<< View Previous Issue


View Next Issue >>

 Adland Digest FREE Edition #697
  Friday, June 26, 2009

Information Your Business Needs RIGHT NOW

[  Digest Archives ] | [ Click Here to Subscribe to the Digest ] | [ Click Here to Sign in to Adlandpro ]
Click Below To Go To:
What's New at Adlandpro
Business Article
Marketing Article
Adlandpro Tips


Worldwide Holidays for June 2009

1st June

Independence Day: Samoa.

Madaraka Day: Kenya.

National Day: Tunisia.

2nd June

Republic Day: Italy.

Youth Day: Tunisia.

3rd June

Foundation Day: Australia.

King's Birthday: Malaysia.

4th June

Independence Day: Tonga.

Labour Day: Bahamas.

Revolution Day: Ghana.

5th June

Constitution Day: Denmark.

Liberation Day: Seychelles.

President's Birthday: Guinea.

6th June

Constitution Day: Sweden.

Memorial Day: South Korea.

9th June

Independence Day: Argentina.

10th June

Army Day: Jordan.

National Day: Portugal.

Portugal Day: Macao.

11th June

National Day: Libya.

12th June

Chaco Peacel: Paraguay.

Independence Day: Philippines.

13th June

Vincent's Day: Germany.

14th June

Flag Day: United States of America.

15th June

Independence Day: Iceland.

18th June

Independence Day: Egypt.

19th June

Labour Day: Trinidad and Tobago.

20th June

Flag Day: Argentina.

22nd June

Midsummer's Day:
Festivals throughout Finland and Sweden.

23rd June

National Day: Luxembourg.

24th June

Carabobo Day: Venezuela.

Inti Raymi: Peru.

Saint John's Day: Andorra.

25th June

Independence Day: Croatia, Mozambique, Slovenia.

26th June

Independence Day: Madagascar, Somalia.

27th June

Independence Day: Djibouti.

Johannus Day: Finland.

Khal Phansa: Thailand.

28th June

Birthday of Kuan Kung (God of War): Taiwan.

29th June

Independence Day: Seychelles.

Saints Peter's and Paul's Day: Chile, Italy, Malta, Peru, Spain, Venezuela.

30th June

Army Day: Guatemala.

Bank Holiday: Sri Lanka

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


Adland Digest Sponsor Message

Be a sponsor. Place your ad here. (Top Sponsor)

The Adland Digest

Thanks for subscribing to the Adland Digest, one of the most effective newsletters on the web since 1998.  Find useful information on running your web business and growing your mailing list.  Learn from the pros!


Adland Digest Sponsor Message

Be a sponsor. Place your ad here. (Spot I)


What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

There are a few countries governments' that are looking to provide financial aid or tax credits to advertisers in an effort to stimulate the broadcasting industry; specifically TV, Radio Newspaper and Internet. These credits will probably not trickle down to small business as tax credits although you will probably see the effect of some lower costs to advertise on some forms of media.

Naturally there will be arguments for and against this kind of aid, although it should not be lumped in as another industry bailout but rather a stimulus package. The people "for" this type of tax credit will argue that the package will help stimulate the economy as advertising does increase sales and if advertisers get the costs reduced through a tax credit this will be just another indication that the economy will make a quicker rebound.

Those against will argue that the federal aid provided to advertisers will have no noticeable gain as the advertisers will continue to advertise at a lower cost but will not pass the savings to the consumer and therefore will not increase the required sales levels need to stimulate the economy. They will also argue that most companies that advertise through a recession are rewarded for doing so by having a stronger name branding when the economy does rebound.


As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
Top 7 Business Website Mistakes

By Chuck Linart
Is your website making money for your business? At the end of the day, that is all that matters.  I have clients in all kinds of sectors ranging from manufacturing to entertainment, and there are several common mistakes that I see across the board.  Here are the Top 7 Mistakes Companies make with their Websites:


  1. Thinking of it as merely an online brochure -- True, a good website is a marketing tool, but it is so much more.
  2. Not integrating the site into their other marketing efforts -- I hear this a lot, "Our site is not good enough.  We're not comfortable referring people to it." (That's what keeps me in business.)  Well, then make it good enough, and put it on every other communication you send out from you e-mail signature to your business card to television and radio advertisements.
  3. Cheaping out and not hiring a professional to build the site -- Sometimes people want to hire their brother-in-law to make their website.  That's fine if the brother-in-law is truly a professional web developer.  Otherwise, it's just a waste of money.  Nowadays you can get a custom-designed and programmed professional site with lots of bells and whistles for under $2,000.  Why would you waste $500 on a cheap site that, if anything, hurts your business?  Think about your ROI: How many new clients does your site need to help you get in the next year to pay for itself?
  4. Not having a list builder built in to the site -- It amazes me that some companies do not use their contact form to build an opt-in list of people that they can market to in the future.
Adland Digest Sponsor Message

Be a sponsor. Place your ad here. (Spot II)

  1. Missing opportunities to profit directly through the site -- In almost any business, there is something you can offer to your clients and clients-to-be that you can ask for the sale and collect payment on through the web.  This saves you time and money, and makes you money!  Why wouldn't you do it?  At the very least, you should have some advertising on your site.  I even advertise my competitors.  Why not?  Let their advertising dollars go to me and still end up with the deal when all is said and done.  Ruthless, I know.
  2. Not paying attention to SEO which is probably the greatest moneymaker in any webmaster's bag of tricks.  A thousand dollars to get you on top of your niche for your keywords is usually money well spent.  I have one client (a recording studio) who actually asked me to tone down the SEO on his site because he couldn't handle the phone calls.
  3. Not customizing the site's functionality in a strategic way - If you run a medical practice, doesn't it make sense to set appointments through your website?  That can free up your staff to do other things.  If you are a musician, why wouldn't you sell tickets directly through your gig calendar?  You need to think about what your site can do for your business.  That's  another reason it's important to hire a professional -- they can suggest things that you might not think of yourself.

If you can avoid those pitfalls, your website will make money for your business, no matter what that might be.


About the Author:
I have worked in various fields from education to marketing and even show business. Some people consider me a marketing wizard, but I'm really just a normal person who communicates fairly well. After becoming unemployed, I struck out on my own and have been building my business for nearly a year. It has been a learning experience, and I hope to share what I learn through these articles.
Evolution Media works with small businesses, mostly in the NYC area, to implement the advice offered above -- and more! Optimize your business website!


Adland Digest Sponsor Message


Be a sponsor. Place your ad here. (Spot III)



How to Advertise and Market New Startup Companies

By Arthur Bagumyan

A good advertising campaign is what separates a successful startup company from a company doomed to failure. A new company MUST market themselves and make themselves visible to customers searching for their services or products. This marketing can be done in many different ways and formats that can make an effective campaign. The first thing companies must do is a demographic research about the people in the area they service. Find out if they are young and into computers and media, or older and more used to paper sources and newspapers. The main market for the party rental and inflatable moonwalk rental industry are small children and teenagers who are into the media and computers, to adults ranging in there 40's or 50's who rely more on feedback and referrals.

There are a lot of ways to start marketing a company. One of the fastest ways to gain customers and start making sales is to advertise online, through a website, and advertising that website in search engines and directories, which are THE MOST USED sources for finding a company or service. More and more technology is being produced that gives people access to these sources, and looking forward to the future of marketing and advertising we begin to see print sources being depleted while internet advertising keeps growing and growing. However, some find it difficult because they might not have the experience to do it themselves, or it might be too expensive for them. For these startup companies, online advertising through a source like Party Jump USA and it's party rental directory, which gives visibility in all of these major search sources, is one of the fastest ways to market a company and gain business.

Now once you gain customers through online search sources and any other print sources you may advertise in, like newspapers or book sources, it is up to you as a company to keep that individual interested in your services. The cheapest advertising any company can do is to their own customers and their guests. This may be done by handing out business cards, post cards, promotional flyers, through emails, or even by hanging banners on top of their inflatables to make their company name visible to guests and onlookers. For a small business this is all the advertising they will need to grow their business and become successful, the rest is up to them to keep their customers through quality products and great customer service.


About the Author:
President and founder of Party Jump USA a nationally listed inflatable rental directory and advertisement company. Arthur has over 7 years of experience in the inflatable industry, from manufacturing to rentals to advertising. Arthur is currently managing a inflatable rental company in Southern California and also handling the law related matters for a manufacturing company in Southern California.  http://partyjumpusa.com/advertise-with-us.php
[ Go to Article Archives ]


Adland Digest Sponsor Message

Be a sponsor. Place your ad here. (Spot IV )

[ Go Back To Top ]

Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

I am running an ad for my website, but I am not getting any hits to my web site from the ad?

What we would recommend is to first check and test the URL you provided for the Ad to ensure there are no errors or typos. You can always test the ad your self by clicking on the View button and then click on the ad header to see if it is going to your web site.

If everything is technically sound another suggestion would be to look at the ad itself, is it written so that it is enticing to the viewer? The Ad Heading is like a newspaper headline, they will read the story underneath if the headline grabs there attention. If the story under the heading is good they will click on the ad.

Setting up an ad campaign, defined as offering a variety of looks to the viewer with different ads. Remember this; two viewers can be looking for the same product and come across the same ad for this product, one may react to it and one may not, this is the exact reason there has to be variety. Creating three different ads for your website, each ad with their own unique heading and ad body, but going to the same URL starts to cover a wider audience.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp