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 Adland Digest FREE Edition #683
  Saturday, April 4, 2009

Information Your Business Needs RIGHT NOW

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Marketing Article
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Worldwide Holidays for April 2008

1st April

April Fool's Day -

National Day: San Marino.

Republic Day: Iran.

2nd April

Malvinas Day: Argentina.

4th April

Liberation Day (1945): Hungary.

Memorial Day of Chiang

Kai-shek: Taiwan..

National Day: Senegal.

5th April

Arbor Day: South Korea.

6th April

Chakri Day: Thailand.

Uprising Day: Sudan.

7th April

Women's Day: Mozambique.

9th April

Martyr's Day: Tunisia.

10th April

Good Friday: Western Religion (April 17th for Eastern Religion)

11th April

Heroes' Day: Costa Rica.

Liberation Day: Uganda.

12th April

Easter Sunday: Western  Religion (April 19th for Eastern Religion)

13th April

Songkran: Thailand.

National Day: Chad.

14th April

Fast and Prayer Day: Liberia.

Pan American Day: Honduras.

Thingyan: Myanmar.

15th April

National Day: Niger.

16th April

Independence Day: Cyprus.

New Year's Day: Myanmar.

17th April

Good Friday or Holy Friday: Eastern Religion (April 10th for Western Religion)

Independence Day: Cambodia.

National Day: Syria.

18th April

Independence Day: Zimbabwe.

19th April

Easter Sunday: Eastern  Religion (April 12th for Western Religion)

Independence Day: Venezuela.

King's Birthday: Swaziland.

Patriots' Day: Uruguay.
Republic Day: Sierra  Leone.

21st April

The Queen's Birthday: United Kingdom.

Tiradentes: Brazil.

22nd April
Earth Day.

23rd April

National Sovereignty: Turkey.

St. George's Day: England.

25th April

Anzac Day: Australia, New Zealand.

Liberation Day: Italy, Portugal.

National Flag Day: Swaziland.

Sinai Liberation Day: Egypt.

26th April

Union Day: Tanzania.

27th April

Independence Day: Afghanistan, Sierra Leone, Togo.

30th April

Independence Day: Israel.

Queen's Birthday: Netherlands.

Vappu Day: Finland.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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The Adland Digest

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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

When was the last time you earned anything for being an Affiliate? Did you know Adlandpro has an Affiliate Program, that offers Traffic Credits, Banners Displays and Multi-Level Commissions? It can all be found by clicking here.

Adlandpro is continuing the Specials and Promotional offers throughout the Spring, these offers are meant to combat the growing costs of operations that you may face in the present economic climate. These offers may be displayed on our web pages or you may receive a special or promo through an email invitation.  

As always any feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Three Critical Strategies For Every Web Marketing Campaign

By Corte Swearingen
Every business owner with a website has some particular goal for visitors. It can be as simple as signing up for a newsletter or as complicated as completing a large purchase.

Whatever the conversion goal is for your website, there are three basic strategies you should follow.

Strategy #1: Find Out What Your Visitors Want

As a business owner, it can be easy to convince yourself you know what your customer wants. But that assumption can prove false many times over.

The only way to really find out your customers wants and needs is to simply ask them. If you already have an electronic newsletter, then send out a link to an external survey in your next issue. Ask questions that will help uncover the need for your product or service idea, and be sure to offer an incentive for your customers and prospects to complete the survey.

If you don't have the ability to create online surveys within your website, than try a 3rd party service like Survey Monkey.

Another great way to uncover potential demand for a product or service is to see how many people are searching for that particular topic. This involves investing in a good keyword research tool. Yes, there are free keyword tools out there, but if you own a business and are serious about utilizing Internet marketing, than you really must subscribe to a good keyword research tool. I recommend wither Wordtracker, Keyword Discovery or Wordze.

Researching keywords will allow you to identify high demand keywords with low competition, giving you the ability to rank high for these keywords in the major search engines. Without knowing the best keywords to target, you will have to rely on luck to carry the day. And you may have already heard, luck has a peculiar habit of favoring those who don't depend on it!

Strategy  #2: Create a Compelling Landing Page

Your product can be a hard good, a service or a downloadable report. Whatever it is, you need to find a way to convey the benefits of this item in a direct and simple way. I recommend you create a focused landing page for each of your products or services.

An effective landing page:

- Concentrates on a single compelling message

- Has a clear call-to-action

- Captures contact information

- Avoids distractions

- Contains bonus offers

- Contains testimonials

Today, it is quite common to see landing pages existing by themselves with no real content-based website wrapped around them. This strategy forces you to rely heavily on pay-per-click to drive traffic to the landing page. I recommend you leverage your own free organic traffic and only use pay-per-click as a supplement, if at all

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Strategy #3: Test Your Landing Page

How do you determine the best price for your product? How do you decide the best photos and images to use in order to increase conversion rates? What's the best headline to grab your visitor's attention?

The answer is - I have no idea. But there's one way to find out - test, test and test again!

The easiest way to test multiple parameters within your landing page is to use the Google Website Optimizer. This free service allows you to perform A/B split testing. An A/B split test allows you to test one page parameter against another in order to determine which yields a higher conversion rate.

For example, suppose you're unsure about how to price your product. One way to zero in on a price that yields the greatest profits is to test. To test three different pricing levels, you would simply upload three versions of your landing page. Each page would contain a price you wish to test. The Google Website Optimizer would then randomly serve up one of the three landing pages to each unique visitor on your site. These pages would be served evenly and conversion measurements calculated for each one. At the end of the testing session, you would get a summary of conversion results to determine which pricing structure brought in the highest profits.

The Google Website Optimizer is free and one of the most powerful tools you can have in your marketing arsenal.  Use it to test headlines, pictures, captions, bonus offers and anything else that affects conversions.

Taken together, these three tips will help maximize your website landing page conversion rates.


About the Author:
Corte Swearingen is the creator of the Integral Marketing System and CEO of SmallBiz Marketing Tips. For additional information on landing page strategies, visit Website Marketing Campaign Tips.


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 Link Building Tips to Avoid Mistakes

By Tamara Sullivan
The power of the Internet has created several revolutionary benefits and trends to the entire business world, especially in the field of Internet marketing. One of the most radical innovations is link building. Links are built by almost all websites to develop their visibility on the search engine results pages. Links are made all over the Internet which directs users as well as the search engine spiders to the linked website so that they are indexed in the first few pages of the search engine result pages.

With such a significant role played by link building, it becomes essential to create good quality links so that you get a good position in the search engines, and thus become more visible to your prospective customers.

Here are some link building tips that you should follow to create your links in a positive way and avoid the mistakes that most people do while building links:

1. Focusing on developing good quality content: If your site does not feature good quality content, then no one will want to link to it. Therefore, the best method for increasing the number of inbound links to your blog or site is to develop good quality content which is linkable.

2. Submitting online press releases: Do not forget to share your business events with the world. Submit your press releases over the Internet and build links through the system of press release syndication.

3. Adding industry related news events to your blog or website: This is one of the greatest ways to build your credibility in the market and attract an increased number of interested readers who are looking to link to the latest news in the industry.

4. Creating an account with article directories and syndicating your articles: Article directories are a perfect place to submit your articles so that more traffic and more links are driven to your website. These article directories actually rank high on the search engines and send good quality web traffic to your site.

5. Submitting your site to free forums, websites and directories: Do this to good quality ones only rather than wasting time on lousy ones. While choosing a forum, website or directory, check out its ranking on the search engines and go for the one that have a Page Rank of at least 4.

6. Sharing links with others: Develop quality content and build links to other blogs and websites over the Internet. Also ask other websites and blogs to do the same thing with your website. In this way, both of you will increase your link popularity in an easy and sustainable manner.

7. Social tagging: Social tagging sites such as Delicious, Digg and Technorati allow the users to tag the articles that they find interesting and useful. You can tag other people's articles and also ask them to tag yours.

8. Adding your site to a government website: This is a great method of building links and also allowing the search engines to know that your site is o importance within your sector.

9. Creating a blog for your site: Blogs are one of the greatest ways of building industry-related content and driving targeted traffic to your site. By having a blog, you can also write about articles from other bloggers and build links to their blogs also. In return, they may start linking to your site.

By applying all these link building tips, you stand more chance of receiving high rankings in the search engines and achieve success over the Internet.


About the Author:
Tamara Sullivan is the author of this article on Link-Building Tips. Find more information about Link Building here.
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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

What is a Renewable Ad and How does it work?

A Renewable Ad is an ad which takes advantage of our premium Hourly Automatic Renewal service. This means that each hour, the ad is renewed and placed at the top of the search results once more over ads in a similar category and country. Free ads do not have this service by default and this option can be selected in your Ad Services panel in your Member's Area.

The renewable ad is refreshed every hour based on the time you originally entered it. So at the moment your ad is renewed your ad will be on top and because most viewers use a keyword when searching in general or in a category, as this narrows down the list and because of specific keywords and the renewal service your ad will be on top or very close to the top of these searches.  

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