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 Adland Digest FREE Edition #679
  Monday, March 16, 2009

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for March 2009

1st March

Heroes' Day: Paraguay.

Independence Movement Day: South Korea.

2nd March

Adowa Day: Ethiopia.

Independence Day: Morocco.

Peasants' Day: Burma.

3rd March

Discovery Day: Guam.

Liberation Day: Bulgaria.

Martyr's Day: Malawi.

National Unity Day: Sudan.

4th March

Lantern Festival: Taiwan.

6th March

Independence Day: Ghana.

8th March

Congolese Women's Day: Congo.

Decoration Day: Liberia.

9th March

Baron Bliss Day: Belize.

Commonwealth Day: Gibraltar.

10th March

Labour Day: South Korea.

11th March

National Day: Lithuania.

12th March

Independence Day: Mauritius.

Renovation Day: Gabon.

13th March

National Day: Grenada.

14th March

St. Joseph's Day: Colombia.

15th March

Anniversary of Hungarian Revolution (1848/49): Hungary.

J.J. Robert's Birthday: Liberia.

17th March

Evacuation Day (Boston only): United States of America.

Nyepi Day: Indonesia.

St. Patrick's Day: Canada, Ireland, United States of America.

18th March

Aruba Day: Aruba.

Marien Ngouabi Day: Congo.

19th March

Youth Day: Zambia.

20th March

Independence Day: Tunisia.

Start of Spring: Europe.

21st March

Benito Juarez's Birthday: Mexico.

Youth Day: Tunisia.

22nd March

Abolition Day: Puerto Rico.

23rd March

Pakistan Day: Pakistan.

24th March

Africa Day: Zambia.

25th March

Annunciation: Liechtenstein.

Independence Day: Cyprus, Greece.

26th March

Independence Day: Bangladesh.

27th March

Armed Forces Day: Burma.

Evacuation Day: Angola.

29th March

Boganda Day: Central African Republic.

31st March

Freedom Day: Malta.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here




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Editor's Comments 

Barry Scott -Digest Editor

Here is a Tip or Suggestion you may like to try.

Have you looked over your ads? Do you know how long each one has been running for or how well they are doing? The reason for asking is, sometimes it is good to change up an ad with a new ad.

You do not need to delete the old ad, just take it out of circulation for a week or two and try a new one in its place. If the new one does not produce you can bring back the old one which will appear fresh to most, but if it does work you now have two ads that you can alternate and over time introduce other new ads.

The idea being once you have three or four that work you can alternate them in such a way that they always appear like new ads to most viewers and because they all get responded to it will keep a regular flow of traffic to your site. Special hint: this also  works well for holiday and seasonal ads too!  

As always any feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Get Your Banner Header Working For You

By Mary McNeil
Because your banner header runs right across the top of every page of your website, it's an absolutely huge part of your branding. And because it's generally the first element of your page that catches your website visitor's eye, it needs to be relevant, attractive and memorable.

If you can engage strong target market recognition through your banner header, it sends out the immediate message to your target market visitors that this is a website worth taking a look at. This is a website that has something really interesting to offer. This THE website for them!

* You don't have to get a lot of fancy design work done...

Logos used to come in the form of an image that accompanied the name of your business on letter headers and business cards. In the web world nowadays, it's not so much about having a standalone logo as about the whole logo/banner effect.

Believe it or not, you don't actually have to get a lot of fancy design work done. Your logo/banner can simply be your business name in a distinctive font and colour. By consistently using the same combination of font, colour and wording at the top of every page of your website, you can create recognisability.

* But you do need to make sure you are consistent

What if you have a banner, but it's not consistent across every page of your website? Well I'm sure you will already have justifications for this... maybe you're offering different products or distinguishing between different parts of your business. But I believe that it's counter-productive to use different looks for different parts of your website. If you want to do that, you should have separate websites altogether.

It's important that your visitors identify strongly with what they see on your website. If they keep being presented with different images and messages, how will they recognise your business when they encounter it again?

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* Add a strap line

To add an extra element of market identification to your banner header, you can also include a strap line. One that says loud and clear what market you cater for, in terms of either the results you achieve or who you work with.

While the key information in your banner header is your business name, the strap line allows visitors to assess at a glance whether this is a website that has something relevant and interesting to offer them.

The best strap lines catch the imagination immediately, so it's worth sitting down and scribbling out lots of ideas before you pick one. Try them out on your friends and family - see what their response is. And even more relevantly, ask your current clients what they think (assuming they fall into your target market - otherwise it might not be such a wise move!).

Most coaches use a strap line that goes something like: 'Life and leadership coach'. Hardly inspiring! Or they get so generalised that it's all but meaningless. For example: 'Expanding potential' or 'Powerful coaching for growth'. Good strap lines go back to their target market for inspiration.


About the Author:
Mary McNeil is an experienced ICF-certified life coach and an Ezine Articles Platinum Author.
Want To Know "How to Set Up Your Coaching Website AND Get Clients From It"? Click here now to grab your copy of Mary McNeil's FREE bulletin.


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 Good Links Vs Bad Links - Which Ones Do You Have?

By Steven M. Lewis
I think we can all safely assume when it comes to SEO and search marketing, that the name of the game today is: linking.

Link backs and reciprocal linking is a strategy that more and more websites are coming up short on.

Too many unsuspecting (or uneducated) marketers are finding themselves ranked no better in the search engines today than they were months ago, because they haven't generated good enough links. In comparison, their counterpart is smoothly striding their way up the search listing ladder for their own successful link building strategies.

Strong, relevant websites that link back to your site is a major plus point for you. However, having too many shady or unknown sites that point back to you can have your search ranking hopes spiraling out of control.

How do you know if you have good link backs, or bad?

Below is a link a sample comparison chart that can help you better understand if your links and link backs are worth the effort.

Considered Spam Links:

  • Link Farms ('For only $9.95 we'll get you 1,000 links pointing to your site'. Yeah, junk links that will have your search ranking dipping further down with each new crap link.
  • Guestbook Entries ('Hi, sign my book', doesn't fly anymore).
  • Comment Spam (if your utilizing a program to submit comments automatically, you are only doing yourself an injustice).

Low-Quality Links:

  • Your other sites that point to each other. If you have multiple sites and you link them all around to one another, the search engines are a little more craft than you are and will recognize what you are up to.
  • Reciprocal Links. Someone links to you and then you link back to them. This used to be a good strategy until everyone started doing it with everyone. The relevance was eliminated so was the quality of the link.
  • Social Media Profiles. This is a low linking strategy only for those who just run out and set up all the social profiles they can and then just let them sit there, collecting dust. These sites are only beneficial if you work at contributing good, relevant content and a somewhat regular basis.
  • Forum Signatures. Some people have the mistaken idea that the more they contribute their opinion in forums, that other people will pick up the conversation and push it forward, thus providing you with limitless links. it doesn't work like that. These type of links are as good as the content that came before it.
  • Do not follow blogs. If you use the Firefox browser, you can easily tell which blogs have no-follow links. Firefox has a plugin called SEO for Firefox that every online marketer should be utilizing. Comment as much as you like, but don't count on gathering any strong links from blogs with no-follow links.

Good Links:

  • Blogrolls. If you can get your link placed on a goos, relevant third party blog... this is a good link. Search engines figure that the owner must know you and trust you to be placing you on their blog roll.
  • Strong Directories. DMOZ & Yahoo!. Enough said.
  • Partner Sites. If you know and understand anything about joint venture partnerships, then you know what an added value they can be for your business. Building strong, lasting relationships with others in your particular niche, or field and linking up with them is beneficial for your search relevance.

Strong Links:

  • Badges and Widgets. Have you noticed that every single social site that you belong to wants you to place one of their badges or widgets on your site. They know that this is a strong indication to search engines that you know their site and trust them enough to put their badge on your web page.
  • News Blogs & Media Sites. Getting linked on known news blogs either from your editorial content (or from a press releases).

These are just a few examples of good links and bad links. Study further and examine which type of links you have either coming in, or going out.

Contrary to what you might think, it's not about the number of total links you have pointing back to your site... it's about the quality of the ones that do. Good quality, good for you. Bad quality, bad for you. Plain and simple.


About the Author:
Steven M. Lewis is an Internet Success Planner & Online Business Developer. Learn proven Internet marketing tips that will help you build and grow a profitable online business. Steven's Marketing Tips Blog: http://www.stevensmarketingtips.com Internet Marketing Success for Entrepreneurs Facebook Group: http://www.facebook.stevenmlewis.com
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Common Technical Questions

I had purchased Traffic Exchange/Impression credits and they ran out and now it shows me as having negative credits, am I obligated to pay for those?

The renewable ad is refreshed every hour based on the time you originally entered it. So at the moment your ad is refreshed you will be on top, one other point to consider is the category the viewer is searching, if they look under a general category then it is possible that your ad may be a little further down the list depending on what time of the hour and the number of renewable ads are in the category the viewer is searching and in almost every instance your ad will be on the first page. However, most viewers use a keyword when searching in general or in a category, as this narrows down the list, because the viewer will have a more specific target in mind based on the keywords.


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