Worldwide Holidays for June 2009
1st June
Independence Day: Samoa.
Madaraka Day: Kenya.
National Day: Tunisia.
2nd June
Republic Day: Italy.
Youth Day: Tunisia.
3rd June
Foundation Day: Australia.
King's Birthday: Malaysia.
4th June
Independence Day: Tonga.
Labour Day: Bahamas.
Revolution Day: Ghana.
5th June
Constitution Day: Denmark.
Liberation Day: Seychelles.
President's Birthday: Guinea.
6th June
Constitution Day: Sweden.
Memorial Day: South Korea.
9th June
Independence Day: Argentina.
10th June
Army Day: Jordan.
National Day: Portugal.
Portugal
Day: Macao.
11th June
National Day: Libya.
12th June
Chaco Peacel: Paraguay.
Independence Day: Philippines.
13th June
Vincent's Day: Germany.
14th June
Flag Day: United States of America.
15th June
Independence Day: Iceland.
18th June
Independence Day: Egypt.
19th June
Labour Day: Trinidad and Tobago.
20th June
Flag Day: Argentina.
22nd June
Midsummer's Day:
Festivals throughout Finland and Sweden.
23rd June
National Day: Luxembourg.
24th June
Carabobo Day: Venezuela.
Inti Raymi: Peru.
Saint John's
Day: Andorra.
25th June
Independence Day: Croatia, Mozambique, Slovenia.
26th June
Independence Day: Madagascar, Somalia.
27th June
Independence Day: Djibouti.
Johannus Day: Finland.
Khal Phansa: Thailand.
28th June
Birthday of Kuan Kung (God of War): Taiwan.
29th June
Independence Day: Seychelles.
Saints Peter's and Paul's Day: Chile, Italy, Malta, Peru,
Spain, Venezuela.
30th June
Army Day: Guatemala.
Bank Holiday: Sri Lanka
**We try to
keep the dates as accurate as possible. Please let us know
if there is an omission or incorrect date.
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Editor's Comments
Barry Scott -Digest
Editor
There are a few countries governments' that are looking to provide financial aid or tax credits to advertisers in an effort to stimulate the broadcasting industry; specifically TV, Radio Newspaper and Internet. These credits will probably not trickle down to small business as tax credits although you will probably see the effect of some lower costs to advertise on some forms of media. Naturally there will be arguments for and against this kind of aid, although it should not be lumped in as another industry bailout but rather a stimulus package. The people "for" this type of tax credit will argue that the package will help stimulate the economy as advertising does increase sales and if advertisers get the costs reduced through a tax credit this will be just another indication that the economy will make a quicker rebound.
Those against will argue that the federal aid provided to advertisers will have no noticeable gain as the advertisers will continue to advertise at a lower cost but will not pass the savings to the consumer and therefore will not increase the required sales levels need to stimulate the economy. They will also argue that most companies that advertise through a recession are rewarded for doing so by having a stronger name branding when the economy does rebound.
As always and feedback or questions are always welcome, just click on my name below
Sincerely, Barry Scott Editor
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Special
Guest Articles
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Top 7 Business Website Mistakes
By Chuck Linart
Is your website making money for
your business? At the end of the
day, that is all that matters. I
have clients in all kinds of sectors
ranging from manufacturing to
entertainment, and there are several
common mistakes that I see across
the board. Here are the Top 7
Mistakes Companies make with their
Websites:
- Thinking of it as
merely an online brochure
-- True, a good website is a
marketing tool, but it is so
much more.
- Not integrating the
site into their other marketing
efforts -- I hear this
a lot, "Our site is not good
enough. We're not comfortable
referring people to it." (That's
what keeps me in business.)
Well, then make it good enough,
and put it on every other
communication you send out from
you e-mail signature to your
business card to television and
radio advertisements.
- Cheaping out and not
hiring a professional to build
the site -- Sometimes
people want to hire their
brother-in-law to make their
website. That's fine if the
brother-in-law is truly a
professional web developer.
Otherwise, it's just a waste of
money. Nowadays you can get a
custom-designed and programmed
professional site with lots of
bells and whistles for under
$2,000. Why would you waste
$500 on a cheap site that, if
anything, hurts your business?
Think about your ROI: How many
new clients does your site need
to help you get in the next year
to pay for itself?
- Not having a list
builder built in to the site
-- It amazes me that some
companies do not use their
contact form to build an opt-in
list of people that they can
market to in the future.
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- Missing opportunities to profit directly through the site
-- In almost any business, there is something you can offer to your clients
and clients-to-be that you can ask for the sale and collect payment on
through the web. This saves you time and money, and makes you money! Why
wouldn't you do it? At the very least, you should have some advertising on
your site. I even advertise my competitors. Why not? Let their
advertising dollars go to me and still end up with the deal when
all is said and done. Ruthless, I know.
- Not paying attention to SEO which is probably the
greatest moneymaker in any webmaster's bag of tricks. A thousand dollars to
get you on top of your niche for your keywords is usually money well spent.
I have one client (a recording studio) who actually asked me to tone down
the SEO on his site because he couldn't handle the phone calls.
- Not customizing the site's functionality in a strategic way
- If you run a medical practice, doesn't it make sense to set appointments
through your website? That can free up your staff to do other things. If
you are a musician, why wouldn't you sell tickets directly through your gig
calendar? You need to think about what your site can do for your
business. That's another reason it's important to hire a professional --
they can suggest things that you might not think of yourself.
If you can avoid those pitfalls, your website will make money for your
business, no matter what that might be.
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About the Author:
I have worked in various fields from education to marketing and even show business. Some people consider me a marketing wizard, but I'm really just a normal person who communicates fairly well. After becoming unemployed, I struck out on my own and have been building my business for nearly a year. It has been a learning experience, and I hope to share what I learn through these articles.
Evolution Media works with small businesses, mostly in the NYC area, to implement the advice offered above -- and more! Optimize your business website!
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How to Advertise and
Market New Startup Companies
By Arthur Bagumyan
A good advertising campaign is what separates a successful startup company from a company doomed to failure. A new company MUST market themselves and make themselves visible to customers searching for their services or products. This marketing can be done in many different ways and formats that can make an effective campaign. The first thing companies must do is a demographic research about the people in the area they service. Find out if they are young and into computers and media, or older and more used to paper sources and newspapers. The main market for the party rental and inflatable moonwalk rental industry are small children and teenagers who are into the media and computers, to adults ranging in there 40's or 50's who rely more on feedback and referrals. There are a lot of ways to start marketing a company. One of the fastest ways to gain customers and start making sales is to advertise online, through a website, and advertising that website in search engines and directories, which are THE MOST USED sources for finding a company or service. More and more technology is being produced that gives people access to these sources, and looking forward to the future of marketing and advertising we begin to see print sources being depleted while internet advertising keeps growing and growing. However, some find it difficult because they might not have the experience to do it themselves, or it might be too expensive for them. For these startup companies, online advertising through a source like Party Jump USA and it's party rental directory, which gives visibility in all of these major search sources, is one of the fastest ways to market a company and gain business.
Now once you gain customers through online search sources and any other print sources you may advertise in, like newspapers or book sources, it is up to you as a company to keep that individual interested in your services. The cheapest advertising any company can do is to their own customers and their guests. This may be done by handing out business cards, post cards, promotional flyers, through emails, or even by hanging banners on top of their inflatables to make their company name visible to guests and onlookers. For a small business this is all the advertising they will need to grow their business and become successful, the rest is up to them to keep their customers through quality products and great customer service.
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About the Author:
President and founder of Party Jump USA a nationally listed inflatable rental directory and advertisement company. Arthur has over 7 years of experience in the inflatable industry, from manufacturing to rentals to advertising. Arthur is currently managing a inflatable rental company in Southern California and also handling the law related matters for a manufacturing company in Southern California. http://partyjumpusa.com/advertise-with-us.php
http://www.inflatableusa.com/directory.php
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Common Technical Questions
I am running an ad for my website,
but I am not getting any hits to my web site from the
ad?
What we would recommend is to first
check and test the URL you provided for the Ad to ensure
there are no errors or typos. You can always test the ad
your self by clicking on the View button and then click
on the ad header to see if it is going to your web site.
If everything is technically sound
another suggestion would be to look at the ad itself, is
it written so that it is enticing to the viewer? The Ad
Heading is like a newspaper headline, they will read the
story underneath if the headline grabs there attention.
If the story under the heading is good they will click
on the ad.
Setting up an ad campaign, defined as
offering a variety of looks to the viewer with different
ads. Remember this; two viewers can be looking for the
same product and come across the same ad for this
product, one may react to it and one may not, this is
the exact reason there has to be variety. Creating three
different ads for your website, each ad with their own
unique heading and ad body, but going to the same URL
starts to cover a wider audience.
If you have any questions
regarding email
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