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 Adland Digest FREE Edition #696
  Thursday, June 18, 2009

Information Your Business Needs RIGHT NOW

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What's New at Adlandpro
Business Article
Marketing Article
Adlandpro Tips


Worldwide Holidays for June 2009

1st June

Independence Day: Samoa.

Madaraka Day: Kenya.

National Day: Tunisia.

2nd June

Republic Day: Italy.

Youth Day: Tunisia.

3rd June

Foundation Day: Australia.

King's Birthday: Malaysia.

4th June

Independence Day: Tonga.

Labour Day: Bahamas.

Revolution Day: Ghana.

5th June

Constitution Day: Denmark.

Liberation Day: Seychelles.

President's Birthday: Guinea.

6th June

Constitution Day: Sweden.

Memorial Day: South Korea.

9th June

Independence Day: Argentina.

10th June

Army Day: Jordan.

National Day: Portugal.

Portugal Day: Macao.

11th June

National Day: Libya.

12th June

Chaco Peacel: Paraguay.

Independence Day: Philippines.

13th June

Vincent's Day: Germany.

14th June

Flag Day: United States of America.

15th June

Independence Day: Iceland.

18th June

Independence Day: Egypt.

19th June

Labour Day: Trinidad and Tobago.

20th June

Flag Day: Argentina.

22nd June

Midsummer's Day:
Festivals throughout Finland and Sweden.

23rd June

National Day: Luxembourg.

24th June

Carabobo Day: Venezuela.

Inti Raymi: Peru.

Saint John's Day: Andorra.

25th June

Independence Day: Croatia, Mozambique, Slovenia.

26th June

Independence Day: Madagascar, Somalia.

27th June

Independence Day: Djibouti.

Johannus Day: Finland.

Khal Phansa: Thailand.

28th June

Birthday of Kuan Kung (God of War): Taiwan.

29th June

Independence Day: Seychelles.

Saints Peter's and Paul's Day: Chile, Italy, Malta, Peru, Spain, Venezuela.

30th June

Army Day: Guatemala.

Bank Holiday: Sri Lanka

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

Success is achieved, luck, good or bad is by chance. I know some people say you can make your own luck, however I believe that luck is coincidental. Casinos would not exist or there would be far fewer of them if people didnít believe they can make their own luck.

Hard work through research, development and studying your markets will bring you success. It sounds complicated, but itís not, everyone can do it:

Research: What you are selling, where the best place to offer it is, the value etc...

Development: The type of product presentation, advertising and sales process...

Marketing: Where do you sell this, what's your niche and what is effective...

You can extend the above categories based on what you are offering, however with a lot of hard work and if you never stop learning about all aspects of your business, you will achieve success. Of course you will run into good and bad luck along the way, but if you have done your homework; the good luck will be a windfall and the bad luck will be easier to deal with. 

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
Galvanizing Your Customer Relationships

By Michael McCann
Today's customers are savvy and independent. They seek reliable and speedy customer service, but don't want to be bombarded with superfluous information, or overloaded with unnecessary content. By adopting CRM (Customer Relationship Management) technologies and practices, the most adept businesses can find an even balance that solidifies long-lasting customer relationships. Here are 10 ways businesses can develop loyal customers using their customer service call center ...

1. Two-way communication
While providing prompt response, answers to frequently asked questions (FAQs) and knowledgeable customer service representatives (CSRs) is important, outgoing contact is just as crucial. Targeted direct mail and e-mail campaigns are an excellent way to establish two-way communication. Alerting loyal customers to special sales, offers and news establishes a tighter bond between customer and company.

2. 360-degree view of the customer
Today a call center will only succeed if it also is a contact center. Serving as an important customer touch point, the contact center must integrate online and off-line customer interaction. The foundation for building a customer conversation history and achieving a 360-degree view of the customer is creating a single-threaded conversation. A single-threaded conversation tracks all customer interactions across multiple channels, enabling multiple CSRs to conduct a continuous personalized dialogue over time and across multiple communication avenues. To maintain this continuous dialogue, every interaction a customer has with a company needs to be recorded in a single software system accessible to both CSRs and the marketing team.

3. 360-degree view of the company
No matter how customers contact your company - whether by e-mail or telephone - it should be easy for them to get all of the information they need. Your systems should integrate smoothly enough so they come across as a single system to the outside world. That seamless integration needs to be conducted through all communication channels as well as an outbound e-mail campaign management system.

4. E-service portal
An e-service portal presents a "single face" to customers that is customized to provide all information, history and knowledge that customers need for purchase decisions, account management, or customer service and support. The e-service portal harnesses the single-threaded conversation, customer databases, as well as customer profile information to deliver content tailored to the needs of the customer.

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5. Self-service
Sometimes the best approach to customer service is "hands-off." Although self-service lacks personal contact, it offers several important benefits to customers, including unlimited access and the ability to avoid long telephone queues. Self-service also allows consistent access to knowledge without
forcing a customer to face a disparity of information across different customer service agents.

6. Garner feedback and react
The most successful businesses today have grown by listening to their customers' requests. These companies seek customer feedback from the Web site and off-line communication tools.

7. Expert customer service
A problem customers have with contact centers is that they often are not able to answer customer inquiries. Customers are sometimes passed to two or three different CSRs before getting their questions answered. With a workflow management system for e-mail and telephone correspondence, companies can route each customer inquiry to the appropriately trained CSR, resulting in a quicker response time.

8. Personalized marketing techniques
Using a solid knowledge base built with analytic technologies, companies now have the power to recommend products to shoppers based on their previous purchases. The ability to cross-sell and upsell based on historical data specific to a shopper can increase profit and encourage the shopper to return.

9. Accurate and customized responses to queries
By creating standard answers to FAQs, e-mail response is streamlined. Using intelligent e-mail notification systems, typical customer inquiries can immediately be answered with automated responses. Unique questions are passed on to trained CSRs, who then have more time to provide better service to these customers.

10. Multichannel contact
Never before have there been so many ways for a customer to interact with a business. Inevitably, each customer will prefer a different method of communication and it's up to the company to offer the highest level of service possible regardless of the communication channel. Without a streamlined process in place for both inbound and outbound messages from each communication tool, it becomes difficult to monitor customer interaction.

Regardless of the communication channel, the company needs to provide extraordinary customer service at each customer touchpoint to survive in today's marketplace.


About the Author:
Michael McCann is a 25-year veteran of developing unique and professional business development programs that create tangible results for individuals and companies. Let him help you instantly...free!
Make more money faster by easily connecting with hard-to-reach decision makers who can buy your products and services...NOW! Get started free by getting Michael McCann's new Special Report excerpted from his newest edition of his popular business development book, Connecting with Key Decision Makers (How to Reach Hard-to-Reach Businesspeople Who Can Say "Yes")...just for asking at http://www.GlobalBusinessCafe.com/ Go now!
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 How to Make a Banner Ad That Generates Profitable Results

By Fabian Tan
You want to know how to make a banner ad that generates profits for your online business? Then this article is for you! I've been using banners to advertise my business for over 2 years now, and in that time, I've picked up a few tips and tricks to skyrocket my response rates with banners.

Here are the 3 secrets for creating effective banner ads:

Secret #1: Text Pulls Better Than Graphics

Big, bold red text pulls a lot better than graphics in most occasions. I'm not saying don't include any graphics in your banners, but your text should be the main motivating factor for clicking your ad. Having animated text is even better! Your banner should have a big, bold headline and some supporting text after it.

Secret #2: Tap Into Your Most Powerful Benefit

In your headline, you'll want to emphasize the most powerful benefit of your offer. Will it help someone lose 10 pounds? Make $1000 in 7 days? Help them tame their naughty dog? Whatever it is, you'll want to include your ultimate benefit in your headline to draw your prospects in!

Secret #3: Tell Them What To Do

Have you ever seen a movie where a guy on a date does everything right but doesn't go for the 'close' at the end to ask for the telephone number or for another date? That's what your ad will be like if you don't include a call-to-action. You need to call your readers to action and tell them what to do! Tell them to 'Click Here Now' or 'Visit Us Now' and your response rates for your banner ad will soar.
Now you know how to make a banner ad tick!


About the Author:
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 59-page Report: "Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!" Head over to http://www.MurderYourJob.com to get your FREE copy now! Also, quickly download his FREE "Explosive Traffic System" report that shows you how to generate 10,000+ unique visitors per month at no cost! => http://www.ExplosiveTrafficSystem.com
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Click here to visit

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

It seems like my ads started well but seem to be getting less of a click through rate, is there anything I can do to improve or fix this?

Yes, what I would recommend is to first check and test the URL you provided for the Ad to ensure there are no errors or typos. You can always test the ad your self by clicking on the View button and then click on the ad header to see if it is going to your web site.

If everything is technically sound another suggestion would be to look at the ad itself, is it written so that it is enticing to the viewer? The Ad Heading is like a newspaper headline, they will read the story underneath if the headline grabs there attention. If the story under the heading is good they will click on the ad.

When you set up an ad campaign offering a variety of looks to the viewer please remember; two viewers can be looking for the same product and come across the same ad for this product, one may react to it and one may not, this is the exact reason there has to be variety.

When you create an ad it can start off with a good number of hits but remember the ad can also become dated, creating different ads to promote your website, each ad should have their own unique heading and ad body, of course going to the same URL. This will start to cover a wider audience and allow you to change up your ads from time to time which gives you ad campaign new life.  

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