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 Adland Digest FREE Edition #703
  Saturday, July 25, 2009

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for July 2009

1st July

Canada Day.

Communist Party Foundation: People's Republic of China.

Family Day: Lesotho.

Freedom Day: Suriname.

Heroes' Day: Zambia.

Independence Day: Burundi, Rwanda.

Republic Day: Ghana.

St. Peter's and St. Paul's Day: Colombia.

Union Day: Somalia.

2nd July

Il Palio, Siena:
Continuing in ancient tradition, the contradas compete on horses around the town square of Siena, Italy, every July 2nd and August 16th.

Unity Day: Zambia.

4th July

Independence Day: United States of America.

United States Friendship Day: Philippines.

5th July

Independence Day: Algeria, Cape Verde, Venezuela.

Unity Day: Rwanda.

6th July

Independence Day: Comoros.

Republic Day: Malawi.

7th July

Constitution Day: Cayman Islands.

Independence Day: Solomon Islands.

Serbian Day: Former Yugoslavia.

9th July

Independence Day: Argentina, Bahamas.

11th July

Revolution Day: Mongolia.

12th July

National Day: Sao Tome.

Orangeman's Day: Ireland.

14th July

Bastille Day: France.

National Day: Iraq.

15th July

Sultan's Birthday: Brunei.

17th July

Independence Day: Slovakia.

Revolution Day: Iraq.

Rivera Day: Puerto Rico.

18th July

Constitution Day: Uruguay.

19th July

Independence Day: Laos.

Martyr's Day: Burma.

Sandinista Day: Nicaragua.

20th July

Day of the Sea: Japan.

Independence Day: Colombia.

21st July

Liberation Day: Guam, Poland.

23rd July

Revolution Day: Egypt.

24th July

Simon Bolivar Day: Ecuador, Venezuela.

25th July

Constitution Day: Puerto Rico.

Guanacaste Day: Costa Rica.

Republic Day: Tunisia.

Revolution Day: Cuba.

Santiago Day: Spain.

26th July

Independence Day: Liberia, Maldives, Puerto Rico.

Revolution Day: Cuba.

28th July

Independence Day: Peru.

30th July

Independence Day: Vanuatu.

Somers' Day: Bermuda - two day cricket game between the western and eastern sides of the Islands of Bermuda.

31st July

Emancipation Day: Bermuda.

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

Just a look back through the history of the Advertising mediums:

In 1704 the first newspaper ad was for real estate, it was published in the Boston News-Letter. In 1843 the first advertising agency opens in Philadelphia. Magazine ads begin running in 1867 as an alternative to newspapers (although most magazines were owned by newspapers) however, newspapers dominate all advertising for the next 85 years.

In 1922 newspapers and mags get their first taste and test of competition as a Long Island real estate firm, (surprisingly coincidental as it is Real Estate related ad that once again is the first to try a new medium) buys the first commercials in Radio advertising history, 15 spots at $50 apiece are used to advertise a tenant owned apartment complex and sales total thousands of dollars. Now Radio is preparing to challenge the print media for advertising dollars as they produce news, entertainment and are beginning to have mass appeal. By 1938 Radio surpasses magazines for ad revenues.

Around the same time a new player makes its first appearance in 1941 as 7500 TV sets begin receiving some programs with a 60 second Bulova watch commercial. It does not take long for TV to dominate electronic media. 1952 CBS opens Television City Productions and in two years becomes the largest advertising medium in the world. TV and Newspapers will dominate for the next 40 - 50 years until another competitor becomes involved and threatens to overtake the "Kings".

In 1994 Internet or World Wide Web becomes a household name and by 1999 Internet advertising breaks the $2 billion mark. In 2008 the Internet is the 3rd largest medium in the world and at its current growth rate combined with the decline in print ads; it may overtake newspapers in advertising revenue by 2013. What do you think will happen over the next 10 years?


Ad Mediums 2008 Revenue (U.S.A.)



TV (Distribution, Networks, Cable)



Newspapers (National and Local)






Magazines (Consumer and Trade)



Radio (Local and National)


As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
The Emotions You Can Use in Marketing Campaigns

By William King
The goal for modern era marketers is to click the right set of emotions in their customers through their advertisements, which will make them go for their products. They do not always succeed in doing so, but when they do, rewards are great. Though debatable, these tactics manages to sell more than any other marketing ploys (if there are any). Bottom-line is that marketing persons should be aware of the emotions that will trigger sales and the knowledge on how to spark these emotions in their targeted customers. We see modern marketers using this tactic in their advertisement a lot, next time when you see some advertisement (even those that seems to make no sense); try to see if it taps into emotions or triggers some feelings in you.

Behavioral sciences and the study of human mind have changed marketing from a simple practice of selling into a scientific field where new experiments are carried out, new hypothesis tested and new theories made on regular basis. Companies are no longer limited to attracting people through their ads; they are now looking to go for the kill in every marketing campaign. So much, that many intellectuals have now started to raise questions over these manipulative techniques and methods. Whether it is completely ethical or not is another debate, but the fact is that using the knowledge of human emotions in marketing campaigns works wonder.

Fear & Panic:
Probably the easiest to use and also the most criticized one. Ignite some fear in the customer mind, and it will set them in motion towards taking some action (while the required action is highlighted as buying your product). Fear works, just like the controversy. Though, responsible companies refrain from both of these "hot selling" tactics, because of their negative effects on customers and society. If you want to see this emotion at work then tune on to some news channel (who actually overuse it).

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Desire & Hope:
This is the more appropriate emotion. When you have to ignite fear for some reason (insurance companies ads or some health related advertisements can't really do without this), you can always compliment it with providing hope. However, it will take more time and efforts to churn out such ads, because you are not leaving the customer in dismay by just highlighting some problems, you are actually coming up with solutions. Mortgage companies or election campaigners may use this emotion in their marketing.

Love & Belongings:
Another very powerful feeling, may it be the love for their children, their spouses or the love for some product itself. If you have some doubts that good marketing can make them fall in love with your product, then you can look at the likes of Coca-Cola, Nike, or Nokia, customers love these brands. Make the customers own your brand as much as you do.

In spite of these emotions, you can also focus on patriotism, dreams, jealousy or pride as well.


About the Author:
William King is the director of England Wholesale Suppliers and USA Wholesale Suppliers, Distributors, Dropshippers He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.


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 Thirteen Effective Strategies to Increase Traffic and Improve Your Website Ranking

By Ed Hodgson
The need to increase traffic and keep your search engine ranking high is essential to a successful website and online business.

This is not a comprehensive list of things to ensure that you do for your online business. However, the following 13 points should be a part of your toolkit in ensuring that your website content will increase traffic and search engine ranking to bring you maximum profits.

1. Value. Your website must be of value to whoever is looking at your product, service or business. If your visitors do not perceive that what they are immediately looking at gives them value, they will leave.

2. Keywords. Make sure to include your top keywords in the first 25 words of your site. Then include them evenly in your page content. Don't overdo this though! Your keywords should flow naturally within your site content.

3. Research. Be certain to do your research on which keywords you are going to use to attract the right people to your website. What is it they are looking for to end up on your site? Try and get into the head of your visitor.

4. Metatags. As well as placing your keywords as described in no. 2 above, don't forget to go into your webpage settings and insert your keywords as metatags to increase traffic.

5. Simplicity. Keep your webpage clean, tidy and simple. That's not to say make it boring. It wants to have good content and value to keep your visitors' attention but don't make it too cluttered. Again, get into the head of a website visitor.

6. Website submission. Submit your website to the search engines and directory services. If you need to hire someone to do this for you, then do so. I would advise doing it yourself as it's easy enough to do. I would also advise against using an automated submission service - you want to be 100% sure that it has been done.

7. Learning from others. If you were looking for your product on Google, type in what you think someone might search for to find you. Look at the top ranking sites in the organic results (the ones on the left). Visit those sites and see what it is that they're doing and you're not, to increase traffic to their site.

8. Hosting and tracking. You want to be using a hosting service for your website that can provide you with reports and logs to see where your traffic is coming from. Learn to analyze the results so that you can see what is working and what is not.

9. Be accessible. Make your visitors' experience easy and user-friendly. Give them plenty of ways to remember you in the form of newsletters, free reports, contact information and links to useful resources.

10. Build your credibility. Demonstrate your knowledge and expertise within your niche area by writing articles and submitting them to article directories. This will increase traffic to your site significantly.

11. Easy payments. If you have monetized your site, make sure that you offer a range of secure payment methods. You will loose money by not making the payment process safe and easy.

12. Outsourcing. Yes, it will cost you money but running a business is not 100% profit. If you don't have the knowledge or the time to do something yourself, pay someone else to do it for you. If it means getting it done, then outsource your tasks and use your own time in a more worthwhile way. Better to pay for a service to increase traffic to your site than have no visitors at all.

13. Keep it real. Your website is not a brochure. You should treat it almost as an extension of yourself. Stay professional but also inject your own personality into your site. Your site should be dynamic and up to date with useful information and links to other resources.

Keep these key points in mind and, apply them, to increase traffic, ranking and conversions for your website.


About the Author:
Ed Hodgson Internet Business Entrepreneur and Marketing Mentor.
Find out more at: http://www.WhoIsEdHodgson.com, or discover my turnkey online business for yourself at: http://www.NetBizAssociates.com.
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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

I've looked at my Impressions and Traffic Exchange Stats, what are views, hits and CTR %, how do my credits apply to this?

Views are every time your ad is displayed either in the Traffic Exchange or as a Banner or Text ad on our web pages it uses one credit. The view of the ad or banner is situated in a way that the viewer provided they are viewing in a normal or standard monitor version (not oversized view) will see the ad without having to scroll to see it.

A hit is when someone clicks on your Ad or Banner which will open up your web site or automatically open their email program and populate it with your email address.

CTR % is the Click Through Rate, which is the number of times an ad or banner is clicked on compared to Views. As an example 100 views and 1 hit, would give you a CTR of 1.00 meaning your ad has a click thru rate of 1 out of 100 views. A good measure or standard to look for in Impression ads is 0.20% and 0.35% for Traffic Exchange any rate over that is probably giving you some very good leads, anything less than 0.20% or 0.35% and you should consider editing the ad or changing the banner.

In some cases you may have an ad that is doing well in Traffic Exchange but not in the Impression area. In this case you can Deact (Deactivate) the ad where it is not performing and what this does is stop the ad from using credits in the Impressions area but still allows it to run in the Traffic Exchange.  

If you have any questions regarding email notifications or if we can help in anyway please contact us.

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