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 Adland Digest FREE Edition #709
  Tuesday, August 25, 2009

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for August 2009

1st August

Confederation Day: Switzerland.

Emancipation Day: Trinidad & Tobago.

People's Liberation Army Day: China.

2nd August

Discovery Day: Trinidad.

Freedom Day: Guyana.

3rd August

Civic Holiday (Most Provinces): Canada

Independence Day: Niger.

Martyrs' Day: Guinea.

4th August

Independence Day: Burkina Faso, Jamaica.

5th August

Workers' Day: Iceland.

6th August

Accession Day: United Arab Emirates.

Farmer's Day: Zambia.

7th August

Battle of Boyaca: Colombia.

Republic Day: Ivory Coast.

8th August

Peace Day: Iraq.

9th August

Independence Day: Georgia.

National Day: Singapore.

10th August

Independence Day: Ecuador.

11th August

Heroes' Day: Zimbabwe.

Independence Day: Chad.

12th August

Queen's Birthday: Thailand.

Armed Forces Day: Zimbabwe.

13th August

Arequipa Week: Peru.

Independence Day: Central African Republic, Congo.

Women's Day: Tunisia.

14th August

Gohst Month begins: Taiwan.

Independence Day: Pakistan.

15th August

Independence Day: India.

National Day: Liechtenstein.

Republic Day: South Korea.

16th August

Il Palio, Siena:
Continuing in ancient tradition, the contradas compete on horses around the town square of Siena, Italy, every July 2nd and August 16th.

Independence Day: Gabon, Indonesia.

Republic Day: Dominican Republic.

17th August

Death of San Martin: Argentina.

18th August

Jashn: Afghanistan - celebrating liberation from the British, in 1919, and lasts for a week.

20th August

Istvan's Day - Celebrations marking the formation of Hungary.

Lovers' Day: Taiwan.

Independence Day: Senegal.

21st August

Independence Day in The Baltics:
Estonia, Latvia, Lithuania.

24th August

Independence Day: Russia.

National Day: Ukraine.

National Flag Day: Kazakhstan, Liberia.

25th August

Constitution Day: Paraguay.

Independence Day: Uruguay.

Independence Day: Belarus.

27th August

Independence Day: Moldova.

28th August

Chung Yuan Festival: Taiwan.

29th August

Independence Day: Uzbekistan.

30th August

Children's Day: Afghanistan.

St. Rose of Lima Day: Peru.

Victory Day: Turkey.

31st August

Independence Day: Kyrgyzstan, Trinidad & Tobago.

National Day: Malaysia.

Pashtunistan Day: Afghanistan.

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

In a continuation of what I discussed in the last issue of the Digest, we have to be willing to make adjustments to our advertising and marketing ideas. Holding onto a method that works is great, however when the method stops producing most marketers want to blame something else. They do not want to believe their sure fire method is no longer sure fire and that attitude can lead to dire consequences. Change applies not only to product, services and sales but to advertising, marketing and shifts in the economy.

When something stops working this usually means you waited to long to adjust. When you are pro-active you are in tune with your product, the market and the advertising and you are aware of the changes required for each. With that information it gives you the best opportunity to know where your market is and has migrated to and what attracts them back to you. The worst mistake we can make in marketing is holding onto a good thing for too long. Look for the changing times and signs and you can be prepared. 

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
It's All About Me (And Other Myths)

By Kelly Sparta
I got a new refrigerator from Sears today. It was delivered by two guys who were friendly, courteous and clearly focused on getting a great customer review since they even told me that I might get a call and they were shooting for a "10". This is why it's so sad that their company has set them up for failure.

The door was not yet on the refrigerator when I asked if they could change the way the door swung. I was told that we had to call another number to have them do that. So here's a guy, standing in my house, door in hand and all it will take is a few screws to change the way the door swings and he can't do it.

Now, being the person I am, I assume that there are all sorts of reasons around the speediness of delivery, etc., that would cause Sears to not allow the delivery people to do this. And I also assume that they'll try to charge me to change it since they have to send someone else out to do it. But from my standpoint as a consumer, I see a perfectly capable guy, screw gun in hand, who won't do the simple task of switching the way the door swings after I've spent several hundred dollars with the company he works for. Clearly, whoever designed this system did so with the company in mind, not the consumer.

I see this same concept in place in pretty much every business website I've looked at. When I look at these sites, I see that the businesses have designed them with the idea of telling the prospective client all about the business. This is the business's goal, but it is certainly NOT the prospective clients' goal.

Recently a coaching client of mine who is a real estate agent called me to ask about how to design his website. He had done a lot of homework looking at other agents' sites and had listened to my training programs on branding and he thought he had it. He emailed me the website of an agent in San Francisco.

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It was clearly a branded site, something the agent had paid lots of money for and probably had designed by a top agency. And it was totally useless from a prospective clients' position. The entire front page talked about the agent. The top two links were all about the agent. There was very little to make a prospective client stop and look at the site unless they specifically wanted to learn more about Lofts in the San Francisco area (the agent's specialty as he said on multiple occasions). It said nothing about the prospective client.

This is what most sites I have seen are missing. They are designed from the wrong perspective. They are focused on the business when the sites should be focused on the prospective client. After all - prospects really don't care about the the business - at least not yet.

This is the challenge that many businesses are having these days. They focus on themselves, not on the prospect or client. They are missing the boat on finding and keeping clients.

How about you? If you truly think about it, how does your business do from the client's perspective? From the moment they land on your website until a year after closing, does the client feel like they are the focus of your business or the afterthought? If your answer isn't the former, you'd better get busy changing your message and your systems, otherwise you may be surprised to find that you have become the afterthought.

Worried about how your website stacks up? Get a website review - http://sparta.estoreadvanced.biz/index.php?p=product&id=80&parent=20/


About the Author:
Kelle Sparta, is a business coach specializing in helping speakers, trainers, authors and coaches develop strong platforms on the internet including the creation and sale of online products and services. Her experience in this field comes from building her own platform in the real estate industry (see http://www.spartasuccess.com). Now she turns her attention to helping you do what she did. 2009, Kelle Sparta.
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 Seven Sales Essentials

By Wendy Streater
There are some essential rules to follow if you want to make a living selling to people.

1. You need to be ethical and honest. You may make some sales using trickery but once you swindle someone they will not buy from you again. It costs money to get a customer. If they only buy once, you are not getting value for your dollar.

2. You want to be the first thing everyone thinks of when they think of your product. Build a list of customers and mail to them regularly. If you build a relationship with your customers and give them valuable content, hey will come to think of you as the authority in your field.

3. Customers are people, not just statistics. Keep this in mind when planning your email or letters. Let them know you understand and you care. Write to them as you would write to one of your friends. If you really care this will come through in your writing and your customers will respond.

4. People tend to follow the leader. Endorsements are essential to your sales letters. The more credible the source, for example a doctor or a lawyer, the more believable your customers will find you.

5. Most readers are in a hurry. You need something eye catching followed by some very compelling copy. Give opportunities throughout your copy for the customer to buy without having to read all the way through.

6. It's not about you so don't tell them how great you are or how much you are making. Tell them how you can help them. Tell them you understand what they are going through and you can help them with their problem.

7. What does your customer want? If you don't know this you are wasting your time. Send out surveys or have a survey on your site. Ask for comments or suggestions from your customers on the service you provide. Ask if there is anything more you can offer.

For more ideas and tips go to http://www.blogbillions.info


About the Author:
Wendy Streater is keen on natural products for use in the bathroom and for cleaning the home. Natural living, with minimal impact on the environment, has become a passion since Wendy learned she was to become a grandmother in July. Wendy believes we can clean up the mess and leave something for future generations to enjoy.


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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

Why can't you show the email address of the person that clicked on my ad?

Responses to your advertisement are email messages sent to you when visitors to our site click on the heading of your ad. When this happens, our visitor is redirected to your site and at the same time, a message is being sent to you (if you selected this option) to notify you that a user has visited your site.

This option helps you to analyze the effectiveness of your advertising. Those messages act like simple hit counters for your ad when you have no other sophisticated tools to track your responses. In some cases when the user who clicked on your ad is our registered Adland Pro user, your confirmation email will contain a link to contact this person.

There is no ethical way to capture an email address from a viewer unless the choose to give it to you. Imagine what would happen to the internet if you could get someone's email address just by visiting a site. 

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp