, Trinidad & Tobago, Uganda, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Zaire, Zambia, Zimbabwe.

Merry Christmas

26th December

Boxing Day: Australia, Bonaire, Canada, New Zealand, United Kingdom.

Goodwill Day: South Africa.

Independence Day: Slovenia.

St. Stephen's Day: Spain.

29th December

Hanukkah (Festival of Lights): Jewish Holiday Ends at Sunset

30th December

Proclamation Day: Australia, South Africa.

Republic Day: Madagascar.

Rizal Day: Philippines.

31st December

New Year's Eve - Time to turn over a new leaf.



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Editor's Comments 

Barry Scott -Digest Editor

December! Major holidays are around the corner and with 29 days left we will be starting another year. I would like to publish a year end review in the Digest and would appreciate any ideas of what you would consider highs and/or lows for 2008! Of course I would appreciate it if you could keep the suggested high or low in general terms and not to personal.

It really was a strange year with what seems like plenty of positives at the beginning of the year and some real low points towards the end, however it does not always reflect the same for everyone and I would like to see if we can find a contrast as to why the year was in reverse form for some and not for others.

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
Five Tips to Boost Holiday PR Campaigns Success

By Sandra Martini
It's that time of the year to give thanks for good cheer! During the Thanksgiving and Christmas holiday seasons most businesses have the best time to increase revenue and profit earnings. Public relations campaigns are usually launched by the masses during the holiday seasons and standing out in the crowd requires strategic planning and persistence.

The one great thing about the November and December holiday seasons is that people usually feel generous during this particular time of the year. Public relations campaigns that key in on emotions can quickly receive massive publicity equity returns.

Here is how-to launch good spirits holiday PR campaigns:

1. Express Themes - Draw attention to Thanksgiving and Christmas holiday seasons and make sure that your PR campaigns expresses the emotions for the holiday seasons.

2. Pretty Packaging - Thanksgiving and Christmas holiday seasons are mostly known for glitz and glam! Pretty up brochures, packaging, etc.

3. Holiday Publications - Aim for and target top publications that are widely promoted and displayed during the holiday seasons.

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4. Customize Campaigns - Create specialized seasonal holiday websites, blogs etc.

5. Holiday Appreciations - Show off seasonal holiday spirits by offering special promotions, rewards, gifts, and discounts.

Capturing the essence of the holiday seasons and increasing profit margins presents winning solutions for public relations campaigns. During this time of the year competition among PR campaigns become extremely competitive. Stay in good taste and you will always out shine the competition every single time. Wishing you the best success for wonderful upcoming holiday seasons and the best year yet!


About the Author:
"CR" Cataunya Ransom is the Co-founder of Mosnar Communications, INC. She developed a niche for Luxury PR & Global Marketing. Guiding clients on how to brand, market, and promote luxury products, events, and services. Highly respected as a luxury public relations expert! "CR" consults clients and speaks to audiences about luxury public relations and global marketing practices. http://www.mosnarcommunications.com


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 Writing Ad Copy for Internet Marketing

By Ed Duvall
Getting your message across, whether in a small classified ad, main site or sales page requires several specific points or requirements to be met if you want to get a positive response from people who read it. Whether or not your website is selling something or just providing information to share with others you want to keep in mind that you are actually writing ad copy and it's important to use good copywriting techniques to get your message read completely by others.

(1) Make it LASER TARGETED. Be specific. Writing ad copy for internet marketing is all about painting a broad brush stroke of information with enticing details layered within the content of the overall message. Not everyone who starts reading will finish so what you want to do is get the folks who are very interested in what you have to offer, to read through and finish what you have written and then click through to the splash, info or sales page that you want them to go to.

(2) MIND CATCHING Headline. The single most important sentence for your ad. If you can't capture your readers attention on the first line they'll never read the rest of your ad. How can you do this? Create curiosity that compels the viewer to read on.

(3) Tell the person about the BENEFITS. What's in it for him/her. Is it going to solve their problem. Write as if you're talking to only one person because in fact you're only trying to get the attention of one person at a time no matter what form of mass communication you're using. If you want to get the most from your ad you should always try to make the reader feel that they can easily use your product after they get it. If you say it can be difficult or hard you'll lose a lot of people. People want to avoid pain or loss and/or feel like they have gained what they want or have gotten closer to achieving something by using your product.

Remember this - your ad is designed to do only one thing, to convince the reader to take action and click on the link you've provided so they can learn more. If you use the formula above you'll surely get more potential click throughs and sales.


About the Author:

Copyright 2008 cashway.com 

Free internet marketing tips, downloads and more. http://www.cashway.com/ Autopilot Team Marketing
Increase subscribers, traffic and make more money online.

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

I had purchased Traffic Exchange/Impression credits and they ran out and now it shows me as having negative credits, am I obligated to pay for those?

No. Our system for both the Traffic Exchange and the Impressions (Banner/Text) display will always overrun and produce a negative credit balance. The reason is that when the system is aware that you account is getting low on credits or you are at a level where it will get ready to stop, but it cannot account for the views that are in the queue as traffic to our site fluctuates on a daily basis.

So your Ad/Banner may be set up to run in the next few minutes and because we are dealing with 1000s of displays per hour the database cannot account for the credits that will be displayed in queue and will run regardless of the credit balance. Therefore the TE and Impressions will always run into the negative which works to the member's advantage as the member is not accountable for overdrawn credits.  

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