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 Adland Digest FREE Edition #716
  Tuesday, October 6, 2009

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for October 2009

1st October

Armed Forces Day: South Korea.

Goodwill Day: Namibia.

Independence Day: Cyprus, Nigeria, Tuvalu.

National Day: Botswana.

National Day: China.
The official reception and celebration are held in the Great Hall of the People while various kinds of performances and operas are shown at all theatres.

Unification Day: Cameroon.

United Nations Day: Barbados.

2nd October

Mahatma Gandhi's Birthday: India.

Independence Day: Guinea.

3rd October

Foundation Day: South Korea.

Morazan Day: Honduras.

Unity Day: Germany.

4th October

Independence Day: Lesotho.

5th October

Republic Day: Portugal.

Sports Day: Lesotho.

6th October

Armed Forces Day: Egypt.

8th October

Battle of Angamos: Peru.

9th October

Independence Day: Uganda.

Independence of Guayaquil Day: Ecuador.

National Dignity Day: Peru.

10th October

Kruge Day: South Africa.

Moi Day: Kenya.

National Day: Taiwan.

11th October

Beginning of Independence War: Cuba.

Revolution Day: Panama.

12th October

Columbus Day: United States, Belize, Chile, Colombia, Ecuador, Mexico, Spain, Uruguay, Venezuela.

Thanksgiving Day: Canada

Dia de La Raza: Mexico.

Discovery Day: Bahamas.

Discovery of America: Argentina.

Independence Day: Guinea.

13th October

Cession Day: Fiji.

14th October

Founders' Day: Zaire.

15th October

Evacuation Day: Tunisia.

Independence Day: Bosnia.

17th October

Dessalines Day: Haiti.

18th October

Lord of the Miracles: Lima, Peru.

20th October

Heroes' Day: Jamaica.

Kenyatta Day: Kenya.

Revolution Day: Guatemala.

21st October

Army Day: Honduras.

Overseas Chinese Day: Taiwan.

Revolution Day: Somalia.

22nd October

John Paul II Day: Vatican.

23rd October

Chulalongkorn Day: Thailand.

National Liberation Day: Egypt.

Revolution Day: Hungary.

24th October

Independence Day: Zambia.

Suez Victory Day: Egypt.

United Nations Day.

26th October

Government Day: Rwanda.

National Day: Austria.

Revolution Day: Benin.

27th October

Independence Day: Saint Vincent, Turkmenistan.

28th October

National Day: Cyprus.

National Holiday: Greece.

29th October

Cumhuriyet Bayrami: Turkey.
Commemorates the proclamation of the Republic in 1923.

National Youth Day: Liberia.

31st October

Chiang Kai-shek's Birthday: Taiwan.


Reformation Day: Slovenia.

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

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Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
Internet Affiliate - A Legitimate Way to Earn

By Ralph Bager
The one thing that can turn lives, alter decisions and buy anything is money. Unfortunately in most cases you have to work and earn money the hard way. Why the hard way? Quite simply because no one likes to give their money for free! However on the internet there are articles and advertisements providing guidelines on how to make money and one such was is to become an internet affiliate.

What exactly is an internet affiliate? To put it in the most simplest of terms an affiliate guides a potential customer to a firm's product and firm pays a commission to the affiliate. In majority of the cases the affiliate only gets paid once a customer buys a product through the affiliate's medium.

Now affiliate businesses are there in real life too but an internet affiliate is when most of the affiliate work is done via the internet. Real life affiliate business often involves selling the firm's product directly to a potential customer and earning a commission from the firm. This often involves costs like stocking of the firm's products, traveling expenses and any other miscellaneous expenses incurred while trying to sell the firm's product. On the other hand when you become an internet affiliate the investments required are close to nil or in many cases nil. Neither does one have to have any kind of inventory in order to stock the products, nor are there any traveling costs involved in this. Most of all there is no direct selling involved. Any kind of post sale issues like customer care etc is completely resolved by the firm, in short there is nothing much what the affiliate has to do.

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In that case since things look so rosy - probably everyone would have gone into the internet affiliate business. All the sites that advertise how to be a millionaire overnight via internet affiliate programs should also be credible. As long as common sense prevails it's easy to realize it is relatively simple to differentiate from what is a scam and that to make money one has to do real work.

The internet affiliate business is no different. To succeed in it one has to do treat it like a real job and most of the time give it some time to mature in order to earn some cash. This is primarily accomplished by building one's own website and providing links to the firm's sales website or product. How traffic gets drawn to your site is also important and is not something that can be grasped overnight i.e. quite a lot of work goes into designing keyword rich, search engine optimized and most of all content rich websites. There are a lot of marketing techniques to be learned from someone who has been successful in the internet affiliate business program.

To conclude internet affiliate business is a real and legitimate way to earn some extra income. However like all jobs that pay cash - here too money can only be made by being patient and doing some real work.


About the Author:
For more tips and information about internet marketing, and affiliate programs visit http://affiliatestrategy.net/. Ralph Bager is a full time Internet Marketer, He created and maintains a series of online marketing websites.


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 Behavioral Targeting For Advertising Banners

By Jane Stone
What is Behavioral Targeting?

Behavioral targeting is the practice of showing consumers banner ads for things that they have proven they are interested in. For example, let's say that a consumer has recently been looking at and comparing computers online. If you sell computers, you want your banner ad to be visible to them. In addition, if a consumer has recently bought a computer, then you want to expose them to your banner ad relating to their recent purchase such as banner ads for printers, a mouse, speakers, etc. 

How Do You Know What a Consumer is Interested in?

The answer to this question is all about a little thing called cookies. The cookies on a person's browser record what web sites that person views, what they purchase, what they search for online and what banner ads they click through on. As you can imagine this provides a lot of information about a potential consumer that can be very useful in advertising banner campaigns.

Working with Ad Networks for Behavioral Targeting

The key to using behavioral targeting to make your online banner ad successful is to make sure that you are working with an ad network that observes many consumers behavior and an ad network that can place your custom web banner across many networks. It is also important to determine how the ad network you are working with defines your target audience. For example if you want to target potential customers that conduct computer related searches then you need to see how your ad network defines that consumer. Not all ad networks define consumers in the same way.

Will Behavioral Targeting Help Your Advertising Banner Campaign?

In short, absolutely. Many consumers like to see advertisements for things that they actually have an interest in, making them much more likely to click through to your web site. However, just because behavioral targeting will improve your banner ad campaign, it does not mean that you should ignore all other forms of targeting. Keep in mind that behavioral targeting is not a complete solution and it truly works best when combined with contextual, placement and demographic targeting for your advertising banner campaign


About the Author:
Jane Stone heads online marketing for http://www.pointbanner.com, an online banner design service. She's been an internet marketing consultant for small businesses for the past 12 years.
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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

I received an email message form you stating someone has clicked on my ad, but all I see is an IP address, how do I contact them?

Responses to your advertisement are email messages sent to you when visitors to our site clicks on the heading of your ad. When this happens, our visitor is redirected to your site.

At the same time, a message is being sent to you (if you selected this option) to notify you that a user has visited your site. This option helps you to analyze the effectiveness of your advertising. Those messages act like simple hit counters for your ad when you have no other sophisticated tools to track your responses. 

Although there are tools that can provide more information about the IP address, such as the city location, it will not provide you with the visitor's email address. Imagine your surfing the internet and simply because you vist a site someone could get your conatct information!

You should have a capture page on your site to give the visitor the option of leaving their contact information so you can provide more information to them. In some cases when the user who clicked on your ad is our registered Adland Pro user, your confirmation email will contain a link to contact this person. 

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp