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 Adland Digest FREE Edition #680
  Saturday, March 21, 2009

Information Your Business Needs RIGHT NOW

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Marketing Article
Adlandpro Tips


Worldwide Holidays for March 2009

1st March

Heroes' Day: Paraguay.

Independence Movement Day: South Korea.

2nd March

Adowa Day: Ethiopia.

Independence Day: Morocco.

Peasants' Day: Burma.

3rd March

Discovery Day: Guam.

Liberation Day: Bulgaria.

Martyr's Day: Malawi.

National Unity Day: Sudan.

4th March

Lantern Festival: Taiwan.

6th March

Independence Day: Ghana.

8th March

Congolese Women's Day: Congo.

Decoration Day: Liberia.

9th March

Baron Bliss Day: Belize.

Commonwealth Day: Gibraltar.

10th March

Labour Day: South Korea.

11th March

National Day: Lithuania.

12th March

Independence Day: Mauritius.

Renovation Day: Gabon.

13th March

National Day: Grenada.

14th March

St. Joseph's Day: Colombia.

15th March

Anniversary of Hungarian Revolution (1848/49): Hungary.

J.J. Robert's Birthday: Liberia.

17th March

Evacuation Day (Boston only): United States of America.

Nyepi Day: Indonesia.

St. Patrick's Day: Canada, Ireland, United States of America.

18th March

Aruba Day: Aruba.

Marien Ngouabi Day: Congo.

19th March

Youth Day: Zambia.

20th March

Independence Day: Tunisia.

Start of Spring: Europe.

21st March

Benito Juarez's Birthday: Mexico.

Youth Day: Tunisia.

22nd March

Abolition Day: Puerto Rico.

23rd March

Pakistan Day: Pakistan.

24th March

Africa Day: Zambia.

25th March

Annunciation: Liechtenstein.

Independence Day: Cyprus, Greece.

26th March

Independence Day: Bangladesh.

27th March

Armed Forces Day: Burma.

Evacuation Day: Angola.

29th March

Boganda Day: Central African Republic.

31st March

Freedom Day: Malta.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

What does your Ad say? Come on in or make up your mind?

Putting together a good ad is not an easy task, sure you can get lucky and the first ad you put together may work, however putting together a string of good ads is a difficult task even for the most experienced marketer. What your ad states or overstates and how much is left to curiosity plays a big roll in the viewer's actions and ultimately decides whether the viewer clicks on the ad! This is the yardstick you will use to measure your success.

In order; what you want to accomplish is to first grab the viewers attention! This can be done by putting together your Ad Heading, this is always in a bold font which already helps. The idea is like a newspaper story, headlines grab attention, this makes a viewer read the story underneath it (your ad body), here the idea is to state what you are offering however do not overstate what you are offering in terms of information. The idea is to get the viewers attention, make them curious as to what is offered and they will click on the ad and go to your website and your site will take over from there. An ad should be read by the viewers as an invitation, most will accept, even if they don't require

Planning it out this way seems easy but, there is a lot of test trials to make sure that all of your ads can perform like this, it can be frustrating and it's definitely not easy. Make sure your ads are related to what you are actually offering, a viewer tricked into your site may find interest in it however they may feel that they were betrayed by the trickery and this could influence their decision negatively. Never put too much information into the ad body so the viewer can make the decision without going to your site, the decision by the viewer to purchase or not should not be made by your ad. Remember, your ads are invitations to your site, by nature most people are curious and there are very few that will refuse a peak at something regardless of needs. 

What your ads says will say a lot about your success!     

As always any feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
The Secret to Grabbing Your Prospect's Attention

By Weston Lyon
I'm not going to beat around the bush...the secret to grabbing your prospects attention is the use of a headline.

Most entrepreneurs, marketers, and advertisers miss this! They think their prospects are somehow going to gravitate toward their ad or marketing message by way of 'the force'.

Pfui. You must have a headline to grab attention! There is no other way.

So, what is a headline and how can you get good at writing them to grab attention and sky rocket sales?

A headline is the first sentence or two your prospect sees when looking at an ad - online or offline. It's the first words out of your mouth in a speech. And it's the first thing your prospect sees on a website.

The headline has ONE purpose: to grab the reader's or listener's attention and force them to continuing reading or listening.

Most entrepreneurs and business owners (or even worse, their ad agencies) think their logo should be displayed first - for all to see. This is dead wrong. At least if you plan on making a sale.

You see, big companies can do this with some success because they focus a lot of money on branding. They are betting that their prospects will know who they are. This is an okay idea if you have a ton of money to spend...and even then it's not the best use of your dollars.

However, if you don't have an endless marketing budget, you need to grab your prospects attention NOW. You can't afford to let them slip away. The only way to accomplish that is by using a well-crafted headline.

Again, the headline draws your prospect into your marketing message. That's the first step. If they aren't interested in the first few words, they aren't going to read or listen any further. That's not good for you. If they don't continue on, they can't make a decision to buy.

So, how do you get good at writing headlines? Simple, you swipe from others.

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Why reinvent the wheel? There are tons of fantastic headlines being used every day that are bringing businesses a plethora of new prospects, so just swipe theirs for now and change some words.

Notice I didn't say steal. You don't want to plagiarize. It's illegal and unethical! However, swiping a headline and making it yours is not illegal or unethical...it's smart!

Let's say you sell zit removal products. You find a great headline in your favorite magazine (magazines are goldmines for headlines) and it says: How to Lose 15 Pounds in Less Than 30 days.

Here's how to swipe this headline - legally, ethically, and fast:

First, come up with a benefit for your product. It's best to create a list of benefits to choose from. For simplicity (and because it's obvious) let's say your benefit is: eliminates zits.

Next, substitute your benefit for their benefit: How to Eliminate Zits in Less Than 30 days.

Viola! Your new headline in...umm...5 seconds!

As you can see, it's easy to do and takes very little time. And the best part, it's proven to work. Magazines wouldn't use a headline unless they have tested it. Piggy-back on their success and use the headline in your marketing message to grab your prospects attention!

This secret will get your prospects attention immediately...now it's your turn to sell them, killer.


About the Author:
Weston Lyon is the author of 10 books, a passionate-professional speaker, and the creator of Weston Lyon's Book of Secrets for Entrepreneurs. For outstanding information and to receive Weston's 3 NEW books...free! - go here now: http://www.westonlyon.com/free_gifts.php


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 Site Promotion - Doing the Right Type of Promotion at the Right Time

By Mark J Thompson
I have lost count of the number of times I've had people come up to me and tell me that their sites aren't performing as they have expected. Once I dig a bit deeper I've found that they've either done the wrong type of promotion or no promotion whatsoever.

Only last week I checked a friend's website stats and found that he was getting between 4 and 6 visitors a day. Within 24 hours I had that up to 60 visitors and 6 days later he's had over 100 visitors a day for the past 2 days.

There isn't any voodoo or witchcraft involved in this it's just a matter of doing the right type of promotion at the right time. Website promotion is not some one size fits all technique. You need to tailor your site promotion to each website stage.

Each site has a number of distinct stages in its life span.

Initially you need to get the site into Google and other search engines fast.

Next you need to get traffic to the site while the site is rising up through the website rankings.

Finally you need to maintain the sites position at the top of the rankings.

Each one of these stages need a different type of promotion and different types of skills. Stage one can be quickly achieved by using automated promotion tools which will also give the site a boost in stage 2.

Stage 2 requires the most technical skill and is the most time consuming you can easily outsource much of the work here if you have chosen a profitable niche. Do this right and you could be ranked 999 in Google and still make more money that the guys in the top 3.

Stage 3 is the easiest stage and just needs you to provide the site with an occasional boost. However you need to keep an eye on your rankings and be aware of other marketers challenging you for the top spot.


About the Author:
Want To learn more? Mark Thompson is a well known Full Time Internet Marketer. He is the author of several books and guides Including WordPress Goldmine and Quick and Easy Website Promotion. To get your FREE copy of Quick and Easy Website Promotion Visit Automated Site Promotion

Site promotion has never been this easy! http://automatedsitepromotion.com/

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Best Payout on the Internet
More people are choosing the AWESOME POWER of Referral Marketing combined with the LIGHTNING SPEED and TECHNOLOGY of the INTERNET.
nPro is a Revolutionary new Referral Marketing System
that helps you earn Immediate income.

Click here to visit

Be a sponsor. Place your ad here. (Spot IV )

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

I received an email from you that someone has visited my website by clicking on my ad, you sent an IP address but there is no email address for me to contact them. Why is there no email address?

There is no ethical way to capture an email address from a viewer unless the viewer chooses to leave it with you. Imagine what would happen to the internet if you could get someone's email address simply because they visited a site. How much surfing would you do?

Email responses to your advertisement from Adlandpro are email messages sent to you when visitors to our site click on the heading of your ad.

When this happens, our visitor is redirected to your site. At the same time, a message is being sent to you (if you selected this option) to notify you that a user has visited your site.

This option helps you to analyze the effectiveness of your advertising. Those messages act like simple hit counters for your ad when you have no other sophisticated tools to track your responses.

In some cases when the user who clicked on your ad is our registered Adland Pro user, your confirmation email will contain a link to contact this person.  

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp