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 Adland Digest FREE Edition #704
  Thursday, July 30, 2009

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for July 2009

1st July

Canada Day.

Communist Party Foundation: People's Republic of China.

Family Day: Lesotho.

Freedom Day: Suriname.

Heroes' Day: Zambia.

Independence Day: Burundi, Rwanda.

Republic Day: Ghana.

St. Peter's and St. Paul's Day: Colombia.

Union Day: Somalia.

2nd July

Il Palio, Siena:
Continuing in ancient tradition, the contradas compete on horses around the town square of Siena, Italy, every July 2nd and August 16th.

Unity Day: Zambia.

4th July

Independence Day: United States of America.

United States Friendship Day: Philippines.

5th July

Independence Day: Algeria, Cape Verde, Venezuela.

Unity Day: Rwanda.

6th July

Independence Day: Comoros.

Republic Day: Malawi.

7th July

Constitution Day: Cayman Islands.

Independence Day: Solomon Islands.

Serbian Day: Former Yugoslavia.

9th July

Independence Day: Argentina, Bahamas.

11th July

Revolution Day: Mongolia.

12th July

National Day: Sao Tome.

Orangeman's Day: Ireland.

14th July

Bastille Day: France.

National Day: Iraq.

15th July

Sultan's Birthday: Brunei.

17th July

Independence Day: Slovakia.

Revolution Day: Iraq.

Rivera Day: Puerto Rico.

18th July

Constitution Day: Uruguay.

19th July

Independence Day: Laos.

Martyr's Day: Burma.

Sandinista Day: Nicaragua.

20th July

Day of the Sea: Japan.

Independence Day: Colombia.

21st July

Liberation Day: Guam, Poland.

23rd July

Revolution Day: Egypt.

24th July

Simon Bolivar Day: Ecuador, Venezuela.

25th July

Constitution Day: Puerto Rico.

Guanacaste Day: Costa Rica.

Republic Day: Tunisia.

Revolution Day: Cuba.

Santiago Day: Spain.

26th July

Independence Day: Liberia, Maldives, Puerto Rico.

Revolution Day: Cuba.

28th July

Independence Day: Peru.

30th July

Independence Day: Vanuatu.

Somers' Day: Bermuda - two day cricket game between the western and eastern sides of the Islands of Bermuda.

31st July

Emancipation Day: Bermuda.

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

In the last Adland Digest (703) I had written about the history of Advertising and the mediums that lead the way through these times. I also asked at the end of the article "What do you think? I did receive a few responses and there was one in particular that I would like to bring to your attention.

Larry asked "Could the Internet overtake TV and Newspapers in a very short time because of its popularity or at the very least do it much quicker than it took Television to eventually beat out Newspapers?"

It is an interesting question, the Internet is its own medium as there are certain businesses and markets that would not survive without it, however there are other mediums that use the internet as a marketing tool (Television and Newspapers) and keep there mediums alive and in some cases very healthy. As an example most cable companies are broadcasting a digital signal through the internet to homes, this is still considered TV revenue and advertising but using the internet as the tool.

The internet is fairly young and still experiencing growing pains and I have no doubts that one day it will become the leader as newspaper and TV have, but I do not anticipate it as being at any significant time period that would be consider amazing compared to the speed of the other mediums rise. However a sign that it has arrived is if you should see an internet giant like Google or Yahoo bid for the exclusive broadcast rights to a major sporting event like a Super Bowl or World Series.    

Of course any questions or feedback is always welcome, send me an email to barry@softfornet.com or just click on my name below.     

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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How to Identify Niche Markets

By Ryan A Sullivan
As the article title suggests, here we will look at ways to identify and exploit niche markets.

First of all let's take a brief look at why niche markets are important:

Exploitation of niche markets can work for both small home business, right through to large corporate. In the case of a small business, niche markets can provide the bulk of, if not all of your sales and can help to make you stand out from the search engine crowd. For example, let's say you sell t-shirts (like I do). If you have a product which is largely commercial, the chances are that other competing websites with more marketing power are also selling this item. This means that when somebody searches for this product, you are in direct competition with the big boys and unless you have gone mad on marketing and seo (search engine optimisation) for that particular product's page, then it is unlikely that you will come up near the top of the search results.

Now imagine that you have identified a niche product that either none, or very few of your competitors are selling. When somebody searches for this product (assuming that it is indexed with the search engines and you have done a reasonable job of seo and keyword placement) then you will come up somewhere very close to the top result in the search engines. Bingo you have a sale. Another added benefit of this is that if this product is unfindable elsewhere you will likely be able to charge a premium price for it.

Now let's take a look at how niche markets can benefit large business:

For large business, the exploitation of niche markets can perform several functions. First of all, it can grab traffic which otherwise would have been lost. But more importantly it lets your potential customers know that you are aware of the niche and that in turn makes you appear (a) more savvy, and (b) more exclusive. Again leverage can be gained on price as this is a rare product. Even more leverage can be gained from your trusted brand. EG, " I can get this product from bobby's bits at 13.99 or i can buy it from this highly trusted source for 16.99" Most internet users will buy from the trusted source as they feel it is worth paying the little extra for the security of the quality, delivery time and personal details security.

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And now, How to identify Niche markets.

First of all, in my humble opinion, by far the most important tool for finding niches is the keyword tool provided by Google AdWords. To use this you will need to sign up for a Google AdWords account (which is free). The main benefit of the keyword tool is that it allows you to order your keyword statistics by search volume and competition levels. Now its simply a matter of searching for various keywords and identifying which of them has a search volume which is proportionately large when set against advertiser competition. You can do this by clicking at the top of the results to show first of all search volume, then by advertiser competition.

Remember to dig further as there are usually niches within niches.

The second way to identify niche markets is to simply perform a Google or other search engine query and attempt to asses the results, what you are looking for is a set of results that contains a lot of reference to the subject but a small amount or no actual products for sale.


About the Author:
Ryan A. Sullivan an Ezine Articles Expert Author. I hope this article has been useful. If you have any questions you can contact me through twitter, my username is monobry.
Visit my website http://www.monobry.com where you can purchase sci fi, cult and classic movie, star trek, akira, thundercats, klingon, fear and loathing plus many more t shirts.


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 The Basics of PPC Publishing Explained

By Mark A. Abrahams
Pay-Per Click is one great advertising strategy that people earn great income from. This is because on the search engines and directories there are more than 350 million searches everyday necessitating close to 85% of the internet traffic. Some of the available PPC publishing agents include Google AdSense, Bidvertiser among others and it all calls for you to place them on your websites in order to get this substantial income that you have always wished for.

PPC (pay per click) works in the sense that you make the specified payments to a particular host site when anyone happens to click on any of your ads. This should however not worry you because the charges are absolutely low and bids made for payments cannot be valued to the popularity you give your website and the number of followers you happen to recruit and retain.

This method has proven its impact with thousands of small businesses advancing greatly through the use of the same and succeeding online. The secret however lies on the modes of getting the maximum out of the specific PPC publishing.

One thing that you have to make sure of is that the main or carrier website is linked or has a similarity with your website and therefore people happening to click on the ad are pulled to their search even if it is not for your specific ad. If they happen to be different be sure that no one will click on your ad because their search will be completely different. Finally, bear in mind that it is all about keywords that people will gain interest on any ad, therefore make a point of structuring the best appealing headline for the sake of the website users' attention.


About the Author:
Mark Abrahams is a full time internet marketer who has helped others to earn a living online.
Are you really interested in driving massive traffic to your website? Here's the answer: Secret Article Weapon - Download your free ebook now. Would you like to know more about the magical marketing techniques that have helped me to quit my day job? I have just completed my new ebook: Secrets To Make Money Online - Download your free ebook now.
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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


How To Build Your Opt In List

If you're serious about your online success, your first goal is to build your targeted mailing list. It's no secret that the marketers making the biggest  profits, have the biggest targeted lists.

Please take note; I didn't say a big list, I said a big  targeted list. When you sit down to map out your marketing strategy, your goal is to identify your target audience and put  90% of your efforts into building your list. Now imagine you have sent out your own newsletter to all the members in the community and we did all the work. Your newsletter we put it together and send it out, you get the contacts and the sales potential.

If you are already a Gold Member you have access to the Opt In List as part of your membership?

If you are not a Gold Member this is your chance to become one and utilize all of the Gold Member Tools.

To get more information on the Opt In List or how to get it click here.

To learn more about how to use the Opt In List click here.  

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp