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 Adland Digest FREE Edition #714
  Tuesday, September 22, 2009

Information Your Business Needs RIGHT NOW

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What's New at Adlandpro
Business Article
Marketing Article
Adlandpro Tips


Worldwide Holidays for September 2009

1st September

Evacuation Day (Italian): Libya.

2nd September

Independence Day: Vietnam.

3rd September

Independence Day: Qatar.

Independence Movement Day: Tunisia.

Saint Matinus' Day: San Marino.

5th September

Ganesh Chaturthi: Mauritius.

6th September

Bonaire Day: Bonaire.

Defence Day: Pakistan.

Independence Day: Swaziland.

7th September

Independence Day: Brazil.

Victory Day: Mozambique.

Labor Day: Canada, United States.

8th September

National Day: Andorra.

Our Lady of Victories - National Holiday in Malta.

9th September

Days of Liberation: Bulgaria.

Independence Day: North Korea, Tajikistan.

10th September

Days of Liberation: Bulgaria.

St. George's Caye Day: Belize.

11th September

Quaid-e-Azam Death Anniversary: Pakistan.

12th September

Revolution Day: Ethiopia.

14th September

San Jacinto Day: Guatemala, Nicaragua.

15th September

Independence Day: Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua.

Maria Himmelfahrt: Austria, Germany, Switzerland.

16th September

Independence Day: Mexico, New Guinea.

17th September

Heroes' Day: Angola.

Independence Day: Marshall Islands.

18th September

Independence Day: Chile.

Victory of Uprona: Burundi.

19th September

Army Day: Chile.

Independence Day: Saint Kitts.

21st September

Independence Day: Malta.
Malta attained Independence from the United Kingdom in 1964.

Independence Day: Belize.

22nd September

Independence Day: Mali.

23rd September

Independence Day: Armenia.

National Day: Saudi Arabia.

24th September

Mercedes Day: Dominican Republic.

Republic Day: Guinea.

Republic Day: Trinidad & Tobago.

25th September

Liberation Day: Mozambique.

Assembly Day: Rwanda.

26th September

Mid-Autumn Day: China, Hong Kong, Taiwan.

27th September

Mid-Autumn Day: Macao.

28th September

Confucius' Birthday: Taiwan.

National Day: Yemen.

29th September

Boqueron Battle Day: Paraguay.

Constitution Day: Brunei.

30th September

Independence Day: Botswana

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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The Adland Digest

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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

The Adland Community has made it easier to reach out to new members. Members can access the New Members tab and send out an invitation through a convenient dialog box, the best thing is you do not lose the page you were on so you can welcome all new members to the community in a more proficient manner.

These are exactly the types of changes needed the Adland Community required as it will draw new members and more interest. By making the community user friendly to everyone, both old and new members, increases the overall total of members involved and is a contributing factor to your level of success.

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
Forming Strategic Partnerships

By Alan Tollemache
Establishing partnerships with other businesses allows you to combine your resources to overcome challenges. By creating an alliance with other organizations you can develop a synergy that improves your ability to meet the needs of your target market.

The right strategic alliance has many benefits for your business. By building a strategic partnership you reduce your exposure to risk. This is because liabilities are shared amongst the partners in the alliance. Your combined efforts, skills and resources can help produce economies of scale and give you a competitive edge. The right strategic partnership can extend your access to new markets.

Building a strategic alliance is not easy. Many strategic partnerships fail because of a lack of strategic compatibility or imbalances within the alliance. Another pitfall is that you may have to share your unique expertise with other organizations. This may diminish your competitive advantage. The formation of successful business partnerships can also be hindered by incompatible management styles.

Developing partnerships with other organizations requires the establishment of a long term mutually beneficial business relationship. Partnerships are based on trust. Without trust the partnership will fail. All businesses in the alliance need to act within the best interests of the partnership.

When developing a partnership, it is essential to find an organization that is a good strategic fit for your business. Conflicting interests will ruin the business relationship. The goals of the alliance must be mutually agreed upon and must benefit all parties.

When choosing the right strategic partner, businesses should analyze their external business environment to identify threats and opportunities. The business can then form partnerships with organizations that will help limit the impact of threats. Alternatively, the business can form partnerships with organizations that may help them capitalize on opportunities.

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An analysis of the internal environment should be undertaken. Businesses need to look at their strengths and weaknesses. Weaknesses can be counterbalanced by forming alliances with organizations with complementary strengths. To stand the test of time, your partnership must be flexible. It must be able to adapt to the changing needs of all parties in the alliance. When selecting a strategic partner it is helpful to consider other organizations who already serve your target customer.

Once you have found the right strategic partner, you need to decide on the nature of your cooperation. You need to agree on areas where you wish to collaborate. You need to identify the level of cooperation required by each party. Since business partnerships can be very intricate, it is advisable to appoint a manager to administer the partnership relationship.

Companies can work together to market complementary products. Promotional alliances can be formed where strategic partners promote each others products or services. Logistical alliances can be developed where businesses support each other in the warehousing and delivery of products. Pricing collaborations can be created. In a pricing collaboration, customers purchasing products from one strategic partner become eligible to receive a discount on products offered by another strategic partner.

Many different types of partnerships exist. An organization can build a vertical alliance. This is an alliance with an organization in the supply chain. This helps you control the costs of components and gives you more control over the quality of your end product. A business can create a horizontal alliance. This is an alliance with other competitors. In a horizontal alliance, weaker businesses can form a competitive bloc against a stronger player in the marketplace. A business can develop a diagonal alliance. This is an alliance with companies from different industries. If both companies share the same target market, this can help broaden the offering to the customer.


About the Author:
Alan Tollemache is a Sydney based Bookkeeper and Accountant. He specializes in bookkeeping, accounting, finance and business services. He has over 40 years of experience in business growth.


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 Seven Sales Essentials

By Wendy Streater
There are some essential rules to follow if you want to make a living selling to people.

1. You need to be ethical and honest. You may make some sales using trickery but once you swindle someone they will not buy from you again. It costs money to get a customer. If they only buy once, you are not getting value for your dollar.

2. You want to be the first thing everyone thinks of when they think of your product. Build a list of customers and mail to them regularly. If you build a relationship with your customers and give them valuable content, hey will come to think of you as the authority in your field.

3. Customers are people, not just statistics. Keep this in mind when planning your email or letters. Let them know you understand and you care. Write to them as you would write to one of your friends. If you really care this will come through in your writing and your customers will respond.

4. People tend to follow the leader. Endorsements are essential to your sales letters. The more credible the source, for example a doctor or a lawyer, the more believable your customers will find you.

5. Most readers are in a hurry. You need something eye catching followed by some very compelling copy. Give opportunities throughout your copy for the customer to buy without having to read all the way through.

6. It's not about you so don't tell them how great you are or how much you are making. Tell them how you can help them. Tell them you understand what they are going through and you can help them with their problem.

7. What does your customer want? If you don't know this you are wasting your time. Send out surveys or have a survey on your site. Ask for comments or suggestions from your customers on the service you provide. Ask if there is anything more you can offer.


About the Author:

Wendy Streater is keen on natural products for use in the bathroom and for cleaning the home. Natural living, with minimal impact on the environment, has become a passion since Wendy learned she was to become a grandmother in July. Wendy believes we can clean up the mess and leave something for future generations to enjoy. For more ideas and tips go to http://www.blogbillions.info

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

Where can I update my Personal Information like I could on the old Community, stuff like the About Me page and my webpage?

When you are on the Community Home page you will see a Menu on the left hand side of the page and the second choice on the Menu is:

Profile Edit: This is information you choose to display to other members when they view your Profile. You can update your Personal Information, Upload your Profile picture, Change your Password, update information About Yourself, Your Interests and provide your Webpage.

Here is the direct link to your Profile Editor: http://community.adlandpro.com/ProfileEditor.aspx

It is a good idea to update your profile when ever you have made changes.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp